News
DeepSpace: Firefly set for smallsat industry’s second place trophy, Rocket Lab leads the pack
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In the race to a field dedicated smallsat launch vehicles, New Zealand startup Rocket Lab has already won first place, a fact that has been discussed several times in past Deep Space issues. After completing its first launch of 2019 on March 28th, Rocket Lab’s Electron rocket is ready for another mission as early as May 4th, a good sign for the company’s planned monthly launch cadence.
Despite Rocket Lab’s major success, there is plenty of room for additional competitors and/or complementary vehicles. Electron’s maximum payload hovers around ~225 kg (500 lb) to low Earth orbit (LEO), limiting its usefulness for any payloads that are larger than truly tiny satellites or in need of higher orbits. Also discussed on DeepSpace, there are 10+ serious startups with funding and hardware in work attempting to build said smallsat launch vehicles, ranging from the extremely tiny (Vector: 60 kg to LEO) to much larger rockets from companies like Relativity, ABL Space, and more. Firefly Space, however, is the startup that has arguably broken away from the pack in the last few months, firmly setting itself up to be second in line behind Rocket Lab.
Build, test, qualify
- Firefly’s major leaps forward came in December 2018 and then April 2019, both related to testing the completed upper stage of the company’s Alpha rocket.
- In December, the upper stage ignited for the first time. In April, the same upper stage successfully performed a mission-duration static fire that lasted a full 300 seconds (five minutes), the same length required for a rocket to reach orbit after separating from Alpha’s first stage.
- For any launch vehicle development program, the first successful mission-duration test fire of an integrated rocket stage is arguably one of the most important milestones, second only to the same hardware’s inaugural launch.
- Simultaneously, Firefly began integrated testing of the thrust section and Reaver engines that will be the basis of Alpha’s first stage. The rocket’s Lightning second stage engine has been tested extensively at this point in development, although the stage’s lone engine produces a maximum of ~70 kN (~16,000 lbf) of thrust.
- The booster’s four Reaver engines will each produce ~170 kN (55,000 lbf) of thrust, around three times as much as Lightning. Alpha’s second stage is critical, but its first stage is arguably far more complex.
- Despite the relative power differential, it’s still worth noting that Alpha’s entire first stage (736 kN/166,000 lbf) will be significantly less powerful than a single one of Falcon 9’s nine Merlin 1D engines (941 kN/212,000 lbf).
- Although Alpha is far smaller than rockets like Falcon 9 or Atlas V, it will nominally be capable of launching 1000 kg to an altitude of 200 km (LEO) or ~650 kg to a 500-km sun-synchronous orbit (SSO). This translates to around 4.2X the performance of Rocket Lab’s Electron at 2.5X the cost per launch ($15M vs $6M).
- Assuming no payload capacity is wasted, Alpha could thus be almost 50% cheaper than Electron when judged by cost per kilogram to orbit.
- Of course, this comparison ignores the fact that Firefly will have to far more heavily rely on booking co-passenger satellites to keep Alpha launch prices competitive with Electron.
- If exactly 1000kg or 630kg of cargo can’t be booked each launch, the expendable Alpha’s $15M launch cost will be distributed over less payload, raising costs for each customer. In other words, the competitive advantages of Alpha are almost entirely associated with its ability to launch payloads outside of Electron’s capabilities, as are its potential weaknesses.

Firefly Alpha’s upper stage qualification article (top) and a comparison of a variety of launch vehicles. (Teslarati)
The sweet spot
- In theory, Firefly Alpha’s could find itself in a relatively sweet spot, where the rocket’s launch costs are not so high that dedicated rideshare missions become intractable (i.e. Spaceflight’s SSO-A launch on Falcon 9) but its payload performance is still good enough to provide access to a huge swath of the space launch market.
- Firefly also has plans to develop a heavier launch vehicle based on Alpha, known as Beta. Conceptually equivalent to SpaceX’s Falcon Heavy, Beta would use three Alpha boosters and a significantly upgraded second stage and would be able to launch 4000 kg to LEO or 3000 kg to SSO.
- Regardless of Firefly’s grander aspirations, Alpha is poised to capitalize on the simple fact that it will be the second commercially viable smallsat launch vehicle to begin operations. Alpha’s first orbital launch attempt could occur as early as December 2019, although slips into early 2020 are to be expected.
- At that point, Rocket Lab’s Electron will be the only serious competition on the market. Relativity’s Terran and ABL Space’s RS-1 rockets plan to offer a competitive ~1250 kg to LEO or ~900 kg to SSO, but their launch debuts are tentatively scheduled no earlier than late 2020.
- If Alpha’s development continues smoothly, Firefly could easily have a solid 12-month head start over its similarly-sized competitors,
- Up next for Alpha is a similar campaign of tests focused on the first integrated booster, including tests fires and an eventual mission-duration qualification test.
Mission Updates
- SpaceX’s CRS-17 Cargo Dragon resupply mission has slipped an additional four days from April 30th to May 3rd (3:11 am EDT, 07:11 UTC) after the International Space Station (ISS) began suffering serious (but non-threatening) electrical issues. Additional launch delays could follow if the issue is not resolved in the next few days.
- The first operational Starlink launch remains firmly on track for NET mid-May. According to SpaceX, all Flight 1 satellites are already in Florida, while the FCC approved the company’s modified constellation license – permitting Starlink operations after launch – on April 26th.
- Due to CRS-17’s launch delays, the availability of SpaceX’s LC-40 pad will now likely be the main limiting factor for the Starlink-1 launch date.
- SpaceX’s second West Coast launch of 2019 – carrying Canada’s Radarsat Constellation – is now expected to occur no earlier than mid-June and will reuse Falcon 9 B1051.
- SpaceX’s launch of Spacecom’s Amos-17 spacecraft is now scheduled no earlier than July. Falcon Heavy Flight 3 is tentatively scheduled for launch as early as June 22 – all three boosters should be on site in Florida within the next week or two.
Photo of the Week:

(SpaceX)
The third Falcon Heavy center core – believed to be B1057 – was spotted eastbound in Arizona on April 16th. On April 26th, SpaceX confirmed that the booster completed its acceptance static fire test at the company’s McGregor, TX facilities, a sure sign that all of Falcon Heavy Flight 3’s major components should be in Florida within the next few weeks.
We’ll see you next week.
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News
Tesla Robotaxi gets a small but significant change
In the world of Tesla, where billion-dollar battery breakthroughs and autonomy milestones dominate headlines, a quiet design update can still pack a punch.
In the world of Tesla, where billion-dollar battery breakthroughs and autonomy milestones dominate headlines, a quiet design update can still pack a punch.
Last week in downtown Austin, sharp-eyed observers spotted a subtle but telling evolution on the Cybercab: a new “ROBOTAXI” logo graphic now graces the vehicle’s doors at Tesla’s Autonomy Popup.
What looks at first glance like a minor stylistic choice is, in fact, a deliberate rebranding move that hints at how the company envisions its robotaxi fleet fitting into everyday life.
The updated lettering is bold, graffiti-inspired, and unapologetically street-smart. Rendered in black with dripping white accents and a glowing yellow outline, the font evokes urban energy and playful irreverence.
Live From Downtown Austin:
Tesla Cybercab with new logo Graphic at their Autonomy Popup pic.twitter.com/MTTb9KDr3b
— David Moss (@DavidMoss) March 13, 2026
Gone is the sleek, minimalist typography that defined earlier Cybercab prototypes. In its place is something more human, almost rebellious.
The new logo pops against the Cybercab’s smooth, metallic body, turning the autonomous pod into a rolling piece of public art rather than just another futuristic taxi.
Designers know that fonts are silent brand ambassadors. They shape perception before a single ride is taken. Tesla’s classic sans-serif aesthetic screams precision engineering and Silicon Valley cool.
The new Robotaxi script leans into accessibility and fun, suggesting the vehicle is approachable, not intimidating. For a product meant to ferry strangers through city streets 24/7, that matters. It signals that the robotaxi isn’t reserved for tech elites; it’s for everyone.
Tesla Cybercab spotted next to Model Y shows size comparison
The timing is no accident. With regulatory approvals for unsupervised autonomy advancing and Tesla preparing to scale Cybercab production, the company is shifting from prototype showcase to fleet deployment.
A fresh logo helps differentiate the vehicles visually in dense urban environments—crucial for rider recognition and brand recall. It also aligns with Elon Musk’s long-standing ethos: make the future feel exciting, not sterile.
Small changes like this often foreshadow a larger strategy. Tesla has always obsessed over details—door handles, screen interfaces, even the curvature of a steering wheel.
Updating the Robotaxi font reflects the same meticulous care now applied to consumer-facing autonomy. It’s not just paint on metal; it’s a statement that the ride of the future should feel personal, memorable, and undeniably cool.
In an industry racing toward self-driving fleets, Tesla’s willingness to evolve even the smallest visual cues shows confidence. A font won’t launch the robotaxi network, but it might just help millions climb aboard with a smile.
News
Tesla makes latest announcement on Model S and Model X
The announcement follows Tesla CEO Elon Musk’s statement on the Q4 2025 earnings call in late January. Musk described the decision as an “honorable discharge” for the two vehicles, noting that production would wind down in Q2 2026.
Tesla has officially begun winding down production of its flagship Model S and Model X in the United States, notifying owners via email that the long-running models will soon reach the end of the line.
The email, sent to U.S. customers on March 27, opens with gratitude. “Model S and Model X marked the beginning of the world’s transition to electric transportation,” it reads. “These vehicles also made it possible for Tesla to develop the technology that would move our world toward autonomy.”
It then delivers the news directly: “As we make way for this autonomous future, Model S and Model X production will be ending. If you’d like to bring home a new Model S or Model X, order yours soon from our limited inventory.”
Tesla just sent out a new email thanking Model S/X owners.
“These vehicles made it possible for Tesla to develop the technology that would move our world toward autonomy. As we make way for this autonomous future, Model S and Model X production will be ending. If you’d like to… pic.twitter.com/IeUhZ3iDnX
— Sawyer Merritt (@SawyerMerritt) March 27, 2026
The message closes with a simple thank-you: “Thank you for being part of our journey.”
The announcement follows Tesla CEO Elon Musk’s statement on the Q4 2025 earnings call in late January. Musk described the decision as an “honorable discharge” for the two vehicles, noting that production would wind down in Q2 2026.
The move frees factory floor space at Fremont, California, for next-generation manufacturing, including Optimus humanoid robots and the upcoming Robotaxi platform.
Introduced in 2012 and 2015, respectively, the Model S and Model X were Tesla’s original halo cars. They proved EVs could outperform gasoline luxury vehicles in acceleration, range, and tech features while pioneering over-the-air updates and early autonomy hardware.
Although they never matched the volume of the Model 3 and Model Y, their engineering breakthroughs laid the foundation for the company’s current lineup and full self-driving development.
Early adopters highlighted how the cars convinced them to invest in Tesla stock and the EV movement. Some U.S. owners who had not yet received the note voiced mild frustration, and international customers confirmed the outreach remains U.S.-only for now.
Tesla has not detailed an exact final production date beyond the Q2 2026 target or confirmed immediate replacements. Speculation continues about a possible Cybertruck-derived SUV, but the company’s public focus has shifted squarely to autonomy and robotics.
For buyers still interested in the S or X, the window is closing. Inventory is described as limited, and Tesla’s Korean division has already set a March 31 cutoff for new orders in that market. The email serves as both a farewell and final sales push, an elegant close to a chapter that helped define modern electric driving.
Elon Musk
Tesla drives drunk owner while he naps, Police still arrest him on DUI
A Vacaville man let his Tesla drive while he napped, but police had other ideas.
A Northern California man found a creative solution to drunk driving this week by letting his Tesla drive him around while he took a booze snooze. Police in Vacaville arrested a man on a DUI charge after he was found, what appears to be, completely passed out behind the wheel of a Tesla Model Y, which was safely self-navigating the owner through busy streets. The man’s passenger seat told the rest of the story, with a four-pack of Sutter Home wine bottles and a box of Round Table pizza clearly visible.
According to the Vacaville Police Department, as posted through their Facebook page, a concerned community member spotted the very relaxed driver, stayed on the line with dispatch, and guided officers to the intersection of Elmira Road and Shasta Drive where they stopped the vehicle. Alcohol and marijuana were confirmed. No medical emergency, and what appears to be just an extremely committed drunken nap.
- Tesla drives drunk owner, Police arrest on DUI [Credit: Vacaville Police via Facebook]
- Tesla drunk driver passenger seat , Police arrest on DUI [Credit: Vacaville Police via Facebook]
The Vacaville Police noted that California permits drivers to use assistive driving features like Tesla’s FSD, but the law still requires them to be “conscious, alert, and not under the influence while operating them.” The post drew some humorous reactions in the comments section, with one commenter piping in, “That time when his vehicle had more situational awareness than he did.” Another commenter chimed in, “Sutter all the way home….”
Tesla Full Self-Driving v14.2.1 texting and driving: we tested it
The incident lands in an interesting moment for Tesla. Elon Musk caused his own stir in December 2025 when he responded to a user question about whether FSD v14.2.1 allowed texting behind the wheel with a simple “Depending on context of surrounding traffic, yes.” He had earlier told investors that drivers turning off autopilot to check texts while steering with their knees was “significantly less safe” than simply letting FSD run, which he called “kind of the killer app.” Neither statement included anything about Sutter Home wine being part of the equation.




![Tesla drives drunk owner, Police arrest on DUI [Credit: Vacaville Police via Facebook]](https://www.teslarati.com/wp-content/uploads/2026/03/tesla-fsd-drunk-driver-dui-arrest-e1774678014371-300x259.jpg)
