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Tesla’s Elon Musk shuts the door on Gigafactory Texas talk, but for how long?
George Strait once said that all of his exes live in Texas, and maybe Elon Musk doesn’t want his new electric vehicle facility to be infiltrated by the country music legend’s past lovers.
Just kidding.
While we all patiently wait for Tesla’s CEO to announce the location of its next vehicle production plant, I was pretty sure that Texas had been confirmed as the spot. After seeing some reports, I dug a little deeper and found that the State of Texas had some records, including purchase price agreements, on a plot of land just outside of Austin.
However, when I reported the news, Elon responded and told us at Teslarati that the company had the option to buy the land, but they had not secured a purchase agreement and exercised its right to purchase the property.
I have to admit, I was pretty shocked. I have been following the situation closely for months, and it is pretty evident that Texas certainly has the most advantages. Not to mention, Elon definitely seems to be leaning toward it. He’s been talking about Texas since January, and we’ve already talked about the distinct advantages the state holds over any other location.
However, Musk wasn’t done there. He then added that Tesla was looking at several locations. I’m assuming Tulsa, Oklahoma, is also in the mix considering that has been a location that is very open to taking its oil roots and trading them in for a new electrified infrastructure that will create a string of sustainable transportation production lines in the state.
However, it is really evident that Tesla might be having some second thoughts on the Lone Star State…or are they?
First, let’s consider the details of the land plot in question in Texas. It’s 2,100 acres, its $5.2 million bucks, and its really perfect for what Tesla has wanted. We know that the new factory is set to be the biggest one yet because both Zachary Kirkhorn and Elon said they are going to start calling the factories “Tera” instead of “Giga.”
To put the size of the land into perspective, Fremont sits on 370 acres, Giga Shanghai on 210 acres, and Giga Berlin on 740 acres. This means the prospective Texas land plot is nearly three times as big as Giga Berlin, which is the factory that will produce Tesla cars for all of Europe, and it is all going to be used to create the Cybertruck and the Model Y.
We know the demand for the Cybertruck is enormous. The pre-order number is not officially public knowledge. Still, there is some indication that Tesla is getting near three-quarters of a million reservations for the truck and its tough, robust exterior.
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We know that Tesla wants to build the plant in the middle of the country. That could mean anything, from North Dakota to Texas literally, and it could go slightly West to Colorado, and slightly East to Missouri. That’s what is confusing.
Now that there are apparently “several locations” in the mix, the real question is: Why is the Texas deal taking so long? Is Tesla looking to negotiate an even lower price? I decided to dig a little more.
According to Texas A&M University’s “Texas Rural Land Prices” page, where the college has the price of land from Q4 1971 up until Q1 2020, the most recent cost of an acre of property in the state is $2,986. The prospective plot of land where Tesla could build its next factory is 2,100 acres. So the value of the property, according to these statistics, is $6,270,600. According to the application that Tesla and the State of Texas have, the land price that was agreed upon is $5,298,275, giving the company a nearly $1 million discount. It is about a 16% discount according to my handy, dandy calculator.
Texas has also announced its intentions to give the automaker a sweet incentive package to the tune of $68 million, according to reports. That’s a lot of scratch, and it could certainly help with the purchase price, the labor costs of constructing the building, and more.
It is just tough to say why the deal is taking a while. The Cybertruck’s Dual and Tri-Motor variants are going to be produced at the tail-end of 2021, and with Tesla’s track record with the Model Y in the US and the Model 3 in China, they’ll be built well before then. That would give Tesla, if the company started construction in July, 18 months to complete the Cybertruck portion of the factory. Fremont could handle Model Y production until the new factory’s Phase 2 is completed.
I am personally excited to see where the factory ends up, and I really, genuinely think that Texas is where the factory will end up.
Where do you think the factory will be when its all said and done? And why do you think Tesla is kind of dragging its feet through the purchase process?
In a striking revelation that underscores the lucrative crossover between Big Tech and space exploration, Alphabet Inc., Google’s parent company, disclosed a massive $94.1 billion equity stake in SpaceX following the rocket company’s blockbuster initial public offering earlier this year.
The disclosure came in Alphabet’s quarterly filing, marking the first time the long-held private investment has been publicly valued at market prices. Google was an early backer, investing alongside Fidelity in 2015 with roughly $500-900 million at a time when SpaceX was valued around $12 billion.
That bet has delivered extraordinary returns, roughly a hundredfold, transforming a strategic play on satellite internet and launch capabilities into one of Alphabet’s largest assets.
Google, $GOOGL, has said they hold $94 billion in SpaceX, $SPCX, shares after IPO.
— unusual_whales (@unusual_whales) July 23, 2026
Of the total holding, approximately $80 billion remains subject to short-term post-IPO lockup restrictions, preventing near-term sales. An additional $14.1 billion faces longer-term restrictions, extending into the third quarter of 2027. This structure limits immediate liquidity but protects against market volatility as SpaceX transitions into public trading.
The SpaceX position contributed significantly to gains in Alphabet’s broader investment portfolio, which also includes a major stake in AI leader Anthropic. Combined, these holdings helped drive nearly $100 billion in investment gains during the second quarter, providing a substantial boost to net income amid ongoing AI spending pressures.
Analysts view the disclosure as validation of Alphabet’s venture strategy beyond its core search and cloud businesses. The investment aligns with deeper ties, including reported multi-billion-dollar deals for AI computing capacity on SpaceX infrastructure. As SpaceX advances Starship flights, Starlink expansion, and ambitious Mars goals under Elon Musk, Google’s stake positions it to benefit from the commercialization of space.
For Alphabet, the windfall highlights how patient, forward-looking bets in transformative sectors can yield outsized rewards. While lockups temper short-term impact, the holding cements SpaceX as a cornerstone of Alphabet’s diversified portfolio in an era where aerospace, AI, and connectivity increasingly intersect. Investors will watch closely as restrictions lift and SpaceX’s public performance unfolds.
In early 2026, Tesla made a bold strategic pivot: it largely eliminated the option to purchase Full Self-Driving (FSD) software outright and shifted to a subscription-only model. The change, effective around mid-February, ended the one-time fee that had previously ranged as high as $15,000 and later dropped to $8,000. Instead, customers would access FSD (Supervised) for $99 per month in the U.S.
At the time, skeptics questioned whether locking customers into recurring payments would hurt adoption or alienate buyers who preferred ownership of the feature. Tesla bet that a lower barrier to entry, seamless integration at purchase, and the ability to cancel at any time would drive higher uptake.
The results from Q2 2026 speak for themselves: the decision has been a resounding success, delivering the largest quarterly growth in FSD subscriptions in the company’s history.
Tesla FSD subscriptions went up 56% in Q2 2026 to 1.48 million, an increase of 200,000 from Q1 2026.
Tesla added more FSD subscribers in Q2 than in any quarter in its history. pic.twitter.com/jTciTD2JqW
— Sawyer Merritt (@SawyerMerritt) July 22, 2026
According to Tesla’s Q2 shareholder update, active FSD subscriptions reached 1.48 million globally by the end of June 2026. That represents a 56 percent increase year-over-year and a 15.6 percent jump from the prior quarter. Tesla added roughly 200,000 new subscriptions in the period alone—the biggest single-quarter gain on record.
North America led the charge, with more than 55 percent of new vehicle deliveries including an FSD subscription at the time of purchase, a record attach rate for the region.
Tesla explicitly noted that “more customers [are] opting for subscription at the time of vehicle purchase,” crediting the model shift and prominent placement of the option in the ordering process. Subscriptions now contribute meaningfully to ancillary revenue, helping offset pressure elsewhere in the business.
The financial upside is substantial: At $99 per month, 1.48 million active subscriptions generate approximately $146.5 million in monthly recurring revenue. Over a full year, that equates to roughly $1.76 billion in annualized recurring revenue (ARR) from FSD subscriptions alone, assuming steady retention and no major pricing changes.
These figures represent pure, high-margin software revenue. Unlike vehicle sales, which carry production costs, warranty obligations, and supply-chain risks, FSD subscriptions flow largely to the bottom line once the software is developed and deployed over-the-air.
Tesla does not break out exact FSD subscription revenue in its filings (it sits within “Services and Other”), but the category grew 50 percent year-over-year in Q2, with executives highlighting subscriptions as a key driver.
The subscription model offers several structural advantages. It lowers the upfront cost of a new Tesla, potentially broadening the buyer pool and supporting vehicle demand, especially important amid fluctuating EV market conditions. It creates a predictable revenue stream that compounds as the fleet grows and more owners try (and stick with) the software.
Legacy one-time purchasers still exist, but new growth is overwhelmingly subscription-based following the February cutoff.
Early data also suggests improving retention and satisfaction, as well. Tesla has rolled out iterative FSD updates, including v14 features, and expanded availability to additional markets. Recent regulatory approvals in parts of Europe have further boosted interest, with owners in newly enabled countries eager to activate the software they had been waiting for.
FSD is still supervised; regulatory hurdles for true unsupervised autonomy persist in many regions, including the United States, and competition in advanced driver-assistance systems is intensifying. Yet the Q2 numbers validate Tesla’s bet: by removing the large upfront commitment and making FSD accessible via subscription, the company has accelerated adoption faster than many anticipated.
What began as a controversial switch-up has become a clear win. With nearly 1.5 million subscribers, record attach rates, and nearly $1.8 billion in potential annual recurring revenue already in view, Tesla’s FSD business is transitioning from a promised future to a tangible, fast-growing profit engine.
If the momentum continues, and especially if unsupervised capabilities unlock robotaxi opportunities, the subscription flywheel could become one of the most valuable assets in Tesla’s portfolio.
Tesla Robotaxi is among its biggest projects currently, but many have been quick to point out the fact that the company has definitely been slow to expand its fleet.
However, there is definitely a method to that madness. CEO Elon Musk answered several concerns during last night’s quarterly earnings call that some might have about that slow rollout of the Robotaxi suite, maintaining the company’s narrative on prioritizing safety and wanting to avoid injuries to anyone, including animals.
Musk said:
“With Robotaxi, our goals are very ambitious for Robotaxi, but we do need to be cautious about causing any accidents or causing any harm to anyone. Although there are, I think, 30,000 to 40,000 automotive deaths per year in the U.S. alone, most of those do not generate any press or maybe, you never really read about almost any of those. If we injure even one person, it’ll be worldwide headline news, and regulators will immediately clamp down on our activities.
We don’t want to injure anyone. We’re going as fast as humanly possible in scaling Robotaxi, but while trying to ensure that we do not harm anyone at all, and ideally do not even run over a pet. That’s really the constraint is we want to grow as fast as possible with Robotaxi without harm to anyone.”
Tesla has maintained an exemplary safety record with its Robotaxi suite, according to internal data. VP of AI, Ashok Elluswamy, said that the Robotaxi suite has driven more than 380,000 miles unsupervised without any incidents.
0 notable incidents across over 380,000 miles traveled by Robotaxi
— Tesla (@Tesla) July 22, 2026
Analyst Colin Langan of Bank of America also pushed Tesla executives for answers regarding the company’s decision to add cities across several states with dozens of vehicles “as opposed to hundreds.”
Elluswamy said there’s a bigger advantage to do it the way Tesla has been because it ensures that its software stack “is a very general one:”
“The reason we have been expanding across different cities instead of just doubling down on a single city, is that we want to make sure that our stack is a very general one. It is a general one. We just want to both prove to ourselves and to other folks that it is working across a lot of different cities without too much effort per city. That’s what we see internally.”
In the past, we have written about Tesla’s decision to be incredibly conservative with its Robotaxi rollout, especially with the incredibly small fleet size compared to competitors. However, there really is not a price anyone can put on safety for those utilizing the platform or pedestrians, so what Tesla is doing is justified.
A year into the Robotaxi program being active, Tesla has made major strides, but many investors and fans would like to see the fleet expand as quickly as the program has to other cities and states.
Google’s massive stake in SpaceX will shock you
Tesla’s switch-up on selling Full Self-Driving has paid off big time
