News
Tesla gets nod from Rivian CEO for combating ‘untruths’ about electric vehicles
The long, arduous road that Tesla traveled over the past years was recently acknowledged by RJ Scaringe, the 35-year-old CEO of electric vehicle maker Rivian. During a fireside chat at the Automotive News World Congress, Scaringe noted that his 10-year-old company aims to do to pickup trucks and off-road-capable SUVs what Tesla did to the performance and premium automotive segments. That is, he wants Rivian to disprove any untruths that are currently prevalent in the truck and SUV industry.
“I think any great brand … to build a brand that customers are going to be excited about and that customers are going to want to be part of, it has to fundamentally reset expectations. It has to disprove untruths. Tesla took the untruth that electric cars were boring and slow — that they were glorified golf carts — and they disproved that. They showed people that an electric car can be exciting and fun. What we need to disprove is that an electric vehicle can’t get dirty, and that an electric vehicle can’t be rugged, and an electric vehicle can’t go off-road and take your family places, and that an off-road vehicle can’t be good on-road,” he said.
Rivian’s first two vehicles, the R1T pickup truck and the R1S SUV, seem perfectly capable of playing the part. Rivian impressed the EV community and the auto industry when it emerged after 10 years of operating on stealth mode. Both vehicles are well-rounded and refined, created through years of work by a team that included alumni from McLaren (yes, that McLaren). Both have four electric motors that provide immense power and torque, both offer range of over 400 miles per charge, and both are built with intelligent driver-assist features that can transition into full self-driving in the future. During the R1T’s unveiling last November at the historic Griffith Observatory in Los Angeles, Rivian’s intentions of tapping into the premium EV market were evident.
During his recent fireside chat, Scaringe mentioned that the market Rivian is going for are people who own adventure vehicles and luxury vehicles. In a later statement, Scaringe expressed a point related by Elon Musk during the days of the original Roadster, when he noted that the small, two-door high-performance sports car should perform on the same level as the best fossil fuel-powered cars around. For Scaringe, this same point stands true for the R1T and the R1S.
“We want to get the guy who already has a Range Rover sitting next to a Tesla [in the garage], or the [Jeep] Wrangler sitting next to the [BMW] i3, and grab them with something that was just completely different than what they thought was possible. It will be the best-driving truck or SUV in the world. It must be, because if it’s not, why would somebody pick us over a Ford or over a BMW?” he said.
For now, though, Scaringe noted that Rivian is determined to learn from the experiences of companies like Tesla, while integrating concepts from established automakers such as GM and Toyota. With the successful unveiling of its first vehicles, after all, Rivian is about to tackle one of the hardest parts of being an automaker — actually building cars.
“We do recognize the complexity of assembling and putting vehicles together, of managing a very complex supply chain and logistics network, and we’re very [cognizant] of the nuts and bolts, and of the need to follow a proper process to ensure that, when we launch the vehicle, it can be launched with as few problems, errors, and challenges as possible,” Scaringe said.
When Elon Musk wrote his Master Plan Part Deux, he openly admitted that it is very difficult to become successful in the United States’ auto market. Considering the number of automakers that have gone under, Musk lightly noted that starting a car company is downright idiotic, and starting an electric car company is “idiocy squared.” As foolhardy as the venture might have been, though, Tesla has thrived, driven by an ever-increasing demand for its premium electric cars and energy storage products. The Model 3, the company’s most affordable vehicle to date, has been making a dent in the US’ auto market, becoming the overall best-selling luxury car in the country last year.
It has not been easy for the Silicon Valley-bred carmaker. The Model 3 ramp, for one, is described by Elon Musk as one of the most difficult periods of his career. Musk bet Tesla’s future in the electric sedan, and it took longer than expected to reach the company’s self-imposed production targets. Nevertheless, since hitting its goal of producing 5,000 Model 3 per week at the end of Q2 2018, Tesla has steadily improved its footing with the electric car’s production. In Q3 2018, Tesla even posted a profit. The fourth quarter of 2018 might be just as successful.
If Rivian’s strategy so far is any indication, though, the company stands a good chance of avoiding some of the challenges faced by Tesla during the ramps of the original Roadster, the Model S, X, and 3. Rivian, for one, has already secured a facility in Normal, Ill. The company is also working closely on the development of its vehicles’ battery packs. Apart from this, Rivian is also consulting the veterans of the auto industry. In his recent appearance at Autoline After Hours, for one, auto teardown specialist Sandy Munro, who conducted a thorough analysis of the Tesla Model 3, mentioned that Rivian is one of his firm’s clients.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Elon Musk
Celebrating SpaceX’s Falcon Heavy Tesla Roadster launch, seven years later (Op-Ed)
Seven years later, the question is no longer “What if this works?” It’s “How far does this go?”
When Falcon Heavy lifted off in February 2018 with Elon Musk’s personal Tesla Roadster as its payload, SpaceX was at a much different place. So was Tesla. It was unclear whether Falcon Heavy was feasible at all, and Tesla was in the depths of Model 3 production hell.
At the time, Tesla’s market capitalization hovered around $55–60 billion, an amount critics argued was already grossly overvalued. SpaceX, on the other hand, was an aggressive private launch provider known for taking risks that traditional aerospace companies avoided.
The Roadster launch was bold by design. Falcon Heavy’s maiden mission carried no paying payload, no government satellite, just a car drifting past Earth with David Bowie playing in the background. To many, it looked like a stunt. For Elon Musk and the SpaceX team, it was a bold statement: there should be some things in the world that simply inspire people.
Inspire it did, and seven years later, SpaceX and Tesla’s results speak for themselves.
Today, Tesla is the world’s most valuable automaker, with a market capitalization of roughly $1.54 trillion. The Model Y has become the best-selling car in the world by volume for three consecutive years, a scenario that would have sounded insane in 2018. Tesla has also pushed autonomy to a point where its vehicles can navigate complex real-world environments using vision alone.
And then there is Optimus. What began as a literal man in a suit has evolved into a humanoid robot program that Musk now describes as potential Von Neumann machines: systems capable of building civilizations beyond Earth. Whether that vision takes decades or less, one thing is evident: Tesla is no longer just a car company. It is positioning itself at the intersection of AI, robotics, and manufacturing.
SpaceX’s trajectory has been just as dramatic.
The Falcon 9 has become the undisputed workhorse of the global launch industry, having completed more than 600 missions to date. Of those, SpaceX has successfully landed a Falcon booster more than 560 times. The Falcon 9 flies more often than all other active launch vehicles combined, routinely lifting off multiple times per week.
Falcon 9 has ferried astronauts to and from the International Space Station via Crew Dragon, restored U.S. human spaceflight capability, and even stepped in to safely return NASA astronauts Butch Wilmore and Suni Williams when circumstances demanded it.
Starlink, once a controversial idea, now dominates the satellite communications industry, providing broadband connectivity across the globe and reshaping how space-based networks are deployed. SpaceX itself, following its merger with xAI, is now valued at roughly $1.25 trillion and is widely expected to pursue what could become the largest IPO in history.
And then there is Starship, Elon Musk’s fully reusable launch system designed not just to reach orbit, but to make humans multiplanetary. In 2018, the idea was still aspirational. Today, it is under active development, flight-tested in public view, and central to NASA’s future lunar plans.
In hindsight, Falcon Heavy’s maiden flight with Elon Musk’s personal Tesla Roadster was never really about a car in space. It was a signal that SpaceX and Tesla were willing to think bigger, move faster, and accept risks others wouldn’t.
The Roadster is still out there, orbiting the Sun. Seven years later, the question is no longer “What if this works?” It’s “How far does this go?”
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
Tesla to a $100T market cap? Elon Musk’s response may shock you
