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Will Faraday Future’s FF 91 ever see production without a factory?
Faraday Future finally took the wraps off its planned production car, named FF 91, last night at CES 2017. What the public finally saw was a low slung, four passenger crossover style vehicle that is intended to compete with the Tesla Model X.
The California-based electric car startup says the car will utilize an industry leading 130 kWh battery that’s capable of driving 378 miles on a single charge. Powered by three electric motors — one in front and two at the rear — FF 91’s all wheel drive system will be capable of blasting off a 0-60 mph time of 2.39 seconds, making it the world’s quickest electric vehicle.
The battery, which Faraday Future claims has the highest energy density in the industry, is supplied by LG Chem. Pete Savagian, vice president of propulsion engineering at Faraday, says the FF 91 is equipped for 200 kW fast charging and can charge at a rate of 500 miles per hour.
The rear doors are hinged at the rear to provide ease of access to the interior. The doors are fitted with radar sensors that protect them from damage from cars or objects parked nearby. Those sensors also are part of the advanced self-driving system built into the car. Rear seating is said to be spacious and sumptuous.
Those are the specs but specs don’t sell cars. People buy on emotion and justify their decision later with facts. The FF 91 is an emotional car in a way that the equally capable Lucid Air is not. The Lucid sedan looks like a very nice Audi. That’s not a bad thing; it just means it doesn’t have a lot of visual excitement. No car appeals to every taste, of course, but the FF 91 does have curb appeal. It is visually attractive and mimics the body lines of BMW’s i3 and i8 — thoroughly modern without being too bizarre.
Richard Kim, Faraday Future’s head of design, says much of the car was designed using virtual reality technology. “If you want to have the most progressive, forward thinking vehicle design, you have to have use the most progressive and forward thinking methodologies,” Kim told Automotive News during a tour of the company’s headquarters in Gardena, California late last year.
Faraday Future says owners will be assigned an FFID — a personal identification code that will allow any Faraday Future car to configure itself to the personal preferences of the owner. That raises a significant point. Will there ever be enough Faraday Future cars on the road to make FFID relevant? The company is said to have serious financial difficulties. Work on its factory in North Las Vegas has been shut down for almost two months and senior company executives have left the company in the past few weeks.
Not to worry, Nick Sampson, senior vice president of R&D and engineering, told the audience Tuesday night in Las Vegas. Brimming with confidence, he assured those in attendance that Faraday Future is in the middle of a “multifaceted disruption” that will “reformat the auto industry.” Then he added, “Despite all the naysayers and the skeptics, we will persist,” before adding that the company’s “clean sheet” gives it an advantage over traditional automakers. Maybe so. But with the first cars scheduled to be delivered in 2018 and no factory yet in existence, there are plenty of skeptics.
Are Faraday Future and the FF 91 ready for prime time? Interested parties can reserve a car now or pay a $5,000 fee to secure a “priority reservation” for one of 300 “Alliance Edition” cars. With the company teetering on the edge of financial collapse, the CES reveal is seen by many as a Hail Mary event. If the reaction to the FF 91 is positive, new investors may be brought on board. But without fresh funds, it is hard to see how the company can survive long enough to be part of CES 2018.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
