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Elon Musk crashes SXSW to debut SpaceX Falcon Heavy montage

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In an unsurprising surprise, SpaceX CEO Elon Musk made good on his Friday promise and debuted the first official footage of Falcon Heavy’s inaugural flight, pieced together by none other than the co-creators of the science fiction show Westworld. Words cannot do justice to the breathtaking highlight reel:

Among an array of incredible visuals included in the new video are unseen perspectives of the launch, the side boosters’ synchronized landings at LZ-1 and 2, and even the impressive demise of the rocket’s center core after it missed the drone ship and slammed into the ocean surface. Not to be forgetten, the extraordinary mission also featured the iconic Starman in the driver’s seat of Musk’s very own Tesla Roadster, placed into an orbit around the sun that is likely to remain stable for hundreds of millions of years.

Pragmatically speaking, the launch was also an incredibly successful technology demonstration that all but completely validated the many hundreds of thousands of work hours SpaceX engineers have put into perfecting the design of Falcon Heavy – a success that sent whiplash-inducing reverberations throughout the political, industrial, and journalistic aerospace communities. For price unfathomably small relative to the prices NASA has floated for its own heavy-lift rocket (likely no less than $3 billion a launch), previously silent voices at the upper echelons of political power and spaceflight journalism have since openly praised SpaceX’s success and begun rather loudly spitballing about the massive rocket’s potential uses in both the civil and military spheres of space exploration. If SpaceX’s truly incredible achievements over the last few years had failed to make an impression, consider Falcon Heavy one last enthralling and unapologetic wake-up call.

Invited by Musk to attend the launch in person at SpaceX’s mission control, Westworld producers Jonah Nolan and Lisa Joy gathered their own firsthand footage and drew from SpaceX’s own internal recordings of the historic (and beguilingly absurd) launch. The above video or ‘trailer’ is the result. It does an absolutely flawless job of capturing the emotional intensity and visceral excitement shared by those who watched the launch live, either in Florida or elsewhere. Musk crashed SXSW’s Westworld panel to introduce the clip, but he also gave a brief speech that perfectly encapsulates at least part of the reason that the launch became so immediately iconic and uplifting:

“Life cannot just be about solving one miserable problem after another – that can’t be the only thing. There need to be things that inspire you, that make you glad to wake up in the morning and be part of humanity. That’s why we did this!”

Done it, they have. Together, humanity is capable of great things, and the value of a helpful reminder of this sometimes opaque fact of life is truly incalculable.

https://www.youtube.com/watch?v=9sc3T8yN4mA

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla Semi gets its largest order yet

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Credit: Einride

Tesla got its largest order for the all-electric Class 8 Semi yet, a 500-unit order from Einride AB, a Swedish trucking company.

Einride made the announcement this morning following its second-quarter earnings call. The company said it plans to use 500 Tesla Semi units on its fleet intelligence platform, called Saga AI. The deployments will serve large companies like Amazon and will extend Einride’s electric freight network across logistics routes in California, New Jersey, Texas, Illinois, and Georgia.

The deployment is being carried out in several phases over the next two years as Tesla ramps production of the Semi at its dedicated production facility in Sparks, Nevada. Einride will receive its first Semi units in September.

Saga AI

Saga AI is Einride’s dedicated fleet intelligence platform. It enables scaled adoption of electric trucks for freight use and allows shippers to integrate electric capacity without the operational burden or capital risks of managing a fleet. This helps integrate cost-efficient logistics and makes budgeting and forecasting much more accurate.

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Tesla Semi’s Adoption

The Tesla Semi is now gathering large-scale clients past those who have helped the company operate a Pilot Program to gain initial information and feedback from real-world drivers.

Perhaps the biggest and most notable is that of Frito-Lay and PepsiCo., who have worked with Tesla for the past several years to dial in the finer details of the truck, including its efficiency and operation-related components.

Tesla Semi gets strange-but-understandable comparison from Jay Leno

There has been tremendous progress in that time, and it even catalyzed Tesla to make some design changes, which were unveiled earlier this year.

But Einride CEO Roozbeh Charli says his company’s partnership with Tesla will continue to push those things forward:

“This deployment is yet another proof point that we can execute at the scale our customers demand. Working closely with Tesla to bring next-generation Semis into active operations quickly and at scale is a testament to the strength of that partnership, and how quickly this technology is maturing from promise to daily operations.”

Tesla Semi is already winning over truck drivers

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Additionally, Dan Priestley, the Director of the Semi Program at Tesla, said the partnership is ideal due to Einride’s focus on sustainable transport:

“Einride is at the forefront of sustainable freight, and we are thrilled to deepen our relationship with them through this order of 500 Semis. EV heavy trucks provide lower costs per mile from fuel savings, reduced maintenance, and better uptime over diesel trucks. These savings increase further through operational efficiency when deploying EV trucks at scale, and we are excited that Einride recognizes this and look forward to supporting their deployments.” 

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India tells Elon Musk’s X to “Follow the Law” in latest censorship update

Elon Musk says X now exposes government censorship, but India’s secrecy laws complicate that promise.

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Elon Musk’s promise to make government censorship requests on X “clearly visible” is running into a wall in India, where the law forbids the very disclosure Musk is promising.

On August 15, Musk responded to an update from X’s open-source algorithm team by writing “Any censorship required by governments is now clearly visible.” The claim referred to a change X pushed two days earlier to its public xai-org/x-algorithm repository, which now includes a controversial filter written directly into the code. The filter suppresses posts from 665 accounts flagged by Brazil’s Superior Electoral Court from appearing in the For You feed of any viewer located in Brazil, unless the viewer already follows the account. The election tied to the filter is scheduled for October 4.

India’s government wasn’t as impressed, and responded on Monday that “X will have to follow the law of the land,” in response to Musk’s transparency push covered by the Times of India. The problem is structural rather than political. India issues content blocking orders under Section 69A of its IT Act, and Rule 16 of the accompanying 2009 Blocking Rules requires those orders to stay confidential. Publishing an India equivalent of the Brazil filter, naming specific accounts and citing specific government orders, would itself violate Indian law. Government use of Section 69A has grown from roughly 6,000 orders a year between 2018 and 2023 to about 24,300 in 2025, according to a Tech Times report.

Elon Musk shares details on X vs. Brazil conflict

The contrast puts Musk’s transparency pledge in an odd spot. It works largely as advertised in Brazil, where electoral law requires disclosure and X can point to specific account IDs and a specific court order in public code. It cannot work the same way in India, where the law requires the opposite. X users in India will keep seeing content disappear from search and their feeds without any public accounting of why, even as X tells the rest of the world that its censorship compliance is now inspectable.

This isn’t the first time X’s fights with a national government have shaped how the platform operates. Brazil’s Supreme Court ordered X to suspend the accounts of sitting lawmakers and journalists in 2024, a standoff that cost X its Brazilian revenue for months and froze Starlink’s local accounts before the investigation into Musk and X was closed in March with no evidence of wrongdoing found. X also sued California over a state law requiring moderation disclosures, arguing the mandate itself violated the First Amendment.

Whether India’s government pursues anything beyond a public statement remains to be seen. For now, the mismatch between what X can legally publish and what different governments legally allow it to publish is the real story behind Musk’s seven word claim.

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Tesla Cybercab launch preparations have begun

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Credit: TechOperator | X

Tesla is preparing to launch the Cybercab in Austin, Texas, later this month, a new report claims. Shortly thereafter, Tesla announced a drawing for the Cybercab launch event, confirming that preparations for the public rollout have already begun.

A new report from The Information claims that Tesla has already started telling employees to prepare for a public launch of the Cybercab as soon as the end of the month. The vehicle will launch publicly to riders in Austin initially.

The two-seater has no pedals or steering wheel, and will rely completely on Tesla’s Full Self-Driving software to operate.

While the report went unconfirmed from Tesla, the company launched a lottery to ride in a Cybercab at an upcoming launch event, essentially confirming that preparations are underway:

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Cybercab entered production at Gigafactory Texas back in April, with initial units being test mules for the company as it has put the car in a variety of environments and climates. Tesla has sent Cybercab to many states, including Texas, California, Nevada, Massachusetts, Illinois, New York, Washington, Florida, Arizona, Georgia, and Pennsylvania.

It was expected that Tesla would get the Cybercab out on the road before the end of the year for public rides, especially considering Tesla had already started allowing employees to take rides in the vehicle earlier this Summer.

Tesla starts testing its Starlink-integrated Cybercab on public roads

This is a huge development, not only with the Cybercab program, but for Tesla’s self-driving program. Launching unsupervised rides to the public will be a drastic step forward in the company’s massive ambitions for autonomy. It is a long time coming, too. Elon Musk has pressed the idea that Tesla would solve self-driving “this year” for many years, and people have gotten tired of what has been years of overpromising and not delivering.

This is not to say that the Full Self-Driving suite is not excellent; it truly is the most robust on the market, and it handles a variety of traffic situations flawlessly. It definitely has its faults, but generally, it is fantastic.

Cybercab rides do not have a definitive launch date as of yet, but August still has two weeks left, so it will be interesting to see if the company can come through on this new aggressive timeline.

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