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General Motors unveils GMC Sierra EV General Motors unveils GMC Sierra EV

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General Motors unveils GMC Sierra EV

Credit: General Motors

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On Thursday, General Motors unveiled its latest electric vehicle, the new electric GMC Sierra. The pickup comes in three trims, with the fully loaded Denali Edition 1 priced at $107,000 MSRP. The Denali Edition 1 was named after the highest peak in North America. According to GM, the all-electric pickup, “is built to tower above everything you thought an electric truck could be.”

Credit: General Motors

The Denali 1 Edition becomes available in the spring of 2024 and includes the following features:

  • Signature Denali Luxury Interior with Premium Seating Materials
  • 22″ Wheels with 33″ Tires
  • LED Headlamps with Charge-Status Animation
  • Lit Perimeter Front Grille and Lit Front GMC Badge
  • Super Cruise Driver-Assistance Technology for Compatible Roads, Includes 3-Year Super Cruise Subscription
  • Spray-on Bedliner

As with the GMC Hummer EV pickup, the GMC Sierra EV will have fast-charging capabilities, four-wheel “crab walk” steering, and 400 miles of range.

GM also added two lower-priced versions of the electric pickup that start at around $50,000. The Sierra EV Elevation will be available in early 2025 and the Sierra EV AT4 will be available in late 2024.

Credit: General Motors

During a press event, GM’s Duncan Aldred spoke about the design of the pickup truck. “It’s going to attract different customers, more traditional truck buyers, whereas the Hummer EV has been attracting people from all brands, people out of exotic sports cars, for example,” he said.

“With the Hummer EV, we found that 70% of customers with reservations are new to EVs, and about 75% of them are new to the GMC brand,” he added, noting that it will have a different feel and appeal to the brand’s loyal following.

Before unveiling the new electric truck, GM celebrated the reveal with a collaboration with NTWRK, a live-stream shopping platform. The two curated several products and Molly Peck, vice president of Buick and GMC marketing said that the collaboration celebrated the next chapter in the Sierra franchise.

“The Sierra EV is the newest addition to GMC’s electric revolution, which began with the GMC Hummer EV supertruck,” Peck said.

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“This collaboration with NTWRK celebrates the next chapter of the Sierra franchise, bringing forward premium talent and products that enhance the reveal of the first-ever Sierra EV.”

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Your feedback is essential. If you have any comments or concerns or see a typo, you can email me at johnna@teslarati.com. You can also reach me on Twitter at @JohnnaCrider1.

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Johnna Crider is a Baton Rouge writer covering Tesla, Elon Musk, EVs, and clean energy & supports Tesla's mission. Johnna also interviewed Elon Musk and you can listen here

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Tesla FSD Supervised ride-alongs in Europe begin in Italy, France, and Germany

The program allows the public to hop in as a non-driving observer to witness FSD navigate urban streets firsthand.

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Credit: Tesla

Tesla has kicked off passenger ride-alongs for Full Self-Driving (Supervised) in Italy, France and Germany. The program allows the public to hop in as a non-driving observer to witness FSD navigate urban streets firsthand. 

The program, detailed on Tesla’s event pages, arrives ahead of a potential early 2026 Dutch regulatory approval that could unlock a potential EU-wide rollout for FSD.

Hands-Off Demos

Tesla’s ride-along invites participants to “ride along in the passenger seat to experience how it handles real-world traffic & the most stressful parts of daily driving, making the roads safer for all,” as per the company’s announcement on X through its official Tesla Europe & Middle East account. 

Sign-ups via localized pages offer free slots through December, with Tesla teams piloting vehicles through city streets, roundabouts and highways.

“Be one of the first to experience Full Self-Driving (Supervised) from the passenger seat. Our team will take you along as a passenger and show you how Full Self-Driving (Supervised) works under real-world road conditions,” Tesla wrote. “Discover how it reacts to live traffic and masters the most stressful parts of driving to make the roads safer for you and others. Come join us to learn how we are moving closer to a fully autonomous future.”

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Building trust towards an FSD Unsupervised rollout

Tesla’s FSD (Supervised) ride-alongs could be an effective tool to build trust and get regular car buyers and commuters used to the idea of vehicles driving themselves. By seating riders shotgun, Tesla could provide participants with a front row seat to the bleeding edge of consumer-grade driverless systems.

FSD (Supervised) has already been rolled out to several countries, such as the United States, Canada, Australia, New Zealand, and partially in China. So far, FSD (Supervised) has been received positively by drivers, as it really makes driving tasks and long trips significantly easier and more pleasant.

FSD is a key safety feature as well, which became all too evident when a Tesla driving on FSD was hit by what seemed to be a meteorite in Australia. The vehicle moved safely despite the impact, though the same would likely not be true had the car been driven manually.

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Swedish union rep pissed that Tesla is working around a postal blockade they started

Tesla Sweden is now using dozens of private residences as a way to obtain license plates for its vehicles.

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Andrzej Otrębski, CC BY-SA 4.0 , via Wikimedia Commons

Two years into their postal blockade, Swedish unions are outraged that Tesla is still able to provide its customers’ vehicles with valid plates through various clever workarounds. 

Seko chairman Gabriella Lavecchia called it “embarrassing” that the world’s largest EV maker, owned by CEO Elon Musk, refuses to simply roll over and accept the unions’ demands.

Unions shocked Tesla won’t just roll over and surrender

The postal unions’ blockade began in November 2023 when Seko and IF Metall-linked unions stopped all mail to Tesla sites to force a collective agreement. License plates for Tesla vehicles instantly became the perfect pressure point, as noted in a Dagens Arbete report.

Tesla responded by implementing initiatives to work around the blockades. A recent investigation from Arbetet revealed that Tesla Sweden is now using dozens of private residences, including one employee’s parents’ house in Trångsund and a customer-relations staffer’s home in Vårby, as a way to obtain license plates for its vehicles.

Seko chairman Gabriella Lavecchia is not pleased that Tesla Sweden is working around the unions’ efforts yet again. “It is embarrassing that one of the world’s largest car companies, owned by one of the world’s richest people, has sunk this low,” she told the outlet. “Unfortunately, it is completely frivolous that such a large company conducts business in this way.”

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Two years on and plates are still being received

The Swedish Transport Agency has confirmed Tesla is still using several different workarounds to overcome the unions’ blockades.

As noted by DA, Tesla Sweden previously used different addresses to receive its license plates. At one point, the electric vehicle maker used addresses for car care shops. Tesla Sweden reportedly used this strategy in Östermalm in Stockholm, as well as in Norrköping and Gothenburg.

Another strategy that Tesla Sweden reportedly implemented involved replacement plates being ordered by private individuals when vehicles change hands from Tesla to car buyers. There have also been cases where the police have reportedly issued temporary plates to Tesla vehicles.

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Czech Deputy excited for Tesla FSD, hints at Transport Committee review

The ANO party lawmaker shared his thoughts about FSD in a post on social media platform X.

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Credit: @BLKMDL3/X

Martin Kolovratník, a Czech Republic Chamber of Deputies member, has expressed his excitement for Tesla’s Full Self-Driving (FSD) after an apparent constituent called for a quick approval for the advanced safety system.

The ANO party lawmaker, who drives both diesel and EV, shared his thoughts about the matter in a post on social media platform X.

The official’s initial statements

Kolovratník kicked off the exchange with a post outlining his coalition’s efforts to scrap highway toll exemptions for electric vehicles and plug-ins starting in 2027. 

“Times have changed. Electric vehicles are no longer a fringe technology, but a full-fledged part of operations. And if someone uses the highway network, they should follow the same rules as everyone else. That’s the basis of fairness,” he wrote.

He emphasized equity over ideology, noting his personal mix of diesel and electric driving. “For this reason, there is no reason to continue favoring one technology at the expense of another… It’s not about ideology, it’s about equal conditions. That’s why we clearly agreed within the new coalition: the exemption for electric vehicles and plug-ins will end in 2027. The decision is predictable, understandable, and economically sound.”

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Tesla FSD enthusiasm

The conversation pivoted to Tesla’s FSD when X user @robotinreallife, who seems to be one of the official’s constituents, replied that other matters are more important than ending highway exemptions for EVs. 

“I’m happy to pay for the highway, but I have a question about a much more fundamental matter: The Netherlands will approve the operation of Tesla FSD in February 26, a technology that has been proven to reduce accidents. The Czech Republic has the option to immediately recognize this certification. Do you plan to support this step so that we don’t unnecessarily delay?” the X user asked. 

Kolovratník responded promptly, sharing his own excitement for the upcoming rollout of FSD. “I know about it. I like it and it seems interesting to me. Once we set up the committees and subcommittees, we’ll open it right away in that transport one. Thanks for the tip, I’ll deliver the report,” the official noted in his reply on X. 

Kolovratník’s nod to FSD hints at the system’s potentially smooth rollout to Czechia in the coming year. With the Netherlands possibly greenlighting FSD (Supervised) in early 2026, Kolovratník’s commitment could accelerate cross-border certification, boosting FSD’s foray into Europe by a notable margin.

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