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Ford re-enters AI space with fresh approach

Credit: Ford

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Ford has unveiled its new AI-focused subsidiary, Latitude, focusing on “hands-free, eyes-off-the-road” autonomous driving solutions.

Ford CEO Jim Farley has previously stated that there is no better product to sell to consumers than time; more time with family, more time to relax, etc. And he has made it clear that he intends to do just that by selling vehicles with autonomous driving capabilities. Ford’s new subsidiary, Latitude, will work on that problem.

Ford claims that drivers spend “nearly 100 hours a year sitting in traffic,” an unpleasant, stressful, and time-consuming activity that benefits nobody. In response, Ford introduced its BlueCruise level 2 autonomous driving solution, which has already accumulated over 50 million miles since launch, but Ford’s ambitions are higher.

The Blue Oval’s newest venture, Latitude, is focused on level 3 autonomous driving, allowing a driver to let go of the wheel and completely take their eyes off the road.

“We see automated driving technology as an opportunity to redefine the relationship between people and their vehicles,” said Doug Field, chief advanced product development and technology officer of Ford. “Customers using BlueCruise are already experiencing the benefits of hands-off driving. The deep experience and talent in our Latitude team will help us accelerate the development of all-new automated driving technology…”

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This isn’t Ford’s first entry into level 3 autonomy, but it will hopefully be its most successful. Ford’s previous venture, working with Volkswagen Group, much like GM’s Cruise subsidiary, was focused on creating a LiDAR/AI-based autonomous taxi service that could serve customers in America’s largest cities. However, that initial project failed, with the American automaker selling off its share late last year.

Ford is far from the only legacy automaker focusing on introducing autonomous driving to the mass market. Long-time competitor General Motors operates both the aforementioned Cruise taxi service and its own proprietary software, Super Cruise. However, Stellantis, lagging behind its big-three siblings, has yet to invest similarly.

Clear leaders in the field of autonomy have already appeared in the United States. Tesla has taken the market by storm with its Autopilot and more advanced Full-Self-Driving systems. Simultaneously, another upmarket competitor, Mercedes-Benz, has become the first company to operate level 3 autonomous vehicles in the States, backed by a promise of legal liability.

In short, Ford is far from leading the category in terms of autonomy, but with so many automakers yet to invest, Ford is part of a select few headed on a clear path forward. Hopefully, that mindset, and its new subsidiary, will allow the historic company to compete well in the coming years.

What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

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Will is an auto enthusiast, a gear head, and an EV enthusiast above all. From racing, to industry data, to the most advanced EV tech on earth, he now covers it at Teslarati.

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Tesla reservation emails hint at imminent launch in India

Tesla appears to be nearing the launch of vehicle sales in India, as hinted at in a recent correspondence with early reservation holders.

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A report this week says that Tesla has sent out a new batch of emails to some of its earliest reservation holders in India, suggesting that the company’s highly anticipated launch of electric vehicles (EVs) in the country could be imminent.

As seen in emails viewed by Bloomberg in a Friday report, Tesla has begun refunding early reservation holders in India, indicating that the U.S. automaker seems to be nearing its official debut in the country. Some Model 3 reservation holders in India initially paid deposits to purchase a Tesla as early as 2016, and they come due to the company having refreshed the vehicle’s design last year.

“We would like to return your reservation fee for the time being,” Tesla writes in the email. “When we finalize our offerings in India, we will reach out in the market again. We hope to see you back with us once we are ready to launch and deliver in your country.”

The launch is thought to be highly consequential for Tesla, as India is the world’s third-largest auto market, and thousands of people in the nation are employed by vehicle and component manufacturing facilities. However, years of talks between Tesla and the government about launching sales and potentially a factory there have hit a standstill multiple times, largely due to disagreements over the country’s high import duties.

READ MORE ON TESLA INDIA: India to hold EV import policy workshop in bid to attract Tesla, other EV makers: report

While many are speculating as to when exactly Tesla could launch vehicle sales in India, several other indicators have also suggested that the maker is getting close to doing so.

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Last weekend, a Tesla Model Y with a privacy wrap was seen being tested in India, marking the second such sighting to take place in the past few weeks. The company also officially began the certification and homologation processes for the new versions of both the Model Y and Model 3 in India last month, and it has been hiring and picked out two sites for initial stores in the country, the first in Mumbai and a second in New Delhi.

A Bloomberg report in February also claimed that Tesla was aiming to sell vehicles in India around the third quarter of the year, though models being sold in the country had not yet been revealed at the time.

Tesla India partners with Tata Group on local supply chain: Rumor

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These Tesla Superchargers are free today for Earth Week

Canada and other countries are missing on the free Earth Week Supercharging map, while the U.S. state of California gets the promo at two sites.

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Tesla has made several of its Supercharging stations free in markets around the world over the weekend, in order to commemorate Earth Day, which took place earlier this week.

On Friday, Tesla posted on its charging account on X that it would be offering free Supercharging across 30 select stations on Saturday in celebration of Earth Day and Week. The chargers are set to be free during daytime work hours, and they’re scattered in locations across Europe, North America, and the Asia-Pacific region.

Tesla also says it may have employees handing out “goodies” at some of the sites, though the company didn’t disclose what they would be.

“Closing out Earth Week with free charging at the following Superchargers on April 26th,” Tesla writes. “You might even catch some Tesla employees with goodies!”

In the U.S., the Supercharger stations offering free charging include two located in California, along with one each in Florida, Arizona, Illinois, and New Jersey. The company is also offering free Supercharging in Nuevo León, Mexico, in the city of Monterrey.

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You can see the full list of free Supercharger locations below, along with the times the offer is still available on Saturday.

READ MORE ON TESLA SUPERCHARGERS: Tesla’s Hollywood Diner is finally getting close to opening

Tesla Superchargers offering free charging on Saturday, April 26

Europe (9:00 a.m. to 6:00 p.m.)

North America (9:00 a.m. to 6:00 p.m.)

Asia-Pacific

Tesla’s Superchargers in North America opening to non-Tesla EVs

Along with allowing Tesla’s vehicles to charge at Supercharger stations, the company has slowly been rolling out access to other, non-Tesla electric vehicle (EV) brands in North America over the past several months. For example, Superchargers opened to Kia’s EVs in North America on Thursday, increasing the company’s chargers to the over 40,000 DC fast-charging stations and doubling the number of stations owners of the car brand can use.

Other brands with access to Tesla’s Superchargers include Kia parent company Hyundai, Ford, GM, Genesis, Lucid, Mercedes, Nissan, Polestar, Rivian, and Volvo, and Volkswagen and subsidiary Audi are the next brands in line to gain access.

Tesla also runs three-month Supercharger voting periods for owners to cast votes on where they’d like to see new Superchargers built, and the company recently opened its voting round for the second quarter along with revealing the winning locations from Q1.

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Tesla Superchargers were over 10 times as reliable as these rivals

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Tesla Model Y and Model 3 still kings of Europe BEVs in March 2025: JATO

The Tesla Model 3 and Model Y remained the kings of Europe’s battery electric vehicle sector in March 2025.

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Credit: Tesla Europe & Middle East/X

Reports of Tesla’s death in Europe have been wildly exaggerated. This was recently highlighted by JATO Dynamics, which noted that Tesla’s decline in Europe actually slowed down in March.

As per JATO Dynamics data, the Tesla Model 3 and Model Y also remained the kings of Europe’s battery electric vehicle sector in March 2025. 

Tesla Europe’s Q1 2025

Tesla’s decline in January and February 2025 in Europe has resulted in quite a lot of alarmist reports about the electric vehicle maker. While Tesla noted in its Q1 vehicle delivery report that its sales decline was mostly due to the changeover to the new Model Y, critics nonetheless argued that Tesla’s brand has been utterly destroyed by the politics of CEO Elon Musk.

A look at JATO’s recent report, however, suggests that Tesla is starting to show some recovery in Europe. While Tesla saw a 38% year-over-year decline in the first quarter overall, the company’s drop became less severe as the quarter ended. In January, Tesla Europe recorded a severe 47% drop, and in February, the company’s year-over-year decline dropped to 44%. In March, Tesla Europe’s year-over-year decline had dropped to just 30%.

Interestingly, Felipe Munoz, Global Analyst at JATO Dynamics, noted that the Tesla Model 3 became a valuable player in the company’s Europe numbers in March. “As the brand continues to deal with a host of PR issues in addition to the changeover of the Model Y, Tesla is now relying on the Model 3 to offset the losses,” Munoz stated.

Tesla Model Y and Model 3 Still Dominates

Granted, Tesla’s decline in the first quarter in Europe paved the way for Volkswagen to become the region’s top BEV seller for Q1. However, when it came to the sales of individual BEVs in the region, the Tesla Model Y and Model 3 remained unstoppable. What was especially interesting was the fact that the Model Y and Model 3 topped Europe’s battery electric vehicle rankings in March despite the vehicles seeing a year-over-year decline in sales.

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The Model Y topped Europe’s best-selling BEV list in March with a total of 15,164 units sold. Following the Model Y was the Model 3, which saw a total of 12,500 units sold in March. The mass market Tesla siblings’ sales figures were notably higher than their closest competitors. The Volkswagen ID.4, which was ranked 3rd, only saw sales of 7,675 units, and the Volkswagen ID.7, the 4th-best-selling BEV in Europe in March, only sold 7,438 units during the month.

“Despite the controversy surrounding the brand’s CEO and the limited availability of the new Model Y, Tesla continues to perform well as the most popular EV brand in Europe. Its success, amid these challenges, provides an indication of what European consumers are looking for in an EV,” Munoz stated.

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