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Elon Musk crashes SXSW to debut SpaceX Falcon Heavy montage

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In an unsurprising surprise, SpaceX CEO Elon Musk made good on his Friday promise and debuted the first official footage of Falcon Heavy’s inaugural flight, pieced together by none other than the co-creators of the science fiction show Westworld. Words cannot do justice to the breathtaking highlight reel:

Among an array of incredible visuals included in the new video are unseen perspectives of the launch, the side boosters’ synchronized landings at LZ-1 and 2, and even the impressive demise of the rocket’s center core after it missed the drone ship and slammed into the ocean surface. Not to be forgetten, the extraordinary mission also featured the iconic Starman in the driver’s seat of Musk’s very own Tesla Roadster, placed into an orbit around the sun that is likely to remain stable for hundreds of millions of years.

Pragmatically speaking, the launch was also an incredibly successful technology demonstration that all but completely validated the many hundreds of thousands of work hours SpaceX engineers have put into perfecting the design of Falcon Heavy – a success that sent whiplash-inducing reverberations throughout the political, industrial, and journalistic aerospace communities. For price unfathomably small relative to the prices NASA has floated for its own heavy-lift rocket (likely no less than $3 billion a launch), previously silent voices at the upper echelons of political power and spaceflight journalism have since openly praised SpaceX’s success and begun rather loudly spitballing about the massive rocket’s potential uses in both the civil and military spheres of space exploration. If SpaceX’s truly incredible achievements over the last few years had failed to make an impression, consider Falcon Heavy one last enthralling and unapologetic wake-up call.

Invited by Musk to attend the launch in person at SpaceX’s mission control, Westworld producers Jonah Nolan and Lisa Joy gathered their own firsthand footage and drew from SpaceX’s own internal recordings of the historic (and beguilingly absurd) launch. The above video or ‘trailer’ is the result. It does an absolutely flawless job of capturing the emotional intensity and visceral excitement shared by those who watched the launch live, either in Florida or elsewhere. Musk crashed SXSW’s Westworld panel to introduce the clip, but he also gave a brief speech that perfectly encapsulates at least part of the reason that the launch became so immediately iconic and uplifting:

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“Life cannot just be about solving one miserable problem after another – that can’t be the only thing. There need to be things that inspire you, that make you glad to wake up in the morning and be part of humanity. That’s why we did this!”

Done it, they have. Together, humanity is capable of great things, and the value of a helpful reminder of this sometimes opaque fact of life is truly incalculable.

https://www.youtube.com/watch?v=9sc3T8yN4mA

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla announces major milestone at Gigafactory Shanghai

First deliveries started in December 2019, with the first units being given to employees. By the end of 2020, the plant was building cars at a run rate of around 150,000 vehicles annually.

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Credit: Tesla

Tesla has announced a major milestone at its Chinese manufacturing facility, Gigafactory Shanghai, confirming on Monday that it had built its four millionth vehicle.

Tesla Gigafactory Shanghai first started building cars back in October 2019 with Model 3 assembly, just ten months after the company broke ground on the plant’s 86-hectare piece of land.

First deliveries started in December 2019, with the first units being given to employees. By the end of 2020, the plant was building cars at a run rate of around 150,000 vehicles annually. Production continued to ramp up, and by September 2023, less than three years after it started building Tesla’s EVs, it had built its two millionth vehicle.

Fast forward to December 2025, and Tesla has confirmed that four million cars have rolled off of production lines at the plant, a major milestone in the six short years it has been active:

The capacity at Giga Shanghai is exceeding 950,000 vehicles per year, and this year, the company has delivered 675,000 cars through the first three quarters. It is also the only plant to manufacture the Model Y L, a longer wheel-based configuration of the all-electric crossover that is exclusive to the Chinese market.

Gigafactory Shanghai’s four million cars have not all stayed within the domestic market, either. For a considerable period, the factory was exporting a significant portion of its monthly production to Europe, helping Gigafactory Berlin supplement some Model Y volume and all of its Model 3 deliveries. This is due to the Berlin plant’s exclusive production plans for the Model 3.

The site is one of the most crucial in the company’s global plans, and Gigafactory Shanghai’s incredible pace, which has led to four million production units in just about six years. It’s fair to say that it won’t be long until we’re seeing Tesla celebrate the plant’s five millionth vehicle produced, which should happen sometime late next year or in early 2027, based on its current manufacturing pace.

The company also builds the Megapack on the property in an adjacent Megafactory.

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Tesla gamifies Supercharging with new ‘Charging Passport’

It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.

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Credit: MarcoRP | X

Tesla is gamifying its Supercharging experience by offering a new “Charging Passport,” hoping to add a new layer to the ownership experience.

While it is not part of the Holiday Update, it is rolling out around the same time and offers a handful of cool new features.

Tesla’s Charging Passport will be available within the smartphone app and will give a yearly summary of your charging experience, helping encapsulate your travel for that year.

It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.

Tesla will include the following metrics within the new Charging Passport option within the Tesla app:

  • Charging badges: Iconic charging badges for visiting places like the Tesla Diner, Oasis Supercharger, etc., Explorer Badge, and more
  • Total Unique Superchargers Visited
  • Total Charging Sessions
  • Total Miles Added during Charging Sessions
  • Top Charging Day
  • Longest Trip
  • Favorite Charging Locations

This will give people a unique way to see their travels throughout the year, and although it is not necessarily something that is needed or adds any genuine value, it is something that many owners will like to look back on. After all, things like Spotify Wrapped and Apple Music Replay have been a great way for people to see what music they listened to throughout the year.

This is essentially Tesla’s version of that.

With a handful of unique Superchargers already active, Tesla is also building some new ones, like a UFO-inspired location in New Mexico, near Roswell.

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Tesla is building a new UFO-inspired Supercharger in the heart of Alien country

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Tesla launches its coolest gift idea ever just a few weeks after it was announced

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention.”

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Credit: Tesla

Tesla has launched its coolest gift idea ever, just a few weeks after it was announced.

Tesla is now giving owners the opportunity to gift Full Self-Driving for one month to friends or family through a new gifting program that was suggested to the company last month.

The program will enable people to send a fellow Tesla owner one month of the company’s semi-autonomous driving software, helping them to experience the Full Self-Driving suite and potentially help Tesla gain them as a subscriber of the program, or even an outright purchase.

Tesla has officially launched the program on its Shop. Sending one month of Full Self-Driving costs $112:

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention. All sales are final. Can only be purchased and redeemed in the U.S. This gift card is valued at $112.00 and is intended to cover the price of one month of FSD (Supervised), including up to 13% sales tax. It is not guaranteed to cover the full monthly price if pricing or tax rates change. This gift card can be stored in Tesla Wallet and redeemed toward FSD (Supervised) or any other Tesla product or service that accepts gift card payments.”

Tesla has done a great job of expanding Full Self-Driving access over the past few years, especially by offering things like the Subscription program, free trials through referrals, and now this gift card program.

Gifting Full Self-Driving is another iteration of Tesla’s “butts in seats” strategy, which is its belief that it can flip consumers to its vehicles and products by simply letting people experience them.

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There is also a reason behind pushing Full Self-Driving so hard, and it has to do with CEO Elon Musk’s compensation package. One tranche requires Musk to achieve a certain number of active paid Full Self-Driving subscriptions.

More people who try the suite are likely to pay for it over the long term.

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