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DeepSpace: Firefly set for smallsat industry’s second place trophy, Rocket Lab leads the pack

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This is a free preview of DeepSpace, Teslarati’s new member-only weekly newsletter. Each week, I’ll be taking a deep-dive into the most exciting developments in commercial space, from satellites and rockets to everything in between. Sign up for Teslarati’s newsletters here to receive a preview of our membership program.

In the race to a field dedicated smallsat launch vehicles, New Zealand startup Rocket Lab has already won first place, a fact that has been discussed several times in past Deep Space issues. After completing its first launch of 2019 on March 28th, Rocket Lab’s Electron rocket is ready for another mission as early as May 4th, a good sign for the company’s planned monthly launch cadence.

Despite Rocket Lab’s major success, there is plenty of room for additional competitors and/or complementary vehicles. Electron’s maximum payload hovers around ~225 kg (500 lb) to low Earth orbit (LEO), limiting its usefulness for any payloads that are larger than truly tiny satellites or in need of higher orbits. Also discussed on DeepSpace, there are 10+ serious startups with funding and hardware in work attempting to build said smallsat launch vehicles, ranging from the extremely tiny (Vector: 60 kg to LEO) to much larger rockets from companies like Relativity, ABL Space, and more. Firefly Space, however, is the startup that has arguably broken away from the pack in the last few months, firmly setting itself up to be second in line behind Rocket Lab.

Build, test, qualify


  • Firefly’s major leaps forward came in December 2018 and then April 2019, both related to testing the completed upper stage of the company’s Alpha rocket.
  • In December, the upper stage ignited for the first time. In April, the same upper stage successfully performed a mission-duration static fire that lasted a full 300 seconds (five minutes), the same length required for a rocket to reach orbit after separating from Alpha’s first stage.
    • For any launch vehicle development program, the first successful mission-duration test fire of an integrated rocket stage is arguably one of the most important milestones, second only to the same hardware’s inaugural launch.

  • Simultaneously, Firefly began integrated testing of the thrust section and Reaver engines that will be the basis of Alpha’s first stage. The rocket’s Lightning second stage engine has been tested extensively at this point in development, although the stage’s lone engine produces a maximum of ~70 kN (~16,000 lbf) of thrust.
    • The booster’s four Reaver engines will each produce ~170 kN (55,000 lbf) of thrust, around three times as much as Lightning. Alpha’s second stage is critical, but its first stage is arguably far more complex.
    • Despite the relative power differential, it’s still worth noting that Alpha’s entire first stage (736 kN/166,000 lbf) will be significantly less powerful than a single one of Falcon 9’s nine Merlin 1D engines (941 kN/212,000 lbf).
  • Although Alpha is far smaller than rockets like Falcon 9 or Atlas V, it will nominally be capable of launching 1000 kg to an altitude of 200 km (LEO) or ~650 kg to a 500-km sun-synchronous orbit (SSO). This translates to around 4.2X the performance of Rocket Lab’s Electron at 2.5X the cost per launch ($15M vs $6M).
    • Assuming no payload capacity is wasted, Alpha could thus be almost 50% cheaper than Electron when judged by cost per kilogram to orbit.
    • Of course, this comparison ignores the fact that Firefly will have to far more heavily rely on booking co-passenger satellites to keep Alpha launch prices competitive with Electron.
    • If exactly 1000kg or 630kg of cargo can’t be booked each launch, the expendable Alpha’s $15M launch cost will be distributed over less payload, raising costs for each customer. In other words, the competitive advantages of Alpha are almost entirely associated with its ability to launch payloads outside of Electron’s capabilities, as are its potential weaknesses.

Firefly Alpha’s upper stage qualification article (top) and a comparison of a variety of launch vehicles. (Teslarati)

The sweet spot

  • In theory, Firefly Alpha’s could find itself in a relatively sweet spot, where the rocket’s launch costs are not so high that dedicated rideshare missions become intractable (i.e. Spaceflight’s SSO-A launch on Falcon 9) but its payload performance is still good enough to provide access to a huge swath of the space launch market.
  • Firefly also has plans to develop a heavier launch vehicle based on Alpha, known as Beta. Conceptually equivalent to SpaceX’s Falcon Heavy, Beta would use three Alpha boosters and a significantly upgraded second stage and would be able to launch 4000 kg to LEO or 3000 kg to SSO.
  • Regardless of Firefly’s grander aspirations, Alpha is poised to capitalize on the simple fact that it will be the second commercially viable smallsat launch vehicle to begin operations. Alpha’s first orbital launch attempt could occur as early as December 2019, although slips into early 2020 are to be expected.
    • At that point, Rocket Lab’s Electron will be the only serious competition on the market. Relativity’s Terran and ABL Space’s RS-1 rockets plan to offer a competitive ~1250 kg to LEO or ~900 kg to SSO, but their launch debuts are tentatively scheduled no earlier than late 2020.
    • If Alpha’s development continues smoothly, Firefly could easily have a solid 12-month head start over its similarly-sized competitors,
  • Up next for Alpha is a similar campaign of tests focused on the first integrated booster, including tests fires and an eventual mission-duration qualification test.

Mission Updates 

  • SpaceX’s CRS-17 Cargo Dragon resupply mission has slipped an additional four days from April 30th to May 3rd (3:11 am EDT, 07:11 UTC) after the International Space Station (ISS) began suffering serious (but non-threatening) electrical issues. Additional launch delays could follow if the issue is not resolved in the next few days.
    • The first operational Starlink launch remains firmly on track for NET mid-May. According to SpaceX, all Flight 1 satellites are already in Florida, while the FCC approved the company’s modified constellation license – permitting Starlink operations after launch – on April 26th.
    • Due to CRS-17’s launch delays, the availability of SpaceX’s LC-40 pad will now likely be the main limiting factor for the Starlink-1 launch date.
  • SpaceX’s second West Coast launch of 2019 – carrying Canada’s Radarsat Constellation – is now expected to occur no earlier than mid-June and will reuse Falcon 9 B1051.
  • SpaceX’s launch of Spacecom’s Amos-17 spacecraft is now scheduled no earlier than July. Falcon Heavy Flight 3 is tentatively scheduled for launch as early as June 22 – all three boosters should be on site in Florida within the next week or two.

Photo of the Week:

(SpaceX)

The third Falcon Heavy center core – believed to be B1057 – was spotted eastbound in Arizona on April 16th. On April 26th, SpaceX confirmed that the booster completed its acceptance static fire test at the company’s McGregor, TX facilities, a sure sign that all of Falcon Heavy Flight 3’s major components should be in Florida within the next few weeks.

We’ll see you next week.

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla Model Y is still China’s best-selling premium EV through October

The premium-priced SUV outpaced rivals despite a competitive field, while the Model 3 also secured an impressive position.

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Credit: Grok Imagine

The Tesla Model Y led China’s top-selling pure electric vehicles in the 200,000–300,000 RMB segment through October 2025, as per Yiche data compiled from China Passenger Car Association (CPCA) figures.

The premium-priced SUV outpaced rivals despite a competitive field, while the Model 3 also secured an impressive position.

The Model Y is still unrivaled

The Model Y’s dominance shines in Yiche’s October report, topping the chart for vehicles priced between 200,000 and 300,000 RMB. With 312,331 units retailed from January through October, the all-electric crossover was China’s best-selling EV in the 200,000–300,000 RMB segment.

The Xiaomi SU7 is a strong challenger at No. 2 with 234,521 units, followed by the Tesla Model 3, which achieved 146,379 retail sales through October. The Model Y’s potentially biggest rival, the Xiaomi YU7, is currently at No. 4 with 80,855 retail units sold.

Efficiency kings

The Model 3 and Model Y recently claimed the top two spots in Autohome’s latest real-world energy-consumption test, outperforming a broad field of Chinese-market EVs under identical 120 km/h cruising conditions with 375 kg payload and fixed 24 °C cabin temperature. The Model 3 achieved 20.8 kWh/100 km while the Model Y recorded 21.8 kWh/100 km, reaffirming Tesla’s efficiency lead.

The results drew immediate attention from Xiaomi CEO Lei Jun, who publicly recognized Tesla’s advantage while pledging continued refinement for his brand’s lineup.

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“The Xiaomi SU7’s energy consumption performance is also very good; you can take a closer look. The fact that its test results are weaker than Tesla’s is partly due to objective reasons: the Xiaomi SU7 is a C-segment car, larger and with higher specifications, making it heavier and naturally increasing energy consumption. Of course, we will continue to learn from Tesla and further optimize its energy consumption performance!” Lei Jun wrote in a post on Weibo.

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Elon Musk

SpaceX’s Starship program is already bouncing back from Booster 18 fiasco

Just over a week since Booster 18 met its untimely end, SpaceX is now busy stacking Booster 19, and at a very rapid pace, too. 

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Credit: SpaceX/X

SpaceX is already bouncing back from the fiasco that it experienced during Starship Booster 18’s initial tests earlier this month.

Just over a week since Booster 18 met its untimely end, SpaceX is now busy stacking Booster 19, and at a very rapid pace, too. 

Starship V3 Booster 19 is rising 

As per Starbase watchers on X, SpaceX rolled out the fourth aft section of Booster 19 to Starbase’s MegaBay this weekend, stacking it to reach 15 rings tall with just a few sections remaining. This marks the fastest booster assembly to date at four sections in five days. This is quite impressive, and it bodes well for SpaceX’s Starship V3 program, which is expected to be a notable step up from the V2 program, which was retired after a flawless Flight 11. 

Starship watcher TankWatchers noted the tempo on X, stating, “During the night the A4 section of Booster 19 rolled out to the MegaBay. With 4 sections in just 5 days, this is shaping up to be the fastest booster stack ever.” Fellow Starbase watcher TestFlight echoed the same sentiments. “Booster 19 is now 15 rings tall, with 3 aft sections remaining!” the space enthusiast wrote. 

Aggressive targets despite Booster 18 fiasco

SpaceX’s V3 program encountered a speed bump earlier this month when Booster 18, just one day after rolling out into the factory, experienced a major anomaly during gas system pressure testing at SpaceX’s Massey facility in Starbase, Texas. While no propellant was loaded, no engines were installed, and no one was injured in the incident, the unexpected end of Booster 18 sparked speculation that the Starship V3 program could face delays.

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Despite the Booster 18 fiasco, however, SpaceX announced that “Starship’s twelfth flight test remains targeted for the first quarter of 2026.” Elon Musk shared a similar timeline on X earlier this year, with the CEO stating that “ V3 is a massive upgrade from the current V2 and should be through production and testing by end of year, with heavy flight activity next year.”

Considering that Booster 19 seems to be moving through its production phases quickly, perhaps SpaceX’s Q1 2026 target for Flight 12 might indeed be more than feasible.

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Elon Musk makes a key Tesla Optimus detail official

“Since we are naming the singular, we will also name the plural, so Optimi it is,” Musk wrote on X.

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Credit: Tesla/YouTube

Tesla CEO Elon Musk just made a key detail about Optimus official. In a post on X, the CEO clarified some key wording about Optimus, which should help the media and the public become more familiar with the humanoid robot. 

Elon Musk makes Optimus’ plural term official

Elon Musk posted a number of Optimus-related posts on X this weekend. On Saturday, he stated that Optimus would be the Von Neumann probe, a machine that could eventually be capable of replicating itself. This capability, it seems, would be the key to Tesla achieving Elon Musk’s ambitious Optimus production targets. 

Amidst the conversations about Optimus on X, a user of the social media platform asked the CEO what the plural term for the humanoid robot will be. As per Musk, Tesla will be setting the plural term for Optimus since the company also decided on the robot’s singular term. “Since we are naming the singular, we will also name the plural, so Optimi it is,” Musk wrote in his reply on X. 

This makes it official. For media outlets such as Teslarati, numerous Optimus bots are now called Optimi. It rolls off the tongue pretty well, too. 

Optimi will be a common sight worldwide

While Musk’s comment may seem pretty mundane to some, it is actually very important. Optimus is intended to be Tesla’s highest volume product, with the CEO estimating that the humanoid robot could eventually see annual production rates in the hundreds of millions, perhaps even more. Since Optimi will be a very common sight worldwide, it is good that people can now get used to terms describing the humanoid robot. 

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During the Tesla 2025 Annual Shareholder Meeting, Musk stated that the humanoid robot will see “the fastest production ramp of any product of any large complex manufactured product ever,” starting with a one-million-Optimi-per-year production line at the Fremont Factory. Giga Texas would get an even bigger Optimus production line, which should be capable of producing tens of millions of Optimi per year. 

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