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German official rallies automakers to produce EV batteries in Europe
Recognizing how integral rechargeable batteries for electric vehicles will be for the future of the European car industry, the German Minister of Economic Affairs has called for a joint effort by Europe and its car manufacturers to produce batteries for electric vehicles (EVs).
Gabriel told publication Spiegel, “We should launch a major initiative to build independent battery cell production and research for all European car makers.” He called upon all eligible automotive manufacturers to participate, with the goal to maintain leading edge automotive production in Germany and Europe.
He went so far as to suggest that the state might assist in the project. “The funding of the European investment funds, which President Jean-Claude Juncker has set up, could help finance the company.”
EVs are considered the most promising alternative to internal combustion engine vehicles towards a cleaner transportation sector. However, in order to reduce greenhouse gas emissions, EVs must contain adequate electricity generation needed to charge its batteries. Gabriel has repeatedly implored European auto manufacturers not to leave this field to competitors. Not every European car manufacturer is convinced.
Individual European automakers have struggled with the decision on whether to invest in costly battery R&D or source from an outside supplier. BMW CEO Harald Krüger explained only a few days ago that his company has not yet finalized the decision to he would enter lithium-ion battery production. “We still have to look at that.” Only a month earlier, Krüger had announced a new electric car strategy, with a range of models of existing series also with an electric drive, including a revised version of its BMW i3 capable of 114 miles per single charge. In contrast, Daimler announced earlier in the year that it would be investing 500 million euros to build another factory in the Kamenz district of Saxony for the production of lithium-ion batteries, which are intended to support electric and hybrid vehicles from the Mercedes-Benz and Smart brands. On November 25, Daimler announced it is is planning to invest up to 10 billion euros ($11 billion) in developing electric vehicles.
Volkswagen (VW) CEO Matthias Müller included in an interview with the Bild that, by 2020, VW will offer 30 all-electric models. Müller had already predicted that, in 2025, approximately 20 to 25 percent of total sales will be achieved with electric cars. His comments arise amid strong signs of EV market expansion – followed by the worldwide response to climate change environmental concerns, deactivation of petroleum reliance, and reinforcement of exhaust gas regulation. And as part of the VW diesel emissions scandal, VW will spend $2 billion in the U.S. over the next 10 years on the Combined Charging System (CCS) and other charging infrastructure.
Porsche also expects a large demand for its first all-electric 600hp Mission E sports car scheduled to be released in 2019. “We have calculated the Mission E with a piece of the order of about 20,000,” said Porsche CEO Oliver Blume. The sports car built in Stuttgart should have a range of 310 miles (500 kilometers).
It will be up to European auto manufacturers to decide whether they will produce their own EV batteries, join in a mutual collaboration such as Gabriel has suggested, or look to an original equipment manufacturer (OEM) for their necessary battery components. Of course, the European auto manufacturers are fully aware that Tesla quietly joined the CCS consortium and, with five years of experience manufacturing and delivering EVS, is currently building its own Gigafactory.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
