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Elon Musk reveals SpaceX Starship production well underway inside new Texas factory
SpaceX CEO Elon Musk has offered a new glimpse inside the company’s rapidly-expanding South Texas Starship factory, revealing the beginnings of the next-generation rocket’s first true assembly line — and a wealth of spacecraft hardware.
Situated two or so miles from the Gulf of Mexico (and Mexico itself) in Boca Chica, Texas, SpaceX has been seriously planning a presence in South Texas for more than five years. Originally meant to host the United States’ first private orbital launch complex for Falcon 9 and Falcon Heavy rockets, only a small amount of work – known as soil surcharging – was done in the four years that followed SpaceX’s 2014 announcement. In late 2018, however, work began in earnest to build basic launch and manufacturing facilities.
Less than six months later, the first true Starship prototype – known as Starhopper and built from scratch out in the South Texas elements – ignited its Raptor engine for a brief static fire test, bringing the first to facilities and rocket to life less than half a year after they were little more than a pile of dirt and steel sheets. Now, barely nine months after Starhopper’s first static fire test, SpaceX is working around the clock to erect a full-scale rocket factory and build what could become the first orbital-class Starships. On February 9th, Elon Musk offered the best glimpse yet of the incredible progress SpaceX has made in a matter of weeks.
Barely a month ago, the rocket hardware pictured above did not exist, while the giant Tesla-inspired tent containing those Starship parts was a half-finished skeleton. Now, Elon Musk says that SpaceX has effectively completed three of the hardest parts of its first upgraded Starship prototype (SN01), while an additional two (of three) of those parts – known as propellant tank domes – are already in work for a second Starship (SN02).
Outside of the ‘sprung structure’ (i.e. tent) shown in Musk’s February 9th photo, SpaceX contractors appear to be just days away from completing the shell of a second identical tent, ultimately doubling the space available for enclosed manufacturing operations. At the same time as both Starship hardware and production facilities are rapidly coming together, SpaceX is also erecting what is presumed to be a Vehicle Assembly Building – a potentially massive structure that will protect vertical Starships and Super Heavy boosters from the elements while workers assemble them into finished rockets.
Inside the finished tent, SpaceX appears to have set up the first true Starship assembly line (of sorts), expanding from working on a single kind of prototype at a time to concurrent (serial) production of major components. Visible are three Starship bulkheads (tank domes) – two completed instances of which have already been transported outside and integrated with finished ring segments, forming two halves of Starship SN01’s complete liquid methane (LCH4) tank.
Near the back of the tent, work is also ongoing on several Starship SN01 tank rings. In the center, technicians are outfitting Starship SN01’s engine and ‘skirt’ section, where the bottommost tank dome will attach to three (up to six) Raptor engines. To the left, a stack of two rings appears to be stored off to the side, while – only slightly visible in Musk’s photo – another pair of rings is being welded together with the help of a rotating table.
Far from its full capacity and working out of a much smaller tent, SpaceX’s dedicated ringforming station – tasked with turning coils of steel into finished Starship rings – has finished no less than 34 steel rings since the January 1st. SpaceX is still clearly learning and at least third of those rings wound up being scrapped due to defects, but the material cost of all of those rings (~55 tons of steel) is probably less than $150,000. Additionally, those 34 completed segments would reach more than 60 meters (200 ft) tall if stacked, enough to build almost two Starship tank and engine sections – domes excluded.
In simple terms, SpaceX has pivoted away from the more boutique style of prototype fabrication used for Starhopper and Starship Mk1 and is now building Starship SNxx hardware extremely quickly. At the same time, the enclosed manufacturing space available to SpaceX is probably going to double before this week is out. Ultimately, SpaceX’s March 2020 Starship SN01 flight debut target is quickly becoming less and less crazy by the day.
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Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
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Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
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