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Elon Musk’s various approaches to business success

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Millennials

Elon Musk has achieved business successes beyond any other entrepreneur of his generation. Through early study of philosophical and religious literature, Musk learned to ask questions about humanity and how to expand the limits of our consciousness. He came to wonder what could have the greatest impact on humanity’s destiny, and eventually centered on three areas: the Internet, the transition to renewable energy sources, and space colonization. These focus areas provided Musk with the direction he needed. But other business people have conceptual ideas, right? What qualities and attributes have set Elon Musk apart from other entrepreneurs?

Musk’s initiatives and why they succeeded

Early Internet: With Bachelors of Science in Economics and Physics now completed, Elon Musk created his first IT company, Zip2, with his brother, Kimbal. He lived and worked in the same office/ warehouse space, showering in the locker rooms of a local stadium. He accumulated savings and boosted the fragile company during its tenuous first two years. Zip2 was one of the earliest companies to demonstrate that the Internet could produce profits: it provided a platform in which mainstream newspapers could offer their customers additional commercial services. In 1999, AltaVista, which would later become a Compaq acquisition, bought Zip2 for $307 million in cash and $34 million in securities.

Musk’s lessons learned: Frugality and determination must work side-by-side with content area competence.

Digital data systems: In 1999, Musk turned his attention to electronic payment systems, which seemed to be catching the public’s attention. His X.com startup quickly merged with Confinity, run by Peter Thiel (who is today a Trump technology advisor) and Max Levchin (now co-founder and CEO of consumer finance company, Affirm). Renamed PayPal, the company became a learning space for Musk, where strategy and management decisions needed consensus to allow growth. It was also a place where the development of new business models such as viral marketing led to rapid increases in customer base. In 2002, eBay bought PayPal for $1.5 billion.

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Musk’s lessons learned: Other innovators are sources of new approaches, conceptual frameworks, and strategies. Keep them close, even as business relationships conclude. 

Alternative energy: With $180 million from the PayPal sale, Musk joined Tesla Motors, Inc. founding engineers, Martin Eberhard and Marc Tarpenning in 2004. Identifying itself as only 21st century mass market manufacturer of electric vehicles, the team aspired to release customers from fossil fuel dependence. In 2006, Musk received the Global Green product design award for the Tesla Roadster, which incorporated carbon fiber composite materials in the hull to minimize weight He also introduced an innovative battery module. Yet production deadlines came and went due to management failures and strategic miscalculations. The company was near to bankruptcy, and threats to pull funding could have removed Musk from an active role. He invested his total worth and made personal guarantees to customers to avoid bankruptcy.

Musk’s lessons learned: Change traditional thinking, advocate intensely for quality, address unforeseen issues methodically, and fight for survival with all you’ve got.

Aeronautics and space: As he entered the aeronautics and space industry, Elon Musk realized that the industry was entrenched in old ways of thinking and working. To be a competitor, any new company would need to reconceptualize business models in order to challenge long-term providers like Boeing. Musk’s company, SpaceX introduced reusable rockets, which had the ability to land and recycle the rocket for future use. Such cost-cutting involves experimentation, and it took four launches for success to occur. As a result, NASA awarded SpaceX several multi-billion dollar contracts to resupply and provide astronaut travel to the International Space Station.

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Musk’s lessons learned: Innovation takes time, multiple iterations, new mental models, and real resilience. Stick with it, but do so in a way that’s constantly re-evaluative.

The Elon Musk Business Model Take-Away

Of course, this series of lessons that Elon Musk learned is only a starting point. He’s known for multi-tasking, extremely long work days, fostering feedback, hiring the best and the brightest, and being equally involved in all his endeavors. Musk’s plans go well beyond product unveiling; he seeks to gain a higher level of insight into the process of keeping the customer. In doing so, he’s created a customer base that returns for more.

He brings public idealism to practice lifestyle applications, making his approach to business very appealing. His vision has already changed the way we think about transportation and energy, with passenger space travel as the next realm to be conquered. And he’s accomplished so much from awareness of the lessons he’s learned along the way.

https://www.youtube.com/watch?v=Qi4U-Q2Ca_A

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Carolyn Fortuna is a writer and researcher with a Ph.D. in education from the University of Rhode Island. She brings a social justice perspective to environmental issues. Please follow me on Twitter and Facebook and Google+

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Tesla officially begins sunset of Model S and Model X

In the latest move to show Tesla is planning to eliminate the Model S and Model X from production, the company’s Korean arm has officially set a firm cutoff date of March 31, 2026, for new orders of both models.

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Credit: Tesla

Tesla has officially started its process of sunsetting the Model S and Model X just months after the company confirmed it would stop producing the two flagship vehicles in 2026.

This step marks the end of an era for the vehicles that helped establish not only Tesla’s prowess as an automaker but also its status as a disruptor in the entire car industry. While these two cars have done a tremendous amount for Tesla, the signal that it is time to wind down their production has evidently arrived.

In the latest move to show Tesla is planning to eliminate the Model S and Model X from production, the company’s Korean arm has officially set a firm cutoff date of March 31, 2026, for new orders of both models.

This is the first time Tesla has announced a hard global deadline for the Model S and X, as after that date, only existing inventory will be available in South Korea.

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The move to bring closure to the Model S and Model X aligns with CEO Elon Musk’s plans for Tesla moving forward. During the Q4 2025 Earnings Call in January, Musk said the two cars deserved an “honorable discharge” for what they have done for the company.

The long-running programs are primarily being removed so that manufacturing lines can be repurposed for high-volume manufacturing of the Optimus humanoid robot. Tesla is targeting a production rate of up to one million units each year.

The Model S and Model X being removed from Tesla’s plans is a tough choice, but it was one that was written on the wall. Sales of these premium models have declined sharply in recent years, and even with Plaid configurations that are performance-forward, the company still has had trouble getting them sold.

In 2025, the Model S and Model X together accounted for roughly 3 percent of Tesla’s global deliveries, down significantly from prior periods as competition intensified in the luxury EV segment and buyers shifted toward more affordable options like the Model 3 and Model Y.

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The Model S saw sales drop over 50 percent year-over-year in some quarters, while the Model X faced similar pressures from rivals, including the Rivian R1S and BMW iX.

Despite their dwindling volume, the Model S and Model X remain technological showcases. The Plaid variants deliver blistering acceleration, advanced Full Self-Driving capability, and luxurious interiors.

The phase-out paves the way for Tesla’s strategic pivot toward autonomy, robotics, and higher-volume vehicles.

Tesla brings closure to flagship ‘sentimental’ models, Musk confirms

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Fremont will continue producing the refreshed Model 3 and Model Y, ensuring the factory remains a key automotive hub while expanding into robotics. Tesla has stated that the shift is not expected to result in job losses and could increase headcount as Optimus production ramps up.

For Tesla fans, the sunset represents a bittersweet moment. The Model S, introduced in 2012, proved EVs could compete with luxury sedans, while the Falcon-wing-door Model X set new standards for family haulers. Owners can expect continued software support and service for years to come.

Many fans have pushed for the Model X to hang around due to its appeal for families.

With the two cars heading out, Tesla’s priority now becomes its future products, especially that of the Optimus robot, which is the main reason for the S/X platform’s conclusion.

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Tesla shows off mysterious vehicle at Giga Texas

The mysterious structure, partially unboxed amid construction materials, has sparked widespread speculation among Tesla enthusiasts and analysts. Many are convinced it is the long-rumored Model Y L, the extended-wheelbase variant already popular in China, now arriving in Texas for potential U.S. production.

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Credit: Joe Tegtmeyer | X

Tesla seemingly showed off a mysterious vehicle at Giga Texas, one that seems to be completely different than anything the company currently makes for the U.S. market.

The vehicle, which was spotted on the plant’s property, appears to be similar to the Model Y L that has not yet launched in North America, and is currently built at Gigafactory Shanghai in China.

Drone pilot Joe Tegtmeyer captured intriguing footage at Tesla’s Giga Texas on March 23, 2026, revealing what appears to be a large, blue plastic-wrapped vehicle body resting inside a wooden shipping crate outdoors.

The mysterious structure, partially unboxed amid construction materials, has sparked widespread speculation among Tesla enthusiasts and analysts. Many are convinced it is the long-rumored Model Y L, the extended-wheelbase variant already popular in China, now arriving in Texas for potential U.S. production.

The images show an elongated silhouette that stands out from standard Model Y bodies. Side-by-side comparisons shared in replies to Tegtmeyer’s post highlight key differences: the rear door extends farther over the wheel arch than on a regular Model Y, and the rear glass appears to run all the way to the spoiler lip without the metal trim seen on shorter versions.

One overlay analysis noted that the visible proportions align precisely with the Chinese-market Model Y L, which measures approximately 4.98 meters long with a 3.04-meter wheelbase, which is about seven inches longer overall than the standard Model Y sold in the U.S.

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The vehicle is a bare “body-in-white” shell, typical of prototypes sent abroad for tooling validation and local manufacturing ramp-up. Tesla has already launched the six- and seven-seat Model Y L in China and other markets, where it offers roughly 10% more cargo space and greater family-friendly versatility.

This sighting fits Tesla’s broader strategy. Industry observers expect the company to localize Model Y L production at Giga Texas by mid-2026 to serve American families seeking extra room without stepping up to the larger Cybertruck or a future full-size SUV.

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Bringing the design stateside could add tens of thousands of annual deliveries while leveraging existing Model Y lines. People have been adamant that they want the Model Y L in the U.S., especially as Tesla plans to fade the Model X, the company’s most ideal vehicle for large families, out of production in the near future.

Tesla Model Y lineup expansion signals an uncomfortable reality for consumers

While Tesla has made no official comment, the timing, amid Giga Texas expansion and steady Model Y output, suggests the mysterious crate is more than a random prototype.

If confirmed as the Model Y L, it marks another step in Tesla’s effort to refresh its bestselling SUV for global demand. The vehicle would perform exceptionally well in the U.S., and despite the company’s rather mute stance on bringing it to America, this might be the biggest hint to date that it could be on the way.

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Cybertruck

Tesla Cybertruck just won a rare and elusive crash safety honor

Only the most outstanding of performances in crash tests can warrant an IIHS Top Safety Pick+ award, as vehicles listed with that ranking must achieve “Good” ratings in the small overlap front, updated side, and updated moderate overlap front tests, along with “Acceptable” or “Good” headlights standard on all trims.

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(Credit: Tesla)

Tesla Cybertruck landed a rare and elusive safety honor from the Insurance Institute for Highway Safety (IIHS). It was the only pickup truck in the U.S. market to do so.

The IIHS rewarded the Cybertruck with the Top Safety Pick+ honors, the highest marks a vehicle can receive from the agency.

Only the most outstanding of performances in crash tests can warrant an IIHS Top Safety Pick+ award, as vehicles listed with that ranking must achieve “Good” ratings in the small overlap front, updated side, and updated moderate overlap front tests, along with “Acceptable” or “Good” headlights standard on all trims.

Cybertruck was the only truck to also win an NHTSA Five-Star Safety rating, making it the only pickup available on the market to be recognized with top marks from both agencies.

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There are a multitude of options for pickups in the U.S. market, as it is one of the most popular vehicle types for consumers in the country. Pickups are great vehicles for anyone who does any sort of hauling or is just looking for extra space for any variety of reasons.

Pickups are also inherently safer than other body types on the road, mostly because they are larger and heavier, making them more favorable against other vehicle types in the event of a collision. However, Tesla has a significant advantage in safety with its vehicles because it engineers them to not only be safer in collisions, but also easier to repair.

The Cybertruck managed to achieve “Good” ratings, the highest marks available by the IIHS, in all three Crashworthiness categories, as well as “Good” ratings in both Crash Avoidance and Mitigation assessments.

It also received “Good” ratings across all driver and pedestrian crash-test performance metrics, except for one, where it earned an “Acceptable” rating for rear passengers in the Chest category.

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The Cybertruck’s outstanding crash test performance has won it this incredible mark as the pickup still tends to be one of the more polarizing vehicle designs on the market.

It is no secret that Tesla has struggled with demand of the Cybertruck due to pricing, but the recent rollout of a trim that was temporarily priced at just $59,990 showed plenty of people want the all-electric pickup.

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