News
Gassed Up: Prices at the pump fall, unlike Tesla’s delivery numbers
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This week, it came to my attention when driving by my local Sheetz gas station (if you’re ever in the vicinity of one, get the Chicken Tender sub) that gas prices are getting low. Low in the sense that it is much lower than the typical $2.79 that I see on the sign. When they’re sitting at $2.09, it makes me interested in why, especially considering my county and, more specifically, my entire state of Pennsylvania is on a “Stay at Home” order currently. Prices are low, but nobody is driving. When I travel to my Dad’s house or to go on a hike at a local trail, my commute time is typically anywhere from 2-5 minutes quicker as I am not forced to deal with an excess amount of cars on the road.
Most would think that these low gas prices would entice some to buy that vehicle they’ve always wanted—the gas-guzzling truck, maybe that petrol-pounding sports car. Who knows, people want different things. But you’d think low prices would lead to higher petrol-powered sales, and it isn’t. Teslas continue to sell, and they’re selling in record numbers.
But what’s interesting to me is the fact that nobody is driving, and nobody is buying cars. Yet, the overwhelming appeal of low gas prices, combined with the new oh-so-brilliant rollback on emissions that I wrote about last week, is making cars cheaper. With people out of work, there are still people out there getting paid, and some could be interested in buying cars. After all, Tesla owners are, because the company just had its best Q1 yet.
With showrooms of the world’s most popular automakers becoming more and more bloated, inventories rising above what a building can contain, and salespeople out of work, the LA Times says that manufacturers and showroom managers alike are ready to cut a deal. No cars moving out of the building is costing some companies hundreds of thousands of dollars a day. Service is where dealerships make their money, and that is, in reality, how some are managing to survive.
Unless, of course, there was a way that a carmaker could have customers order vehicles over the internet or phone. Then, that vehicle could be built to the buyer’s exact specifications and delivered or picked up without ever needed to come in contact with another human being. Oh, wait. This sounds familiar!
Tesla’s contactless delivery process has helped the company continue delivering vehicles to customers. While COVID-19 shut down some stores and provided barriers for delivery in others, Tesla found a way to work around that. The process was documented on our site a few weeks ago, and it showed that the company’s deliveries could continue without human-to-human contact.
According to the same LA Times article I talked about earlier, a Chevy dealership is “delivering” cars to people’s houses in a safe way. I’ll give credit where credit is due, and that’s a great way to adapt to the changing world we live in.
But as gas vehicles should appeal to people now more than ever because of low fuel prices, there’s plenty of evidence that suggests the tide is changing in favor of electric forms of transportation.
Let’s think about this:
1. Dealerships and petrol car manufacturers require government assistance to stay open. These businesses are laying off massive amounts of people, and they can’t afford to pay them currently at all. Their buildings are shut down, some dealerships are not running currently, and people are not buying gas vehicles anyway.
2. Tesla just released its Q1 2020 numbers. Despite Giga Shanghai being closed for an extended period, and Fremont being closed for the final week of the first quarter (which is where the company seems to push out massive amounts of vehicles to maximize delivery numbers), the company still had its biggest Q1 as a company. Eighty-eight thousand four hundred vehicles delivered in total, well above Wall Street’s estimates.
It is fair to assume a decent amount of these 88,400 cars were delivered before things got dicey here in the United States. Even still, Tesla has a lot to be proud of here.
I think all of us expected a slow Q1, and we all thought it was understandable. Even if things would have been even more impressive if deliveries and production were not affected by COVID, there is still a lot to be happy about. The whole situation is quite impressive, and it seems that Tesla’s ability to adapt to situations has led to its mass-appeal to car buyers.
Join me next week as I go ‘Beyond the News’ and give you my take on the current state of the industry and beyond.
Could it be that COVID is helping Tesla in a way? Not only is the big picture of environmental sustainability being answered through the lack of cars on the road, but the numbers suggest Tesla vehicles are being bought while gas cars are not. How is it that a car company could post its most impressive first quarter amidst a situation that has done nothing but hurt every other company in the world? The proof is in the pudding, and Tesla’s adaptability seems to be appealing to car buyers.
I use this newsletter to share my thoughts on what is going on in the Tesla world. If you want to talk to me directly, you can email me or reach me on Twitter. I don’t bite, be sure to reach out!
-Joey
News
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
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Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
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