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Elon Musk pegs SpaceX BFR program at $5B as NASA’s rocket booster nears $5B in cost overruns
At the same time as NASA’s overrun-stricken Space Launch System (SLS) continues to limp towards its continuously delayed launch debut, now tentatively expected no earlier than (NET) 2021, SpaceX is forging ahead with the development of an equivalently capable launch vehicle known as BFR, comprised of a spaceship (BFS) and booster (BFB).
During a September 17th update to the next-gen SpaceX rocket’s steady progress, CEO Elon Musk offered a rough cost estimate of $5B to complete its development – no less than $2B and no more than $10B. According to NASA’s Office of the Inspector General (OIG), Boeing – primary contractor for NASA’s SLS “Core Stage” or booster – is all but guaranteed to burn through a minimum of $8.9B between 2012 and the rocket’s tentative 2021 launch debut.
NASA is finally (officially) acknowledging that EM-1, the maiden launch of SLS, will slip until at least June 2020. Sources tell us to expect another slip to 2021, official or not.https://t.co/CYf9SqbhBY
— Eric Berger (@SciGuySpace) October 3, 2018
Originally contracted in 2014 to complete SLS booster development, production, and preparation by 2018 at a cost of $4.2B, Boeing has overrun its budget by a bit less than 50% (up to $6.2B) and overshot its scheduled launch debut by more than 2.5 years. Per an October 10th audit of the SLS booster program, NASA OIG has reasonably concluded that Boeing will pass that $6.2B expenditure estimate – meant to last until 2021 – in December 2018, meaning that at least an additional $2.7B will be required from NASA between now and 2021 if SLS is to have a chance at launching that year.
In other words, compared to Boeing’s first serious 2014 contract for the SLS Core Stages – $4.2B to complete Core Stages 1 and 2 and launch EM-1 in Nov. 2017 – the company will ultimately end up 215% over-budget ($4.2B to $8.9B) and ~40 months behind schedule (42 months to 80+ months from contract award to completion). Meanwhile, as OIG notes, NASA has continued to give Boeing impossibly effusive and glowing performance reviews to the tune of $323 million in “award fees”, with grades that would – under the contracting book NASA itself wrote – imply that Boeing SLS Core Stage work has been reliably under budget and ahead of schedule (it’s not).
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- SLS Block 1. (NASA)
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- An overview of SLS. (NASA)
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- Rockets are perhaps even more capital intensive. (SpaceX)
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- BFR 2018’s Spaceship, BFS. (SpaceX)
The “Satisfactory” Stuff
In reality, Boeing has not once been under budget or ahead of schedule during any of 6+ NASA performance reviews.
“Boeing should have received a “satisfactory” rating for [two review periods]; a “good” rating for [one review period]; and an “unsatisfactory” rating (no award fee) for [the 2017 review period].”
Instead, NASA has given Boeing three “Very Good” (nearly perfect) reviews and three “Excellent” (perfect) reviews over the last 6 years, ultimately dispersing $323M of pure-profit “award fees” thanks to those grades, while the OIG firmly disputes Boing’s worthiness for at least $65M of that sum.
It is pretty pathetic when the only response that @BoeingSpace can muster via @BKingDC at its #politicospace PR effort in response to a damning @NASA_SLS report by @NASAOIG is to dump on the Saturn V – a rocket that actually flew – and worked – half a century ago. https://t.co/daN91bzwpC
— NASA Watch (@NASAWatch) October 12, 2018
Boeing – recently brought to light as the likely source of a spate of egregiously counterfactual op-eds published with the intention of dirtying SpaceX’s image – also took it upon itself to sponsor what could be described as responses to NASA OIG’s scathing October 10th SLS audit. Hilariously, a Politico newsletter sponsored by Boeing managed to explicitly demean and belittle the Apollo-era Saturn V rocket as a “rickety metal bucket built with 1960s technology”, of which Boeing was the core stage’s prime contractor.
At the same time, that newsletter described SLS as a rocket that will be “light years ahead of thespacecraft [sic] that NASA astronauts used to get to the moon 50 years ago.” At present, the only clear way SLS is or will be “light years” ahead – as much a measure of time as it is of distance – of Saturn V is by continuing the rocket’s trend of endless delays. Perhaps NASA astronomers will soon be able to judge exactly how many “light years ahead” SLS is by measuring the program’s redshift or blueshift with one of several ground- and space-based telescopes.
Ultimately, this is a particularly effective bit of self-mockery in the context of rationale lately used by Boeing and NASA to shrug off the jaw-dropping Core Stage contract’s underperformance, missteps, schedule slips, and budget overruns, namely that building big, complex rockets is hard. NASA and Boeing, neither of which have any meaningful experience building big, complex rockets – aside from Saturn IB, Saturn V, and the Space Shuttle – thus should be given a break for reliably and dramatically underestimating the difficulties of doing so in the 21st century.
One of the most breathtaking things about the new SLS report is the response by NASA's Gerstenmaier. Essentially, he says, this a is a big, complex rocket. And it's hard to build this stuff.https://t.co/ou8SFhji6a
— Eric Berger (@SciGuySpace) October 10, 2018
Simultaneously, Boeing and NASA still continue to act as if they are the foremost global experts of building extremely large rockets and continue to throw pile upon pile of taxpayer billions at overpromised attempts to prove as much. It’s no more than a masochistic dream to imagine what could have been or might be if NASA instead redirected those billions towards US aerospace companies with track records of success through fixed-cost contracts or straight-up private funding (SpaceX and Blue Origin, primarily), but it’s often hard not to at least think about the possibilities.
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News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
