News
GM looks to close gap from Tesla with sizable EV tech hiring ramp
General Motors has announced that it will begin hiring 3,000 new employees across engineering, design, and information technology through Q1 201 in an attempt to begin preparing for a massive transition to produce all-electric vehicles.
In a press release from November 9th, GM announced its intentions to hire new talent that could introduce fresh ideas and innovative designs as the company begins to prepare for the “development of autonomous and electric vehicles and advanced platforms like the Ultium battery system.” The plan intends to increase GM’s efficiency as it transitions to new powertrains and vehicle types while keeping costs low to allow for affordable models for customers.
GM to hire 3,000 people to work on future products and "software as a service". Company expects an inflection mid-decade where public demand for EV's will increase, and with it, will come greater demand for software related services. $GM
— Phil LeBeau (@Lebeaucarnews) November 9, 2020
“As we evolve and grow our software expertise and services, it’s important that we continue to recruit and add diverse talent. This will clearly show that we’re committed to further developing the software we need to lead in EVs, enhance the customer experience, and become a software expertise-driven workforce,” GM President Mark Reuss said.
GM’s first steps in refining their new EV project involve developing and integrating “world-class software and services” that will increase the company’s vision for the future. This includes zero crashes, zero emissions, zero congestion, the press release says. There will be no shortage of employment opportunities. Everything from electrical engineers to infotainment software developers is being sought out by the legacy automaker, building onto the already-existing GM platform.
- General Motors announced Monday, Nov. 9, 2020 it will hire 3,000 new employees across engineering, design and IT to help transform the future of product development and software as a service. GM will offer more remote opportunities than ever before as development of autonomous and electric vehicles and advanced platforms like the Ultium battery system continue at a fast pace. GM Software Automation Engineer Daniel Heintzel works with a telematics robot Wednesday, September 19, 2019 at the GM Infotainment Lab in Warren, Michigan. This facility now follows GM-mandated guidelines to help protect against the spread of COVID-19, including mandatory use of face masks and social distancing. (Photo by John F. Martin for General Motors)
- General Motors announced Monday, Nov. 9, 2020 it will hire 3,000 new employees across engineering, design and IT to help transform the future of product development and software as a service. GM will offer more remote opportunities than ever before as development of autonomous and electric vehicles and advanced platforms like the Ultium battery system continue at a fast pace. GM Software Test Engineer Shashank Lakshmikanth conducts connectivity checks and stress tests Wednesday, September 19, 2019 at the GM Infotainment Lab in Warren, Michigan. This facility now follows GM-mandated guidelines to help protect against the spread of COVID-19, including mandatory use of face masks and social distancing. (Photo by John F. Martin for General Motors)
- General Motors announced Monday, Nov. 9, 2020 it will hire 3,000 new employees across engineering, design and IT to help transform the future of product development and software as a service. GM will offer more remote opportunities than ever before as development of autonomous and electric vehicles and advanced platforms like the Ultium battery system continue at a fast pace. GM System Bench Lead Engineer Radha Iyer performs tests at the full system bench Wednesday, September 19, 2019 at the GM Electrical Integration Lab in Warren, Michigan. This facility now follows GM-mandated guidelines to help protect against the spread of COVID-19, including mandatory use of face masks and social distancing. (Photo by John F. Martin for General Motors)
Additionally, GM plans to improve upon its Vehicle Intelligence Platform, which includes its Tesla Autopilot rival, Super Cruise, a driver assistance feature. Recently, Consumer Reports controversially ranked Super Cruise above Tesla’s Autopilot, stating that the Elon Musk-headed company was a “distant second” compared to General Motors’ software.
GM has adopted a somewhat opened-mind regarding EVs and alternative forms of energy for passenger transportation. It has unveiled its Hummer EV, which will bring both the Tesla Cybertruck and the Rivian R1T some competition in the electric pickup truck market. However, some are still skeptical about GM’s total commitment to a full EV transition.
While the legacy automaker has committed to building 20 new fully-electric cars by 2023, it has also stated that it plans to allocate more than $20 billion of capital and engineering resources to its future EV programs through the next five years.
News
Starlink gets its latest airline adoptee for stable and reliable internet access
The company said it plans to “rapidly integrate Starlink into its fleet,” and that the first Starlink-equipped aircraft will enter service this Summer.
SpaceX’s Starlink, the satellite internet program launched by Elon Musk’s company, has gotten its latest airline adoptee, offering stable and reliable internet to passengers.
Southwest Airlines announced on Wednesday that it would enable Starlink on its aircraft, a new strategy that will expand to more than 300 planes by the end of the year.
The company said it plans to “rapidly integrate Starlink into its fleet,” and that the first Starlink-equipped aircraft will enter service this Summer.
Tony Roach, Executive Vice President, Chief Customer and Brand Officer for the airline, said:
“Free WiFi has been a huge hit with our Rapid Rewards Members, and we know our Customers expect seamless connectivity across all their devices when they travel. Starlink delivers that at-home experience in the air, giving Customers the ability to stream their favorite shows from any platform, watch live sports, download music, play games, work, and connect with loved ones from takeoff to landing.”
Southwest also said that this is just one of the latest upgrades it is making to provide a more well-rounded experience to its aircraft. In addition to Starlink, it is updating cabin designs, offering more legroom, and installing in-seat power to all passengers.
Southwest became one of several airlines to cross over to Starlink, as reviews for the internet provider have raved about reliability and speed. Over the past year, Hawaiian Airlines, United Airlines, Alaska Airlines, airBaltic, Air France, JSX, Emirates, British Airways, and others have all decided to install Starlink on their planes.
This has been a major move away from unpredictable and commonly unreliable WiFi offerings on planes. Starlink has been more reliable and has provided more stable connections for those using their travel time for leisure or business.
Jason Fritch, VP of Starlink Enterprise Sales at SpaceX, said:
“We’re thrilled to deliver a connectivity experience to Southwest Airlines and its Customers that really is similar, if not better, than what you can experience in your own home. Starlink is the future of connected travel, making every journey faster, smoother, and infinitely more enjoyable.”
Starlink recently crossed a massive milestone of over 10 million subscribers.
Elon Musk
Tesla nears closure of Full Self-Driving purchasing option
The move to bring FSD to this type of purchasing program comes after CEO Elon Musk noted in January that Tesla would move away from the outright purchase option.
Tesla is nearing the closure of its Full Self-Driving outright purchasing option, which will be removed on February 14, meaning Saturday will be the last time it can be bought as a non-subscription.
Tesla is aiming to move its Full Self-Driving suite to a subscription-only platform, a move that will enable people to only pay monthly for the semi-autonomous driving functionality.
The move to bring FSD to this type of purchasing program comes after CEO Elon Musk noted in January that Tesla would move away from the outright purchase option.
It is currently priced at $8,000 for the outright option to use Full Self-Driving, a substantial decrease compared to the $15,000 it was priced at one time. For the monthly subscription, it is just $99 per month, but that price will change, likely increasing as things get more advanced.
Tesla is overhauling its Full Self-Driving subscription for easier access
We say it will likely increase because there is no indication of how Tesla will price FSD. There has been some speculation that Tesla could utilize a tiered system to price FSD, which would potentially allow owners to pick and choose a set of features that would be most ideal for them.
This would potentially introduce an even more affordable option for FSD use, but this is unconfirmed. The reason many say this could be an option for Tesla is the fact that if the price goes up further, the take rate, which is currently around 12 percent at its most recent estimate, could be lower.
Musk needs 10 million active Full Self-Driving subscriptions to unlock one of the tranches of his newest compensation package.
The move to a subscription-only platform has its positives and negatives, and owners have been more than vocal about these since Musk confirmed the move.
Positives
- Lower barrier to entry and higher potential adoption
- Financially better for many users
- Easier transfers and brand loyalty
- Predictable recurring revenue for Tesla
- Access to the latest features
Negatives
- Higher long-term cost for loyal/long-term owners
- No true “ownership” or permanence
- Risk of future price hikes or even deactivation
- Perceived as of less value
- Impact on resale and used market
Overall, there is a split among the Tesla community in terms of what they see as the “right” way to handle this. Tesla is likely to shed more details on what its plans for the subscription-only platform will be, including pricing, in the coming weeks.
Elon Musk
Elon Musk’s Boring Company selected for Universal Orlando tunnel project
The underground transport tunnel is designed to address the persistent gridlock surrounding International Drive.
Elon Musk’s The Boring Company has been selected for a proposed underground transit system connecting Universal Orlando Resort and the newly opened Universal Epic Universe.
The underground transport tunnel is designed to address the persistent gridlock surrounding International Drive.
As noted in a blooloop report, Universal’s Shingle Creek Transit and Utility Community Development District approved a resolution showing its intent to designate The Boring Company as the contractor for the project.
The agreement covers the full scope of the project, from the tunnel’s design, construction, and maintenance. The project has also been described in public documents as a “point-to-point innovative transportation” initiative with a 25-year agreement.
The proposed Boring Company tunnels would directly link Universal’s existing parks with Epic Universe, which sits roughly three miles away from Universal Orlando Resort. Today, buses are the only direct connection between the two destinations.
Project requirements were quite stringent. Bidders were required to demonstrate at least $75 million in bonding capacity, have a minimum of seven years of operational experience, and show prior delivery of a comparable project valued at $25 million or more within the past 15 years. The Boring Company, thanks in no small part to the Vegas Loop, meets these requirements.
The Orlando selection adds to The Boring Company’s growing portfolio of Loop-style systems. In Las Vegas, the Las Vegas Convention Center Loop has transported more than two million passengers in Tesla vehicles through underground tunnels since 2021. The greater Vegas Loop system is also under construction.
For now, residents in the area seem enthusiastic about the upcoming project. In a comment to Fox35, residents noted that the tunnels could improve traffic in the area.
“We are very congested at certain times and certain hours and that would certainly help with people not having to budget their time,” Mary Walters-Clark, a resident, stated. Another resident, Scott Heinz, echoed similar sentiments. “I think it would be a new opportunity to lessen traffic load and good for visitors as well,” he said.
The tunneling startup has started bringing its Loop projects to international locations. It recently signed a memorandum of understanding with Dubai’s Roads and Transport Authority to explore the development of a 17-kilometer underground Loop network beneath Dubai.


