News
Uber will offer self-driving Volvos in Pittsburgh this month
Uber customers in Pittsburgh who request a ride from the ride sharing service may find themselves riding in a specially prepared Volvo XC90 that can drive itself. Passengers will ride in a self-driving vehicle chaperoned by a human driver behind the wheel ready to take control of the car if necessary and an engineer monitoring the operation of the autonomous system. This will mark the first time a self-driving car has been used in commercial service in the United States.
Uber’s self-driving car program has been under the stewardship of John Bares since January, 2015. Bares was head of Carnegie Mellon University’s National Robotics Engineering Center for 13 years before he left to start Carnegie Robotics, a Pittsburgh-based company that makes components for self-driving industrial robots used in mining, farming, and the military.
“I turned him [Kalanick] down three times. But the case was pretty compelling.” Bares says. Once he joined Uber, he quickly put together a team consisting of hundreds of engineers, robotics experts, and few old fashioned auto mechanics. The mission was nothing less that to replace Uber’s 1 million human drivers with robotic drivers as soon as possible. The message is, if you drive for Uber, you should keep your resumé up to date and your eyes open for other lines of work.
Pittsburgh is the center of the Uber self-driving experiment because that is where the talent is. Carnegie Mellon is a world leader in autonomous systems. Its graduates are working on the Google car and are in high demand at any company planning to offer self-driving cars, including Apple and Tesla. Earlier in the year, a Tesla Model S loaded with cameras and sensors, presumably a test mule for Autopilot 2.0, was spotted testing in Pittsburgh.
So far, Uber has just a few specially modified Volvo XC90s ready for commercial service, but it expects to have 100 of them by the end of the year. The hardware at the heart of its self-driving system includes cameras, radar, lidar, GPS receivers, and a liquid cooled computer mounted in the rear.
Uber self-driving Volvo XC90
Uber is moving fast. “We are going commercial,” says CEO Travis Kalanick. “This can’t just be about science.” Last month, it purchased Otto, a start-up company that is working to bring self-driving long haul trucks to market. In theory, its technology will allow truck drivers to crawl in back and nap while the trucks are on the highway. Uber will take over and re-brand that business and incorporate the Otto technology into its own self-driving systems.
Otto’s founders were all previously members of the Google car program, but grew impatient with the slow, plodding pace of development at Google. They wanted an opportunity to showcase their talents much sooner than they could if they remained at Google. “We were really excited about building something that could be launched early,” says Anthony Levandowski, co-founder of Otto.
Kalanick is clearly looking to be the first to begin offering a self-driving ride hailing service. He intends to beat Tesla, Apple, Google, Ford, and Genera Motors to the punch. “Nobody has set up software that can reliably drive a car safely without a human,” he says in an oblique reference to Tesla’s Autopilot system. “We are focusing on that.” Developing an autonomous vehicle, he adds, “is basically existential for us.”
At first, trips in the self-driving Volvos will be free. Uber’s standard local rate is $1.30 per mile but Kalanick says eventually prices will be so low that the cost per mile will be cheaper in a self-driving Uber than in a private car, even in rural areas. “That could be seen as a threat,” says Volvo CEO Hakan Samuelsson. “We see it as an opportunity.”
Source: Bloomberg Photo credit: Uber, AP
News
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
News
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
