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Elon Musk’s X takes down controversial lighted sign in San Francisco

Credit: Elon Musk/Twitter

Published

2 years ago

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X no longer marks the spot in San Francisco. Following a weekend of complaints and criticism, Elon Musk’s social media company, X, formerly known as Twitter, has removed the massive lighted logo on top of its San Francisco headquarters. 

The installation of the lighted X logo received polarizing reactions. As per reports, The city’s building department received 24 complaints following the installation of the X signage, which was installed on the roof of the company’s downtown San Francisco headquarters. Neighbors and social media users alike expressed their discontent with the sign’s bright lights, which some noted were intrusive.

Interestingly enough, Elon Musk had recently assured that the newly named firm would stay in San Francisco despite what he termed the city’s recent “doom spiral” and the departure of other companies.

“Many have offered rich incentives for X (fka Twitter) to move its HQ out of San Francisco. Moreover, the city is in a doom spiral with one company after another left or leaving. Therefore, they expect X will move too. We will not. You only know who your real friends are when the chips are down. San Francisco, beautiful San Francisco, though others forsake you, we will always be your friend,” Musk wrote on Twitter.

The city’s Department of Building Inspection had confirmed that the controversial sign had been dismantled, and the property owner will face fees for the unpermitted installation of the illuminated structure. X, for its part, has stated that the removal of the massive signage was voluntary, as noted in a Reuters report.

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“This morning, building inspectors observed the structure being dismantled. The property owner will be assessed fees for the unpermitted installation of the illuminated structure,” a spokesperson from the Department of Building Inspection noted. 

During the weekend, reports also emerged that a Department of Building Inspection inspector that was looking to inspect the lighted logo had been denied roof access by company representatives. One representative also reportedly claimed that the sign was temporary, as noted in the inspector’s report.

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads-up. 

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Investor's Corner

Tesla’s comfort level taking risks makes the stock a ‘must own,’ firm says

Published

4 hours ago

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October 15, 2025

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Credit: Tesla

Tesla (NASDAQ: TSLA) had coverage initiated on it by a new firm this week, and analysts said that the company’s comfort level with taking risks makes it a “must own” for investors.

Melius Research and analyst Rob Wertheimer initiated coverage of the stock this week with a $520 price target and a “Buy” rating. The price target is about 20 percent higher than the current trading price as shares closed at $435 on Wednesday, up 1.38 percent on the day.

Wertheimer said in the note to investors that introduced their opinion on Tesla shares that the company has a lot going for it, including a prowess in AI, domination in its automotive division, and an incredible expertise in manufacturing and supply chain.

He wrote:

“We see Tesla shares as a must-own. The disruptive force of AI will wreck multitrillion-dollar industries, starting with auto. Under Musk’s leadership, the company is comfortable taking risks. It has manufacturing scale and supply chain expertise that robotics startups possess more by proxy. It can rapidly improve and scale autonomy in driving, the first major manifestation of AI in the physical world.”

However, there were some drawbacks to the stock, according to Wertheimer, including its valuation, which he believes is “challenging” given its fundamentals. He said the $1 trillion market cap that the company represented was “guesswork,” and not necessarily something that could be outlined on paper.

This has been discussed by other analysts in the past, too. Yale School of Management Senior Associate Dean Jeff Sonnenfeld recently called Tesla the “biggest meme stock we’ve ever seen,” by stating:

“This is the biggest meme stock we’ve ever seen. Even at its peak, Amazon was nowhere near this level. The PE on this, well above 200, is just crazy. When you’ve got stocks like Nvidia, the price-earnings ratio is around 25 or 30, and Apple is maybe 35 or 36, Microsoft around the same. I mean, this is way out of line to be at a 220 PE. It’s crazy, and they’ve, I think, put a little too much emphasis on the magic wand of Musk.”

Additionally, J.P. Morgan’s Ryan Brinkman said:

“Tesla shares continue to strike us as having become completely divorced from the fundamentals.”

Some analysts covering Tesla have said they believe the stock is traded on narrative and not necessarily fundamentals.

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Tesla launches ‘Mad Max’ Full Self-Driving Speed Profile, its fastest yet

Published

9 hours ago

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October 15, 2025

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Credit: Teslarati

Tesla launched its fastest Full Self-Driving Speed Profile with the v14.1.2 Software Update on Wednesday, as “Mad Max” mode has overtaken “Hurry” as the most spirited travel option on FSD.

On Wednesday evening, Tesla’s Head of AI, Ashok Elluswamy, teased that the v14.1.2 Software Update would be released to those drivers in the Early Access Program (EAP). He said it was a “much-awaited feature.”

Tesla just teased something crazy with the next Full Self-Driving update

Many people, myself included, believed it would be the introduction of “Banish,” which would be a perfect complement to the Actually Smart Summon (ASS) suite, as it would find a parking spot and park itself after dropping you off at the front door of your destination.

However, Elluswamy’s post on X finished with two emojis: one a race car, the other being smoke behind the car.

On Wednesday night, we received the v14.1.2 software update to the new Model Y, which revealed that “Mad Max” mode was the new addition:

The release notes state that:

“Introduced new speed profile MAD MAX, which comes with higher speeds and more frequent lane changes than Hurry.”
It is pretty interesting that Tesla would introduce yet another speed profile that is even faster and more aggressive than “Hurry.” Personally, I’ve found Hurry to be realistic in terms of other drivers and their aggressiveness, speed of travel, and overall lane change behavior, especially on interstates.

Mad Max mode will be an interesting adjustment.

Tesla CEO Elon Musk first talked about Mad Max mode back in 2018 in posts on X, first mentioning the feature with the Tesla Semi:

Musk then teased Mad Max mode in 2019 with an early Autopilot update, stating that it would be an ideal option for aggressive traffic seen in places like Los Angeles. There was formerly a mode of the same name back in the late 2010s:

Now that it’s here, we’ll be testing it very soon and giving you a good idea of what to expect when it releases to others in the coming weeks.

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Tesla just teased something crazy with the next Full Self-Driving update

Published

11 hours ago

on

October 15, 2025

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Credit: Tesla Europe & Middle East | X

Update 9:56 p.m. ET: We got it…

Tesla launches ‘Mad Max’ Full Self-Driving Speed Profile, its fastest yet

Tesla just teased something crazy with the next Full Self-Driving update, which will be released to Early Access Program (EAP) members today.

Tesla just recently released the v14 Full Self-Driving update, and it followed up just a few days later with v14.1.1.

The subsequent release helped refine a handful of things, especially an issue with stuttering at intersections and overall indecisiveness, but it was more of a smoothing over of the initial v14.1 Full Self-Driving release.

However, on Wednesday evening, Tesla’s Head of AI, Ashok Elluswamy, said that the company would be releasing v14.1.2 to EAP members today, and that it would “debut a much-awaited feature.”

He followed that up with a racecar emoji and a smoke emoji, potentially hinting toward something speed-related. However, it could mean something totally different.

Some suggested it was potentially a new Speed Profile that could rank above the “Hurry” option, but that seems unnecessary. As far as other features that have been teased, one that definitely comes to mind is the “Banish” feature that was recently teased by CEO Elon Musk.

Banish is essentially the finishing touch to Tesla’s Actually Smart Summon (ASS), which launched earlier this year.

While ASS will bring your car to your location using the Tesla app on your phone, Banish does just the opposite by dropping you off at the door of your destination and finding a parking spot on its own.

Elon Musk teases ‘Banish’ feature to pair perfectly with Summon

This was recently teased by Musk yet again, as he said earlier this month that Full Self-Driving would be capable of it very soon.

Based on what we’ve seen out of v14.1 and v14.1.1, there is some potential that Banish could be released and could be the feature that Elluswamy is hinting toward, although there is no direct evidence of that.

Luckily, I was able to get into the EAP, so as the feature is released and the Release Notes are available, we’ll be able to report on exactly what feature is on the way.

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