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DeepSpace: Firefly set for smallsat industry’s second place trophy, Rocket Lab leads the pack
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In the race to a field dedicated smallsat launch vehicles, New Zealand startup Rocket Lab has already won first place, a fact that has been discussed several times in past Deep Space issues. After completing its first launch of 2019 on March 28th, Rocket Lab’s Electron rocket is ready for another mission as early as May 4th, a good sign for the company’s planned monthly launch cadence.
Despite Rocket Lab’s major success, there is plenty of room for additional competitors and/or complementary vehicles. Electron’s maximum payload hovers around ~225 kg (500 lb) to low Earth orbit (LEO), limiting its usefulness for any payloads that are larger than truly tiny satellites or in need of higher orbits. Also discussed on DeepSpace, there are 10+ serious startups with funding and hardware in work attempting to build said smallsat launch vehicles, ranging from the extremely tiny (Vector: 60 kg to LEO) to much larger rockets from companies like Relativity, ABL Space, and more. Firefly Space, however, is the startup that has arguably broken away from the pack in the last few months, firmly setting itself up to be second in line behind Rocket Lab.
Build, test, qualify
- Firefly’s major leaps forward came in December 2018 and then April 2019, both related to testing the completed upper stage of the company’s Alpha rocket.
- In December, the upper stage ignited for the first time. In April, the same upper stage successfully performed a mission-duration static fire that lasted a full 300 seconds (five minutes), the same length required for a rocket to reach orbit after separating from Alpha’s first stage.
- For any launch vehicle development program, the first successful mission-duration test fire of an integrated rocket stage is arguably one of the most important milestones, second only to the same hardware’s inaugural launch.
- Simultaneously, Firefly began integrated testing of the thrust section and Reaver engines that will be the basis of Alpha’s first stage. The rocket’s Lightning second stage engine has been tested extensively at this point in development, although the stage’s lone engine produces a maximum of ~70 kN (~16,000 lbf) of thrust.
- The booster’s four Reaver engines will each produce ~170 kN (55,000 lbf) of thrust, around three times as much as Lightning. Alpha’s second stage is critical, but its first stage is arguably far more complex.
- Despite the relative power differential, it’s still worth noting that Alpha’s entire first stage (736 kN/166,000 lbf) will be significantly less powerful than a single one of Falcon 9’s nine Merlin 1D engines (941 kN/212,000 lbf).
- Although Alpha is far smaller than rockets like Falcon 9 or Atlas V, it will nominally be capable of launching 1000 kg to an altitude of 200 km (LEO) or ~650 kg to a 500-km sun-synchronous orbit (SSO). This translates to around 4.2X the performance of Rocket Lab’s Electron at 2.5X the cost per launch ($15M vs $6M).
- Assuming no payload capacity is wasted, Alpha could thus be almost 50% cheaper than Electron when judged by cost per kilogram to orbit.
- Of course, this comparison ignores the fact that Firefly will have to far more heavily rely on booking co-passenger satellites to keep Alpha launch prices competitive with Electron.
- If exactly 1000kg or 630kg of cargo can’t be booked each launch, the expendable Alpha’s $15M launch cost will be distributed over less payload, raising costs for each customer. In other words, the competitive advantages of Alpha are almost entirely associated with its ability to launch payloads outside of Electron’s capabilities, as are its potential weaknesses.
Firefly Alpha’s upper stage qualification article (top) and a comparison of a variety of launch vehicles. (Teslarati)
The sweet spot
- In theory, Firefly Alpha’s could find itself in a relatively sweet spot, where the rocket’s launch costs are not so high that dedicated rideshare missions become intractable (i.e. Spaceflight’s SSO-A launch on Falcon 9) but its payload performance is still good enough to provide access to a huge swath of the space launch market.
- Firefly also has plans to develop a heavier launch vehicle based on Alpha, known as Beta. Conceptually equivalent to SpaceX’s Falcon Heavy, Beta would use three Alpha boosters and a significantly upgraded second stage and would be able to launch 4000 kg to LEO or 3000 kg to SSO.
- Regardless of Firefly’s grander aspirations, Alpha is poised to capitalize on the simple fact that it will be the second commercially viable smallsat launch vehicle to begin operations. Alpha’s first orbital launch attempt could occur as early as December 2019, although slips into early 2020 are to be expected.
- At that point, Rocket Lab’s Electron will be the only serious competition on the market. Relativity’s Terran and ABL Space’s RS-1 rockets plan to offer a competitive ~1250 kg to LEO or ~900 kg to SSO, but their launch debuts are tentatively scheduled no earlier than late 2020.
- If Alpha’s development continues smoothly, Firefly could easily have a solid 12-month head start over its similarly-sized competitors,
- Up next for Alpha is a similar campaign of tests focused on the first integrated booster, including tests fires and an eventual mission-duration qualification test.
Mission Updates
- SpaceX’s CRS-17 Cargo Dragon resupply mission has slipped an additional four days from April 30th to May 3rd (3:11 am EDT, 07:11 UTC) after the International Space Station (ISS) began suffering serious (but non-threatening) electrical issues. Additional launch delays could follow if the issue is not resolved in the next few days.
- The first operational Starlink launch remains firmly on track for NET mid-May. According to SpaceX, all Flight 1 satellites are already in Florida, while the FCC approved the company’s modified constellation license – permitting Starlink operations after launch – on April 26th.
- Due to CRS-17’s launch delays, the availability of SpaceX’s LC-40 pad will now likely be the main limiting factor for the Starlink-1 launch date.
- SpaceX’s second West Coast launch of 2019 – carrying Canada’s Radarsat Constellation – is now expected to occur no earlier than mid-June and will reuse Falcon 9 B1051.
- SpaceX’s launch of Spacecom’s Amos-17 spacecraft is now scheduled no earlier than July. Falcon Heavy Flight 3 is tentatively scheduled for launch as early as June 22 – all three boosters should be on site in Florida within the next week or two.
Photo of the Week:
(SpaceX)
The third Falcon Heavy center core – believed to be B1057 – was spotted eastbound in Arizona on April 16th. On April 26th, SpaceX confirmed that the booster completed its acceptance static fire test at the company’s McGregor, TX facilities, a sure sign that all of Falcon Heavy Flight 3’s major components should be in Florida within the next few weeks.
We’ll see you next week.
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News
Tesla CEO Elon Musk says next FSD release is the one we’ve been waiting for
On Thursday, Musk teased the capabilities and next steps for Tesla’s Full Self-Driving software, focusing squarely on the incremental improvements of the current v14.3 suite, as well as the looming arrival of v15.
Tesla CEO Elon Musk teased the capabilities of a future Full Self-Driving release, but it seems like we are getting what Yogi Berra once called “Déjà vu all over again.”
On Thursday, Musk teased the capabilities and next steps for Tesla’s Full Self-Driving software, focusing squarely on the incremental improvements of the current v14.3 suite, as well as the looming arrival of v15.
He confirmed that upcoming point releases of v14.3 will deliver additional polish to the current build, smoothing out remaining edges in an already capable system. These iterative updates, Musk noted, are designed to refine performance without requiring a full version overhaul.
Yet the real headline was Musk’s forecast for v15.
“V15 will far exceed human levels of safety, even in completely unsupervised and complex situations,” he wrote.
Tesla V14.3 self-driving review. The point releases will bring polish.
V15 will far exceed human levels of safety, even in completely unsupervised and complex situations. https://t.co/s4UK9RWw9f
— Elon Musk (@elonmusk) April 9, 2026
He clarified that v15 will be powered by Tesla’s long-awaited large model, an AI architecture with roughly 10x the parameters of the smaller model currently in widespread use. The leap, Musk explained, stems from the unusually rapid progress of the compact model, which has advanced so quickly that the larger counterpart has yet to catch up in real-world deployment.
However, it is becoming a pattern that is, by now, familiar to anyone following Tesla’s autonomous driving roadmap.
There’s no debating you on that 🤷
— TESLARATI (@Teslarati) April 9, 2026
Musk has consistently and repeatedly framed each successive major release as the one poised to deliver game-changing autonomy. Earlier versions were similarly positioned as a movement toward the final piece of the puzzle, only for attention to pivot to the next milestone once they arrived.
The refrain has become a recurring feature of FSD communication: current software is impressive, the point releases will sharpen it further, but the true breakthrough lies one major iteration ahead.
Musk’s latest comments fit squarely into that cadence. While v14.3 point releases are expected to tighten supervised driving behaviors in the coming weeks, v15 is cast as the version that finally crosses the threshold into unsupervised operation at human-or-better safety levels across demanding scenarios.
Our rate of advancement with the small model has been so fast that the large model has not yet caught up.
V15 will be the large model.
— Elon Musk (@elonmusk) April 9, 2026
The 10x parameter scale of the underlying large model is presented as the key technical enabler, promising richer reasoning and more robust decision-making than anything deployed to date.
Whether v15 ultimately fulfills that promise remains to be seen. Tesla’s history shows that each new target generates fresh excitement—and occasional skepticism—about timelines.
Fans realize Musk’s timelines for FSD are exciting, but rarely met:
You can see a rift happening in the Tesla bull community between a large group of reasonable people who aren’t afraid to acknowledge the elephants in the room, and those who are essentially bull bots whose entire identities are destroyed if they have to acknowledge any bump in…
— Mike P (@mikepat711) April 9, 2026
For now, Musk’s message is familiar: the immediate focus is polishing v14.3 through targeted point releases, while the 10x-parameter large model in v15 represents the next decisive step toward fully unsupervised, superhuman safety.
Hopefully, Tesla can come through, but we can only believe that once v15 gets here, v16 will be the next big step toward autonomy.
Drivers can expect continued refinement in the short term and a significantly more ambitious leap once the large model is ready. The cycle continues, but the stakes, Musk insists, keep rising.
Elon Musk
Tesla Supercharger for Business exposes jaw-dropping ROI gap between best and worst locations
Tesla’s new Supercharger for Business calculator reveals an eye-opening all-in cost and location-based ROI projections.
Tesla has launched an online calculator for its Supercharger for Business program, giving property owners their first transparent look at what it really costs to install Superchargers on site and what kind of return they can expect.
The program itself launched in September 2025, allowing businesses to purchase and operate Supercharger hardware on their own property while Tesla handles installation, maintenance, software, and 24/7 driver support. As Teslarati reported at launch, hosts also get their logo placed on the chargers and their location integrated into Tesla’s in-car navigation, meaning drivers are actively routed there. The stalls are open to all EVs, not just Teslas.
We launched Supercharger for Business in 2025 to help companies get charging right. We found simplicity and transparency to be a problem in this industry.
We’re now sharing pricing and a financial calculator to help make informed decisions. The goal is to accelerate investments,…
— Tesla Charging (@TeslaCharging) April 8, 2026
The new online calculator, announced by Tesla on Wednesday with the note that “simplicity and transparency” have been a problem in the industry, lets any business enter a U.S. address and get a real cost and revenue model. A standard 8-stall V4 Supercharger site runs approximately $500,000 in hardware and $55,000 per post for installation, bringing an all-in price just shy of $1 million. Tesla charges a flat $0.10 per kWh fee to cover software, billing, and network operations. Businesses set their own retail price and keep the margin above that fee.
Taking a look at Tesla’s Supercharger for Business online calculator, we can see that ROI is not uniform, and the gap between a strong location and a poor one can stretch the breakeven point by several years.
The biggest driver is foot traffic and how long people stay. A busy rest station, hotel, or outlet mall brings in repeat visitors who need to charge while they’re already stopped, pushing utilization numbers higher and shortening payback time.
Tesla Supercharger for Business ROI calculator
Local electricity rates matter just as much on the cost side. Markets like California carry some of the highest commercial electricity rates in the country, which eats into the margin between what a host pays per kWh and what they charge drivers. At the same time, dense urban areas with high EV adoption tend to support higher retail charging prices, which can offset that cost if demand is strong enough. Weather also plays a role. Cold climates reduce battery efficiency and increase charging frequency, but they can also suppress utilization in winter months if drivers avoid stopping in exposed outdoor locations. Suburban and rural sites face a different problem: lower baseline EV traffic, which means a site with cheaper power and lower operating costs can still take longer to pay back simply because the stalls sit idle more often. Tesla’s calculator uses real fleet data to pre-fill utilization estimates by ZIP code, so businesses can run their specific address against these variables rather than relying on averages.
The program has seen real adoption. Wawa, already the largest host of Tesla Superchargers with over 2,100 stalls across 223 locations, opened its first fully owned and branded site in Alachua, Florida earlier this year. Francis Energy of Oklahoma and the city of Alpharetta, Georgia have also deployed branded stations through the program, as Teslarati covered in January.
Tesla now exceeds 80,000 Supercharger stalls worldwide, and the calculator makes the economic case for accelerating that number through private investment rather than company-owned sites alone.
News
Elon Musk drops a bomb regarding Tesla Model S, X inventory
After more than a decade on the road, the original flagship sedan and SUV platforms are effectively at the end of the line. Production of new Model S and Model X vehicles has ceased, and custom orders were quietly halted in early April. What remains are roughly a few hundred factory inventory units scattered across the globe, mostly Plaid variants, and they are disappearing fast.
Elon Musk just dropped a bomb regarding Tesla Model S and X inventory, and as the company is phasing out the flagship vehicles, it sounds like the time to purchase one brand new is almost over.
Musk confirmed on Wednesday that there are “only a few hundred Tesla Model S & X cars left in inventory. Order now if you want one.”
Tesla is running out of units rather quickly.
The message from Musk reads like a final call for two of the company’s most storied vehicles.
Only a few hundred Tesla Model S & X cars left in inventory. Order now if you want one.
— Elon Musk (@elonmusk) April 8, 2026
After more than a decade on the road, the original flagship sedan and SUV platforms are effectively at the end of the line. Production of new Model S and Model X vehicles has ceased, and custom orders were quietly halted in early April. What remains are roughly a few hundred factory inventory units scattered across the globe, mostly Plaid variants, and they are disappearing fast.
The news marks the close of a remarkable 14-year chapter. Launched in 2012, the Model S redefined the electric vehicle with blistering acceleration, over-the-air updates, and a luxury interior that embarrassed traditional sedans.
The Model X followed in 2015, turning heads with its Falcon-wing doors and seating for seven.
Together, the Model S and Model X proved EVs could be desirable halo cars, not just eco-friendly commuters. Their departure clears factory space at Tesla’s Fremont plant for something the mass production of the Optimus humanoid robot, which Musk believes will be the greatest contributor to the company’s value.
Musk has repeatedly signaled that Tesla’s future lies beyond passenger cars. Resources once devoted to low-volume flagships are shifting toward autonomy, Robotaxis, and AI hardware. Optimus, the company’s general-purpose robot, is expected to handle manufacturing, household chores, and eventually complex labor.
In the short term, the scarcity has already driven prices on remaining inventory up by about $15,000, turning the last Model S and X into instant collector’s items.
Tesla uses Model S and X ‘sentimental’ value to enforce massive pricing move
The announcement underscores Tesla’s relentless pivot. While the Model Y continues to hold strong sales, the legacy S and X represented an earlier era of pure performance luxury.
The future has been paved by Tesla and Musk’s focus on autonomy, at least in the United States. Customers continue to call for a large SUV, which might be on the way after a recent nudge from Musk on X.
However, whatever the future holds, it has been forged by Tesla’s two flagship vehicles.
Once these final cars are gone, the Model S and Model X will live on only in driveways, forums, and the rear-view mirror of automotive history.
Tesla CEO Elon Musk says next FSD release is the one we’ve been waiting for
Tesla Supercharger for Business exposes jaw-dropping ROI gap between best and worst locations
