News
Tesla gets nod from Rivian CEO for combating ‘untruths’ about electric vehicles
The long, arduous road that Tesla traveled over the past years was recently acknowledged by RJ Scaringe, the 35-year-old CEO of electric vehicle maker Rivian. During a fireside chat at the Automotive News World Congress, Scaringe noted that his 10-year-old company aims to do to pickup trucks and off-road-capable SUVs what Tesla did to the performance and premium automotive segments. That is, he wants Rivian to disprove any untruths that are currently prevalent in the truck and SUV industry.
“I think any great brand … to build a brand that customers are going to be excited about and that customers are going to want to be part of, it has to fundamentally reset expectations. It has to disprove untruths. Tesla took the untruth that electric cars were boring and slow — that they were glorified golf carts — and they disproved that. They showed people that an electric car can be exciting and fun. What we need to disprove is that an electric vehicle can’t get dirty, and that an electric vehicle can’t be rugged, and an electric vehicle can’t go off-road and take your family places, and that an off-road vehicle can’t be good on-road,” he said.
Rivian’s first two vehicles, the R1T pickup truck and the R1S SUV, seem perfectly capable of playing the part. Rivian impressed the EV community and the auto industry when it emerged after 10 years of operating on stealth mode. Both vehicles are well-rounded and refined, created through years of work by a team that included alumni from McLaren (yes, that McLaren). Both have four electric motors that provide immense power and torque, both offer range of over 400 miles per charge, and both are built with intelligent driver-assist features that can transition into full self-driving in the future. During the R1T’s unveiling last November at the historic Griffith Observatory in Los Angeles, Rivian’s intentions of tapping into the premium EV market were evident.
During his recent fireside chat, Scaringe mentioned that the market Rivian is going for are people who own adventure vehicles and luxury vehicles. In a later statement, Scaringe expressed a point related by Elon Musk during the days of the original Roadster, when he noted that the small, two-door high-performance sports car should perform on the same level as the best fossil fuel-powered cars around. For Scaringe, this same point stands true for the R1T and the R1S.
“We want to get the guy who already has a Range Rover sitting next to a Tesla [in the garage], or the [Jeep] Wrangler sitting next to the [BMW] i3, and grab them with something that was just completely different than what they thought was possible. It will be the best-driving truck or SUV in the world. It must be, because if it’s not, why would somebody pick us over a Ford or over a BMW?” he said.
For now, though, Scaringe noted that Rivian is determined to learn from the experiences of companies like Tesla, while integrating concepts from established automakers such as GM and Toyota. With the successful unveiling of its first vehicles, after all, Rivian is about to tackle one of the hardest parts of being an automaker — actually building cars.
“We do recognize the complexity of assembling and putting vehicles together, of managing a very complex supply chain and logistics network, and we’re very [cognizant] of the nuts and bolts, and of the need to follow a proper process to ensure that, when we launch the vehicle, it can be launched with as few problems, errors, and challenges as possible,” Scaringe said.
When Elon Musk wrote his Master Plan Part Deux, he openly admitted that it is very difficult to become successful in the United States’ auto market. Considering the number of automakers that have gone under, Musk lightly noted that starting a car company is downright idiotic, and starting an electric car company is “idiocy squared.” As foolhardy as the venture might have been, though, Tesla has thrived, driven by an ever-increasing demand for its premium electric cars and energy storage products. The Model 3, the company’s most affordable vehicle to date, has been making a dent in the US’ auto market, becoming the overall best-selling luxury car in the country last year.
It has not been easy for the Silicon Valley-bred carmaker. The Model 3 ramp, for one, is described by Elon Musk as one of the most difficult periods of his career. Musk bet Tesla’s future in the electric sedan, and it took longer than expected to reach the company’s self-imposed production targets. Nevertheless, since hitting its goal of producing 5,000 Model 3 per week at the end of Q2 2018, Tesla has steadily improved its footing with the electric car’s production. In Q3 2018, Tesla even posted a profit. The fourth quarter of 2018 might be just as successful.
If Rivian’s strategy so far is any indication, though, the company stands a good chance of avoiding some of the challenges faced by Tesla during the ramps of the original Roadster, the Model S, X, and 3. Rivian, for one, has already secured a facility in Normal, Ill. The company is also working closely on the development of its vehicles’ battery packs. Apart from this, Rivian is also consulting the veterans of the auto industry. In his recent appearance at Autoline After Hours, for one, auto teardown specialist Sandy Munro, who conducted a thorough analysis of the Tesla Model 3, mentioned that Rivian is one of his firm’s clients.
Elon Musk
Tesla’s new Robotaxi geofence shape is an FU by Elon Musk to the competition
Maybe it’s all pareidolia. But maybe it’s not. After all, Tesla embraced the first geofence expansion for what it appeared to be.
Tesla expanded its Robotaxi geofence in Austin once again early Sunday morning. The new shape seems to be somewhat of a proverbial, and potentially literal, middle finger to the competition.
If you thought the first expansion was a message to the competition and doubters of the company’s ride-hailing service, you probably will believe the second expansion is an even stronger gesture.
Tesla’s first expansion did not go unnoticed, as its shape was particularly recognizable. The company has always operated with a sense of humor, and it embraced what it did. Some, including me, took it as a message to competitors: We can expand in any direction, in any size, at any time. We’ll prove it.”
They picked a shape and went with it:
Tesla’s Robotaxi expansion wasn’t a joke, it was a warning to competitors
It is evident that Tesla is keeping its humor up to continue to show a few things. The first is that it really can expand in any direction it wants and that’s how it is choosing to show it.
The second, well, maybe it’s an edgier way to show doubters that it is really executing on Robotaxi:
Tesla has expanded the Austin RoboTaxi network.
Looks like a giant middle finger.
Giant F U to the competition? 🤷🏻♂️ pic.twitter.com/tcaIxdQk10
— Farzad (@farzyness) August 3, 2025
all I see is Tesla giving the middle finger pic.twitter.com/P4otjxSCQm
— Daniel Harding (@ArchamusDK) August 3, 2025
Maybe it’s all pareidolia. But maybe it’s not. After all, Tesla embraced the first geofence expansion for what it appeared to be. This might be a similar occurrence, and it might be sending another message to the competition, critics, and doubters.
The expansion was a near-doubling of the geofence Tesla offered previously. After the initial geofence covered just about 20 square miles, Tesla was able to more than double it to 42 square miles with the first growth. This new geofence shape was just under double, and is about 80 square miles.
Tesla’s rapid expansion has impressed many, especially considering the service area has roughly doubled for the second time in well under two months. The Robotaxi service was first offered on June 22.
Elon Musk
Tesla executes ‘a must’ with Musk as race to AI supremacy goes on: Wedbush
Dan Ives of Wedbush says Tesla made the right move getting Elon Musk his pay package.
Tesla (NASDAQ: TSLA) executed what Wedbush’s Dan Ives called “a must” this morning as it finalized a new pay package for its CEO Elon Musk.
The move helped give Musk his first meaningful compensation at Tesla since 2017, when the company offered a pay package that was based on performance and proven growth. That package was approved by shareholders on two separate occasions, but was denied to Musk both times by the Delaware Chancery Court.
On Monday, Tesla announced on X that it had created a new package that would give 96 million shares of restricted stock to Musk to compensate him for the “immense value generated for Tesla and all our shareholders.”
🚨 BREAKING: Tesla has announced that its Board has unanimously approved a recommendation from the Special Committee of the Board to grant Elon an award of restricted stock equal to approximately one-third of the compensation he earned under the 2018 CEO Performance Award.
The… https://t.co/g7RKrTymDL pic.twitter.com/dnvkILlz6H
— TESLARATI (@Teslarati) August 4, 2025
The details of the pay package are designed to retain Musk, who has voiced some concerns about his control of Tesla, as “activist shareholders” have used lawsuits to disrupt the previously approved package.
You can read all the details of it here:
Tesla rewards CEO Elon Musk with massive, restricted stock package
Ives says Musk’s retention is ‘a must’
Ives said in a note to investors on Monday that with the raging AI talent war that Tesla made a smart move by doing what it could to retain Musk.
He wrote:
“With the AI talent war now fully underway across Big Tech, we believe this was a strategic move to keep TSLA’s top asset, Musk, would stay focused at the company with his priority being to bolster the company’s growth strategy over the coming years. With this interim award increasing Musk’s voting rights upon this grant, which Musk honed in on and mentioned was increasingly important to incentivize him to stay focused on the matters at hand, this was a strategic move by the Board to solidify Musk as CEO of Tesla over the coming years with this framework for Musk’s pay package and greater voting control removing a major overhang on the story.”
He went on to say:
“While the groundwork is now in place for the next few years, it will be critical for the Tesla Board of Directors to get this long-term compensation strategy in place prior to the company’s November 6th shareholder meeting which would address the elephant in the room and remove a significant overhang on the stock.”
Wedbush maintained its Outperform rating and its $500 price target on the stock.
Elon Musk
Tesla CEO Elon Musk reveals ideal timeline for insane self-driving feature
Tesla CEO Elon Musk has extremely optimistic expectations for Full Self-Driving progress by the end of 2025.
Tesla CEO Elon Musk has revealed his ideal timeline for what would likely be the most insane self-driving feature: the ability for drivers to play video games at the wheel.
There are a handful of videos out there of drivers already performing this task. Nobody using Tesla’s Full Self-Driving suite should perform these activities, as the company maintains the system is not fully autonomous.
Drivers are responsible for the vehicle and should be prepared to take over.
Tesla has put a lot of faith in its development of Full Self-Driving and has made tremendous strides over the past few years. Capabilities have gotten more refined and accurate through various methods, including data collection and hardware improvements.
Tesla kicks Robotaxi geofence expansion into high gear in Austin
It has gotten so good that Tesla launched a Robotaxi platform in Austin, Texas, on June 22. Passengers can hop in the back of a Model Y and will be transported around the city in a confined geofence that is about 90 square miles in size. There is nobody in the driver’s seat, but there is a Safety Monitor in the passenger’s seat.
Tesla launched a similar experience in California’s Bay Area last week, but the company has placed the Safety Monitor in the driver’s seat for that region for the time being.
Eventually, Tesla will get to a point where no monitor is needed, and the vehicles will be able to drive themselves. Many believe that it is a few years away, but Musk believes Tesla could achieve it very soon.
After a video of someone playing Grand Theft Auto in their Cybertruck while operating Full Self-Driving was shared on the social media platform X, Musk said this capability would be available in “probably 3 to 6 months, depending on regulatory approval in your city and state.”
Probably 3 to 6 months, depending on regulatory approval in your city and state
— Elon Musk (@elonmusk) August 3, 2025
It is important to remember that Musk has been very optimistic regarding autonomy timelines with Tesla projects. We heard for many years that the company would have self-driving vehicles “by the end of the year,” and those projects did not come to fruition.
While there was progress, there were no fully autonomous vehicles or software versions for customers.
With that being said, Tesla has made tremendous strides in its quest for autonomous vehicles this year, and launching a Robotaxi platform was a huge step in the right direction.
Tesla’s new Robotaxi geofence shape is an FU by Elon Musk to the competition
Tesla executes ‘a must’ with Musk as race to AI supremacy goes on: Wedbush
Tesla CEO Elon Musk reveals ideal timeline for insane self-driving feature
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