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Elon Musk reveals SpaceX Falcon 9 survived a water landing test
Following the picture-perfect launch of GovSat-1 on Wednesday afternoon, SpaceX CEO Elon Musk took to Twitter with an extremely unusual bit of news. After separating from the second stage, events relating to Falcon 9’s first stage recovery operations were heard live in the background of SpaceX’s live coverage, leading to some additional intrigue around an already odd situation.
B1032, a flight-proven (reused) booster tasked with launching GovSat-1 on its second mission, was seen with landing legs and grid fins on its sooty exterior – a confusing appearance due to SpaceX’s statement that the core would be expended into the ocean after launch. Thankfully, Elon Musk’s tweets provide at least the beginning of an answer for the several oddities.
This rocket was meant to test very high retrothrust landing in water so it didn’t hurt the droneship, but amazingly it has survived. We will try to tow it back to shore. pic.twitter.com/hipmgdnq16
— Elon Musk (@elonmusk) January 31, 2018
As stated above, GovSat-1’s Falcon 9 booster (1032) was apparently being used to test an exceptionally aggressive landing burn in lieu of a drone ship beneath it. The lack of drone ship begins to make more sense with the added knowledge that 1032 was testing experimental landing procedures: in the relatively likely eventuality that something went wrong, the massive booster would have likely impacted Of Course I Still Love You at an extremely high velocity. Similar impacts have occurred before as SpaceX gradually perfected the new technologies and operational knowledge necessary to recover orbital-class rockets, but a basic understanding of rocketry implies that 1032’s OCISLY impact would have been uniquely destructive, likely taking the ship out of action for at least several weeks of repairs.
This would pose an inherent problem for the imminent launch of Falcon Heavy, with the center of three first stages currently scheduled to attempt a landing aboard the very same drone ship in less than a week. Under optimum conditions (sans huge explosions and general destruction), OCISLY and its entourage of support vessels simply could not complete the journey back to Port Canaveral and the subsequent return to sea that would have been necessary to recovery both GovSat-1 and Falcon Heavy’s center core. Add in the potential need for repairs and expending GovSat-1 was a no-brainer for the launch company: Falcon Heavy’s center core could easily see at least one additional launch after it is recovered, whereas the twice-used 1032 effectively reached the end of its useful life after it separated from the second stage and GovSat payload earlier today.
Falcon 9 1038 aboard Just Read The Instructions after the launch of Formosat-5. (SpaceX)
As a result, SpaceX appears to have continued a trend of exploiting flight test opportunities to the greatest extent practicable by tasking B1032 with an experimental landing attempt. More specifically, Elon quickly added that the landing burn attempted by 1032 involved the ignition of three of the booster’s nine Merlin 1D engines during landing, whereas all SpaceX landings up to this point have occurred with a single Merlin 1D ignition. While the company already routinely utilizes three engines during some boostback and reentry burns, landing burns have always featured a single engine. However, by using three engines, it is entirely possible that SpaceX hopes to eventually move towards even more aggressive landing burns. While the obvious downsides likely include difficulty maintaining control and increased stresses on the booster, the benefits are also pretty inherent. By using more engines, the length of the landing burn could be drastically shortened, resulting in far more efficient propellant usage by minimizing losses to gravity (every second the rocket is trying to go upwards is a second fighting against Earth’s gravity, which pulls the rocket down at ~9.8 meters/second squared).
Incredibly, the booster somehow managed to pull off that three engine landing burn with some success, made apparent by the fact that it is intact and floating in the Atlantic, with some hope of being towed back to land. This is almost certainly the first time SpaceX has ever successfully landed a booster in the ocean without a subsequent breakup, an incredible achievement for a rocket that likely experienced exceptional stresses during reentry and landing. Time will tell how this impacts SpaceX’s future recovery efforts, but it is certainly promising as a method of extracting just a little extra performance from reusable Falcon 9s. In other words, future Falcon 9 missions might be able to carry heavier payloads into higher orbits while still being able to land at sea or even on land. Exciting times!
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
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Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
