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Farewell Fisker. Hello Tesla!

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Not The First, Nor The Last Dreamer To FailLike DeLorean and Preston Tucker before him, Fisker underestimated the amount of capital it takes.  The departure of Henrik Fiskerfrom his self-named car company adds yet another name to the list of dreamers who thought they could be successful automakers.Whether or not he goes down in history a Gaston Chevrolet or John DeLorean depends on the current managers at Fisker, with whom Henrikcited as having irreconcilable differences over the future of the hybrid luxury car company.This is not to say that Fisker’s dream is doomed, but the company he founded faces a number of severe challenges to its survival as an independent make.Like DeLorean and Preston Tucker before him, Fisker underestimated the amount of capital it takes to be in the business. While the business model of having a supplier, in this case, Finland-based Valmet, building a high-priced limited-edition car had merit, in execution Fisker fell short of the mark of meeting expectations. It took far longer than anticipated to bring the Karma to market. Quality problems, issues with battery supplier A123 and the port disaster during Hurricane Sandy that destroyed 300 cars dogged the company.
Matt DeLorenzo is the former editor-in-chief of Road & Track and has covered the auto industry for 35 years, including stints at Automotive News and AutoWeek. He has authored books including VW’s New Beetle, Chrysler’s Modern Concept Cars, and Corvette Dynasty.

If these setbacks weren’t enough, the ambitious plans to build a second lower-priced model,

the Atlantic, in the old General Motors’ Wilmington, DE, assembly plant, also diverted attention and resources needed to make the Karma a success.

Fisker’s approach stands in stark contrast to that taken by Elon Musk and Tesla, and therein lies the difference in where the two companies stand today.

Fisker’s approach stands in stark contrast to that taken by Elon Musk and Tesla.

While Fisker has a great auto industry background, he came to the table with virtually no money, relying on others to fund his dream. By contrast, Elon Musk is an auto industry neophyte who happens to be a billionaire thanks to PayPal. While Musk does have outside investors, he wasn’t afraid to dip into his own wealth to keep Tesla alive at critical junctures.

The other big difference is in the products themselves. The Karma is what I would consider an outside-in car, as opposed to Tesla’s inside-out approach. Fisker, as a designer, penned a beautiful car that, beneath the skin, used a drive system that sourced componentry from existing manufacturers. Tesla, however, began first with its proprietary drive system and sourced its Roadster – the car around the drivetrain-from Lotus, before engaging designers to do the Model S and Model X. Beyond that, rather than relying on other manufacturers for key parts, Tesla has licensed its technology to and has gotten investments from Toyota and Daimler-Benz.

And while Fisker’s plans for the Wilmington plant have stalled, Tesla was successful in converting the former GM-Toyota plant in Fremont, CA., over to Model S production using former managers from Toyota.

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Without its founder, what then are the prospects for Fisker? The biggest loss and calling card for Fisker is the man himself and his design sense. Both the Karma and Atlantic are distinctive-looking vehicles and whether or not that design legacy can be built upon will be a key to the future success of the brand.

The biggest loss and calling card for Fisker is the man himself and his design sense.

As for remaining independent, given the current state of finances, that’s not likely. It had been reported that

Fisker was negotiating with the Chinesefor either an infusion of cash or an outright sale in order to save the company.

A likely scenario would be Fisker’s acquisition by a car company looking for an upscale brand to complement its standard offerings. Fisker is attractive on that score for two reasons. The first is that it is somewhat established in the marketplace with a look that is still fresh. The second would be the fuel economy credits that Fisker can generate thanks to its plug-in electric technology.

Whether or not the current management can find such a partner will be the difference between whether Fisker becomes a mere footnote in automotive history or a marque that endures.

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Energy

Tesla launches Powerwall Lease for affordable home backup

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Credit: Tesla

Tesla Energy has introduced the Powerwall Lease in conjunction with Tesla Electric, making the service available in Texas. This new option delivers whole-home backup power using two Powerwall units for a net monthly cost of $35 after credits, accompanied by a low fixed electricity rate.

Under the lease terms, customers pay a one-time order fee of $100. The base lease payment for the two Powerwalls is approximately $122 per month during the first year, subject to a 3 percent annual escalator thereafter. Enrollment in a qualifying Tesla Electric Backup plan or Virtual Power Plant plan provides an $87 monthly credit.

This credit lowers the effective cost to roughly $35 per month plus applicable tax.

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Installation of the standard system carries no additional charge. The package features Storm Watch for outage protection and allows complete management through a single Tesla application. The system supplies continuous whole-home backup capability.

The Powerwall system enables households to maintain electricity during severe storms that disrupt the utility grid. When outages occur, the batteries automatically provide seamless backup power to the home.

Tesla announces 100k Powerwalls are participating in Virtual Power Plants

Tesla Storm Watch monitors weather forecasts and ensures the units are fully charged ahead of anticipated severe weather events so that power remains available throughout the disruption, keeping lights, refrigeration, and other essential systems operating without interruption.

Availability is restricted to select Texas locations where retail electric choice exists. Participants must lease exactly two Powerwall units and maintain continuous enrollment with Tesla Electric. Solar panels cannot be included under this particular lease arrangement.

The monthly credit activates automatically once the system is installed, receives permission to operate, and enrollment is confirmed. To retain the credit, customers are required to stay enrolled in Tesla Electric and fulfill all program conditions.

Nonstandard installations that involve electrical upgrades or special permitting may lead to extra expenses and might impact eligibility for the credit, so be sure to check with either your installer or Tesla to ensure you will still qualify.

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Elon Musk teases Tesla Roadster unveiling once again

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tesla roadster
Credit: Tesla

Elon Musk continues to tease the unveiling event for the Tesla Roadster, a continuing trend that has grown into a bigger game of “When” for fans who have been waiting years for the car to finally enter production.

A video shared on X of the Joe Rogan Experience podcast that Musk appeared on last year, teasing the Roadster unveiling, was shared once again on the social media platform. The poster said the Roadster event will be “unforgettable.”

Musk agreed:

The timing is interesting because just yesterday, Musk said that we will be getting flying cars, and for years, Tesla has hinted that it could develop a SpaceX cold gas thruster package that would help the car float or fly for a short period of time.

It would be reasonable to assume Tesla’s major delays with this unveiling event are likely caused by the company’s need to break the rules and push the envelope on nearly everything. Last July, Lars Moravy, Tesla’s VP of Vehicle Engineering, said:

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“Roadster is definitely in development. We did talk about it last Sunday night. We are gearing up for a super cool demo. It’s going to be mind blowing. We showed Elon some cool demos last week of the tech we’ve been working on and he got a little excited.”

The latest updates that Tesla has given us are that the Roadster is in design development, and it did have several potential dates for an unveiling event this year, including April. It was then pushed to August.

However, there are no clues as to when Tesla will be ready, and fans are certainly getting frustrated with the delays.

For what it is worth, Franz von Holzhausen told Jay Leno this week that the event would be “very soon.”

We sure hope.

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Lifestyle

Tesla’s driverless Cybercab just passed a big test with State Governor

Florida’s governor rode Tesla’s Cybercab at a closed test track and called the experience impressive.

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Florida Governor Ron DeSantis rode in a Tesla Cybercab on a closed test track this week and came away impressed, posting on X that the vehicle “successfully navigated all hazards — a kid running into the street, a crash with police stopping traffic, a Model S cutting us off, etc.” He called the ride “impressive.”

The stop was part of a broader event Monday at SunTrax, a 775 acre state owned proving ground in Auburndale that Florida built specifically to test autonomous and connected vehicles before they reach public roads. Standing next to a gold Cybercab, DeSantis described the car in plain terms: “You go in there and you just sit. You have a screen. There’s no steering wheel, no pedals. Clearly these things could be very beneficial.”

DeSantis paired the praise with a caveat that has followed autonomous vehicles since the category existed. “You don’t want to be in an autonomous vehicle and it drives you into a ditch. That would not be good,” he said, framing safety validation as the gate before wider deployment.

SunTrax, the 2.25 mile oval which the state calls the only high speed autonomous vehicle test track in the Southeast, can simulate rain, pedestrian crossings, hills and crowded urban conditions at highway speeds, letting companies push a car past what an early public rollout would risk. Tesla, Waymo and Beep all use the facility, and Florida’s regulatory approach, among the most permissive for autonomous vehicles in the country, doesn’t require a human operator inside a fully autonomous car.

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Tesla has reason to want the blessing of Florida and states beyond, as the Cybercab entered volume production at Gigafactory Texas this spring and has since self certified as SAE Level 4 under Texas law. Public road testing so far has kept a safety monitor in the passenger seat, and Florida is where Tesla has been expanding its existing Model Y based Robotaxi service instead, adding Miami in July and then Orlando and Tampa two weeks later. A closed track endorsement from a sitting governor doesn’t change any of that, but it does put Tesla’s newest hardware in front of a state that has already shown it will move fast on rules.

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