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Elon Musk’s new boring company aims to build 30 levels of tunnels for cars and Hyperloop
Elon Musk confirmed that he really is starting to a new tunneling company and as with many of his other side projects, it’s starting right there at SpaceX. He shed new light on the project yesterday in an interview with Bloomberg, announcing that the venture will be an independent venture aimed at building vast underground transportation networks for cars and high speed trains such as the Hyperloop.
What’s in a Name?
Musk’s sense of humor is evident in the list of potential names for the company, Elon even going so far as to consider trolling Toys “R” Us in suing: “My other idea was to call it Tunnels R Us and to essentially troll Toys “R” Us into filing a lawsuit,” the slightly deranged CEO cackled. In my mind, he’s channeling Mr. Burns from the Simpsons. “Now we’ve decided to troll AT&T instead! We’re going to call it American Tubes and Tunnels.”
Ultimately, he settled on The Boring Company which in and of itself is loaded with wordplay. Even the acronym is funny, rocking a big TBC, or To Be Continued, which is comical on more than a few levels with Musk always dreaming up, starting and delivering on yet another completely disruptive idea in a disparate industry.
To kick off this rather mundane company, Elon and SpaceX have a leader in charge but no full time staff though it has secured a domain over at BoringCompany.com.
New Details on The Dig
Elon shed some light on the team’s intentions with the original dig, stating that the only reason it started there is because they already own the land and wouldn’t need any additional permits to get started. In parallel to the on-site construction, a team is working to secure the necessary permits to extend the initial tear in the earth beyond the property lines of SpaceX.
The initial hole will evolve into a sort of ramp that will ultimately serve as the point of entry for a full sized boring machine to get down around 50 feet down which is necessary to avoid gas, sewer and other infrastructure that sits closer to the surface.
But where is it going? Musk and team have not shared any details on the actual destination of the tunnel. With Musk’s ideas and pension for getting things started, there’s likely a team of undergrad interns locked away in the basement of SpaceX mapping out the nuts and bolts of the tunneling solution including where this initial stretch will actually go.
To Infinity and Beyond
To get the project started and to really dig into the possibilities of tunnels, a used boring machine, dubbed Nessie, was purchased for pennies on the dollar, not so much to dig the hole, but to get the team grounded in the technology.
From there, Elon has full confidence that the speed of boring can be improved 5-10x which is based more on a first principles analysis of the technology than actual experience tunneling not that a lack of industry experience has ever stopped Elon in the past, having already transformed the online banking industry with Paypal, the entire automotive industry with Tesla and rocketry with SpaceX.
Disruption
Ever the mad scientist, Elon seems to thrive on change, seeing the possibility through the stagnation, or maybe because of it.
Looking more broadly at urban transportation, even Tesla + Hyperloop will have a tough time solving the problem if we are bound to the surface. Peeling back the crust reveals almost endless volumes of space to play with and Elon hopes to do just that, even talking of certain areas having 30 layers of tunnels which to the unimaginative minds of the masses is incomprehensible.
Whether or not Musk’s latest machination will make it off the property of SpaceX is yet to be seen but one thing is for certain – the fuse that is Elon Musk has been lit and he is going to make an honest effort at leveling up the way we get around town by taking us all underground.
Source: Bloomberg
Tesla’s new Full Self-Driving pricing strategy will eliminate one recurring complaint that many owners have had in the past: FSD transfers.
In the past, if a Tesla owner purchased the Full Self-Driving suite outright, the company did not allow them to transfer the purchase to a new vehicle, essentially requiring them to buy it all over again, which could obviously get pretty pricey.
This was until Q3 2023, when Tesla allowed a one-time amnesty to transfer Full Self-Driving to a new vehicle, and then again last year.
Tesla is now allowing it to happen again ahead of the February 14th deadline.
The program has given people the opportunity to upgrade to new vehicles with newer Hardware and AI versions, especially those with Hardware 3 who wish to transfer to AI4, without feeling the drastic cost impact of having to buy the $8,000 suite outright on several occasions.
Now, that issue will never be presented again.
Last night, Tesla CEO Elon Musk announced on X that the Full Self-Driving suite would only be available in a subscription platform, which is the other purchase option it currently offers for FSD use, priced at just $99 per month.
Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Having it available in a subscription-only platform boasts several advantages, including the potential for a tiered system that would potentially offer less expensive options, a pay-per-mile platform, and even coupling the program with other benefits, like Supercharging and vehicle protection programs.
While none of that is confirmed and is purely speculative, the one thing that does appear to be a major advantage is that this will completely eliminate any questions about transferring the Full Self-Driving suite to a new vehicle. This has been a particular point of contention for owners, and it is now completely eliminated, as everyone, apart from those who have purchased the suite on their current vehicle.
Now, everyone will pay month-to-month, and it could make things much easier for those who want to try the suite, justifying it from a financial perspective.
The important thing to note is that Tesla would benefit from a higher take rate, as more drivers using it would result in more data, which would help the company reach its recently-revealed 10 billion-mile threshold to reach an Unsupervised level. It does not cost Tesla anything to run FSD, only to develop it. If it could slice the price significantly, more people would buy it, and more data would be made available.
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Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
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Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
Tesla Full Self-Driving pricing strategy eliminates one recurring complaint
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
