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Tesla gets nod from Rivian CEO for combating ‘untruths’ about electric vehicles
The long, arduous road that Tesla traveled over the past years was recently acknowledged by RJ Scaringe, the 35-year-old CEO of electric vehicle maker Rivian. During a fireside chat at the Automotive News World Congress, Scaringe noted that his 10-year-old company aims to do to pickup trucks and off-road-capable SUVs what Tesla did to the performance and premium automotive segments. That is, he wants Rivian to disprove any untruths that are currently prevalent in the truck and SUV industry.
“I think any great brand … to build a brand that customers are going to be excited about and that customers are going to want to be part of, it has to fundamentally reset expectations. It has to disprove untruths. Tesla took the untruth that electric cars were boring and slow — that they were glorified golf carts — and they disproved that. They showed people that an electric car can be exciting and fun. What we need to disprove is that an electric vehicle can’t get dirty, and that an electric vehicle can’t be rugged, and an electric vehicle can’t go off-road and take your family places, and that an off-road vehicle can’t be good on-road,” he said.
Rivian’s first two vehicles, the R1T pickup truck and the R1S SUV, seem perfectly capable of playing the part. Rivian impressed the EV community and the auto industry when it emerged after 10 years of operating on stealth mode. Both vehicles are well-rounded and refined, created through years of work by a team that included alumni from McLaren (yes, that McLaren). Both have four electric motors that provide immense power and torque, both offer range of over 400 miles per charge, and both are built with intelligent driver-assist features that can transition into full self-driving in the future. During the R1T’s unveiling last November at the historic Griffith Observatory in Los Angeles, Rivian’s intentions of tapping into the premium EV market were evident.
During his recent fireside chat, Scaringe mentioned that the market Rivian is going for are people who own adventure vehicles and luxury vehicles. In a later statement, Scaringe expressed a point related by Elon Musk during the days of the original Roadster, when he noted that the small, two-door high-performance sports car should perform on the same level as the best fossil fuel-powered cars around. For Scaringe, this same point stands true for the R1T and the R1S.
“We want to get the guy who already has a Range Rover sitting next to a Tesla [in the garage], or the [Jeep] Wrangler sitting next to the [BMW] i3, and grab them with something that was just completely different than what they thought was possible. It will be the best-driving truck or SUV in the world. It must be, because if it’s not, why would somebody pick us over a Ford or over a BMW?” he said.
For now, though, Scaringe noted that Rivian is determined to learn from the experiences of companies like Tesla, while integrating concepts from established automakers such as GM and Toyota. With the successful unveiling of its first vehicles, after all, Rivian is about to tackle one of the hardest parts of being an automaker — actually building cars.
“We do recognize the complexity of assembling and putting vehicles together, of managing a very complex supply chain and logistics network, and we’re very [cognizant] of the nuts and bolts, and of the need to follow a proper process to ensure that, when we launch the vehicle, it can be launched with as few problems, errors, and challenges as possible,” Scaringe said.
When Elon Musk wrote his Master Plan Part Deux, he openly admitted that it is very difficult to become successful in the United States’ auto market. Considering the number of automakers that have gone under, Musk lightly noted that starting a car company is downright idiotic, and starting an electric car company is “idiocy squared.” As foolhardy as the venture might have been, though, Tesla has thrived, driven by an ever-increasing demand for its premium electric cars and energy storage products. The Model 3, the company’s most affordable vehicle to date, has been making a dent in the US’ auto market, becoming the overall best-selling luxury car in the country last year.
It has not been easy for the Silicon Valley-bred carmaker. The Model 3 ramp, for one, is described by Elon Musk as one of the most difficult periods of his career. Musk bet Tesla’s future in the electric sedan, and it took longer than expected to reach the company’s self-imposed production targets. Nevertheless, since hitting its goal of producing 5,000 Model 3 per week at the end of Q2 2018, Tesla has steadily improved its footing with the electric car’s production. In Q3 2018, Tesla even posted a profit. The fourth quarter of 2018 might be just as successful.
If Rivian’s strategy so far is any indication, though, the company stands a good chance of avoiding some of the challenges faced by Tesla during the ramps of the original Roadster, the Model S, X, and 3. Rivian, for one, has already secured a facility in Normal, Ill. The company is also working closely on the development of its vehicles’ battery packs. Apart from this, Rivian is also consulting the veterans of the auto industry. In his recent appearance at Autoline After Hours, for one, auto teardown specialist Sandy Munro, who conducted a thorough analysis of the Tesla Model 3, mentioned that Rivian is one of his firm’s clients.
Tesla entered two new markets this week by advancing its presence in Latvia (Europe) and officially launching operations in Uruguay (South America), marking a rapid dual-continent expansion.
These moves underscore the company’s strategy to tap into emerging EV markets with supportive policies, renewable energy grids, and growing demand for sustainable transport.
Latvia: Strengthening the Baltic Footprint
In Latvia, Tesla has built on its earlier registration of Tesla Latvia SIA in late 2025 with recent steps toward full operations, including job postings for a service center and representation in Riga. This aligns with broader Baltic expansion following Lithuania’s model of pop-up stores and service centers.
Coming to Latvia https://t.co/XNkQQJ2O6a pic.twitter.com/yS9kpcNky1
— Tesla Europe, Middle East & Africa (@teslaeurope) July 17, 2026
EV penetration in Latvia stands at around 7 percent for BEVs in new passenger car registrations. 2025 data showed 1,602 BEVs out of about 22,500 total, or 7.1 percent, with combined plug-ins nearing 19 percent. Growth has been steady but below the European average, supported by government subsidies and infrastructure development. Tesla models like the Model 3 lead local EV registrations.
Vehicles for the Latvian market will likely be sourced from Gigafactory Berlin or Gigafactory Shanghai. Charging infrastructure is robust for the region as well, with over 400- 2,000 public points, with Tesla Superchargers in Riga, Jūrmala, and along Via Baltica routes offering up to 250 kW.
Uruguay: Third South American Country
Tesla teased its Uruguay arrival with “Estamos llegando,” or, “We are arriving,” on social media, followed by an official presentation scheduled for mid-July.
Hola Uruguay 🇺🇾
Nuestros Model 3 y Model Y están cada vez mas cerca! pic.twitter.com/FR41fsA7um
— Tesla Latinoamérica (@Tesla_LatAm) June 30, 2026
The company established Tesla Uruguay SAS, homologated Model 3 and Model Y (three versions each), and appointed local leadership. This makes Uruguay Tesla’s third official South American market after Chile and Colombia.
Uruguay boasts one of Latin America’s highest EV penetrations, with battery-electric vehicles exceeding 20 percent market share recently, driven by tax incentives, high fuel prices, and a nearly 95-100 percent renewable electricity grid. Hundreds of Teslas already operate via grey imports, but official sales bring warranties, service, and support.
Vehicles will be imported from Gigafactory Shanghai, enabling competitive pricing for Model 3 and Model Y. Charging plans include Supercharger development alongside existing infrastructure, leveraging the country’s green energy advantage for affordable operation.
Tesla Superchargers follow Model 3 and Model Y to South American country
Tesla’s Dual Continent Expansion
Tesla’s simultaneous push into Latvia and Uruguay demonstrates efficient scaling: prioritizing service and infrastructure first, then direct sales in high-potential niches. In Europe, it fills Baltic gaps; in Latin America, it counters Chinese dominance while leveraging renewables.
This dual move signals Tesla’s ambition to accelerate global EV adoption amid varying regional paces. By addressing local needs, like subsidies in Latvia or incentives and green grids in Uruguay, Tesla not only boosts volumes but advances its mission of sustainable energy.
For investors and consumers, it highlights resilience and opportunity in diverse markets, potentially paving the way for further growth in underserved regions. With strong fundamentals in both, these entries could yield long-term gains as EV transitions mature worldwide.
SpaceX has announced a new target date for the thirteenth test flight of Starship: Monday, July 20, with the launch window opening at 6:45 p.m ET/5:45 p.m. CT.
This is the first rescheduling attempt of Starship’s 13th test flight. It was set to launch last night, but SpaceX scrubbed the launch attempt.
🚨 SpaceX is now looking at Monday, July 20th at 6:45 p.m ET/5:45 p.m. CT for the 13th test flight of Starship pic.twitter.com/7s8aMJV5Ge
— TESLARATI (@Teslarati) July 17, 2026
CEO Elon Musk revealed that some of the engines on Starship did not start, which automatically triggers a launch abort. Two of the Raptor engines will be removed and replaced.
To be confident of a good flight, 2 Raptors will be removed & replaced. Most probable launch timing is early next week.
— Elon Musk (@elonmusk) July 17, 2026
SpaceX officially announced the new launch window this morning.
Starship’s 13th test launch comes with a few new objectives, but SpaceX does not plan to attempt a catch of the booster, which it has done several times in the past.
For Starship’s Upper Stage, there are some adjustments to ensure engine reusability that will be assessed during the ascent, and 20 operational Starlink V3 satellites are also set to make their way into space. SpaceX also plans to attempt an in-space relight of a single Raptor engine, which is a critical demonstration for future orbital deorbit, refueling, and deep space maneuvers.
Ultimately, it will splash down in the Indian Ocean.
The continuous tests help SpaceX advance the Starship program toward eventual full reusability, operational Starlink V3 deployment, and future missions, which include NASA’s Artemis program.
Elon Musk
SpaceX Starship Flight 13 aborted at Zero and Musk just told us what broke
Four Raptor engines failed to ignite at T-zero, forcing SpaceX to scrub Starship Flight 13 Thursday.
SpaceX scrubbed the Starship Flight 13 launch attempt Thursday evening at the last possible moment, after four of the Super Heavy booster’s 33 Raptor 3 engines failed to ignite during the startup sequence. The 90-minute window had opened at 6:45 p.m. EDT from Starbase in Boca Chica, Texas, and the countdown had proceeded without issue all day, with more than 11.5 million pounds of liquid methane and liquid oxygen being fully loaded into the rocket before the automated abort triggered. SpaceX’s launch directors posted on X, “Standing down from today’s flight test attempt,” and shut down the livestream shortly after.
Musk confirmed the root cause within hours. “Some of the engines didn’t start, triggering an automatic launch abort,” he wrote on X. “To be confident of a good flight, 2 Raptors will be removed and replaced. Most probable launch timing is early next week.” SpaceX engineers began draining propellant tanks immediately and Booster 20 was rolled back to its hangar for inspection.
The timing adds a layer of significance that did not exist during any of the previous 12 Starship flights. This is the first time SpaceX has attempted to launch Starship since the company made its stock market debut in June, listing under ticker SPCX at $135 per share. Public investors are now watching every Starship outcome in real time, and a last-second abort carries more visibility than it would have six months ago.
Flight 13 was designed to be one of the most consequential tests in the program’s history. It was set to carry 20 Starlink V3 satellites, the first operational payload Starship has ever attempted to deploy. Six of those satellites carried external cameras to photograph Starship’s heat shield from the outside during flight, which would act as a self-inspection approach SpaceX has never attempted before. The mission also needed to complete a Raptor engine relight in space, a step SpaceX skipped on Flight 12 in May after losing an engine during ascent. That Flight 12 booster also flipped 90 degrees off course during its boostback burn when five engines failed to reignite.
SpaceX has not announced an official next launch date. Musk’s “early next week” window points to July 21 or 22 at the earliest, pending the engine swap and a return to the pad.
Tesla enters two new markets on two different continents in one week
SpaceX announces new Starship 13 test flight target date
