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Ford commits to electric F-150 pickup truck as legacy auto buckles under EV pressure
During a presentation at the Deutsche Bank Global Automotive Conference in the MGM Grand in Detroit, Jim Farley, Ford’s president of global markets, made a blockbuster announcement. After more than 40 years in the market, and amidst the impending arrival of vehicles like the Tesla pickup truck and the quad-motor Rivian R1T, the beloved Ford F-150 is going electric.
“We’re going to be electrifying the F-Series — battery electric and hybrid,” Farley said.
The Ford executive later noted that the company’s decision to move the F-Series franchise to all-electric and hybrid power is a way for the automaker to “future-proof” its most successful and lucrative vehicles. Farley dubbed the F-Series franchise as a “global juggernaut,” a statement that carries no exaggeration considering that the F-150 has been one of America’s best-selling pickup trucks for decades.
Needless to say, Ford’s announcement surprised some of Detroit’s veterans. The F-150, after all, is pretty much the quintessential symbol of fossil fuel-powered workhorse. John McElroy, a longtime auto industry observer and the host of Autoline This Week, noted to the Detroit Free Press that Ford’s announcement represents an apparent change in the legacy carmaker’s strategies.
“When he says ‘battery electric,’ what I’m taking that to mean is a battery electric vehicle. Pure electric. They’ve said they would have a hybrid plug-in version of the F-150. But this is different than what they’ve talked about in the past,” McElroy said.
The Autoline host added that an electric F-150 provides some protection for Ford, considering that players in the electric car market are starting to take an interest in the segment. Tesla CEO Elon Musk, for one, has openly stated that he is looking forward to building a pickup truck. Last November, Rivian Automotive also took the wraps off its R1T pickup truck, a refined, production-ready vehicle that provides a balance between ruggedness and luxury. For McElroy, the entrance of these vehicles presents a legitimate threat to Ford’s most lucrative business.
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- (Photo: Rivian)
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- Rivian unveils its R1T all-electric pickup truck. [Credit: Teslarati]
Ford faces stiff competition from automakers like Rivian as it looks to adapt its 100-year old business to an industry that’s shifting toward electric mobility
“Tesla is talking about coming out with an electric pickup. And look what Tesla has done in the luxury segment. They’ve clobbered just about everybody. You can’t pooh-pooh that people won’t be interested in an electric pickup. Rivian Automotive is coming out with an all-electric pickup. These are the crown jewels for Ford Motor Co., the F-Series. Ford has got to react to competitive threats,” the Autoline host said.
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- (Photo: Rivian)
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- Rivian unveils its R1T all-electric pickup truck. [Credit: Teslarati]
Looking at the specs of the competition, McElroy’s statement does ring true. The Rivian R1T, for one, is a powerhouse, equipped with four electric motors and a 180 kWh battery pack that gives more than 400 miles of range per charge. Thanks to its all-electric design, the R1T is a champion of utility as well, with numerous storage spaces that competitors would be challenged to match.
Tesla, on the other hand, has not revealed any official details about its pickup truck, though Elon Musk has stated that the vehicle would be so loaded with tech, it would not be out of place in the Blade Runner franchise. Musk has also teased some features for Tesla’s pickup truck, such as four-wheel steering and the capability to tow up to 300,000 pounds.
That said, credit must be given to Ford for seeing the writing on the wall. The auto industry is transitioning away from fossil fuel-powered transportation. Headed by vehicles like the Tesla Model 3, electric cars are starting to become mainstream. If Ford wants to thrive in this transition, offering an electric version of its most successful vehicle definitely seems to be the correct strategy.
With this update from Ford, it is not too difficult to imagine Tesla CEO Elon Musk feeling some form of gratification. Musk, after all, has made it a point to state that Tesla’s purpose is to accelerate the world’s transition to sustainable energy. In this sense, Ford’s upcoming all-electric F-150 pickup truck is actually a pretty big step towards Tesla’s overall goal.
SpaceX has achieved an incredible milestone by launching its 11,000th Starlink satellite into orbit.
This accomplishment occurred during the Starlink Group 17-50 mission, which lifted off on August 19 at 04:01 UTC from Space Launch Complex 4 East at Vandenberg Space Force Base in California.
Falcon 9 launches 24 @Starlink satellites from California pic.twitter.com/UscpmAxDls
— SpaceX (@SpaceX) August 19, 2026
A Falcon 9 rocket carried 24 Starlink V2 Mini satellites on this flight, successfully deploying them into low Earth orbit approximately one hour after liftoff. The first stage booster, identified as B1097 on its twelfth flight, landed successfully on the droneship Of Course I Still Love You in the Pacific Ocean.
According to tracking data compiled around that date, this deployment brought the total number of Starlink satellites in orbit to just over 11,000.
The Starlink program began with test satellites known as Tintin A and B, launched on February 22, 2018. The first operational batch of 60 Starlink satellites followed on May 24, 2019, when a Falcon 9 rocket lifted off from Cape Canaveral. Those initial satellites marked the start of a rapid expansion that has continued for more than seven years.
SpaceX has conducted hundreds of dedicated Starlink missions since then, routinely launching batches of 20 to 30 satellites at a time using reusable Falcon 9 rockets. By mid-2026, the company had already surpassed 12,000 total satellites launched across all versions, with continuous replacements for units that deorbit as designed to manage space debris.
Looking ahead, SpaceX continues to expand the Starlink constellation to enhance global broadband coverage, capacity, and speed. The network already serves millions of users across more than 160 countries and supports applications ranging from residential internet to maritime, aviation, and emergency services.
Future plans center on next-generation hardware, including larger V3 satellites capable of delivering substantially higher throughput, which require the increased payload capacity of the Starship vehicle currently under development and testing.
In July, SpaceX submitted an application to the Federal Communications Commission seeking authority for a Gen3 constellation of up to 100,000 satellites. These spacecraft would operate in very low Earth orbit shells at altitudes near 325 kilometers and 475 kilometers. The filing requests use of existing Ku, Ka, V, and E band spectrum along with new greenfield W and D band frequencies between 92 and 275 GHz.
SpaceX states that the expanded system aims to deliver multi-gigabit symmetrical broadband to consumers, enterprises, governments, and billions of AI-powered devices worldwide while handling a majority of global internet traffic. Approval and subsequent deployment would depend on regulatory review and the operational readiness of Starship for high-volume launches.
This ambitious scale reflects SpaceX’s ongoing commitment to providing ubiquitous high-speed connectivity from space.
Tesla has opened a new sweepstakes to allow the public to be among the first to take an initial ride in a Cybercab. This all-electric, steering-wheel-less, pedal-less vehicle is the centerpiece of the company’s autonomous ride-hailing platform, Robotaxi.
There are two ways Tesla fans can get to Austin to take part in the first public rides of the Cybercab: by riding on the Robotaxi platform by August 23, or by mailing a very specific entry to their Headquarters at Gigafactory Texas.
Tesla announced the latter portion of the sweepstakes last night:
🚨 Want to win a trip to Austin to ride in one of the first Cybercab rides ever?
Here’s how:
Tesla has opened up a new sweepstakes to ride in a Cybercab upon its public launch. Here’s the details.
There are two methods of entry into the sweepstakes, and they are as follows:… pic.twitter.com/iJRd4evuWo
— TESLARATI (@Teslarati) August 19, 2026
Tesla will give one entry into the sweepstakes if you mail a 3″ by 5″ piece of paper with your full name, mailing address, telephone number, email address, and date of birth to their address:
Tesla, Robotaxi Sweeps Event
1 Tesla Road,
Austin, TX 78725
There is a limit of one entry per stamped envelope. You can send as many as you’d like, but they must be in separate envelopes.
The company’s unique strategy to give people the opportunity to ride in a Cybercab before pretty much anyone else outside of the company is a hilarious but spot-on representation of how Tesla operates. In classic fashion, they had the perfect response to the event:
— Tesla (@Tesla) August 19, 2026
Cybercab will launch later this month, it appears, especially as it plans to announce the winners of the sweepstakes on August 25. The car has already been operating internally, as employees have been able to utilize the Cybercab for rides in some capacity, something it announced earlier this month.
Tesla weirdly confirms Cybercab employee rides, a huge milestone
Moving forward, the big goal is to get Cybercab out on the roads and integrated into the public Robotaxi fleet, one that will pick up real-world ride-hailers and give them a ride from Point A to Point B.
No matter which way you cut it, it appears Tesla is close to putting a vehicle with no steering wheel and no pedals on the road to help people travel autonomously.
You can ride along with us in our first Cybercab ride from the We, Robot event in October 2024. The video is embedded below:
🎥: Our FULL first ride in the @Tesla Cybercab pic.twitter.com/6gR7OgKRCz
— TESLARATI (@Teslarati) October 11, 2024
Tesla has revealed plans through permit submissions for a massive Robotaxi charging hub in Austin, Texas.
Tesla plans to build the Supercharger hub in multiple phases, with the second phase potentially introducing wireless induction charging, something the company has been developing for the Robotaxi fleet.
Initially, 48 Tesla Robotaxi-geared Superchargers will be built on a lot just across from the St. Elmo, Texas, Service Center. There are about 80 additional spots that will not be impacted by phase 1 of the construction process.
Filings show that the second phase of the project will turn those 80 additional spots into wireless charging for Robotaxi, but it might be an error. The Key Notes state that item 3 is listed as “V4 Charging Cabinet to Support 80 Wireless Chargers in Phase 2. However, the drawings point to V3 Cabinets that are already tied to Superchargers:
There are roughly 128 total spots in the lot, but it is unclear if they will all be used for charging based on what appears to be some sort of typo in the blueprint.
A new Robotaxi fleet charging hub is coming soon to Austin, Texas!!
Permits have been filed for the installation of 48 (V3) stalls in a vehicle storage lot across the road from Tesla’s St Elmo service center. pic.twitter.com/xwRgSWDqht
— MarcoRP (@MarcoRPi1) August 18, 2026
This is among the first Robotaxi charging hubs Tesla has started to develop, as it currently has four others planned throughout various areas: one in Phoenix, one in San Antonio, another in Irving, which will serve the Dallas-Fort Worth area, and another in Las Vegas.
These projects are necessary as Tesla expands its Robotaxi program. Now that preparations have started for the public launch of Cybercab, Robotaxi will likely be expanding aggressively, especially over the next two to three years.
Last night, The Information reported that Tesla was planning to launch Cybercab as soon as the end of August. Hours later, Tesla then announced it was launching a competition for fans to potentially ride in Cybercab during its first public rides.
Tesla’s plan to expand its charging infrastructure in the regions where Robotaxi will initially operate is great preparation for the expanding service. There is still a lot to do, including launching the Cybercab on time.
SpaceX achieves incredible milestone with Starlink program
Tesla is opening Cybercab rides to a select few
