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European astronauts want their own spacecraft after decades of reliance on Russia, NASA, SpaceX
On February 16th, the European Space Agency (ESA) held the European Space Summit in Toulouse, France, offering European Space Agency leaders and European Union (EU) member states an opportunity to discuss the present and future of European spaceflight.
The central idea circulating the summit was evident: Europe wants to reassert itself as a global leader in space exploration. While ESA and member states continue to make exceptional contributions to robotic space exploration and – to a lesser degree – rocketry, leaders at the summit believe that there is still a large amount of untapped potential within the European space industry. ESA hopes to fill these gaps while tackling the societal, economic, and security challenges that come along with it. The ESA’s goal is to grow as a space fairing nation and compete side by side with the United States, Russia, and China on all fronts – including the possible creation of their own domestic human spaceflight program.
ESA Director-General Josef Aschbacher was encouraged to speak on the subject, stating that “I am very happy to accept President Macron’s proposal to establish a high-level advisory group on ‘human space exploration for Europe’.” “This decision will shape what Europe will look like in the decade to come. We have to involve experts from all walks of life and mainly from non-space, for example, historians, economists, geopolitical experts, explorers on Earth, and philosophers to fully grasp all its implications and help us take [sic] the right decision.”
Organizations such as the European Association of Space Explorers (ASE) have strong opinions on the future of the European Space Agency. The ASE represents the over 45 European astronauts and cosmonauts who have been flying to space since 1978 – including several ESA astronauts that most recently flew to and from the Internation Space Station on SpaceX’s Falcon 9 rocket and aboard Crew Dragon.
Released in a three-page manifesto titled, “EUROPEAN ASTRONAUTS’ MANIFESTO ON THE OCCASION OF THE EUROPEAN SPACE SUMMIT”, the organization expressed its passion for human spaceflight and wrote to encourage the ESA to further develop a program that might one day allow the European Union to launch its own astronauts.
“A Europe that projects itself as a leading society must have the capabilities to set its own goals, and to decide for itself how far it wants to go in space exploration, united in our European values,” the document stated. “We now have a unique window of opportunity to accelerate and become a fully recognized partner of the global space endeavor.” An advisory group has been put together by the ESA to further explore these possibilities and is set to report back to the ESA on their findings at the next ESA Council of Ministers held in November 2022.
“Between now and summer, we want to come up with more specific European targets and ambitions for manned space travel,” he said through an interpreter. “We need to know what our priorities are, have the data to back it up and prepare the choices we are going to take for the November [ESA] ministerial meeting.”, stated Aschbacher. ESA has repeatedly attempted to develop its own crewed spacecraft in the past, including the “Crew Rescue Vehicle” (one variant shown in the header image), Crew Space Transport System, and Hermes spaceplane.
Among the conversations of human spaceflight, the summit also revealed additional initiatives the ESA plans to focus on as they further develop a more independent space program.
The ESA presented three “accelerators” or objectives that they aim to focus on while ramping up their space program. “Space for a Green Future”, “Rapid and Resilliant Crisis Response”, and “Protection of Space Assets”. According to the ESA, the three programs are described as the following:
“Space for a Green Future” aims to use data derived from Earth observation satellites to help Europe act to mitigate climate change and to support reaching a carbon-neutral economy by mid-century.
“Rapid and Resilient Crisis Response” seeks to better use space data, cognitive cloud computing, and intelligent interconnectivity in space to support those in charge to provide the vital responses to crises on Earth.
“Protection of Space Assets” will contribute to preventing damage to the European space infrastructure and avoid disruption to its economically vital infrastructures such as power supplies and communications links due to space weather conditions.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
