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Elon Musk’s new boring company aims to build 30 levels of tunnels for cars and Hyperloop
Elon Musk confirmed that he really is starting to a new tunneling company and as with many of his other side projects, it’s starting right there at SpaceX. He shed new light on the project yesterday in an interview with Bloomberg, announcing that the venture will be an independent venture aimed at building vast underground transportation networks for cars and high speed trains such as the Hyperloop.
What’s in a Name?
Musk’s sense of humor is evident in the list of potential names for the company, Elon even going so far as to consider trolling Toys “R” Us in suing: “My other idea was to call it Tunnels R Us and to essentially troll Toys “R” Us into filing a lawsuit,” the slightly deranged CEO cackled. In my mind, he’s channeling Mr. Burns from the Simpsons. “Now we’ve decided to troll AT&T instead! We’re going to call it American Tubes and Tunnels.”
Ultimately, he settled on The Boring Company which in and of itself is loaded with wordplay. Even the acronym is funny, rocking a big TBC, or To Be Continued, which is comical on more than a few levels with Musk always dreaming up, starting and delivering on yet another completely disruptive idea in a disparate industry.
To kick off this rather mundane company, Elon and SpaceX have a leader in charge but no full time staff though it has secured a domain over at BoringCompany.com.
New Details on The Dig
Elon shed some light on the team’s intentions with the original dig, stating that the only reason it started there is because they already own the land and wouldn’t need any additional permits to get started. In parallel to the on-site construction, a team is working to secure the necessary permits to extend the initial tear in the earth beyond the property lines of SpaceX.
The initial hole will evolve into a sort of ramp that will ultimately serve as the point of entry for a full sized boring machine to get down around 50 feet down which is necessary to avoid gas, sewer and other infrastructure that sits closer to the surface.
But where is it going? Musk and team have not shared any details on the actual destination of the tunnel. With Musk’s ideas and pension for getting things started, there’s likely a team of undergrad interns locked away in the basement of SpaceX mapping out the nuts and bolts of the tunneling solution including where this initial stretch will actually go.
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To Infinity and Beyond
To get the project started and to really dig into the possibilities of tunnels, a used boring machine, dubbed Nessie, was purchased for pennies on the dollar, not so much to dig the hole, but to get the team grounded in the technology.
From there, Elon has full confidence that the speed of boring can be improved 5-10x which is based more on a first principles analysis of the technology than actual experience tunneling not that a lack of industry experience has ever stopped Elon in the past, having already transformed the online banking industry with Paypal, the entire automotive industry with Tesla and rocketry with SpaceX.
Disruption
Ever the mad scientist, Elon seems to thrive on change, seeing the possibility through the stagnation, or maybe because of it.
Looking more broadly at urban transportation, even Tesla + Hyperloop will have a tough time solving the problem if we are bound to the surface. Peeling back the crust reveals almost endless volumes of space to play with and Elon hopes to do just that, even talking of certain areas having 30 layers of tunnels which to the unimaginative minds of the masses is incomprehensible.
Whether or not Musk’s latest machination will make it off the property of SpaceX is yet to be seen but one thing is for certain – the fuse that is Elon Musk has been lit and he is going to make an honest effort at leveling up the way we get around town by taking us all underground.
Source: Bloomberg
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Tesla is one of several automakers whose vehicles qualify for an awesome new first-time EV buyer incentive program in California.
The Golden State launched the MyFirstEV incentive program, which helps those buying an electric vehicle for the first time with a $3,500 incentive on new-inventory purchases of a Model 3 or Model Y.
First-time electric vehicle buyers in California can now get $3,500 off eligible Model 3 and Model Y new inventory vehicle purchases.
To be eligible, you must place your order on or after August 3, 2026 and take delivery while funds are still available. The incentive applies to… pic.twitter.com/yuXF00XA50
— Sawyer Merritt (@SawyerMerritt) August 4, 2026
The incentive requires an order on or after August 3, and delivery must be taken while the program is still being funded. California has set aside $135.5 million to help strengthen its SEV market and support automotive innovation.
Incentives are offered at the point of sale, and used EVs are also available for a partial incentive of $1,750. Half of the $3,500 and $1,750 incentive amounts are covered by California, with the other half being covered by participating OEMs.
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Additionally, rules apply for MSRP and how the vehicle will qualify for the incentive. Any vehicle from a non-California headquartered OEM must have an MSRP of $50,000 or less. Used vehicles must be priced at $25,000 or less and must be at least two model years older than the year of purchase.
The cars must also be purchased from manufacturers as certified pre-owned vehicles. Private dealerships are not eligible.
In total, California expects to incentivize over 73,000 ZEVs.
Participating Manufacturers
Fourteen total automakers are participating in California’s MyFirstEV program:
- Chevrolet – Launching August 2026
- Ford – Launching August 2026
- Honda – Launching September 2026
- Hyundai – Launching August 2026
- Kia – Launching August 2026
- Lexus – Launching September 2026
- Lucid – Launching August 2026
- Mitsubishi – Launching November 2026
- Nissan – Coming Soon
- Rivian – Coming Soon
- Subaru – Launching September 2026
- Tesla – Launching August 2026
- Toyota – Launching September 2026
- Volvo – Coming Soon
Elon Musk’s space exploration company, SpaceX (NASDAQ: SPCX), is set to report its earnings for the second quarter today in what will be its first-ever earnings call since going public in July.
SpaceX is trading down roughly 25 percent from its IPO. These early stock signals are usually a bit tumultuous, and considering this is the first company actively launching rockets that is available on the stock exchange, investors might have a tendency to be a bit skittish.
However, there are going to be some details that investors will hear for the first time today on the earnings call. Here’s what to look for:
Wall Street Expectations
Revenue is expected to fall somewhere around $6.8 billion, and will be heavily driven by Starlink, which is SpaceX’s widely popular satellite internet platform that has been adopted by numerous airlines, cruise ships, and other maritime operations. It is also available for consumers at home or in their cars.
Earnings Per Share (EPS) expectations fall at a net loss of $0.23 per share. Wall Street sees this as a total net loss of roughly $1.9 billion.
EBITDA is expected to come in between $2 billion and $2.1 billion.
What Investors Want to Know
Tesla uses the Say platform to help work with both retail and institutional investors to answer relevant and quality questions that address concerns or questions that they might have.
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However, SpaceX is doing things differently, as the company launched its own Investor Relations website where these questions are being fielded. Just like the Tesla questions, they seem to be less focused on the operational tasks and overall progress of the company, and more novelty.
Here are the top five:
- Has the team thought about what possibilities there are with your mascot Asteroid? Whether it’s starting additional foundations for kids in its name, helping kids learn about space, etc. Kids are our future, and Asteroid would be a fun and easy way to help.
- Baby Asteroid is already making a difference through charity around the world. Could SpaceX take it even further with programs that inspire kids to explore space?
- SpaceX has some legendary vehicle names. Would you ever allow the public to name a Starship, even knowing there is a 99% chance it becomes Shipy McShipface?
- When can we expect to see more footage of the Human Landing System?
- Will Asteroid (your mascot) go to Mars?
SpaceX will report its earnings today, August 4, at 4:30 P.M. EDT.
Lemonade has expanded its innovative Autonomous Car insurance program to Tennessee, giving Tesla owners in the state a substantial discount on Full Self-Driving (FSD) miles. Announced on August 3, the product offers 50 percent off every mile driven with FSD activated, positioning the digital insurer as a leader in pricing insurance around autonomous technology.
The program, marketed as Lemonade Autonomous Car insurance, uses a direct connection via Tesla’s Fleet API (with customer permission) to automatically distinguish FSD-engaged miles from manual driving. Policyholders pay a low base rate when the vehicle is stationary and a few cents per mile when moving, with the 50 percent reduction applied specifically to FSD miles.
If you’re driving a Tesla in Tennessee, FSD miles now cost 50% less to insure with Lemonade. Autonomous Car is now live in TN.https://t.co/4CDTuhyORi pic.twitter.com/QZk4LBIs6f
— Lemonade (@Lemonade_Inc) August 3, 2026
Coverage includes standard protections such as liability, collision, comprehensive, roadside assistance, and Tesla-specific benefits like access to certified repair shops and emergency crash services. Eligible vehicles require Hardware 4, as well as recent firmware.
Lemonade first unveiled the product on January 21 of this year, describing it as a first-of-its-kind offering designed for self-driving cars, starting with Tesla FSD. It began rolling out in Arizona on January 26, followed by Oregon about a month later. Subsequent expansions brought it to Indiana in early June 2026 and Colorado later that month.
Tennessee marks the fifth state.
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Tesla Full Self-Driving gets outrageous insurance offer with insanely cheap rates
The discount rests on Lemonade’s strong belief in the safety of Tesla’s FSD system. The company cites Tesla’s data showing that FSD-driven miles are twice as safe as those driven manually, or associated with roughly a 50 percent crash reduction.
Lemonade Co-founder and President Shai Wininger has emphasized this distinction: “Traditional insurers treat a Tesla like any other car, and AI like any other driver. But a car that sees 360 degrees, never gets drowsy, and reacts in milliseconds can’t be compared to a human.”
He added that “Teslas driven with FSD are involved in far fewer accidents” and committed that as FSD software improves and becomes safer, Lemonade’s prices will drop further.
Tesla Full Self-Driving gets an offer to be insured for ‘almost free’
This approach leverages Lemonade’s existing pay-per-mile technology and AI-driven risk models, which analyze nuanced vehicle data including software version and sensor performance. The company expects the model to reward higher FSD usage with greater savings while supporting mixed households that include both Tesla and non-Tesla vehicles under one policy. Bundling with home, renters, or pet insurance can yield additional discounts.
As autonomous driving technology advances, Lemonade’s state-by-state expansion of usage-based pricing that directly reflects real-world safety data represents a notable shift in how insurers evaluate risk.
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Tesla owners in the five available states – Arizona, Oregon, Indiana, Colorado, and now Tennessee – can obtain quotes quickly through the Lemonade app or website, potentially lowering the overall cost of ownership for vehicles equipped with advanced driver-assistance systems. Further states are expected as regulatory approvals progress.
Tesla qualifies for awesome new first-time EV buyer incentive in California
SpaceX to report first-ever earnings today: here’s what to expect
