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Firefly nears second orbital launch attempt as US forces Ukrainian founder to divest
While the rocket startup he is responsible for resurrecting is preparing for a second orbital launch attempt, a Ukrainian multimillionaire – an entrepreneur, businessman, and the founder of Firefly Aerospace – has once again been forced to take extreme actions by the US government.
Resurrected in 2017 after going bankrupt and ceasing operations the year prior, Firefly is a private launch provider based out of Austin, Texas and founded by Maxim Polyakov and former CEO Tom Markusic. Polyakov has supported the company since its second inception, privately funding the startup with over $200 million earned through success in Ukrainian tech industries. With those contributions, Polyakov was able to singlehandedly resurrect the startup from bankruptcy and continue the development of an even more ambitious Alpha launch vehicle.
For the last two years, though, Polyakov has been under scrutiny from US government officials, who’ve objected to Polyakov – a Ukrainian and UK citizen – having control over the company, with fears that the launch technology developed by the company could make its way back to Ukraine and poses a national security threat.
The update that's rolling out to the fleet makes full use of the front and rear steering travel to minimize turning circle. In this case a reduction of 1.6 feet just over the air— Wes (@wmorrill3) April 16, 2024
In late 2020, Polyakov quietly stepped down as chairman and withdrew from Firefly’s day-to-day operations in the hopes of killing the controversy and giving the startup a better chance at being awarded government contracts. Firefly’s board of directors includes many former U.S government officials, including Deborah Lee James, former secretary of the Air Force, and Robert Cardillo, former director of the National Geospatial Intelligence Agency.
However, officials were not satisfied with Polyakov simply stepping down from operations, indicating they want him to have less ownership in the company as well. In November 2021, just two months after Firefly’s inaugural flight test, Polyakov received a letter from the Committee on Foreign Investment in the U.S (CFIUS). This letter expressed these ongoing concerns and asked that he, along with his investment company, Noosphere Venture Partners, sell their stock in Firefly; which amounted to over 50% stake in the company. Because of this request, Firefly halted their operations at Vandenberg Air-force Base.
Before halting launch operations, Firefly claimed to be on track for another Alpha launch as early as January 2022. Firefly’s first launch on September 2nd, 2021 ended in failure around two minutes after liftoff due to a premature engine shutdown. Jason Mello, president of Firefly Space Transportation Services, stated in an interview that fixing the problem responsible for the failure was “fairly easy and straightforward.”
On February 16th, 2022 Polyakov revealed that the United States government had once again gone on the offensive, this time forcing him to fully and permanently cede any involvement in his company. He posted the following statement on Facebook:
Polyakov revealed that he chose to sell his 58% stake in the company to co-founder and CEO Tom Markusic for $1 USD – a selfless act given that selling his stake for nothing all but guarantees he will never recoup a cent of the several hundred million dollars he invested in Firefly.
Previously, Polyakov expressed how excited he was to turn Firefly into a massive aerospace company that both the United States and Ukraine could be proud of and benefit from. “During the Soviet era, Ukraine produced some of the world’s best rocket and engine technology, but much of those inventions have languished in recent years due to lack of investment. The hope was that Firefly could pair its best engineers from the U.S. and Ukraine together to make a fleet of large rockets capable of taking many satellites into orbit and, later on, missions to the moon. Polyakov wanted the U.S. to gain access to Ukrainian expertise, while also finding a way to boost the prospects of Ukrainian aerospace engineers, he has said.” (Bloomberg)
It is speculated that the US government’s sudden and extreme requests came because of concerns over the rising tensions caused by Russia’s increasingly unstable posturing and recurring threats of invasion. Even though Ukraine is friendly with the United States, concerns of conflict with Russia may have increased worries about what might happen to technology developed inside of the country. Ukraine, a sovereign nation, has been forced to increase security along its borders as fear of a Russian invasion grows.
Despite the recent legal and organizational setbacks and drama caused by the US government, Firefly has been doing extremely well from a technical standpoint. The company recently shared a video of the successful static fire testing of both stages of the second Alpha rocket, indicating that it could be ready for flight in the very near future. Even though Polyakov was forced to abandon his aerospace startup, it’s never been more clear that his investment not only saved Firefly but raised the company closer to success than it’s ever been before.
Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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