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Farewell Fisker. Hello Tesla!

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Not The First, Nor The Last Dreamer To FailLike DeLorean and Preston Tucker before him, Fisker underestimated the amount of capital it takes.  The departure of Henrik Fiskerfrom his self-named car company adds yet another name to the list of dreamers who thought they could be successful automakers.Whether or not he goes down in history a Gaston Chevrolet or John DeLorean depends on the current managers at Fisker, with whom Henrikcited as having irreconcilable differences over the future of the hybrid luxury car company.This is not to say that Fisker’s dream is doomed, but the company he founded faces a number of severe challenges to its survival as an independent make.Like DeLorean and Preston Tucker before him, Fisker underestimated the amount of capital it takes to be in the business. While the business model of having a supplier, in this case, Finland-based Valmet, building a high-priced limited-edition car had merit, in execution Fisker fell short of the mark of meeting expectations. It took far longer than anticipated to bring the Karma to market. Quality problems, issues with battery supplier A123 and the port disaster during Hurricane Sandy that destroyed 300 cars dogged the company.
Matt DeLorenzo is the former editor-in-chief of Road & Track and has covered the auto industry for 35 years, including stints at Automotive News and AutoWeek. He has authored books including VW’s New Beetle, Chrysler’s Modern Concept Cars, and Corvette Dynasty.

If these setbacks weren’t enough, the ambitious plans to build a second lower-priced model,

the Atlantic, in the old General Motors’ Wilmington, DE, assembly plant, also diverted attention and resources needed to make the Karma a success.

Fisker’s approach stands in stark contrast to that taken by Elon Musk and Tesla, and therein lies the difference in where the two companies stand today.

Fisker’s approach stands in stark contrast to that taken by Elon Musk and Tesla.

While Fisker has a great auto industry background, he came to the table with virtually no money, relying on others to fund his dream. By contrast, Elon Musk is an auto industry neophyte who happens to be a billionaire thanks to PayPal. While Musk does have outside investors, he wasn’t afraid to dip into his own wealth to keep Tesla alive at critical junctures.

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The other big difference is in the products themselves. The Karma is what I would consider an outside-in car, as opposed to Tesla’s inside-out approach. Fisker, as a designer, penned a beautiful car that, beneath the skin, used a drive system that sourced componentry from existing manufacturers. Tesla, however, began first with its proprietary drive system and sourced its Roadster – the car around the drivetrain-from Lotus, before engaging designers to do the Model S and Model X. Beyond that, rather than relying on other manufacturers for key parts, Tesla has licensed its technology to and has gotten investments from Toyota and Daimler-Benz.

And while Fisker’s plans for the Wilmington plant have stalled, Tesla was successful in converting the former GM-Toyota plant in Fremont, CA., over to Model S production using former managers from Toyota.

Without its founder, what then are the prospects for Fisker? The biggest loss and calling card for Fisker is the man himself and his design sense. Both the Karma and Atlantic are distinctive-looking vehicles and whether or not that design legacy can be built upon will be a key to the future success of the brand.

The biggest loss and calling card for Fisker is the man himself and his design sense.

As for remaining independent, given the current state of finances, that’s not likely. It had been reported that

Fisker was negotiating with the Chinesefor either an infusion of cash or an outright sale in order to save the company.

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A likely scenario would be Fisker’s acquisition by a car company looking for an upscale brand to complement its standard offerings. Fisker is attractive on that score for two reasons. The first is that it is somewhat established in the marketplace with a look that is still fresh. The second would be the fuel economy credits that Fisker can generate thanks to its plug-in electric technology.

Whether or not the current management can find such a partner will be the difference between whether Fisker becomes a mere footnote in automotive history or a marque that endures.

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Tesla is improving Giga Berlin’s free “Giga Train” service for employees

With this initiative, Tesla aims to boost the number of Gigafactory Berlin employees commuting by rail while keeping the shuttle free for all riders.

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Credit: Jürgen Stegemann/LinkedIn

Tesla will expand its factory shuttle service in Germany beginning January 4, adding direct rail trips from Berlin Ostbahnhof to Giga Berlin-Brandenburg in Grünheide.

With this initiative, Tesla aims to boost the number of Gigafactory Berlin employees commuting by rail while keeping the shuttle free for all riders.

New shuttle route

As noted in a report from rbb24, the updated service, which will start January 4, will run between the Berlin Ostbahnhof East Station and the Erkner Station at the Gigafactory Berlin complex. Tesla stated that the timetable mirrors shift changes for the facility’s employees, and similar to before, the service will be completely free. The train will offer six direct trips per day as well.

“The service includes six daily trips, which also cover our shift times. The trains will run between Berlin Ostbahnhof (with a stop at Ostkreuz) and Erkner station to the Gigafactory,” Tesla Germany stated.

Even with construction continuing at Fangschleuse and Köpenick stations, the company said the route has been optimized to maintain a predictable 35-minute travel time. The update follows earlier phases of Tesla’s “Giga Train” program, which initially connected Erkner to the factory grounds before expanding to Berlin-Lichtenberg.

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Tesla pushes for majority rail commuting

Tesla began production at Grünheide in March 2022, and the factory’s workforce has since grown to around 11,500 employees, with an estimated 60% commuting from Berlin. The facility produces the Model Y, Tesla’s best-selling vehicle, for both Germany and other territories.

The company has repeatedly emphasized its goal of having more than half its staff use public transportation rather than cars, positioning the shuttle as a key part of that initiative. In keeping with the factory’s sustainability focus, Tesla continues to allow even non-employees to ride the shuttle free of charge, making it a broader mobility option for the area.

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Tesla Model 3 and Model Y dominate China’s real-world efficiency tests

The Tesla Model 3 posted 20.8 kWh/100 km while the Model Y followed closely at 21.8 kWh/100 km.

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Credit: Grok Imagine

Tesla’s Model 3 and Model Y once again led the field in a new real-world energy-consumption test conducted by China’s Autohome, outperforming numerous rival electric vehicles in controlled conditions. 

The results, which placed both Teslas in the top two spots, prompted Xiaomi CEO Lei Jun to acknowledge Tesla’s efficiency advantage while noting that his company’s vehicles will continue refining its own models to close the gap.

Tesla secures top efficiency results

Autohome’s evaluation placed all vehicles under identical conditions, such as a full 375-kg load, cabin temperature fixed at 24°C on automatic climate control, and a steady cruising speed of 120 km/h. In this environment, the Tesla Model 3 posted 20.8 kWh/100 km while the Model Y followed closely at 21.8 kWh/100 km, as noted in a Sina News report. 

These figures positioned Tesla’s vehicles firmly at the top of the ranking and highlighted their continued leadership in long-range efficiency. The test also highlighted how drivetrain optimization, software management, and aerodynamic profiles remain key differentiators in high-speed, cold-weather scenarios where many electric cars struggle to maintain low consumption.

Xiaomi’s Lei Jun pledges to continue learning from Tesla

Following the results, Xiaomi CEO Lei Jun noted that the Xiaomi SU7 actually performed well overall but naturally consumed more energy due to its larger C-segment footprint and higher specification. He reiterated that factors such as size and weight contributed to the difference in real-world consumption compared to Tesla. Still, the executive noted that Xiaomi will continue to learn from the veteran EV maker. 

“The Xiaomi SU7’s energy consumption performance is also very good; you can take a closer look. The fact that its test results are weaker than Tesla’s is partly due to objective reasons: the Xiaomi SU7 is a C-segment car, larger and with higher specifications, making it heavier and naturally increasing energy consumption. Of course, we will continue to learn from Tesla and further optimize its energy consumption performance!” Lei Jun wrote in a post on Weibo.

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Lei Jun has repeatedly described Tesla as the global benchmark for EV efficiency, previously stating that Xiaomi may require three to five years to match its leadership. He has also been very supportive of FSD, even testing the system in the United States.

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Elon Musk reveals what will make Optimus’ ridiculous production targets feasible

Musk recent post suggests that Tesla has a plan to attain Optimus’ production goals.

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Credit: Tesla Optimus/X

Elon Musk subtly teased Tesla’s strategy to achieve Optimus’ insane production volume targets. The CEO has shared his predictions about Optimus’ volume, and they are so ambitious that one would mistake them for science fiction.

Musk’s recent post on X, however, suggests that Tesla has a plan to attain Optimus’ production goals.

The highest volume product

Elon Musk has been pretty clear about the idea of Optimus being Tesla’s highest-volume product. During the Tesla 2025 Annual Shareholder Meeting, Musk stated that the humanoid robot will see “the fastest production ramp of any product of any large complex manufactured product ever,” starting with a one-million-per-year line at the Fremont Factory.

Following this, Musk stated that Giga Texas will receive a 10 million-per-year unit Optimus line. But even at this level, the Optimus ramp is just beginning, as the production of the humanoid robot will only accelerate from there. At some point, the CEO stated that a Mars location could even have a 100 million-unit-per-year production line, resulting in up to a billion Optimus robots being produced per year.

Self-replication is key

During the weekend, Musk posted a short message that hinted at Tesla’s Optimus strategy. “Optimus will be the Von Neumann probe,” the CEO wrote in his post. This short comment suggests that Tesla will not be relying on traditional production systems to make Optimus. The company probably won’t even hire humans to produce the humanoid robot at one point. Instead, Optimus robots could simply produce other Optimus robots, allowing them to self-replicate.

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The Von Neumann is a hypothetical self-replicating spacecraft proposed by the mathematician and physicist John von Neumann in the 1940s–1950s. The hypothetical machine in the concept would be able to travel to a new star system or location, land, mine, and extract raw materials from planets, asteroids, and moons as needed, use those materials to manufacture copies of itself, and launch the new copies toward other star systems. 

If Optimus could pull off this ambitious target, the humanoid robot would indeed be the highest volume product ever created. It could, as Musk predicted, really change the world.

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