News
Gassed Up: Prices at the pump fall, unlike Tesla’s delivery numbers
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This week, it came to my attention when driving by my local Sheetz gas station (if you’re ever in the vicinity of one, get the Chicken Tender sub) that gas prices are getting low. Low in the sense that it is much lower than the typical $2.79 that I see on the sign. When they’re sitting at $2.09, it makes me interested in why, especially considering my county and, more specifically, my entire state of Pennsylvania is on a “Stay at Home” order currently. Prices are low, but nobody is driving. When I travel to my Dad’s house or to go on a hike at a local trail, my commute time is typically anywhere from 2-5 minutes quicker as I am not forced to deal with an excess amount of cars on the road.
Most would think that these low gas prices would entice some to buy that vehicle they’ve always wanted—the gas-guzzling truck, maybe that petrol-pounding sports car. Who knows, people want different things. But you’d think low prices would lead to higher petrol-powered sales, and it isn’t. Teslas continue to sell, and they’re selling in record numbers.
-->But what’s interesting to me is the fact that nobody is driving, and nobody is buying cars. Yet, the overwhelming appeal of low gas prices, combined with the new oh-so-brilliant rollback on emissions that I wrote about last week, is making cars cheaper. With people out of work, there are still people out there getting paid, and some could be interested in buying cars. After all, Tesla owners are, because the company just had its best Q1 yet.
With showrooms of the world’s most popular automakers becoming more and more bloated, inventories rising above what a building can contain, and salespeople out of work, the LA Times says that manufacturers and showroom managers alike are ready to cut a deal. No cars moving out of the building is costing some companies hundreds of thousands of dollars a day. Service is where dealerships make their money, and that is, in reality, how some are managing to survive.
Unless, of course, there was a way that a carmaker could have customers order vehicles over the internet or phone. Then, that vehicle could be built to the buyer’s exact specifications and delivered or picked up without ever needed to come in contact with another human being. Oh, wait. This sounds familiar!
Tesla’s contactless delivery process has helped the company continue delivering vehicles to customers. While COVID-19 shut down some stores and provided barriers for delivery in others, Tesla found a way to work around that. The process was documented on our site a few weeks ago, and it showed that the company’s deliveries could continue without human-to-human contact.
According to the same LA Times article I talked about earlier, a Chevy dealership is “delivering” cars to people’s houses in a safe way. I’ll give credit where credit is due, and that’s a great way to adapt to the changing world we live in.
-->But as gas vehicles should appeal to people now more than ever because of low fuel prices, there’s plenty of evidence that suggests the tide is changing in favor of electric forms of transportation.
Let’s think about this:
1. Dealerships and petrol car manufacturers require government assistance to stay open. These businesses are laying off massive amounts of people, and they can’t afford to pay them currently at all. Their buildings are shut down, some dealerships are not running currently, and people are not buying gas vehicles anyway.
2. Tesla just released its Q1 2020 numbers. Despite Giga Shanghai being closed for an extended period, and Fremont being closed for the final week of the first quarter (which is where the company seems to push out massive amounts of vehicles to maximize delivery numbers), the company still had its biggest Q1 as a company. Eighty-eight thousand four hundred vehicles delivered in total, well above Wall Street’s estimates.
It is fair to assume a decent amount of these 88,400 cars were delivered before things got dicey here in the United States. Even still, Tesla has a lot to be proud of here.
-->I think all of us expected a slow Q1, and we all thought it was understandable. Even if things would have been even more impressive if deliveries and production were not affected by COVID, there is still a lot to be happy about. The whole situation is quite impressive, and it seems that Tesla’s ability to adapt to situations has led to its mass-appeal to car buyers.
Join me next week as I go ‘Beyond the News’ and give you my take on the current state of the industry and beyond.
Could it be that COVID is helping Tesla in a way? Not only is the big picture of environmental sustainability being answered through the lack of cars on the road, but the numbers suggest Tesla vehicles are being bought while gas cars are not. How is it that a car company could post its most impressive first quarter amidst a situation that has done nothing but hurt every other company in the world? The proof is in the pudding, and Tesla’s adaptability seems to be appealing to car buyers.
I use this newsletter to share my thoughts on what is going on in the Tesla world. If you want to talk to me directly, you can email me or reach me on Twitter. I don’t bite, be sure to reach out!
-Joey
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News
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
