News
Elon Musk’s new boring company aims to build 30 levels of tunnels for cars and Hyperloop
Elon Musk confirmed that he really is starting to a new tunneling company and as with many of his other side projects, it’s starting right there at SpaceX. He shed new light on the project yesterday in an interview with Bloomberg, announcing that the venture will be an independent venture aimed at building vast underground transportation networks for cars and high speed trains such as the Hyperloop.
What’s in a Name?
Musk’s sense of humor is evident in the list of potential names for the company, Elon even going so far as to consider trolling Toys “R” Us in suing: “My other idea was to call it Tunnels R Us and to essentially troll Toys “R” Us into filing a lawsuit,” the slightly deranged CEO cackled. In my mind, he’s channeling Mr. Burns from the Simpsons. “Now we’ve decided to troll AT&T instead! We’re going to call it American Tubes and Tunnels.”
Ultimately, he settled on The Boring Company which in and of itself is loaded with wordplay. Even the acronym is funny, rocking a big TBC, or To Be Continued, which is comical on more than a few levels with Musk always dreaming up, starting and delivering on yet another completely disruptive idea in a disparate industry.
To kick off this rather mundane company, Elon and SpaceX have a leader in charge but no full time staff though it has secured a domain over at BoringCompany.com.
New Details on The Dig
Elon shed some light on the team’s intentions with the original dig, stating that the only reason it started there is because they already own the land and wouldn’t need any additional permits to get started. In parallel to the on-site construction, a team is working to secure the necessary permits to extend the initial tear in the earth beyond the property lines of SpaceX.
The initial hole will evolve into a sort of ramp that will ultimately serve as the point of entry for a full sized boring machine to get down around 50 feet down which is necessary to avoid gas, sewer and other infrastructure that sits closer to the surface.
But where is it going? Musk and team have not shared any details on the actual destination of the tunnel. With Musk’s ideas and pension for getting things started, there’s likely a team of undergrad interns locked away in the basement of SpaceX mapping out the nuts and bolts of the tunneling solution including where this initial stretch will actually go.
To Infinity and Beyond
To get the project started and to really dig into the possibilities of tunnels, a used boring machine, dubbed Nessie, was purchased for pennies on the dollar, not so much to dig the hole, but to get the team grounded in the technology.
From there, Elon has full confidence that the speed of boring can be improved 5-10x which is based more on a first principles analysis of the technology than actual experience tunneling not that a lack of industry experience has ever stopped Elon in the past, having already transformed the online banking industry with Paypal, the entire automotive industry with Tesla and rocketry with SpaceX.
Disruption
Ever the mad scientist, Elon seems to thrive on change, seeing the possibility through the stagnation, or maybe because of it.
Looking more broadly at urban transportation, even Tesla + Hyperloop will have a tough time solving the problem if we are bound to the surface. Peeling back the crust reveals almost endless volumes of space to play with and Elon hopes to do just that, even talking of certain areas having 30 layers of tunnels which to the unimaginative minds of the masses is incomprehensible.
Whether or not Musk’s latest machination will make it off the property of SpaceX is yet to be seen but one thing is for certain – the fuse that is Elon Musk has been lit and he is going to make an honest effort at leveling up the way we get around town by taking us all underground.
Source: Bloomberg
Tesla has snagged a deal with IMC Logistics to supply the company with 50 Semi units for its logistics operations.
IMC handles drayage and landside logistics and has over 2,700 asset trucks in its fleet. In its over forty years of service, it has established more than 50 locations across the United States and spans operations from coast to coast.
Jim Gillis of IMC said that the addition of the Tesla Semi will help IMC move toward a “zero-emission service for long-haul lanes.”
The move is one that has become more common over the past few years, as more and more companies doing large-scale logistics have moved to sustainable powertrains, using either Tesla or others.
🚨 IMC Logistics announced that it will add 50 Tesla Semis to its fleet https://t.co/ymh1Ca2IuX
— TESLARATI (@Teslarati) October 5, 2026
Tesla’s Semi program just entered its first truly public phase, as the company handed over its first production units to companies in September, although a pilot program with companies like PepsiCo. and Frito-Lay has been ongoing for years.
IMC announced its intention to purchase 50 Semi units from Tesla in September, and according to VP of Marketing and Public Relations on September 29 to Trucking Drive, the company will take delivery either this week or took delivery late last week.
With surging prices of diesel and high logistics costs, Tesla and the Semi could truly revolutionize how companies manage their fleets. With the advent of Full Self-Driving, the Semi will potentially cut down on driver fatigue and increase productivity, while decreasing the cost of operation per mile by being cheaper to refuel.
Tesla had a dedicated Semi handover event at the Semi factory in Sparks, Nevada, a few weeks back, as it officially introduced its truck to many company fleets that have been waiting to add these sustainable powertrains.
Lifestyle
Tesla wins over Netflix’s Selling Sunset star, who’s now ditching his Bentley
Selling Sunset’s Jason Oppenheim swapped his Bentley for a Tesla and promised ten for employees.
Jason Oppenheim, the luxury real estate broker best known as the star of Netflix’s Selling Sunset, has parked his Bentley for good and moved into a Tesla Model Y, and he says Full Self-Driving (Supervised) is the reason.
Oppenheim, who founded The Oppenheim Group, the Los Angeles brokerage at the center of the show, posted a video to X on Saturday evening that he called “the most important video I’ve ever posted.” In it, he rides from Newport Beach to his firm’s Los Angeles office, a trip he put at roughly an hour and 15 minutes, while FSD handles the drive and parks the car without him touching the wheel or the accelerator. He said he handed the Bentley to his father because he no longer has any use for it.
Tesla shared the clip from its main account on X about two hours later, pulling out the quote that has since spread well beyond the Tesla community:
“[FSD Supervised] is life-changing. I was on the phone with my brother last night, and I made him buy one. He literally bought one while we were talking. I’m buying 10 of my employees a Tesla with FSD. It’s 8x safer than the average driver. There’s nothing more important than the safety of you and your loved ones.”
Oppenheim was candid about why the safety pitch landed with him. He admitted in the video that he is a distracted driver who answers emails and texts behind the wheel, and framed the employee purchases as a way to keep his team off their phones while driving. Elon Musk posted “Tesla FSD feels like magic” less than half an hour after the video went live.
The endorsement lands at a convenient moment for Tesla. The company delivered 486,532 vehicles in Q3, beating Wall Street’s estimates and marking its best quarter ever without the $7,500 federal EV tax credit.
A public service announcement. https://t.co/NYa1IpKwBX
— Jason Oppenheim (@OppenheimJason) October 4, 2026
Tesla FSD has been subscription only in the U.S. since February at $99 per month, and Tesla said in its Q2 update that active subscriptions hit 1.48 million, up 56 percent year over year, with more than 55 percent of new North American deliveries leaving with FSD attached. That attach rate is the figure Ron Baron cited last month when he told CNBC “the time to buy the stock is now.” At current pricing, Oppenheim’s 10 employee cars alone would add $990 a month, or about $11,880 a year, in FSD revenue.
Tesla AI head Ashok Elluswamy said in July that FSD had logged more than 12 billion miles while going roughly twice as far between collisions as manual driving. FSD also remains a supervised system, so Oppenheim and his employees are still required to watch the road, even as Tesla rolls out v14.3.10 with Automatic Collision Evasion, which can steer or brake on its own to avoid a frontal crash.
Elon Musk
Elon Musk follows Trump’s lead, says a SpaceX name change is coming
Elon Musk says SpaceXAI will become SpaceXSI, marking its second rebrand in under three months.
Elon Musk wants to rename his artificial intelligence company again, less than three months after its last rebrand.
In a string of posts on X early Sunday morning, Musk wrote “No more AI,” followed by “SI” and “It’s better.” He then added, “SpaceX is a super intelligence company.” When a user asked whether SpaceXAI could become SpaceXSI, Musk replied, “Yes, we will make that change.”
The posts extend a terminology push that began at the White House last week. On September 29, President Donald Trump signed an executive order directing federal agencies to replace “artificial intelligence” and “AI” with “Super Intelligence” and “SI” on government websites, policy documents and press releases. The same day, Musk sat beside Trump as the heads of the largest AI companies signed a voluntary safety accord, as Teslarati reported. Speaking to reporters afterward, Musk caught himself mid sentence: “I think it is worth highlighting the positive benefits of A.I. … S.I., pardon me.”
Elon Musk and Trump are closer than ever, and Tesla could be the big winner
SpaceXSI would be the third name for the business since February. SpaceX acquired xAI on February 2 in a deal that valued the combined company at $1.25 trillion. In May, Musk said xAI would be dissolved as a separate company, and on July 6 the division adopted the SpaceXAI name and a new logo that placed the xAI letters inside the SpaceX identity.
Musk gave no timeline. He did not say whether SpaceXSI would be a legal name change or a branding update, whether the @SpaceXAI handle on X would change, or how the shift would apply to products like Grok. The company had not issued a formal announcement as of Sunday morning.
The change would reach well beyond a chatbot. SpaceXAI now houses Grok, the X platform, the Colossus training clusters in Memphis and the coding tool Cursor, which SpaceX acquired in August. It also runs the orbital compute effort SpaceX is building around Nvidia hardware, which Musk said during the company’s first earnings call would be exclusive to Nvidia.
It’s unclear if rivals like Anthropic, OpenAI, Google, Meta and Nvidia have plans to also rename their companies or products. OpenAI CEO Sam Altman has continued to say “AI” in public, while Nvidia CEO Jensen Huang has gone partway, describing data centers as “super intelligence factories.”
The rename would also line up SpaceX’s AI branding with the federal government’s language as Musk takes on a new advisory role at the Pentagon, where he is helping lead the Project Meridian study on the future of warfare.
Tesla snags Semi supply deal with major logistics firm
Tesla wins over Netflix’s Selling Sunset star, who’s now ditching his Bentley
