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Ford commits to electric F-150 pickup truck as legacy auto buckles under EV pressure

2019 Ford F-150 Raptor [Credit: Yourcar via YouTube]

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During a presentation at the Deutsche Bank Global Automotive Conference in the MGM Grand in Detroit, Jim Farley, Ford’s president of global markets, made a blockbuster announcement. After more than 40 years in the market, and amidst the impending arrival of vehicles like the Tesla pickup truck and the quad-motor Rivian R1T, the beloved Ford F-150 is going electric.

“We’re going to be electrifying the F-Series — battery electric and hybrid,” Farley said.

The Ford executive later noted that the company’s decision to move the F-Series franchise to all-electric and hybrid power is a way for the automaker to “future-proof” its most successful and lucrative vehicles. Farley dubbed the F-Series franchise as a “global juggernaut,” a statement that carries no exaggeration considering that the F-150 has been one of America’s best-selling pickup trucks for decades.

Needless to say, Ford’s announcement surprised some of Detroit’s veterans. The F-150, after all, is pretty much the quintessential symbol of fossil fuel-powered workhorse. John McElroy, a longtime auto industry observer and the host of Autoline This Week, noted to the Detroit Free Press that Ford’s announcement represents an apparent change in the legacy carmaker’s strategies.

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“When he says ‘battery electric,’ what I’m taking that to mean is a battery electric vehicle. Pure electric. They’ve said they would have a hybrid plug-in version of the F-150. But this is different than what they’ve talked about in the past,” McElroy said.

The Autoline host added that an electric F-150 provides some protection for Ford, considering that players in the electric car market are starting to take an interest in the segment. Tesla CEO Elon Musk, for one, has openly stated that he is looking forward to building a pickup truck. Last November, Rivian Automotive also took the wraps off its R1T pickup truck, a refined, production-ready vehicle that provides a balance between ruggedness and luxury. For McElroy, the entrance of these vehicles presents a legitimate threat to Ford’s most lucrative business.

Ford faces stiff competition from automakers like Rivian as it looks to adapt its 100-year old business to an industry that’s shifting toward electric mobility

“Tesla is talking about coming out with an electric pickup. And look what Tesla has done in the luxury segment. They’ve clobbered just about everybody. You can’t pooh-pooh that people won’t be interested in an electric pickup. Rivian Automotive is coming out with an all-electric pickup. These are the crown jewels for Ford Motor Co., the F-Series. Ford has got to react to competitive threats,” the Autoline host said.

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Looking at the specs of the competition, McElroy’s statement does ring true. The Rivian R1T, for one, is a powerhouse, equipped with four electric motors and a 180 kWh battery pack that gives more than 400 miles of range per charge. Thanks to its all-electric design, the R1T is a champion of utility as well, with numerous storage spaces that competitors would be challenged to match.

Tesla, on the other hand, has not revealed any official details about its pickup truck, though Elon Musk has stated that the vehicle would be so loaded with tech, it would not be out of place in the Blade Runner franchise. Musk has also teased some features for Tesla’s pickup truck, such as four-wheel steering and the capability to tow up to 300,000 pounds

That said, credit must be given to Ford for seeing the writing on the wall. The auto industry is transitioning away from fossil fuel-powered transportation. Headed by vehicles like the Tesla Model 3, electric cars are starting to become mainstream. If Ford wants to thrive in this transition, offering an electric version of its most successful vehicle definitely seems to be the correct strategy.

With this update from Ford, it is not too difficult to imagine Tesla CEO Elon Musk feeling some form of gratification. Musk, after all, has made it a point to state that Tesla’s purpose is to accelerate the world’s transition to sustainable energy. In this sense, Ford’s upcoming all-electric F-150 pickup truck is actually a pretty big step towards Tesla’s overall goal. 

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

Tesla Giga Berlin growth could stall if not “free from external influences”: Elon Musk

The comments were delivered in a pre-recorded video discussion.

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Credit: Andre Thierig/X

Tesla CEO Elon Musk has reportedly warned that future expansion of Gigafactory Berlin could be jeopardized if the site does not remain “free from external influences.”

Musk’s comments were delivered in a pre-recorded video discussion with employees and came at a sensitive moment for the facility, where union representation has been a recurring issue.

According to reports from Handelsblatt and Der Spiegel, citing participants at the event, Musk suggested that if Giga Berlin is no longer “free from external influences,” further expansion would become unlikely. He did not, however, hint that the plant would shut down.

While Musk did not name IG Metall directly, his remarks were widely interpreted as referencing the union, which is currently the largest faction on the works council but does not hold a majority, as noted in an electrive report. 

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The video conversation was conducted between Musk in Austin and Grünheide plant manager André Thierig, then played back to the workforce in Germany. Works council elections are scheduled for early March, heightening the tension between management and organized labor.

The CEO has previously voiced concerns that stronger union influence could limit Tesla’s operational flexibility and long-term strategy in Germany.

Despite the warning on expansion, Musk praised the Giga Berlin site during the same address, describing it as one of the most advanced factories worldwide and highlighting its cleanliness and team culture.

The discussion also reportedly touched on battery cell production. According to attendees cited in German media, Musk indicated that Tesla has begun ramping cell production at the site. That would mark a notable shift from earlier expectations that large-scale cell manufacturing in Brandenburg would not begin until 2027.

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Tesla Full Self-Driving’s newest behavior is the perfect answer to aggressive cars

According to a recent video, it now appears the suite will automatically pull over if there is a tailgater on your bumper, the most ideal solution for when a driver is riding your bumper.

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Credit: Tesla

Tesla Full Self-Driving appears to have a new behavior that is the perfect answer to aggressive drivers.

According to a recent video, it now appears the suite will automatically pull over if there is a tailgater on your bumper, the most ideal solution for when a driver is riding your bumper.

With FSD’s constantly-changing Speed Profiles, it seems as if this solution could help eliminate the need to tinker with driving modes from the person in the driver’s seat. This tends to be one of my biggest complaints from FSD at times.

A video posted on X shows a Tesla on Full Self-Driving pulling over to the shoulder on windy, wet roads after another car seemed to be following it quite aggressively. The car looks to have automatically sensed that the vehicle behind it was in a bit of a hurry, so FSD determined that pulling over and letting it by was the best idea:

We can see from the clip that there was no human intervention to pull over to the side, as the driver’s hands are stationary and never interfere with the turn signal stalk.

This can be used to override some of the decisions FSD makes, and is a great way to get things back on track if the semi-autonomous functionality tries to do something that is either unneeded or not included in the routing on the in-car Nav.

FSD tends to move over for faster traffic on the interstate when there are multiple lanes. On two-lane highways, it will pass slower cars using the left lane. When faster traffic is behind a Tesla on FSD, the vehicle will move back over to the right lane, the correct behavior in a scenario like this.

Perhaps one of my biggest complaints at times with Full Self-Driving, especially from version to version, is how much tinkering Tesla does with Speed Profiles. One minute, they’re suitable for driving on local roads, the next, they’re either too fast or too slow.

When they are too slow, most of us just shift up into a faster setting, but at times, even that’s not enough, see below:

There are times when it feels like it would be suitable for the car to just pull over and let the vehicle that is traveling behind pass. This, at least up until this point, it appears, was something that required human intervention.

Now, it looks like Tesla is trying to get FSD to a point where it just knows that it should probably get out of the way.

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Tesla Megapack powers $1.1B AI data center project in Brazil

By integrating Tesla’s Megapack systems, the facility will function not only as a major power consumer but also as a grid-supporting asset.

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Credit: Tesla

Tesla’s Megapack battery systems will be deployed as part of a 400MW AI data center campus in Uberlândia, Brazil. The initiative is described as one of Latin America’s largest AI infrastructure projects.

The project is being led by RT-One, which confirmed that the facility will integrate Tesla Megapack battery energy storage systems (BESS) as part of a broader industrial alliance that includes Hitachi Energy, Siemens, ABB, HIMOINSA, and Schneider Electric. The project is backed by more than R$6 billion (approximately $1.1 billion) in private capital.

According to RT-One, the data center is designed to operate on 100% renewable energy while also reinforcing regional grid stability.

“Brazil generates abundant energy, particularly from renewable sources such as solar and wind. However, high renewable penetration can create grid stability challenges,” RT-One President Fernando Palamone noted in a post on LinkedIn. “Managing this imbalance is one of the country’s growing infrastructure priorities.”

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By integrating Tesla’s Megapack systems, the facility will function not only as a major power consumer but also as a grid-supporting asset.

“The facility will be capable of absorbing excess electricity when supply is high and providing stabilization services when the grid requires additional support. This approach enhances resilience, improves reliability, and contributes to a more efficient use of renewable generation,” Palamone added.

The model mirrors approaches used in energy-intensive regions such as California and Texas, where large battery systems help manage fluctuations tied to renewable energy generation.

The RT-One President recently visited Tesla’s Megafactory in Lathrop, California, where Megapacks are produced, as part of establishing the partnership. He thanked the Tesla team, including Marcel Dall Pai, Nicholas Reale, and Sean Jones, for supporting the collaboration in his LinkedIn post.

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