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Elon Musk’s SpaceX lab school principles now molding young innovators around the world
The advent of COVID has brought about a myriad of problems in the world to the forefront, including hard-to-swallow realizations about the systems that surround, forge, and often dictate human society. Education was among these systems affected by the global pandemic.
As students moved their learning experiences from the classroom into their living rooms, it became evident that the traditional education system was not equipped to mold young minds in the middle of a pandemic. At the same time, however, the coronavirus’s effect on schools and learning highlighted some issues that have been plaguing the educational sector for some time.
Some parents, teachers, and other advocates of learning have taken the time the pandemic has afforded us to try and fix some of the fundamental issues that have surfaced in traditional education systems across the globe throughout the years, prior to COVID.
Synthesis School has taken a different route.

Led by Josh Dahn (Cofounder & Creative Director), Chrisman Frank (Cofounder & CEO), and Ana Fabrega (Chief Evangelist), Synthesis School seems to get to the root of learning and education by teaching kids and young adults fundamental problem-solving skills through a medium that comes naturally to them: games.
“Synthesis school has taken the games that were played at Ad Astra campus, at the lab school of SpaceX. We’ve taken those games and we’ve scaled them up to offer to kids all around the world. The particular focus of them has to do with teaching bigger concepts like game theory, collaboration, Network Effect. What it’s like to work in a teams, strategy…,” Jessica Bogart, a Synthesis School facilitator, told Teslarati.
Bogart left the entertainment industry after two decades to join Synthesis School as a facilitator. She sat down with Teslarati and explained the schematics of each class and how it helped enrich and cultivate young minds to face the everyday problems that life will throw at them.

Elon Musk’s educational principles from Ad Astra – the SpaceX lab school he created for his sons with the help of Josh Dahn—make up the core of Synthesis School. Musk described the two core principles of Ad Astra years ago as: 1) Ditch the assembly line model, no grade levels and 2) Problem-focused, not tool-focused.
At Synthesis, about 18-20 kids are put into groups called cohorts. Each group has one facilitator. Bogart explained that facilitators don’t lecture to their cohorts, like teachers do in a classroom.
A typical meeting starts with the cohorts logging into one of Synthesis School’s games and a Zoom call. The facilitator does not give them instructions about the game. Each cohort is given time to explore and learn the schematics of the game on their own.
After they have explored, the cohorts talk to each other to learn information that others might have found about the game. Then the cohorts are broken down into several groups and must navigate the game together to complete a given objective.

“There’s no wrong answers and there’s no grades. It’s all about seeing how you think,” Bogart said. She explained that Synthesis didn’t teach kids through rote memorization or focus on grades and teaching to the test. It focused more on critical thinking, problem-solving, and teaching kids how to find or learn about the tools they need to solve complex issues.
“In regular school, an example would be, here are 50 different screwdrivers and you’re going to memorize the size and shape and handles and where they go on the board,” Bogart explained.
“The way that [it was being taught at Ad Astra] at the time was here’s the engine that’s broken and we need to fix it, but what do we do to get the casing off? Well, we use a screwdriver. And now you’ve made that connection.”
In Jessica Bogart’s cohort missions, she has been able to teach her kids concepts like the Network Effect or the Stag Hunt game theory. Right before her interview with Teslarati, Bogart taught her cohorts offensive and defensive strategies based on The Art of War by Sun Tzu.

Synthesis School already has cohorts from around the world, including Australia, England, India, Bahrain, and the United States. The enrichment club offers weekly classes for $180 a month and has plans to add more classes in the future.
It is a growing community dedicated to teaching children and young adults fundamental skills they will need to learn and thrive in life through games like Constellation. In Jessica Bogart’s words, Synthesis School helps kids “embrace the chaos.”
Given the global landscape of today, embracing the chaos of the world and having the ability to work through it, may just be what the doctor ordered.
For more information on Synthesis School, click here.
If you have a story share related to Elon Musk, Tesla, or any of his companies, we’d like to hear from you. Email us at tips@teslarati.com or reach out to me at maria@teslarati.com.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.