Elon Musk’s targets for Twitter — provided that his acquisition of the social media company is successful — are classic Musk. As per recent reports, Musk is looking to double Twitter’s revenue from subscriptions alone to $10 billion by 2028, twice the amount of the company’s total revenue last year.
Apart from this, Musk is also reportedly looking to reach almost 1 billion users on Twitter over the coming years. Musk is reportedly aiming to increase Twitter’s user base to 600 million by 2025, up from 217 million last year. By 2028, Musk is targeting 921 million users for the social media platform.
Musk’s goals for Twitter were shared by The New York Times, which cited a leaked slide deck as its source of information. According to the publication, Musk claimed that he would increase Twitter’s annual revenues to $26.4 billion by 2028, up from $5 billion last year. Musk also doubled down on his stance regarding advertisements, with the Tesla CEO stating that advertising would fall to 45% of total revenue.
In 2020, Twitter’s advertisements comprised 90% of the company’s revenue. That being said, Musk still expects Twitter’s advertising to generate $12 billion in revenue in 2028. Musk also expects to gain revenue from businesses such as data licensing. More importantly, the Tesla CEO is also looking to grow Twitter Blue, the company’s paid service that costs $3 per month, to 69 million paying users by 2025 and 159 million by 2028.
Elon Musk has reached a deal with Twitter’s Board of Directors to acquire the social media company for $54.20 per share in a deal worth $44 billion. Some of the funding for the deal appears to have come from Musk’s recent sale of Tesla shares, while some are coming from other funding commitments.
Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.
Elon Musk
Tesla CEO Elon Musk’s $1 trillion pay package hits first adversity from proxy firm
ISS said the size of the pay package will enable Musk to have access to “extraordinarily high pay opportunities over the next ten years,” and it will have an impact on future packages because it will “reduce the board’s ability to meaningfully adjust future pay levels.”

Tesla CEO Elon Musk’s $1 trillion pay package, which was proposed by the company last month, has hit its first bit of adversity from proxy advisory firm Institutional Shareholder Services (ISS).
Musk has called the firm “ISIS,” a play on its name relating it to the terrorist organization, in the past.
“ISIS”
— Elon Musk (@elonmusk) September 27, 2021
The pay package aims to lock in Musk to the CEO role at Tesla for the next decade, as it will only be paid in full if he is able to unlock each tranche based on company growth, which will reward shareholders.
However, the sum is incredibly large and would give Musk the ability to become the first trillionaire in history, based on his holdings. This is precisely why ISS is advising shareholders to vote against the pay plan.
The group said that Musk’s pay package will lock him in, which is the goal of the Board, and it is especially important to do this because of his “track record and vision.”
However, it also said the size of the pay package will enable Musk to have access to “extraordinarily high pay opportunities over the next ten years,” and it will have an impact on future packages because it will “reduce the board’s ability to meaningfully adjust future pay levels.”
The release from ISS called the size of Musk’s pay package “astronomical” and said its design could continue to pay the CEO massive amounts of money for even partially achieving the goals. This could end up in potential dilution for existing investors.
If Musk were to reach all of the tranches, Tesla’s market cap could reach up to $8.5 trillion, which would make it the most valuable company in the world.
Tesla has made its own attempts to woo shareholders into voting for the pay package, which it feels is crucial not only for retaining Musk but also for continuing to create value for shareholders.
Tesla launched an ad for Elon Musk’s pay package on Paramount+
Musk has also said he would like to have more ownership control of Tesla, so he would not have as much of an issue with who he calls “activist shareholders.”
News
Tesla is adding an interesting feature to its centerscreen in a coming update
In a recent dissection of coding, Tesla hacker green noticed that the company is bringing in screenshare with Software Update 2025.38

Tesla is adding an interesting feature to its center touchscreen in a coming update, according to a noted hacker.
In a recent dissection of coding, Tesla hacker green noticed that the company is bringing in screenshare with Software Update 2025.38. Details on the use case are slim, but he said the feature would export the car screen so it could be viewed remotely.
It would bring up a notification on the screen, along with a four-digit pin that would link the two together:
hm, have not noticed at first, but 2025.38 also brings in a “screenshare” service to export the car screen so you can view it remotely (details are unclear yet).
When you do it there’s going to be a notification on the screen. Secured by a super-duper static 4-digits pin…— green (@greentheonly) October 17, 2025
As previously mentioned, the use case is unclear, but there are some ideas. One of which is for remote support, which is something Apple has used to help resolve issues with its products.
Support staff and employees routinely tap into customers’ screens to help resolve issues, so this could be a way Tesla could also use it.
This seems especially relevant with Robotaxi, as the screen might be a crucial part of resolving customer complaints when there is no employee in the car.
Additionally, it seems as if it will not be exclusive to those owners who have newer vehicles that utilize the AMD chip. Intel will get support with the new feature as well, according to what green has noticed in the coding.
Finally, it could also be used with all sorts of content creation, especially as Full Self-Driving videos and what the vehicle sees in Driver Visualization.
As it is released, Tesla will likely release more information regarding what the screensharing mode will be used for.
For right now, many owners are wondering where it could actually work and what advantages it will offer for owners as well as the company itself.
Elon Musk
SpaceX posts Starship booster feat that’s so nutty, it doesn’t even look real
The Super Heavy booster’s feat was so impressive that the whole maneuver almost looked like it was AI-generated.

SpaceX has shared a video of a remarkable feat achieved by Starship’s Super Heavy booster during its 11th flight test.
The Super Heavy booster’s feat was so impressive that the whole maneuver, which was captured on video, almost looked like it was AI-generated.
Super Heavy’s picture perfect hover
As could be seen in the video shared by SpaceX, Starship’s Super Heavy booster, which is nearly 400 feet tall, smoothly returned to Earth and hovered above the Gulf of America for a few seconds before it went for its soft water landing. The booster’s picture-perfect maneuver before splashing down all but capped a near-flawless mission for Starship, which is about to enter its V3 era with Flight 12.
The booster’s balance and stability were so perfect that some users on X joked that the whole thing looked AI-generated. Considering the size of Super Heavy, as well as the fact that the booster was returning from space, the hovering display all but showed that SpaceX is dead serious about keeping its dominant lead in the spaceflight sector.
Starship V2’s curtain call
As noted in a Space.com report, Flight Test 11 achieved every major goal SpaceX had set for the mission, including deploying Starlink mass simulators, relighting Raptor engines in space, and executing a stable reentry for both the Starship Upper Stage and the Super Heavy booster. The feat also marked the second time a Super Heavy booster has been reflown, a milestone in SpaceX’s quest to make the entire Starship system fully reusable.
Starship’s V2 vehicle will now give way to the upgraded Starship V3, which is designed for faster turnaround and higher payload capacity. The Starship program is expected to pursue even more aggressive targets in the coming months as well, with Elon Musk stating on social media platform X that SpaceX will attempt a tower catch for Starship Upper Stage as early as spring 2026.
-
Elon Musk6 hours ago
SpaceX posts Starship booster feat that’s so nutty, it doesn’t even look real
-
Elon Musk1 day ago
Elon Musk was right all along about Tesla’s rivals and EV subsidies
-
News2 days ago
Tesla launches ‘Mad Max’ Full Self-Driving Speed Profile, its fastest yet
-
News2 days ago
Tesla launches new interior option for Model Y
-
News1 day ago
Tesla widens rollout of new Full Self-Driving suite to more owners
-
News2 days ago
Tesla makes big move with its Insurance program
-
News2 days ago
Tesla just teased something crazy with the next Full Self-Driving update
-
News2 days ago
Tesla reportedly places large order for robot parts, hinting that Optimus V3 design is all but finalized