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Elon Musk pegs SpaceX BFR program at $5B as NASA’s rocket booster nears $5B in cost overruns

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At the same time as NASA’s overrun-stricken Space Launch System (SLS) continues to limp towards its continuously delayed launch debut, now tentatively expected no earlier than (NET) 2021, SpaceX is forging ahead with the development of an equivalently capable launch vehicle known as BFR, comprised of a spaceship (BFS) and booster (BFB).

During a September 17th update to the next-gen SpaceX rocket’s steady progress, CEO Elon Musk offered a rough cost estimate of $5B to complete its development – no less than $2B and no more than $10B. According to NASA’s Office of the Inspector General (OIG), Boeing – primary contractor for NASA’s SLS “Core Stage” or booster – is all but guaranteed to burn through a minimum of $8.9B between 2012 and the rocket’s tentative 2021 launch debut.

Originally contracted in 2014 to complete SLS booster development, production, and preparation by 2018 at a cost of $4.2B, Boeing has overrun its budget by a bit less than 50% (up to $6.2B) and overshot its scheduled launch debut by more than 2.5 years. Per an October 10th audit of the SLS booster program, NASA OIG has reasonably concluded that Boeing will pass that $6.2B expenditure estimate – meant to last until 2021 – in December 2018, meaning that at least an additional $2.7B will be required from NASA between now and 2021 if SLS is to have a chance at launching that year.

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In other words, compared to Boeing’s first serious 2014 contract for the SLS Core Stages – $4.2B to complete Core Stages 1 and 2 and launch EM-1 in Nov. 2017 – the company will ultimately end up 215% over-budget ($4.2B to $8.9B) and ~40 months behind schedule (42 months to 80+ months from contract award to completion). Meanwhile, as OIG notes, NASA has continued to give Boeing impossibly effusive and glowing performance reviews to the tune of $323 million in “award fees”, with grades that would – under the contracting book NASA itself wrote – imply that Boeing SLS Core Stage work has been reliably under budget and ahead of schedule (it’s not).

The “Satisfactory” Stuff

In reality, Boeing has not once been under budget or ahead of schedule during any of 6+ NASA performance reviews.

“Boeing should have received a “satisfactory” rating for [two review periods]; a “good” rating for [one review period]; and an “unsatisfactory” rating (no award fee) for [the 2017 review period].”

Instead, NASA has given Boeing three “Very Good” (nearly perfect) reviews and three “Excellent” (perfect) reviews over the last 6 years, ultimately dispersing $323M of pure-profit “award fees” thanks to those grades, while the OIG firmly disputes Boing’s worthiness for at least $65M of that sum.

Boeing – recently brought to light as the likely source of a spate of egregiously counterfactual op-eds published with the intention of dirtying SpaceX’s image – also took it upon itself to sponsor what could be described as responses to NASA OIG’s scathing October 10th SLS audit. Hilariously, a Politico newsletter sponsored by Boeing managed to explicitly demean and belittle the Apollo-era Saturn V rocket as a “rickety metal bucket built with 1960s technology”, of which Boeing was the core stage’s prime contractor.

At the same time, that newsletter described SLS as a rocket that will be “light years ahead of thespacecraft [sic] that NASA astronauts used to get to the moon 50 years ago.” At present, the only clear way SLS is or will be “light years” ahead – as much a measure of time as it is of distance – of Saturn V is by continuing the rocket’s trend of endless delays. Perhaps NASA astronomers will soon be able to judge exactly how many “light years ahead” SLS is by measuring the program’s redshift or blueshift with one of several ground- and space-based telescopes.

Ultimately, this is a particularly effective bit of self-mockery in the context of rationale lately used by Boeing and NASA to shrug off the jaw-dropping Core Stage contract’s underperformance, missteps, schedule slips, and budget overruns, namely that building big, complex rockets is hard. NASA and Boeing, neither of which have any meaningful experience building big, complex rockets – aside from Saturn IB, Saturn V, and the Space Shuttle – thus should be given a break for reliably and dramatically underestimating the difficulties of doing so in the 21st century.

Simultaneously, Boeing and NASA still continue to act as if they are the foremost global experts of building extremely large rockets and continue to throw pile upon pile of taxpayer billions at overpromised attempts to prove as much. It’s no more than a masochistic dream to imagine what could have been or might be if NASA instead redirected those billions towards US aerospace companies with track records of success through fixed-cost contracts or straight-up private funding (SpaceX and Blue Origin, primarily), but it’s often hard not to at least think about the possibilities.


For prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket recovery fleet check out our brand new LaunchPad and LandingZone newsletters!

Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla launches crazy Full Self-Driving free trial: here’s how you can get it

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tesla full self driving
Credit: Tesla

Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.

There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.

Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.

You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.

The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.

Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.

Once it is installed, the trial will begin, and the 30-day countdown will begin.

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Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.

Tesla CFO Vaibhav Taneja said during the call:

“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”

Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.

Tesla Full Self-Driving warrants huge switch-up on essential company strategy

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It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.

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Tesla Full Self-Driving warrants huge switch-up on essential company strategy

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tesla side repeater camera
(Credit: Tesla)

Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.

Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.

Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.

Tesla counters jab at lack of advertising with perfect response

However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.

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In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:

Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.

Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.

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Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.

We wouldn’t put it out of the question, at least not yet.

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Tesla Model Y Standard: first impressions from a Premium owner

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Credit: TESLARATI

Tesla was nice enough to hook us up with the new Model Y “Standard” trim for a few days, and while we’ll be sure to fill you in on the full experience in the coming days, there are a lot of differences we noticed right off the bat, which make the ownership experience different from the “Premium” configuration level.

I purchased a Model Y Long Range All-Wheel-Drive back in August and took delivery just two weeks later. Through the first three months of owning my car, I’ve come to love so many things about the Tesla experience.

I traded my ICE vehicle for a Tesla Model Y: here’s how it went

However, I was interested in experiencing the affordable trim and seeing whether I would miss any of the voided features of the “Premium” Model Y.

Through the first 24 hours, here are my first impressions of the Model Y Standard as a Premium trim level owner:

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Overall Aesthetic

The lack of a light bar is not something that is a dealbreaker. In fact, I would argue that the Model Y Standard’s more traditional headlight design is just as pleasing from an aesthetic standpoint.

The car is great looking from top to bottom; there are not a substantial number of differences besides the lack of a lightbar on both the front and the back of the car.

Overall, it is a very sleek vehicle, but the major changes are obviously with the interior.

Interior Changes

This is where the big differences are, and some of the things I’ve gotten used to in the Premium are not included. If I didn’t have a Premium Model Y already, I’m not sure I’d miss some of the things that are not present in the Standard trim, but I believe I’d get annoyed with it.

Storage

The Premium has a large storage compartment between the cupholders and the wireless charger, which is not present in the Standard trim. Instead, it is more like the Cybertruck, as there is a pass-through and floor storage.

I think that the pass-through is nice, but the additional storage is something I take advantage of, especially as someone who films Full Self-Driving videos, which requires hauling mounts, GoPros, and other accessories.

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The sleekness of the Premium trim is also something I prefer; I really enjoy having the ability to close those compartments and cover the cupholders.

Obviously, this is a really trivial issue and not something that is substantially impactful from an ownership experience. If I weren’t already an owner, I am not sure I’d even have something to complain about.

Material Differences

The Premium trim seats are completely Vegan Leather, which I really do like, even as someone who doesn’t really love leather seats due to their temperature dependency.

The Standard trim features a Textile and Vegan hybrid, which has half of the seat a different material than the other.

The material is very similar to what I had in my previous car, a Bronco Sport. It was very durable, easy to clean, dried quickly, and hid a lot of things that leather does not, like oils from your skin, which constantly require attention to keep your interior looking fresh.

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The wireless charger is also a different material, as the Premium features an Alcantara material on that. The Standard has a rubberized and textured backing, which looks good, too. They’re both more than suitable.

Other Missing Features

The Standard lacks a few minor things, most noticeably is the ambient lighting. The biggest change, however, and something I really miss, is the glass roof.

A lot of people told me that when I got my Model Y, I wouldn’t even notice the glass roof after a few weeks. That could not be further from the truth. I look out of it all the time, and it’s one of my family’s favorite parts of the car.

My Fiancè and I really love parking and watching Netflix when we pick food up, especially when it’s raining, because the glass roof gives such a great view.

We also loved it as Fall arrived, because it was great to look at the foliage.

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Bigger Differences

There are also a handful of very noticeable differences from the overall cabin experience, especially with the sound system.

Much Weaker Sound System

The Model Y Standard has just 7 speakers and 1 amp, with no subwoofer. This is a significant step down from the 13-15 speakers in the Premium Long Range AWD Model Y, the 2 amps it comes with, and 1 subwoofer in the trunk.

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I usually like to listen to Long Time by Boston to test out a sound system, and it was noticeably weaker in the Standard. It was missing a big portion of the umph that is provided by the Premium’s sound system.

Cabin Noise

It feels like the Cabin Noise is definitely more noticeable in the Standard, which is something I really love about my Model Y. It is able to dampen so much road noise from louder cars, and I don’t feel as if it is very quiet in the Standard.

This is perhaps the biggest make-or-break for me with this car. I truly have been spoiled by how quiet the cabin is in the Premium, and it’s due to the lack of acoustic-lined glass in the Standard.

I will be doing a more in-depth review of the Model Y Standard, especially with ride quality, later this week.

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