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Farewell Fisker. Hello Tesla!

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Not The First, Nor The Last Dreamer To FailLike DeLorean and Preston Tucker before him, Fisker underestimated the amount of capital it takes.  The departure of Henrik Fiskerfrom his self-named car company adds yet another name to the list of dreamers who thought they could be successful automakers.Whether or not he goes down in history a Gaston Chevrolet or John DeLorean depends on the current managers at Fisker, with whom Henrikcited as having irreconcilable differences over the future of the hybrid luxury car company.This is not to say that Fisker’s dream is doomed, but the company he founded faces a number of severe challenges to its survival as an independent make.Like DeLorean and Preston Tucker before him, Fisker underestimated the amount of capital it takes to be in the business. While the business model of having a supplier, in this case, Finland-based Valmet, building a high-priced limited-edition car had merit, in execution Fisker fell short of the mark of meeting expectations. It took far longer than anticipated to bring the Karma to market. Quality problems, issues with battery supplier A123 and the port disaster during Hurricane Sandy that destroyed 300 cars dogged the company.
Matt DeLorenzo is the former editor-in-chief of Road & Track and has covered the auto industry for 35 years, including stints at Automotive News and AutoWeek. He has authored books including VW’s New Beetle, Chrysler’s Modern Concept Cars, and Corvette Dynasty.

If these setbacks weren’t enough, the ambitious plans to build a second lower-priced model,

the Atlantic, in the old General Motors’ Wilmington, DE, assembly plant, also diverted attention and resources needed to make the Karma a success.

Fisker’s approach stands in stark contrast to that taken by Elon Musk and Tesla, and therein lies the difference in where the two companies stand today.

Fisker’s approach stands in stark contrast to that taken by Elon Musk and Tesla.

While Fisker has a great auto industry background, he came to the table with virtually no money, relying on others to fund his dream. By contrast, Elon Musk is an auto industry neophyte who happens to be a billionaire thanks to PayPal. While Musk does have outside investors, he wasn’t afraid to dip into his own wealth to keep Tesla alive at critical junctures.

The other big difference is in the products themselves. The Karma is what I would consider an outside-in car, as opposed to Tesla’s inside-out approach. Fisker, as a designer, penned a beautiful car that, beneath the skin, used a drive system that sourced componentry from existing manufacturers. Tesla, however, began first with its proprietary drive system and sourced its Roadster – the car around the drivetrain-from Lotus, before engaging designers to do the Model S and Model X. Beyond that, rather than relying on other manufacturers for key parts, Tesla has licensed its technology to and has gotten investments from Toyota and Daimler-Benz.

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And while Fisker’s plans for the Wilmington plant have stalled, Tesla was successful in converting the former GM-Toyota plant in Fremont, CA., over to Model S production using former managers from Toyota.

Without its founder, what then are the prospects for Fisker? The biggest loss and calling card for Fisker is the man himself and his design sense. Both the Karma and Atlantic are distinctive-looking vehicles and whether or not that design legacy can be built upon will be a key to the future success of the brand.

The biggest loss and calling card for Fisker is the man himself and his design sense.

As for remaining independent, given the current state of finances, that’s not likely. It had been reported that

Fisker was negotiating with the Chinesefor either an infusion of cash or an outright sale in order to save the company.

A likely scenario would be Fisker’s acquisition by a car company looking for an upscale brand to complement its standard offerings. Fisker is attractive on that score for two reasons. The first is that it is somewhat established in the marketplace with a look that is still fresh. The second would be the fuel economy credits that Fisker can generate thanks to its plug-in electric technology.

Whether or not the current management can find such a partner will be the difference between whether Fisker becomes a mere footnote in automotive history or a marque that endures.

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Elon Musk

Elon Musk’s next Uranium in Uranus merch is Boring Company’s weirdest tease yet

Elon Musk teased a glowing new Boring Company merch idea, complete with a Geiger counter.

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Concept rendering of Boring Company Uranium in Uranus merch tease via Grok
Concept rendering of Boring Company Uranium in Uranus merch tease via Grok

Elon Musk teased the next piece of Boring Company merchandise on X Saturday, and it is exactly as unserious as fans of the company’s product history have come to expect. “The next @boringcompany merch will put Uranium in Uranus,” Musk wrote in a thread posted early Saturday morning. He followed up by explaining that the item would glow in the dark, “because otherwise how could you find it,” and that a Geiger counter would be sold separately as “an optional strap-on.”

Musk closed the thread with a line that doubles as a mission statement for the tunneling company’s merchandise arm: “It’s not easy coming up with something that is both outrageously unsellable and yet extremely popular.”

The Boring Company has built a small but consistent side business out of novelty items that start as jokes and end up selling out. The company’s Not-a-Flamethrower raised roughly $10 million in a few days back in 2018, moving all 20,000 units it produced. Its Burnt Hair perfume, priced around $100 a bottle, sold out fast enough that scalpers were flipping units on eBay for ten times the retail price. Boring Bricks, made from tunneling spoil, followed the same playbook of teasing a product on X months before it became real.

Musk has not said what the actual item will be, only that it involves uranium and glows in the dark. Given the pattern, that vagueness is probably intentional. Past merch announcements have started as one-line jokes and taken weeks or months to turn into an actual product listing on the company’s site, and there is no guarantee this one follows through at all.

The timing lines up with a period of real momentum for the Boring Company outside of the joke merchandise. The company said last week it plans to double the number of operational stations on its Vegas Loop by the end of the year, a target tied to a hiring push for drivers and operations managers. Prufrock-5, one of the company’s tunnel boring machines, also just wrapped a test tunnel in Bastrop, Texas, and is expected to relaunch on its next assignment in November.

Whether the uranium joke turns into an actual product remains to be seen. Musk’s post did not include a price, a shipping date, or even a name for the item, which has historically meant a Boring Company website page goes up quietly, password protected, sometime before an announcement.

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NASA taps SpaceX for more astronaut missions as Boeing Starliner remains grounded

NASA just gave SpaceX a $946 million contract for three more astronaut missions through 2030.

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NASA has awarded SpaceX a $946 million contract modification covering three more astronaut missions to the International Space Station, according to an announcement the agency published Friday. The award adds Crew-15, Crew-16, and Crew-17 to SpaceX’s existing Commercial Crew Transportation Capability contract, bringing the agreement’s total value to $5.92 billion across 17 flights.

SpaceX confirmed the award on X, writing that it was excited for Falcon 9 and Dragon to launch NASA’s Crew-15, 16, and 17 missions to the Space Station from Florida. The new missions cover ground, launch, in orbit, and return operations, along with cargo transport and a lifeboat capability while docked at the station, and the period of performance runs through 2030.

The award follows a notice of intent NASA issued in May, when the agency first signaled it would purchase up to six additional post certification missions from SpaceX. Teslarati covered that filing at the time, noting NASA cited technical issues and schedule delays encountered by Boeing as a driving factor. Friday’s contract modification locks in three of those six missions, with the remaining three left open for NASA to award later, potentially to Boeing if Starliner clears certification.

Boeing’s CST-100 Starliner has still not flown an operational crew rotation mission for NASA. The spacecraft’s most recent crewed test flight in 2024 ended without the astronauts returning aboard Starliner, and the company has spent the time since working through thruster problems. SpaceX President Gwynne Shotwell said this week that SpaceX is not retiring Crew Dragon today, for sure, while stopping short of committing to fly it past 2030.

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Crew-12 is currently docked at the space station, and NASA has said Crew-13 is targeting a launch in the coming weeks. The newly awarded Crew-15 through Crew-17 missions extend SpaceX’s role as NASA’s primary way of getting astronauts to and from orbit well into the back half of the decade, regardless of what happens with Starliner or Starship in the meantime.

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Investor's Corner

New drone video shows Tesla’s Optimus Factory reaching a turning point

New drone footage shows Tesla’s dedicated Optimus factory steel frame nearing completion at Giga Texas.

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Tesla’s dedicated Optimus factory at Gigafactory Texas is closing in on a finished steel frame, according to drone footage posted Thursday afternoon by longtime site observer Joe Tegtmeyer. In the video, Tegtmeyer said structural steel assembly is now about five column grids away from reaching the building’s north perimeter beam, putting the primary skeleton in its final stretch roughly six months after Tesla broke ground on the North Campus site in late March.

Tegtmeyer’s footage shows concrete already going in on three upper floors while crews continue laying rebar and pouring grade beam footings at ground level. That kind of parallel work, steel rising at one end of the site while concrete sets at the other, is a scheduling approach Tesla used at the original Giga Texas building and appears to be repeating here to save time before the plant’s targeted 2027 production start.

Teslarati has tracked the building’s progress since Tesla confirmed construction was officially underway in May, when the first steel structure went up on what was then bare, reclaimed land. The facility is part of a more than 5.2 million square foot expansion of Giga Texas’s North Campus that Tesla has said will eventually run nearly the length of the existing vehicle factory, over 4,000 feet, while sitting somewhat narrower. Musk has pegged the long term output target at 10 million Optimus units a year once the line is running at full capacity, a volume that would dwarf the one million unit pilot line Tesla is standing up separately at its Fremont, California factory.

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Tesla Giga Texas to feature massive Optimus V4 production line

The Texas facility sits alongside another major buildout on the same campus. Terafab, the joint Tesla and SpaceX chip fabrication plant that will eventually supply the silicon running Optimus units in the field. Housing robot assembly and chip production on the same grounds is a deliberate supply chain decision, cutting down on the shipping and lead time that would otherwise sit between the two.

Tesla has not given an updated timeline beyond its previously stated goal of bringing high volume Optimus production online at the site in the summer of 2027. Fremont’s smaller pilot line began mass producing the current Gen 3 robot in January, with that plant expected to build tens of thousands of units this year primarily to generate the real world data Tesla needs to refine the robot’s software before Giga Texas ramps up. Six months of visible construction progress, tracked almost entirely through Tegtmeyer’s recurring drone flights, gives the clearest outside look yet at how seriously Tesla is treating that 2027 deadline.

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