News
Gassed Up: Prices at the pump fall, unlike Tesla’s delivery numbers
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This week, it came to my attention when driving by my local Sheetz gas station (if you’re ever in the vicinity of one, get the Chicken Tender sub) that gas prices are getting low. Low in the sense that it is much lower than the typical $2.79 that I see on the sign. When they’re sitting at $2.09, it makes me interested in why, especially considering my county and, more specifically, my entire state of Pennsylvania is on a “Stay at Home” order currently. Prices are low, but nobody is driving. When I travel to my Dad’s house or to go on a hike at a local trail, my commute time is typically anywhere from 2-5 minutes quicker as I am not forced to deal with an excess amount of cars on the road.
Most would think that these low gas prices would entice some to buy that vehicle they’ve always wanted—the gas-guzzling truck, maybe that petrol-pounding sports car. Who knows, people want different things. But you’d think low prices would lead to higher petrol-powered sales, and it isn’t. Teslas continue to sell, and they’re selling in record numbers.
But what’s interesting to me is the fact that nobody is driving, and nobody is buying cars. Yet, the overwhelming appeal of low gas prices, combined with the new oh-so-brilliant rollback on emissions that I wrote about last week, is making cars cheaper. With people out of work, there are still people out there getting paid, and some could be interested in buying cars. After all, Tesla owners are, because the company just had its best Q1 yet.
With showrooms of the world’s most popular automakers becoming more and more bloated, inventories rising above what a building can contain, and salespeople out of work, the LA Times says that manufacturers and showroom managers alike are ready to cut a deal. No cars moving out of the building is costing some companies hundreds of thousands of dollars a day. Service is where dealerships make their money, and that is, in reality, how some are managing to survive.
Unless, of course, there was a way that a carmaker could have customers order vehicles over the internet or phone. Then, that vehicle could be built to the buyer’s exact specifications and delivered or picked up without ever needed to come in contact with another human being. Oh, wait. This sounds familiar!
Tesla’s contactless delivery process has helped the company continue delivering vehicles to customers. While COVID-19 shut down some stores and provided barriers for delivery in others, Tesla found a way to work around that. The process was documented on our site a few weeks ago, and it showed that the company’s deliveries could continue without human-to-human contact.
According to the same LA Times article I talked about earlier, a Chevy dealership is “delivering” cars to people’s houses in a safe way. I’ll give credit where credit is due, and that’s a great way to adapt to the changing world we live in.
But as gas vehicles should appeal to people now more than ever because of low fuel prices, there’s plenty of evidence that suggests the tide is changing in favor of electric forms of transportation.
Let’s think about this:
1. Dealerships and petrol car manufacturers require government assistance to stay open. These businesses are laying off massive amounts of people, and they can’t afford to pay them currently at all. Their buildings are shut down, some dealerships are not running currently, and people are not buying gas vehicles anyway.
2. Tesla just released its Q1 2020 numbers. Despite Giga Shanghai being closed for an extended period, and Fremont being closed for the final week of the first quarter (which is where the company seems to push out massive amounts of vehicles to maximize delivery numbers), the company still had its biggest Q1 as a company. Eighty-eight thousand four hundred vehicles delivered in total, well above Wall Street’s estimates.
It is fair to assume a decent amount of these 88,400 cars were delivered before things got dicey here in the United States. Even still, Tesla has a lot to be proud of here.
I think all of us expected a slow Q1, and we all thought it was understandable. Even if things would have been even more impressive if deliveries and production were not affected by COVID, there is still a lot to be happy about. The whole situation is quite impressive, and it seems that Tesla’s ability to adapt to situations has led to its mass-appeal to car buyers.
Join me next week as I go ‘Beyond the News’ and give you my take on the current state of the industry and beyond.
Could it be that COVID is helping Tesla in a way? Not only is the big picture of environmental sustainability being answered through the lack of cars on the road, but the numbers suggest Tesla vehicles are being bought while gas cars are not. How is it that a car company could post its most impressive first quarter amidst a situation that has done nothing but hurt every other company in the world? The proof is in the pudding, and Tesla’s adaptability seems to be appealing to car buyers.
I use this newsletter to share my thoughts on what is going on in the Tesla world. If you want to talk to me directly, you can email me or reach me on Twitter. I don’t bite, be sure to reach out!
-Joey
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
