The United Auto Workers (UAW) union has now been striking against Ford, General Motors (GM) and Stellantis for one month, and this week, one Ford executive has called for the labor effort to end before doing any more damage to the economy.
Ford Motor Executive Chair Bill Ford warned that continuing strikes could harm the automaker’s ability to compete with companies like Tesla and Toyota, delivering remarks on Monday from the automaker’s Dearborn, Michigan Rouge Complex (via Automotive News). Ford, who is also the great-grandson of Founder Henry Ford, said the auto industry was “at a crossroads” in the current round of negotiations.
“Choosing the right path is not just about Ford’s future and our ability to compete,” Ford said in the remarks. “This is about the future of the American automobile industry. Toyota, Honda, Tesla and others are loving this strike because they know the longer it goes on, the better it is for them. They will win, and all of us will lose.”
The historic Rouge Complex is symbolic, and Ford called the site “the crown jewel of a company that still believes building in America matters.”
“We can stop this now,” Ford added. “We need to come together to bring an end to this acrimonious round of talks.”
The news comes after Ford workers unexpectedly walked off the job at its most profitable factory, the Kentucky Truck plant in Louisville, last week. The additional walkouts doubled the number of employees on strike to 16,600, totaling more than the 9,400 and 8,000 on strike against GM and Stellantis, respectively.
UAW President Shawn Fain followed up by saying that the union wouldn’t be sharing routine deadlines for additional strikes anymore, adding that the automaker had “stopped being interested in reaching a fair deal.”
“They thought they figured out the so-called rules of the game, so we changed the rules,” Fain added.
The news also comes after Kumar Galhotra, the automaker’s president of internal combustion engine (ICE) division Ford Blue, said last week that the company had “reached its limit” with contract offers.
After sharing what Ford called “unprecedented” pay raises in a recent offer, the UAW said progress was still needed for contracts to cover workers at future electric vehicle (EV) battery plants. As of last week, the Big Three automakers had reportedly offered to increase wages by 20-23 percent. GM concessions on battery plants from the prior week prevented further UAW walkouts at the company’s factories.
During his remarks on Monday, Ford pointed out that he has been a part of every set of UAW contract negotiations since 1982, even calling himself the most “pro-union leader in the industry.” He also said he had avoided speaking publicly about the ongoing strikes but felt his perspective was critical. His advice for the over 40 years of experience was to avoid taking things personally.
“You get on an emotional roller coaster — both sides do,” Ford explained. “You just have to leave all that aside. It doesn’t matter if we’re angry at some rhetoric or not. What should matter is, for the sake of everyone, we’ve got to get back to work. And how do we find that deal? We’ve got to get to that deal and take all the personalities and rhetoric out of it.”
“What I also keep reminding everybody is when this ends, we have to all work together again, and not just work together, we have to become a family again and continue on,” Ford said. “And we will.”
You can watch the full remarks from Ford Motors Executive Chair Bill Ford below.
What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send your tips to us at tips@teslarati.com.
Elon Musk
Tesla’s next-gen Optimus prototype with Grok revealed
The video shows a new Optimus prototype answering questions and taking some very robotic steps, evidently revealing that the next-generation version is in its early stages of development.
Tesla’s next-generation Optimus robot with AI assistant Grok has been revealed in a new video shared on X.
Tesla CEO Elon Musk was with Salesforce CEO Marc Benioff last night, and it appears the frontman gave Benioff an exclusive look at some upcoming technology.
Tesla talks Semi ramp, Optimus, Robotaxi rollout, FSD with Wall Street firm
The video shows a new Optimus prototype answering questions and taking some very robotic steps, evidently revealing that the next-generation version is in its early stages of development. It features Grok for some additional utility, as it answered questions Benioff asked in the short video.
Here’s what was uploaded to X:
Crazy look at Tesla Optimus from Salesforce CEO Marc Benioff, who was hanging out with Elon Musk yesterday!
Love this gold color on you @Tesla_Optimus https://t.co/NGgDqVVf1g pic.twitter.com/q8286aBNKy
— TESLARATI (@Teslarati) September 3, 2025
It appears that there are several big changes to this next-generation version of Optimus, some of which have been discussed by Musk and Tesla in the past.
The first is purely cosmetic, but the gold color that Optimus is wearing in this is a new and fresh look that we have not seen before.
Perhaps the most interesting change that is evident here is the hands, which are much more detailed than past versions of Optimus:
However, we’re not too sure that these are what will be released with the next-gen Optimus, because they don’t appear to be functional, and they are more reminiscent of mannequin hands than anything.
The hands on Optimus have been a significant part of the program, as they are among the most crucial pieces of equipment on a robot. It needs to be able to perform both delicate and more imposing tasks. Tesla has aimed for Optimus to be able to thread needles or play the piano.
It was one of the most discussed improvements the company mentioned in past comments regarding how it planned to improve from Gen 2 to this next version.
Musk mentioned regarding Optimus:
“Next-generation Optimus hand, which we have in prototype form, has actuators that have moved to the forearm, just like humans, and they operate the fingers through cables, just like human hands.”
Within Optimus lies a significant opportunity for Tesla to gain considerable strength in terms of market share and valuation.
If Tesla can efficiently develop and deploy the humanoid robot over the next several years, the company stands to gain, as companies will utilize it for tasks that require tedious labor.
Musk recently said Optimus will be a major contributor to Tesla’s valuation moving forward. He believes it will make up roughly 80 percent of the company’s value.
Elon Musk
Tesla CEO Elon Musk to provide more details for Master Plan Part IV
Musk stated that he would be adding specifics to the plan in a later update.
Tesla CEO Elon Musk will be adding more specifics to the recently-released Master Plan Part IV. Musk shared the update on social media platform X amidst conversations about the general nature of the Master Plan Part IV.
In a conversation on X, Musk responded to a post from Tesla retail shareholder and bull Dave Lee, who observed that the currently released Master Plan Part IV could really just be the introduction to the real plan due to its absence of specifics.
Elon Musk responded, stating that he would be adding specifics to the plan in a later update. “Fair enough. Will add more specifics,” Musk wrote in his post.
Tesla has been following Elon Musk’s Master Plans for decades. The first Master Plan, released in 2006, outlined the company’s path from the original Tesla Roadster to the Model 3, as well as the first steps for Tesla Energy. Master Plan Part Deux, released in 2016, covered the ramp of Tesla Energy, the expansion of Tesla’s vehicle lineup, and the rollout of a Robotaxi service.
Master Plan Part 3 was more ambitious as it was generally an in-depth proposal for achieving a global sustainable entry economy by transitioning to electricity-powered vehicles, homes, and industry, which will, in turn, be powered by renewable energy sources like solar and wind. Master Plan Part 3 also included a five-step plan to accomplish this, allowing the world to transition to a fully electrified future.
Master Plan Part IV, which was released a few days ago, focused on automation and artificial intelligence to achieve sustainable abundance. But while the first two Master Plans were very clear and specific and Master Plan Part 3 was very in-depth, Master Plan Part IV was quite general and vague in comparison. It was easy to tell that Optimus would play a big role in the pursuit of sustainable abundance, but apart from that, there were no specifics as to how Tesla intended to achieve its goals.
Fortunately, these specifics would be discussed by Musk in a later update to the plan.
News
Tesla just had its best wholesale month this year in China
Tesla China’s wholesale figures include both vehicles that are sold domestically and exported abroad.
Tesla China just had its best wholesale month this 2025 so far. In August, the electric vehicle maker sold 83,192 vehicles wholesale, a 22.55% increase compared to July 2025’s 67,886 units.
Tesla China’s wholesale figures are still down year-over-year, but the company’s momentum seems notable, especially with the arrival of the Model Y L.
August 2025 figures
As noted in a CNEV Post report, August 2025’s 83,192 wholesale figures are 4.04% less than the 86,697 units that were sold in the same period last year. It is, however, a 22.55% improvement from the previous month. From January to August, Tesla China sold 515,552 units wholesale, a 12.24% year-over-year decrease.
It should be noted that Tesla China’s wholesale figures include both vehicles that are sold domestically and exported abroad. With this in mind, August’s results bode well for Tesla China, as it suggests that Gigafactory Shanghai is now hitting its pace with both its domestic deliveries and its exports. Giga Shanghai serves as Tesla’s primary vehicle export hub.
Model Y L factor
Tesla had a challenging first quarter this year, thanks in part to the changeover to the Model Y across the Fremont factory, Giga Texas, Giga Shanghai, and Giga Berlin-Brandenburg. This changeover resulted in low sales in the first quarter. Political controversies surrounding Elon Musk and violence against Tesla stores and vehicles in the first and second quarters in the United States and Europe did not help much either.
This Q3, however, Tesla seems to be hitting its stride, especially in China. The launch of the new Model Y L has allowed Tesla to compete in the six-seat, large SUV segment, a market that was previously closed to the standard Model Y. Reports have suggested that Tesla China has been seeing a lot of demand for the Model Y L, which should help the company achieve higher sales this quarter and the remaining months of the year.
Tesla’s next-gen Optimus prototype with Grok revealed
Tesla CEO Elon Musk to provide more details for Master Plan Part IV
Tesla just had its best wholesale month this year in China
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