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Tesla’s Elon Musk shuts the door on Gigafactory Texas talk, but for how long?
George Strait once said that all of his exes live in Texas, and maybe Elon Musk doesn’t want his new electric vehicle facility to be infiltrated by the country music legend’s past lovers.
Just kidding.
While we all patiently wait for Tesla’s CEO to announce the location of its next vehicle production plant, I was pretty sure that Texas had been confirmed as the spot. After seeing some reports, I dug a little deeper and found that the State of Texas had some records, including purchase price agreements, on a plot of land just outside of Austin.
However, when I reported the news, Elon responded and told us at Teslarati that the company had the option to buy the land, but they had not secured a purchase agreement and exercised its right to purchase the property.
I have to admit, I was pretty shocked. I have been following the situation closely for months, and it is pretty evident that Texas certainly has the most advantages. Not to mention, Elon definitely seems to be leaning toward it. He’s been talking about Texas since January, and we’ve already talked about the distinct advantages the state holds over any other location.
However, Musk wasn’t done there. He then added that Tesla was looking at several locations. I’m assuming Tulsa, Oklahoma, is also in the mix considering that has been a location that is very open to taking its oil roots and trading them in for a new electrified infrastructure that will create a string of sustainable transportation production lines in the state.
However, it is really evident that Tesla might be having some second thoughts on the Lone Star State…or are they?
First, let’s consider the details of the land plot in question in Texas. It’s 2,100 acres, its $5.2 million bucks, and its really perfect for what Tesla has wanted. We know that the new factory is set to be the biggest one yet because both Zachary Kirkhorn and Elon said they are going to start calling the factories “Tera” instead of “Giga.”
To put the size of the land into perspective, Fremont sits on 370 acres, Giga Shanghai on 210 acres, and Giga Berlin on 740 acres. This means the prospective Texas land plot is nearly three times as big as Giga Berlin, which is the factory that will produce Tesla cars for all of Europe, and it is all going to be used to create the Cybertruck and the Model Y.
We know the demand for the Cybertruck is enormous. The pre-order number is not officially public knowledge. Still, there is some indication that Tesla is getting near three-quarters of a million reservations for the truck and its tough, robust exterior.
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We know that Tesla wants to build the plant in the middle of the country. That could mean anything, from North Dakota to Texas literally, and it could go slightly West to Colorado, and slightly East to Missouri. That’s what is confusing.
Now that there are apparently “several locations” in the mix, the real question is: Why is the Texas deal taking so long? Is Tesla looking to negotiate an even lower price? I decided to dig a little more.
According to Texas A&M University’s “Texas Rural Land Prices” page, where the college has the price of land from Q4 1971 up until Q1 2020, the most recent cost of an acre of property in the state is $2,986. The prospective plot of land where Tesla could build its next factory is 2,100 acres. So the value of the property, according to these statistics, is $6,270,600. According to the application that Tesla and the State of Texas have, the land price that was agreed upon is $5,298,275, giving the company a nearly $1 million discount. It is about a 16% discount according to my handy, dandy calculator.
Texas has also announced its intentions to give the automaker a sweet incentive package to the tune of $68 million, according to reports. That’s a lot of scratch, and it could certainly help with the purchase price, the labor costs of constructing the building, and more.
It is just tough to say why the deal is taking a while. The Cybertruck’s Dual and Tri-Motor variants are going to be produced at the tail-end of 2021, and with Tesla’s track record with the Model Y in the US and the Model 3 in China, they’ll be built well before then. That would give Tesla, if the company started construction in July, 18 months to complete the Cybertruck portion of the factory. Fremont could handle Model Y production until the new factory’s Phase 2 is completed.
I am personally excited to see where the factory ends up, and I really, genuinely think that Texas is where the factory will end up.
Where do you think the factory will be when its all said and done? And why do you think Tesla is kind of dragging its feet through the purchase process?
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Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
News
Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
