Upon the release of the Mustang Mach-E earlier this year, Ford fans can officially call themselves members of the electric vehicle community. The legacy automaker attached a legendary name to their newest technology and introductory electric vehicle. While the Mach-E has received some mixed reviews in its early months of ownership, it has been a relatively well-received vehicle. However, Ford still operates with dealerships, which is a big turn-off for many car buyers, and for a good reason. One Mach-E owner was excited to pick up his new EV until a $10,000 addition to the taxes and fees summary, labeled as a “Document Fee,” almost stopped the delivery of the car. However, it turned out to be a big misunderstanding and only ended up being a glitch on the Ford website.
The post was published by u/Gonzotiki on Friday evening. Titled, “Apparently our local Ford dealer thinks it’s okay to add $10K in doc fees on the Mach e we ordered,” the additional $10,000 was an addition to the nearly $6,000 in taxes, roughly $700 in License/Title/Registration Fees, and just over $200 in other taxes and fees. A whopping $16,837.99 was set to be due when the purchase agreement was signed.
u/Gonzotiki said his vehicle was a pre-order, and he was aware of “a Ford exec that said to hit him up if dealers attempted shenanigans.” That was precisely his plan, an attempt to free him of an already painful car buying process.
Instead, the future Mach-E owner opted to head to the local dealer to talk about the excessive fee, and it turned out to be good news for them.
-->“UPDATE! It was a website glitch!! Whew. We’re paying MSRP plus tax. And we’re getting a CA Clean Fuel Reward rebate of $1500. Sorry to disappoint! No shenanigans-it’s been remarkably smooth,” u/Gonzotiki added just three hours after the initial post.
Some might ask what exactly a Doc Fee will cover. According to Autolist, the doc fee is “charged by a dealership to process the paperwork related to a vehicle that has been sold. Primarily, the doc fee is used to cover all the expenses associated with the back-office employees at the dealership mentioned above.”
Essentially, doc fees are up to the dealership, and considering many of these establishments will hide fees behind interesting and often unnoticeable titles, they can tend to get expensive, adding thousands to the cost of a vehicle. Luckily, many states have been able to set limits on the doc fees that dealerships can charge. The highest doc fee limit is in Florida, where dealerships can charge up to $607. The lowest is California, charging only $55 for the fee.
The car buying process is one of the most frustrating and stressful times in an adult’s life. A study from Beepi in 2016 found that 87% of American adults dislike something about the process of purchasing a vehicle at a traditional car dealership. 24% of the people who participated in the survey said they would rather get a root canal than buy a car. Furthermore, 61% of Americans feel like they’re taken advantage of at least some of the time when shopping at a car dealership, and 52% of Americans feel anxious or uncomfortable when visiting a car dealership.
Don’t hesitate to contact us with tips! Email us at tips@teslarati.com, or you can email me directly at joey@teslarati.com.
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News
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
