News
Will Faraday Future’s FF 91 ever see production without a factory?
Faraday Future finally took the wraps off its planned production car, named FF 91, last night at CES 2017. What the public finally saw was a low slung, four passenger crossover style vehicle that is intended to compete with the Tesla Model X.
The California-based electric car startup says the car will utilize an industry leading 130 kWh battery that’s capable of driving 378 miles on a single charge. Powered by three electric motors — one in front and two at the rear — FF 91’s all wheel drive system will be capable of blasting off a 0-60 mph time of 2.39 seconds, making it the world’s quickest electric vehicle.
The battery, which Faraday Future claims has the highest energy density in the industry, is supplied by LG Chem. Pete Savagian, vice president of propulsion engineering at Faraday, says the FF 91 is equipped for 200 kW fast charging and can charge at a rate of 500 miles per hour.
The rear doors are hinged at the rear to provide ease of access to the interior. The doors are fitted with radar sensors that protect them from damage from cars or objects parked nearby. Those sensors also are part of the advanced self-driving system built into the car. Rear seating is said to be spacious and sumptuous.
Those are the specs but specs don’t sell cars. People buy on emotion and justify their decision later with facts. The FF 91 is an emotional car in a way that the equally capable Lucid Air is not. The Lucid sedan looks like a very nice Audi. That’s not a bad thing; it just means it doesn’t have a lot of visual excitement. No car appeals to every taste, of course, but the FF 91 does have curb appeal. It is visually attractive and mimics the body lines of BMW’s i3 and i8 — thoroughly modern without being too bizarre.
Richard Kim, Faraday Future’s head of design, says much of the car was designed using virtual reality technology. “If you want to have the most progressive, forward thinking vehicle design, you have to have use the most progressive and forward thinking methodologies,” Kim told Automotive News during a tour of the company’s headquarters in Gardena, California late last year.
Faraday Future says owners will be assigned an FFID — a personal identification code that will allow any Faraday Future car to configure itself to the personal preferences of the owner. That raises a significant point. Will there ever be enough Faraday Future cars on the road to make FFID relevant? The company is said to have serious financial difficulties. Work on its factory in North Las Vegas has been shut down for almost two months and senior company executives have left the company in the past few weeks.
Not to worry, Nick Sampson, senior vice president of R&D and engineering, told the audience Tuesday night in Las Vegas. Brimming with confidence, he assured those in attendance that Faraday Future is in the middle of a “multifaceted disruption” that will “reformat the auto industry.” Then he added, “Despite all the naysayers and the skeptics, we will persist,” before adding that the company’s “clean sheet” gives it an advantage over traditional automakers. Maybe so. But with the first cars scheduled to be delivered in 2018 and no factory yet in existence, there are plenty of skeptics.
Are Faraday Future and the FF 91 ready for prime time? Interested parties can reserve a car now or pay a $5,000 fee to secure a “priority reservation” for one of 300 “Alliance Edition” cars. With the company teetering on the edge of financial collapse, the CES reveal is seen by many as a Hail Mary event. If the reaction to the FF 91 is positive, new investors may be brought on board. But without fresh funds, it is hard to see how the company can survive long enough to be part of CES 2018.
Elon Musk
Elon Musk updates the SpaceX timeline for Mars
Elon Musk has updated his timeline for when humans will walk on Mars and for when ships will simply get there.
The objective of getting to Mars has been one of Musk’s biggest goals since becoming a serial entrepreneur and realizing that time on Earth is limited. Musk has said several times he hopes to die on Mars, and not by impact.
Musk now believes that people will be on Mars in “roughly 5 to 7 years.” He said that a Mars lander will get there “a few years sooner.”
People on Mars in roughly 5 to 7 years.
Mars lander a few years sooner.
— Elon Musk (@elonmusk) July 29, 2026
The response from Musk comes after NASA Administrator Jared Isaacman said that SpaceX’s biggest priority is the Moon and not Mars. Because of this, Isaacman conceded that he believes nuclear power and propulsion investments will provide “potentially the pathway with the fewest miracles required to put four people on Mars in the next 10 to 15 years.”
Of course, this is what NASA can do through taxpayer funding and nuclear investments, he added.
Musk’s grand ambitions are much more optimistic than most, and it is certainly a double-edged sword. This is not the first time timelines for Mars have been somewhat lofty, especially to those normal thinkers like you and me, not super geniuses like Musk.
In fact, the SpaceX and Tesla frontman has said on at least a dozen occasions that we could be on Mars in the coming years. Musk said 2020 would be the big year as early as 2009. In 2020, he was “highly confident” of a landing in 2026, and had even said 2024 in a best-case scenario.
The point is, the range has varied, and it’s anyone’s guess when we’ll get there. This latest adjustment to the timeline is typical of Musk, and while the Moon has seemingly taken priority over Mars, it is still worth mentioning that the ultimate goal is to make life multiplanetary, and it starts potentially with the Red Planet.
Investor's Corner
SpaceX gets an absolutely crazy price target after rough IPO
SpaceX (NASDAQ: SPCX) got an absolutely crazy price target rating from Raymond James after the company experienced a tough first few weeks following its Initial Public Offering (IPO).
Despite the tumultuous start, SpaceX has plenty of believers, and the company’s massively successful Starship launch last Friday, its 13th test flight of the massive rocket, went so smoothly that Raymond James analysts pushed its price target on the company to roughly 7 times its current trading level.
SpaceX Starship just nailed something it’s never done before
The firm officially put a “Strong Buy” rating and an $800 price target on the stock. It currently trades at around $113. Its all-time high is $225.64, reaching this trading level shortly after shares first went public.
Raymond James’ price target is tied to the firm’s confidence after Starship’s 13th test flight. Analysts at the firm said it was an incremental step that reduces engineering risks, citing the widely successful heat shield test that CEO Elon Musk recently detailed, the smooth deployment of Starlink V3 satellites, and a successful in-space engine relight.
SpaceX also managed to see Starship splash down safely in the Indian Ocean, while the Super Heavy Booster fell down to the Gulf of America with no incidents.
It is interesting to see these launches have such a tremendous impact on the stock and what investors think of it. After SpaceX initially delayed the Starship launch last week, shares fell tremendously. Most probably did not realize that the stand-down is a standard practice, especially if everything is not perfect.
The mission was initially aborted due to an issue with Raptor engines. This was resolved, and Starship launched last Friday after another delay on Thursday, which was caused by weather.
Now that analysts have seen what SpaceX launches are capable of and how impressive the feat is, firms are adjusting their price targets accordingly, making it known that they have high expectations for the space exploration company.
Elon Musk
Elon Musk responds to Volvo’s latest LiDAR decision
Tesla CEO Elon Musk has responded to reports that Volvo is officially discontinuing the LiDAR sensor on two of its cars.
Volvo announced that it would officially scrap LiDAR systems on its EX90 and ES90 vehicles in various markets. In Norway, owners will get a €1,800 compensation for features that will never arrive due to this decision. There will be no option to remove the unit from vehicles, either.
The issue stems from Volvo’s supplier, Luminar, and its bankruptcy filing. Luminar will no longer be able to supply LiDAR units to Volvo for the EX90 and ES90, effectively axing any use the unit has on vehicles. Volvo will phase out the data collection processes via the LiDAR system, and it will not be utilized whatsoever.
Musk saw the story on X and responded, stating:
“I did try to warn them. Humans drive using neural nets and optical sensors. Same is true for robot cars.”
I did try to warn them.
Humans drive using neural nets and optical sensors. Same is true for robot cars.
— Elon Musk (@elonmusk) July 29, 2026
Musk has been publicly vocal about his disdain for LiDAR systems, once calling them “a fool’s errand,” as he has consistently kept the outlook that they are not needed for effective self-driving.
The typical example used as evidence for this by Musk is humans themselves: made with only eyes and memories, humans are capable of navigating a car by using what they can see and what they’ve personally experienced on the road.
Elon Musk argues lidar and radar make self driving cars more dangerous
“Same is true for robot cars,” Musk says, as Teslas have eight exterior cameras that help see everything surrounding the vehicle, and a neural network that analyzes behavior and tendencies with every mile driven.
Tesla is a vision-only self-driving company that ditched sensors and radar several years ago in favor of cameras. Behind this effort, the company has established a reputation for having one of the most robust self-driving platforms in the world.
Musk’s big bet with Tesla on its self-driving program’s strategy has widely paid off. Other companies continue to utilize things like LiDAR, radar, and sensors for effective self-driving, but Tesla has shown that there is more than one way to give consumers a strong and accurate driver assistance suite.
The real question is: who will be the first company to take Musk’s advice and attempt a self-driving platform based on cameras only, or even license FSD for themselves?


