News
DeepSpace: Firefly set for smallsat industry’s second place trophy, Rocket Lab leads the pack
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In the race to a field dedicated smallsat launch vehicles, New Zealand startup Rocket Lab has already won first place, a fact that has been discussed several times in past Deep Space issues. After completing its first launch of 2019 on March 28th, Rocket Lab’s Electron rocket is ready for another mission as early as May 4th, a good sign for the company’s planned monthly launch cadence.
Despite Rocket Lab’s major success, there is plenty of room for additional competitors and/or complementary vehicles. Electron’s maximum payload hovers around ~225 kg (500 lb) to low Earth orbit (LEO), limiting its usefulness for any payloads that are larger than truly tiny satellites or in need of higher orbits. Also discussed on DeepSpace, there are 10+ serious startups with funding and hardware in work attempting to build said smallsat launch vehicles, ranging from the extremely tiny (Vector: 60 kg to LEO) to much larger rockets from companies like Relativity, ABL Space, and more. Firefly Space, however, is the startup that has arguably broken away from the pack in the last few months, firmly setting itself up to be second in line behind Rocket Lab.
Build, test, qualify
- Firefly’s major leaps forward came in December 2018 and then April 2019, both related to testing the completed upper stage of the company’s Alpha rocket.
- In December, the upper stage ignited for the first time. In April, the same upper stage successfully performed a mission-duration static fire that lasted a full 300 seconds (five minutes), the same length required for a rocket to reach orbit after separating from Alpha’s first stage.
- For any launch vehicle development program, the first successful mission-duration test fire of an integrated rocket stage is arguably one of the most important milestones, second only to the same hardware’s inaugural launch.
- Simultaneously, Firefly began integrated testing of the thrust section and Reaver engines that will be the basis of Alpha’s first stage. The rocket’s Lightning second stage engine has been tested extensively at this point in development, although the stage’s lone engine produces a maximum of ~70 kN (~16,000 lbf) of thrust.
- The booster’s four Reaver engines will each produce ~170 kN (55,000 lbf) of thrust, around three times as much as Lightning. Alpha’s second stage is critical, but its first stage is arguably far more complex.
- Despite the relative power differential, it’s still worth noting that Alpha’s entire first stage (736 kN/166,000 lbf) will be significantly less powerful than a single one of Falcon 9’s nine Merlin 1D engines (941 kN/212,000 lbf).
- Although Alpha is far smaller than rockets like Falcon 9 or Atlas V, it will nominally be capable of launching 1000 kg to an altitude of 200 km (LEO) or ~650 kg to a 500-km sun-synchronous orbit (SSO). This translates to around 4.2X the performance of Rocket Lab’s Electron at 2.5X the cost per launch ($15M vs $6M).
- Assuming no payload capacity is wasted, Alpha could thus be almost 50% cheaper than Electron when judged by cost per kilogram to orbit.
- Of course, this comparison ignores the fact that Firefly will have to far more heavily rely on booking co-passenger satellites to keep Alpha launch prices competitive with Electron.
- If exactly 1000kg or 630kg of cargo can’t be booked each launch, the expendable Alpha’s $15M launch cost will be distributed over less payload, raising costs for each customer. In other words, the competitive advantages of Alpha are almost entirely associated with its ability to launch payloads outside of Electron’s capabilities, as are its potential weaknesses.
Firefly Alpha’s upper stage qualification article (top) and a comparison of a variety of launch vehicles. (Teslarati)
The sweet spot
- In theory, Firefly Alpha’s could find itself in a relatively sweet spot, where the rocket’s launch costs are not so high that dedicated rideshare missions become intractable (i.e. Spaceflight’s SSO-A launch on Falcon 9) but its payload performance is still good enough to provide access to a huge swath of the space launch market.
- Firefly also has plans to develop a heavier launch vehicle based on Alpha, known as Beta. Conceptually equivalent to SpaceX’s Falcon Heavy, Beta would use three Alpha boosters and a significantly upgraded second stage and would be able to launch 4000 kg to LEO or 3000 kg to SSO.
- Regardless of Firefly’s grander aspirations, Alpha is poised to capitalize on the simple fact that it will be the second commercially viable smallsat launch vehicle to begin operations. Alpha’s first orbital launch attempt could occur as early as December 2019, although slips into early 2020 are to be expected.
- At that point, Rocket Lab’s Electron will be the only serious competition on the market. Relativity’s Terran and ABL Space’s RS-1 rockets plan to offer a competitive ~1250 kg to LEO or ~900 kg to SSO, but their launch debuts are tentatively scheduled no earlier than late 2020.
- If Alpha’s development continues smoothly, Firefly could easily have a solid 12-month head start over its similarly-sized competitors,
- Up next for Alpha is a similar campaign of tests focused on the first integrated booster, including tests fires and an eventual mission-duration qualification test.
Mission Updates
- SpaceX’s CRS-17 Cargo Dragon resupply mission has slipped an additional four days from April 30th to May 3rd (3:11 am EDT, 07:11 UTC) after the International Space Station (ISS) began suffering serious (but non-threatening) electrical issues. Additional launch delays could follow if the issue is not resolved in the next few days.
- The first operational Starlink launch remains firmly on track for NET mid-May. According to SpaceX, all Flight 1 satellites are already in Florida, while the FCC approved the company’s modified constellation license – permitting Starlink operations after launch – on April 26th.
- Due to CRS-17’s launch delays, the availability of SpaceX’s LC-40 pad will now likely be the main limiting factor for the Starlink-1 launch date.
- SpaceX’s second West Coast launch of 2019 – carrying Canada’s Radarsat Constellation – is now expected to occur no earlier than mid-June and will reuse Falcon 9 B1051.
- SpaceX’s launch of Spacecom’s Amos-17 spacecraft is now scheduled no earlier than July. Falcon Heavy Flight 3 is tentatively scheduled for launch as early as June 22 – all three boosters should be on site in Florida within the next week or two.
Photo of the Week:
(SpaceX)
The third Falcon Heavy center core – believed to be B1057 – was spotted eastbound in Arizona on April 16th. On April 26th, SpaceX confirmed that the booster completed its acceptance static fire test at the company’s McGregor, TX facilities, a sure sign that all of Falcon Heavy Flight 3’s major components should be in Florida within the next few weeks.
We’ll see you next week.
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News
Tesla Semi is already winning over truck drivers
The consensus among participants is clear: the Semi feels quieter, quicker, and far less physically demanding than diesel rigs while delivering three times the power and dramatically lower operating costs.
Tesla’s all-electric Semi is proving more than just a flashy concept as it is winning converts among the professionals who know trucks best.
As fleets roll out Pilot Programs for Tesla across North America, drivers are raving about the Class 8 electric truck’s unique features, including a centered driver’s seat, massive touchscreen visibility, instant torque, and absence of gear-shifting fatigue.
These features are transforming long days behind the wheel into noticeably easier, less stressful shifts.
Tesla Semi pricing revealed after company uncovers trim levels
In a recent Wall Street Journal profile of early pilots, Dakota Shearer of IMC Logistics described backing out of a tight spot he had mistakenly entered:
“I backed right out of there, no problem. It’s like I’d never done it in the first place. That right there showed me that the technology the Tesla has makes a big difference.”
His colleague Angel Rodriguez of Hight Logistics, who switched from a 13-speed diesel, agreed:
“It’s just easier on your body. It’s less stressful because you’re not really having to engage the clutch and the stick shift.”
Veteran drivers in other tests echo the same enthusiasm. Tom Sterba, a Senior Driver at Saia, spent days testing the Semi and came away impressed with the navigation and overall feel:
“The navigation systems in these trucks are just unbelievable. That’s what I love about it.”
Sterba summed up the experience with a line that has since gone viral among trucking circles:
“I hope I retire in this truck.”
Pilot programs with ArcBest, thyssenkrupp Supply Chain Services, and Mone Transport delivered similar feedback. Drivers consistently praised the center-seat layout for eliminating blind spots, the smooth acceleration, and the overall comfort and safety.
Real-world data backed the hype, as ArcBest logged thousands of miles at efficient consumption rates, even over the challenging routes, like Donner Pass, while other fleets beat Tesla’s own efficiency targets.
The consensus among participants is clear: the Semi feels quieter, quicker, and far less physically demanding than diesel rigs while delivering three times the power and dramatically lower operating costs.
The latest chapter in the Semi’s story arrived just days ago on Jay Leno’s Garage, as Leno became the first outsider to drive the updated long-range production model, joined by Tesla Chief Designer Franz von Holzhausen, and Semi Program Director Dan Priestley.
Tesla reveals various improvements to the Semi in new piece with Jay Leno
The episode revealed major upgrades heading to volume production this year: the truck sheds roughly 1,000 pounds, adopts a 48-volt architecture, switches to fully electric steering with Cybertruck-derived actuators, and uses 4680 battery cells engineered for an over-one-million-mile lifespan.
Aerodynamics improved, enabling a 500-mile range on the long-haul version, and about 325 miles on the shorter-wheelbase standard-range model. Megachargers can now deliver up to 1.2 megawatts, adding roughly 300 miles in about 30 minutes.
Leno hauled heavy loads and marveled at the turning radius and effortless power delivery. “I don’t feel like I’m pulling anything,” he said during the episode.
With hundreds of Semis already accumulating over 13.5 million fleet miles and high uptime, the future of heavy-duty trucking looks electric. Drivers are giving raving reviews, and they’re ready to climb aboard the electric trucking industry for good.
Investor's Corner
Tesla and SpaceX to merge in 2027, Wall Street analyst predicts
The move, Ives argues, is no longer a distant possibility but a logical next step, fueled by deepening operational ties, shared AI ambitions, and Elon Musk’s vision for dominating the next era of technology.
Tesla and SpaceX are two of Elon Musk’s most popular and notable companies, but a new note from one Wall Street analyst claims the two companies will become one sometime next year, as 2027 could see the dawn of a new horizon.
In a bold new research note, Wedbush analyst Dan Ives has reaffirmed his long-standing prediction: Tesla and SpaceX will merge in 2027.
The move, Ives argues, is no longer a distant possibility but a logical next step, fueled by deepening operational ties, shared AI ambitions, and Elon Musk’s vision for dominating the next era of technology.
He writes:
“Still Expect Tesla and SpaceX to Merge in 2027. We continue to believe that SpaceX and Tesla will eventually merge into one company in 2027 with the groundwork already in place for both operations to become one organization. Tesla already owns a stake in SpaceX after the company’s $2 billion investment in xAI got converted to SpaceX shares following SpaceX’s acquisition of xAI earlier this year initially tying both of Musk’s ventures closer together but still represents <1% of SpaceX’s expected valuation. The recent announcement of a joint Terafab facility between SpaceX and Tesla further ties both operations together making it more feasible to merge operations given the now existing overlap being built out across the two with this the first step.”
The groundwork is already being laid. Earlier this year, SpaceX acquired xAI, converting Tesla’s $2 billion investment in the AI startup into a small equity stake, less than 1 percent, in SpaceX.
Regulatory filings cleared the transaction in March 2026, formally linking the two Musk-led companies financially for the first time. Then came the announcement of a joint TERAFAB facility in Austin, Texas: two advanced chip factories, one dedicated to Tesla’s AI needs for vehicles and Optimus robots, the other targeting space-based data centers.
Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry
Ives calls Terafab the “first step” toward full operational integration.
SpaceX’s impending IPO, expected as soon as mid-June 2026, will turbocharge these plans. The company aims to raise approximately $75 billion at a roughly $1.75 trillion valuation, far exceeding earlier estimates.
Proceeds will fund Starship rocket flights, a NASA-contracted lunar base, expanded Starlink services across maritime, aviation, and direct-to-mobile applications, and crucially, orbital AI infrastructure
A major driver is the exploding demand for AI compute. U.S. data centers are projected to consume 470 TWh of electricity by 2030, constrained by power grids and land.
🚨 Wedbush’s Dan Ives says that Tesla and SpaceX will merge in 2027. SpaceX will IPO soon, his new note says:
“According to media reports, SpaceX could file a prospectus for an IPO imminently with the goal of raising ~$75 billion above the prior expectation of ~$50 billion…
— TESLARATI (@Teslarati) March 27, 2026
SpaceX’s strategy, launching millions of solar-powered satellites to host data centers in orbit, bypasses Earth’s energy bottlenecks. Solar energy captured in space avoids atmospheric losses and day-night cycles, offering a scalable solution for AI training and inference.
The xAI acquisition ties directly into this vision, positioning the combined entity as a leader in extraterrestrial computing.
The merger would create a formidable conglomerate spanning electric vehicles, robotics, satellite communications, human spaceflight, and defense.
Ives highlights SpaceX’s role in the Trump administration’s “Golden Dome” missile defense shield, which would leverage Starlink satellites for tracking.
For Tesla, access to SpaceX’s launch cadence and orbital assets could accelerate autonomous driving, Robotaxi fleets, and Optimus deployment.
Musk, who has signaled his desire to own roughly 25 percent of Tesla to steer its AI future, views the combination as essential to overcoming fragmented regulatory scrutiny from the FTC and DOJ.
Challenges remain. Antitrust hurdles could delay or reshape the deal, and shareholder approvals on both sides would be required. Yet Ives remains bullish, maintaining an Outperform rating on Tesla with a $600 price target, implying substantial upside from current levels. The analyst sees the merger as the “holy grail” for consolidating Musk’s disruptive tech empire.
If realized, a 2027 Tesla-SpaceX union would not only reshape corporate boundaries but redefine humanity’s trajectory in AI and space exploration. It would mark the moment two pioneering companies become one unstoppable force, pushing the limits of what’s possible on Earth and beyond.
News
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Tesla Semi is already winning over truck drivers
Tesla and SpaceX to merge in 2027, Wall Street analyst predicts
Tesla lands on Fortune’s 2026 Most Innovative Companies and the Cybercab is why
Elon Musk says Tesla is developing a new vehicle: ‘Way cooler than a minivan’
Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry
