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Tesla gets nod from Rivian CEO for combating ‘untruths’ about electric vehicles
The long, arduous road that Tesla traveled over the past years was recently acknowledged by RJ Scaringe, the 35-year-old CEO of electric vehicle maker Rivian. During a fireside chat at the Automotive News World Congress, Scaringe noted that his 10-year-old company aims to do to pickup trucks and off-road-capable SUVs what Tesla did to the performance and premium automotive segments. That is, he wants Rivian to disprove any untruths that are currently prevalent in the truck and SUV industry.
“I think any great brand … to build a brand that customers are going to be excited about and that customers are going to want to be part of, it has to fundamentally reset expectations. It has to disprove untruths. Tesla took the untruth that electric cars were boring and slow — that they were glorified golf carts — and they disproved that. They showed people that an electric car can be exciting and fun. What we need to disprove is that an electric vehicle can’t get dirty, and that an electric vehicle can’t be rugged, and an electric vehicle can’t go off-road and take your family places, and that an off-road vehicle can’t be good on-road,” he said.
Rivian’s first two vehicles, the R1T pickup truck and the R1S SUV, seem perfectly capable of playing the part. Rivian impressed the EV community and the auto industry when it emerged after 10 years of operating on stealth mode. Both vehicles are well-rounded and refined, created through years of work by a team that included alumni from McLaren (yes, that McLaren). Both have four electric motors that provide immense power and torque, both offer range of over 400 miles per charge, and both are built with intelligent driver-assist features that can transition into full self-driving in the future. During the R1T’s unveiling last November at the historic Griffith Observatory in Los Angeles, Rivian’s intentions of tapping into the premium EV market were evident.
During his recent fireside chat, Scaringe mentioned that the market Rivian is going for are people who own adventure vehicles and luxury vehicles. In a later statement, Scaringe expressed a point related by Elon Musk during the days of the original Roadster, when he noted that the small, two-door high-performance sports car should perform on the same level as the best fossil fuel-powered cars around. For Scaringe, this same point stands true for the R1T and the R1S.
“We want to get the guy who already has a Range Rover sitting next to a Tesla [in the garage], or the [Jeep] Wrangler sitting next to the [BMW] i3, and grab them with something that was just completely different than what they thought was possible. It will be the best-driving truck or SUV in the world. It must be, because if it’s not, why would somebody pick us over a Ford or over a BMW?” he said.
For now, though, Scaringe noted that Rivian is determined to learn from the experiences of companies like Tesla, while integrating concepts from established automakers such as GM and Toyota. With the successful unveiling of its first vehicles, after all, Rivian is about to tackle one of the hardest parts of being an automaker — actually building cars.
“We do recognize the complexity of assembling and putting vehicles together, of managing a very complex supply chain and logistics network, and we’re very [cognizant] of the nuts and bolts, and of the need to follow a proper process to ensure that, when we launch the vehicle, it can be launched with as few problems, errors, and challenges as possible,” Scaringe said.
When Elon Musk wrote his Master Plan Part Deux, he openly admitted that it is very difficult to become successful in the United States’ auto market. Considering the number of automakers that have gone under, Musk lightly noted that starting a car company is downright idiotic, and starting an electric car company is “idiocy squared.” As foolhardy as the venture might have been, though, Tesla has thrived, driven by an ever-increasing demand for its premium electric cars and energy storage products. The Model 3, the company’s most affordable vehicle to date, has been making a dent in the US’ auto market, becoming the overall best-selling luxury car in the country last year.
It has not been easy for the Silicon Valley-bred carmaker. The Model 3 ramp, for one, is described by Elon Musk as one of the most difficult periods of his career. Musk bet Tesla’s future in the electric sedan, and it took longer than expected to reach the company’s self-imposed production targets. Nevertheless, since hitting its goal of producing 5,000 Model 3 per week at the end of Q2 2018, Tesla has steadily improved its footing with the electric car’s production. In Q3 2018, Tesla even posted a profit. The fourth quarter of 2018 might be just as successful.
If Rivian’s strategy so far is any indication, though, the company stands a good chance of avoiding some of the challenges faced by Tesla during the ramps of the original Roadster, the Model S, X, and 3. Rivian, for one, has already secured a facility in Normal, Ill. The company is also working closely on the development of its vehicles’ battery packs. Apart from this, Rivian is also consulting the veterans of the auto industry. In his recent appearance at Autoline After Hours, for one, auto teardown specialist Sandy Munro, who conducted a thorough analysis of the Tesla Model 3, mentioned that Rivian is one of his firm’s clients.
A Tesla Semi was involved in a fatal collision on U.S. Highway 50 in Dayton, Nevada, on Sunday, June 28, 2026, marking the first known fatal crash involving the electric Class 8 truck. The incident occurred around 7:20 a.m. at the intersection with Traditions Parkway, approximately 40 miles east of Reno and close to Tesla’s Gigafactory Nevada.
According to the Lyon County Sheriff’s Office and the Nevada State Police Highway Patrol, a semi-truck struck two passenger vehicles stopped at a traffic signal. The truck hit the vehicles from behind. Two people were pronounced dead at the scene, and a third person suffered life-threatening injuries and was flown to a hospital, Forbes reported.
Preliminary statements gathered at the scene by the Lyon County Sheriff’s Office suggested the truck driver may have fallen asleep at the wheel. However, the Nevada Highway Patrol, which is leading the investigation, stated that the official cause has not yet been determined.
Additional information is expected to be released early the following week. The truck was seized for evidence as part of the ongoing probe.
Responders at the scene included deputies from the Lyon County Sheriff’s Office, personnel from the Nevada Highway Patrol, Central Lyon County Fire Department, and the Nevada Department of Transportation. The crash led to the temporary closure of U.S. 50 in both directions.
The Tesla Semi is Tesla’s battery-electric heavy-duty truck, produced at the nearby Gigafactory in Nevada. Authorities initially described the vehicle as a semi-truck; its make was subsequently confirmed through reporting and scene identification; an interesting bit of information here, as the Semi is not yet available publicly and many do not know that Tesla builds electric trucks.
The investigation remains active, with no further official details on contributing factors or vehicle systems released as of early July 2026.
This incident highlights ongoing scrutiny of commercial vehicle safety on Nevada highways, particularly involving fatigue. Law enforcement continues to gather evidence and witness statements.
Tesla has expanded its Robotaxi program to Miami, Florida, marking the third state the autonomous ride-hailing platform has made its way to since launching last Summer.
Tesla announced today that the Robotaxi suite would now officially launch rides in a geofence in Miami:
🚨 Tesla’s “Long Weekend” continues with a HUGE announcement regarding Robotaxi!
It’s now in Miami!
Miami joins Austin, Dallas, Houston, and the Bay Area! https://t.co/ujjYjJT3Im pic.twitter.com/yPe1ZdSQIE
— TESLARATI (@Teslarati) July 3, 2026
The first geofence in Miami covers approximately 10 to 14 square miles. The area appears to be focused on western and central Miami, including Miami International Airport (MIA). It also includes popular routes like SR 826 (Palmetto Expressway), US 41 (Tamiami Trail), and connectors such as SR 968, 953, 959, and 972.
This is Tesla’s initial Miami launch zone, smaller and more targeted than some competitors’ areas (for example, Waymo’s initial rollout was broader in eastern neighborhoods). It prioritizes high-traffic, airport-linked routes before wider expansion.
The expansion is a huge signal for Tesla that it is now operating in Florida, a heavy-traffic state with many tourist areas, including Fort Lauderdale, Palm Beach, and the Boynton area, all of which are coastal and will attract perhaps millions of tourists in any given year.
¿Qué lo que Miami?
Robotaxi now available in Miami pic.twitter.com/P1m283seZU
— Tesla Robotaxi (@robotaxi) July 3, 2026
The Tesla Robotaxi network launched last year on June 22, in Austin, Texas, beginning limited commercial operations in that city. It expanded shortly thereafter into the San Francisco Bay Area of California in late July 2025, marking entry into a second state with service covering key areas such as San Francisco, San Jose, and Berkeley.
Full commercial service was achieved in Austin by November 18, 2025, strengthening its presence within Texas before further growth.
In 2026, the network continued expanding across Texas with the addition of Dallas and Houston on April 18, significantly broadening its footprint in the state. This new launch into Miami marks Tesla entering a new state and bringing active locations to include Austin, Dallas, Houston, San Antonio in Texas, and the Bay Area in California.
These sequential expansions have steadily increased the network’s reach across major metropolitan areas in Texas, California, and Florida, focusing on scaling operations city by city and state by state since the initial Austin debut.
Tesla CEO Elon Musk has tempered expectations for the company’s humanoid robot Optimus, emphasizing that initial production will ramp up slowly despite recent progress on the manufacturing line. In a July 1 reply on X, Musk responded to optimistic community speculation by stating, “No, Optimus production will be extremely slow at first, as everything is new. This is not like making a car.”
No, Optimus production will be extremely slow at first, as everything is new. This is not like making a car.
— Elon Musk (@elonmusk) July 1, 2026
The comment came in response to a post theorizing that Tesla had accelerated Optimus V3 development and might soon unveil an impressive demonstration with multiple units already in meaningful production. Musk’s clarification highlights the fundamental differences between scaling a novel humanoid robot and Tesla’s established automotive operations, which benefit from over a century of refined supply chains, tooling, and processes.
Recent updates show tangible advancement. Musk shared a photo of himself walking the Optimus production line at Fremont, where Tesla is converting former Model S/X manufacturing space. According to Q1 2026 earnings commentary, limited production is slated to begin in late July or August 2026 on this converted line.
Tesla Optimus project fires up as Musk sees production line progress
Musk previously noted that Optimus features roughly 10,000 unique parts, making early output rates “literally impossible to predict” and describing them as “quite slow.” A larger dedicated factory at Giga Texas is under construction, targeting higher-volume production around summer 2027 with long-term annual capacity potentially reaching millions of units.
Some experts point out that pioneering humanoid robotics demands inventing new automation techniques, actuator supply chains, and quality-control standards in real time. Unlike vehicles, where components and assembly methods are mature, every element of Optimus—from dexterous hands to AI-integrated movement—requires fresh engineering solutions. Early units are expected to handle simple factory tasks before expanding to more complex roles.
This cautious approach aligns with Tesla’s history of under-promising and over-delivering on complex technologies. While enthusiasts hoped for rapid deployment, Musk’s message underscores a deliberate strategy: prioritize reliability and iterative improvement over rushed volume.
Analysts suggest the S-curve ramp typical of new manufacturing will eventually accelerate once foundational issues are resolved, positioning Optimus as a potential trillion-dollar product line.
Musk has long envisioned Optimus transforming labor markets, assisting in homes, factories, and hazardous environments. By setting realistic timelines, Tesla aims to build sustainable momentum rather than risk disappointment. As the Fremont line comes online this summer, investors and fans will watch closely for the first production metrics and capability demonstrations.
Tesla Semi involved in first known fatal crash in Nevada
Tesla expands Robotaxi to Florida, marking its third state for autonomy
