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Elon Musk reveals Tesla Master Plan Part 2: Solar, Pickup and Ride Share

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Elon Musk Introduces Tesla PowerWall

It took a littler longer than promised, but the Tesla Master Plan Part 2 has finally been revealed. Here is the short version:

  • Create stunning solar roofs with seamlessly integrated battery storage
  • Expand the electric vehicle product line to address all major segments
  • Develop a self-driving capability that is 10X safer than manual via massive fleet learning
  • Enable your car to make money for you when you aren’t using it

The first objective is no surprise. Last month, Tesla submitted an offer to buy SolarCity for $2.8 billion in Tesla stock. This week, the url teslamotors.com began redirecting to tesla.com as part of the company’s branding strategy to be less of a motor company and become more of a brand and energy company. Here’s how Musk explains it.

“Create a smoothly integrated and beautiful solar-roof-with-battery product that just works, empowering the individual as their own utility, and then scale that throughout the world. One ordering experience, one installation, one service contact, one phone app.

The second part of the plan includes Tesla heavy duty trucks and new forms of urban transportation with high passenger density. “We believe the Tesla Semi will deliver a substantial reduction in the cost of cargo transport, while increasing safety and making it really fun to operate.

“With the advent of autonomy, it will probably make sense to shrink the size of buses and transition the role of bus driver to that of fleet manager. [The bus] would also take people all the way to their destination. Fixed summon buttons at existing bus stops would serve those who don’t have a phone. Design accommodates wheelchairs, strollers and bikes.”

Objective 3 is all about reducing the annual carnage on the highways.  “We expect that worldwide regulatory approval will require something on the order of 6 billion miles (10 billion km). Current fleet learning is happening at just over 3 million miles (5 million km) per day.”

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Musk takes some care to explain why the current version of Autopilot is called beta. “It is called beta in order to decrease complacency and indicate that it will continue to improve (Autopilot is always off by default). Once we get to the point where Autopilot is approximately 10 times safer than the US vehicle average, the beta label will be removed.”

Despite calls to disable Autopilot by Consumer Reports and others, Musk makes it clear he will stay the course. Here’s why: “I should add a note here to explain why Tesla is deploying partial autonomy now, rather than waiting until some point in the future. The most important reason is that, when used correctly, it is already significantly safer than a person driving by themselves and it would therefore be morally reprehensible (emphasis added) to delay release simply for fear of bad press or some mercantile calculation of legal liability.”

Finally, Musk says car owners typically use their cars less than 10% of the time. Once fully autonomous driving is perfected, they will be able to share their car with others, generating income that can partially offset the costs of ownership. “In cities where demand exceeds the supply of customer-owned cars, Tesla will operate its own fleet, ensuring you can always hail a ride from us no matter where you are.”

There it is in a nutshell. A bold new plan to take the original not-so-secret plan and extend upon it. Musk restates and reinforces the underlying purpose for everything the company does. “The point of all this was, and remains, accelerating the advent of sustainable energy, so that we can imagine far into the future and life is still good. That’s what “sustainable” means. It’s not some silly, hippy thing — it matters for everyone.

“By definition, we must at some point achieve a sustainable energy economy or we will run out of fossil fuels to burn and civilization will collapse. Given that we must get off fossil fuels anyway and that virtually all scientists agree that dramatically increasing atmospheric and oceanic carbon levels is insane, the faster we achieve sustainability, the better.”

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Amen, Elon.

See Tesla’s Master Plan, Part Deux in its entirety.

"I write about technology and the coming zero emissions revolution."

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Tesla tinkering with Speed Profiles on FSD v14.2.1 has gone too far

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Credit: Tesla

Tesla recently released Full Self-Driving (FSD) v14.2.1, its latest version, but the tinkering with Speed Profiles has perhaps gone too far.

We try to keep it as real as possible with Full Self-Driving operation, and we are well aware that with the new versions, some things get better, but others get worse. It is all part of the process with FSD, and refinements are usually available within a week or so.

However, the latest v14.2.1 update has brought out some major complaints with Speed Profiles, at least on my end. It seems the adjustments have gone a tad too far, and there is a sizeable gap between Profiles that are next to one another.

The gap is so large that changing between them presents a bit of an unwelcome and drastic reduction in speed, which is perhaps a tad too fast for my liking. Additionally, Speed Profiles seem to have a set Speed Limit offset, which makes it less functional in live traffic situations.

Before I go any further, I’d like to remind everyone reading this that what I am about to write is purely my opinion; it is not right or wrong, or how everyone might feel. I am well aware that driving behaviors are widely subjective; what is acceptable to one might be unacceptable to another.

Speed Profiles are ‘Set’ to a Speed

From what I’ve experienced on v14.2.1, Tesla has chosen to go with somewhat of a preset max speed for each Speed Profile. With ‘Hurry,’ it appears to be 10 MPH over the speed limit, and it will not go even a single MPH faster than that. In a 55 MPH zone, it will only travel 65 MPH. Meanwhile, ‘Standard’ seems to be fixed at between 4-5 MPH over.

This is sort of a tough thing to have fixed, in my opinion. The speed at which the car travels should not be fixed; it should be more dependent on how traffic around it is traveling.

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It almost seems as if the Speed Profile chosen should be more of a Behavior Profile. Standard should perform passes only to traffic that is slower than the traffic. If traffic is traveling at 75 MPH in a 65 MPH zone, the car should travel at 75 MPH. It should pass traffic that travels slower than this.

Hurry should be more willing to overtake cars, travel more than 10 MPH over the limit, and act as if someone is in a hurry to get somewhere, hence the name. Setting strict limits on how fast it will travel seems to be a real damper on its capabilities. It did much better in previous versions.

Some Speed Profiles are Too Distant from Others

This is specifically about Hurry and Mad Max, which are neighbors in the Speed Profiles menu. Hurry will only go 10 MPH over the limit, but Mad Max will travel similarly to traffic around it. I’ve seen some people say Mad Max is too slow, but I have not had that opinion when using it.

In a 55 MPH zone during Black Friday and Small Business Saturday, it is not unusual for traffic around me to travel in the low to mid-80s. Mad Max was very suitable for some traffic situations yesterday, especially as cars were traveling very fast. However, sometimes it required me to “gear down” into Hurry, especially as, at times, it would try to pass slower traffic in the right lane, a move I’m not super fond of.

We had some readers also mention this to us:

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After switching from Mad Max to Hurry, there is a very abrupt drop in speed. It is not violent by any means, but it does shift your body forward, and it seems as if it is a tad drastic and could be refined further.

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Tesla’s most affordable car is coming to the Netherlands

The trim is expected to launch at €36,990, making it the most affordable Model 3 the Dutch market has seen in years.

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Tesla is preparing to introduce the Model 3 Standard to the Netherlands this December, as per information obtained by AutoWeek. The trim is expected to launch at €36,990, making it the most affordable Model 3 the Dutch market has seen in years. 

While Tesla has not formally confirmed the vehicle’s arrival, pricing reportedly comes from a reliable source, the publication noted.

Model 3 Standard lands in NL

The U.S. version of the Model 3 Standard provides a clear preview of what Dutch buyers can expect, such as a no-frills configuration that maintains the recognizable Model 3 look without stripping the car down to a bare interior. The panoramic glass roof is still there, the exterior design is unchanged, and Tesla’s central touchscreen-driven cabin layout stays intact.

Cost reductions come from targeted equipment cuts. The American variant uses fewer speakers, lacks ventilated front seats and heated rear seats, and swaps premium materials for cloth and textile-heavy surfaces. Performance is modest compared with the Premium models, with a 0–100 km/h sprint of about six seconds and an estimated WLTP range near 550 kilometers. 

Despite the smaller battery and simpler suspension, the Standard maintains the long-distance capability drivers have come to expect in a Tesla.

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Pricing strategy aligns with Dutch EV demand and taxation shifts

At €36,990, the Model 3 Standard fits neatly into Tesla’s ongoing lineup reshuffle. The current Model 3 RWD has crept toward €42,000, creating space for a more competitive entry-level option, and positioning the new Model 3 Standard comfortably below the €39,990 Model Y Standard.

The timing aligns with rising Dutch demand for affordable EVs as subsidies like SEPP fade and tax advantages for electric cars continue to wind down, EVUpdate noted. Buyers seeking a no-frills EV with solid range are then likely to see the new trim as a compelling alternative.

With the U.S. variant long established and the Model Y Standard already available in the Netherlands, the appearance of an entry-level Model 3 in the Dutch configurator seems like a logical next step.

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Tesla Model Y is still China’s best-selling premium EV through October

The premium-priced SUV outpaced rivals despite a competitive field, while the Model 3 also secured an impressive position.

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Credit: Grok Imagine

The Tesla Model Y led China’s top-selling pure electric vehicles in the 200,000–300,000 RMB segment through October 2025, as per Yiche data compiled from China Passenger Car Association (CPCA) figures.

The premium-priced SUV outpaced rivals despite a competitive field, while the Model 3 also secured an impressive position.

The Model Y is still unrivaled

The Model Y’s dominance shines in Yiche’s October report, topping the chart for vehicles priced between 200,000 and 300,000 RMB. With 312,331 units retailed from January through October, the all-electric crossover was China’s best-selling EV in the 200,000–300,000 RMB segment.

The Xiaomi SU7 is a strong challenger at No. 2 with 234,521 units, followed by the Tesla Model 3, which achieved 146,379 retail sales through October. The Model Y’s potentially biggest rival, the Xiaomi YU7, is currently at No. 4 with 80,855 retail units sold.

Efficiency kings

The Model 3 and Model Y recently claimed the top two spots in Autohome’s latest real-world energy-consumption test, outperforming a broad field of Chinese-market EVs under identical 120 km/h cruising conditions with 375 kg payload and fixed 24 °C cabin temperature. The Model 3 achieved 20.8 kWh/100 km while the Model Y recorded 21.8 kWh/100 km, reaffirming Tesla’s efficiency lead.

The results drew immediate attention from Xiaomi CEO Lei Jun, who publicly recognized Tesla’s advantage while pledging continued refinement for his brand’s lineup.

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“The Xiaomi SU7’s energy consumption performance is also very good; you can take a closer look. The fact that its test results are weaker than Tesla’s is partly due to objective reasons: the Xiaomi SU7 is a C-segment car, larger and with higher specifications, making it heavier and naturally increasing energy consumption. Of course, we will continue to learn from Tesla and further optimize its energy consumption performance!” Lei Jun wrote in a post on Weibo.

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