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Making solar panels a Tesla work of art could be the change we need
In his Master Plan, Part Deux released last week, Elon Musk made one of his priorities “a smoothly integrated and beautiful solar-roof-with-battery product that just works.” We have heard a lot about solar panel efficiency over the years, but beauty? That hasn’t been a consideration. One solar panel looks very much like another solar panel — until now.
Wired writes in an article dated July 22, “For decades now, going solar has meant sticking what looks like a bunch of computer monitors to your roof.” Hardly the look that many consider ideal for their homes. “Some people will always celebrate the tech-y symbolism of a typical solar panel,” says Aaron Dorf, an architect at architecture and design firm Snøhetta.
Dorf thinks the solar panel “will eventually become a first generation relic, like an Atari or a car phone.” Looking to the near future, he believes things like installation cost and solar cell efficiency will cease to be limiting factors. “Musk is smart to directly target what may be the more significant threshold—beauty.”
We can’t know for certain what Elon intends but excellent design has always been an important component of everything he has done. As Tesla transforms itself into an energy company, we should expect the same level of commitment to beautiful design it is known for.
Others are engaged in designing the solar systems of the future. Sistine Solar makes innovative “Solarskin” panels which match the design of your existing roof. They are scheduled to go on sale next year. T.R. Ludwig, co-founder of Brooklyn Solarworks, says solar panels that can utilize sunlight striking both sides of its panels are more efficient and more attractive. “It’s an interesting aesthetic — more minimal, more sleek,” Ludwig says.
Solar panels are a great way of harvesting energy from the great “fusion reactor in the sky,” as Elon likes to call the sun. But not everyone is thrilled at the idea of solar panels on every rooftop. “When you start talking to a fire department about covering your building with solar panels, you get, ‘well, what happens if it burns? And what happens if my guys are underneath this, fighting a fire?” says Brian Lane, managing principal at Koning Eizenberg Architecture.
Energy storage creates other legal challenges. Because batteries are a potential fire risk, it is nearly impossible to get permits for them approved in cities like New York. There is also an issue with durability. The useful life of solar panels today is 20 to 25 years. Most roofs are intended to last 50 years.
Malay Mazumdar, a professor in electro-physics at Boston University, asks “If you integrate the roof with the solar panel…..should you change the entire roof?” If Tesla wants to design solar roofs that are stunning and smoothly integrated, they should also make them durable, or at least easy to replace, Wired says.
Another issue with solar panels is their orientation toward the sun. Not every roof is ideally suited for a solar installation. Some systems feature tracking systems that move the panels during the day to maximize exposure to the sun, but they add complexity and cost to the system.
No doubt Elon Musk has considered all these factors and has answers for each and every one of them. The one thing we can be sure of is that Elon will bring all of his creative powers to bear on the issue of solar power. If his commitment brings the same level of disruption to the electricity industry as it has to the automobile sector, he will further accelerate the changeover from fossil fuels to renewable energy that is at the heart of all his endeavors.
Source: Wired, Photo credit: Brooklyn SolarWorks
Tesla’s new Full Self-Driving pricing strategy will eliminate one recurring complaint that many owners have had in the past: FSD transfers.
In the past, if a Tesla owner purchased the Full Self-Driving suite outright, the company did not allow them to transfer the purchase to a new vehicle, essentially requiring them to buy it all over again, which could obviously get pretty pricey.
This was until Q3 2023, when Tesla allowed a one-time amnesty to transfer Full Self-Driving to a new vehicle, and then again last year.
Tesla is now allowing it to happen again ahead of the February 14th deadline.
The program has given people the opportunity to upgrade to new vehicles with newer Hardware and AI versions, especially those with Hardware 3 who wish to transfer to AI4, without feeling the drastic cost impact of having to buy the $8,000 suite outright on several occasions.
Now, that issue will never be presented again.
Last night, Tesla CEO Elon Musk announced on X that the Full Self-Driving suite would only be available in a subscription platform, which is the other purchase option it currently offers for FSD use, priced at just $99 per month.
Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Having it available in a subscription-only platform boasts several advantages, including the potential for a tiered system that would potentially offer less expensive options, a pay-per-mile platform, and even coupling the program with other benefits, like Supercharging and vehicle protection programs.
While none of that is confirmed and is purely speculative, the one thing that does appear to be a major advantage is that this will completely eliminate any questions about transferring the Full Self-Driving suite to a new vehicle. This has been a particular point of contention for owners, and it is now completely eliminated, as everyone, apart from those who have purchased the suite on their current vehicle.
Now, everyone will pay month-to-month, and it could make things much easier for those who want to try the suite, justifying it from a financial perspective.
The important thing to note is that Tesla would benefit from a higher take rate, as more drivers using it would result in more data, which would help the company reach its recently-revealed 10 billion-mile threshold to reach an Unsupervised level. It does not cost Tesla anything to run FSD, only to develop it. If it could slice the price significantly, more people would buy it, and more data would be made available.
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Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
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Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
Tesla Full Self-Driving pricing strategy eliminates one recurring complaint
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
