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A Giant Game of Telephone: The Revel Tesla Model Y Taxi Situation Explained

Credit: Revel

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This is a preview from our weekly newsletter. Each week I go ‘Beyond the News’ and handcraft a special edition that includes my thoughts on the biggest stories, why it matters, and how it could impact the future.


Earlier this week, there was plenty of talk about the Revel taxi fleet in New York City, comprised of 50 Tesla Model Y all-electric crossovers that would contribute to the ride-sharing services that the Big Apple has long been accustomed to over the past century. As the automotive sector has transitioned to a more sustainable look and feel, taxi companies are also putting their hand in the cookie jar, adding sustainable vehicles to their fleets, and taking gas-powered machines off the road.

Revel is an independent company attempting to make this happen. The company has 50 Model Y taxis ready to take on the streets of Manhattan and the other boroughs of New York. However, reports circulated earlier this week that the New York City Taxi and Limousine Commission blocked this possibility overwhelmingly with a five-to-one vote.

New York City Taxi and Limousine Commission: A Giant Game of Telephone

While the reports from various media outlets, including our own, highlighted the spectacle, which seemed to be an incredible chance of corruption, there was actually a huge misunderstanding. New York City TLC’s Deputy Chief of Public Affairs, Allan Fromberg, took some time out of a busy Thursday to talk to me, clarifying the situation that has been misconstrued since its original report.

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Tesla Model Y taxi fleet successfully blocked by NY commission

After getting in touch with Mr. Fromberg on Thursday, we talked about the initial reports. “The whole narrative that Revel would have to buy 50 gas cars to then convert to EVs is just a giant game of telephone. In fact, for Revel to bring on its 50 BEVs, they would have to replace 50 existing, already-licensed vehicles, and not new vehicles.”

Initial reports indicated that TLC Commissioner Aloysee Heredia Jarmoszuk stated that congestion was why Revel wasn’t granted licenses. In fact, this is true. Revel was never required to purchase 50 gas vehicles, which didn’t make much sense from the get-go. In my initial communication to Mr. Fromberg, I stated that the contradictory nature of the TLC’s implied decision to block Revel’s Model Y fleet because of congestion, but then suggest 50 additional gas-powered vehicles needed to be purchased didn’t make much sense.

Fromberg agreed and said that this misconception was due to the aggregation of media reports looking to push out this controversial angle of the story quickly.

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Mr. Fromberg then explained what the vote on Tuesday evening entailed, straight from the TLC Commissioner’s mouth.

2018 Legislation: The Taxi Cab “Cap”

Ms. Jarmoszuk said:

“First and foremost, no one and no entity has been blocked. The public meeting/vote was neither about electric vehicles nor about any particular company nor about car models. Rather, the public meeting was about vehicle licenses, which are presently capped since the market is saturated and distressed, with low performance as a result of the pandemic and previous market stressors. Presently, there are nearly 100K vehicle licenses, which is too large a supply for current passenger demand. The public meeting was about ensuring mechanisms to properly manage applications for new/additional licenses against current ridership numbers/needs.”

This is actually in reference to series of five pieces of legislation that were passed in 2018. According to the New York City Office of the Mayo, on August 14th, 2018, Mayor Bill de Blasio signed the following pieces:

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144-B: Requiring the TLC to stop issuing for-hire vehicle licenses for 12 months, to study congestion and various aspects of the industry, and after the study, allows the TLC to establish vehicle utilization standards and regulate the number of for-hire vehicle licenses;

634-B: Waiving licensing fees for accessible taxi-cabs and for-hire vehicles;

838-C: Pertaining to the licensing and regulation of high-volume for-hire vehicle services;

890-B: Directs the TLC to establish rules to provide minimum payments to high-volume for-hire vehicle drivers;

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958-A: Reducing penalties for unauthorized street hails.

Really, 144-B, 634-B, 838-C, and 890-B are the four pieces that are relevant to this story. In 2018, 144-B halted the licensing of any additional “For-Hire” vehicles, meaning taxis or ride-hailing vehicles. Simply put, there was an incredible number of vehicles on the streets of New York, and congestion was becoming a real issue there. The “cap” limit on the number of vehicles was enforced in 2018 and was set to last one year. Mr. Fromberg informed me that this legislation has been extended and renewed several times and is still effective to this day. Therefore, the City still will not license any additional vehicles. When one fails or loses its license, a new vehicle takes its place.

There are several other reasons for this, including fair wages for drivers and affordability for taxi companies. But, unfortunately, drivers were suffering and still are due to the COVID-19 pandemic. While many of the economic negativities are finally beginning to subside, 2020 was an ugly year for the NYC taxi sector. Many drivers weren’t making enough money to afford loan payments on medallions. Unfortunately, some of these drivers took their own lives, and it is an absolute tragedy that this occurred.

With that being said, taxi drivers are hard-working, and they deserve to make enough money to feed their families. In the 2018 passing of these legislative pieces, De Blasio said, “We’re putting hardworking New Yorkers ahead of corporations. We are taking immediate action for the benefit of more than 100,000 hard-working New Yorkers who deserve a fair wage and halting the flood of new cars, grinding our streets to a halt.” The changes increased take-home pay for drivers by approximately 20 percent on average — more than $6,000 per year.

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With all of that being said, New York City is operating with a substantial number of taxis, and the TLC has granted nearly 100,000 vehicle licenses. Before any more vehicles can obtain one of these licenses, some of the current vehicles must lose their licenses through expiration or vehicle removal in a company’s fleet. When 50 licenses open up, Revel will have the ability to obtain them, giving the company full rights to operate as a ride-sharing service, just as it aims to do.

To Mr. Fromberg’s knowledge, there would be no cost for Revel to go through the normal administrative procedure to obtain the licenses.

Revel’s Response: EV Taxis are a necessity to NYC

Revel CEO Frank Reig is under the impression that the TLC is operating under “shortsighted bureaucracy and entrenched interests,” according to a Tweet from Wednesday night.

After the Tuesday hearing, Reig said:

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“At today’s hearing, the Taxi and Limousine Commission offered no evidence or analysis to support ending the EV exemption. The Commissioners sat through almost 3 hours of testimony on all sides yet asked zero questions and spent zero time deliberating before making a policy decision with profound consequences. The TLC never intended to consider what drivers and New Yorkers had to say, and only cared about jamming through this vote on Primary Day with as little scrutiny as possible. This decision doesn’t change the fact that New York City needs an alternative to the predatory leasing system that exploits drivers and pollutes our environment, and Revel is exploring ways to accomplish that.” 

Revel told Teslarati earlier today that it is aware that the TLC is not recommending the purchase of 50 gas-powered cars. The company is also aware that the TLC has capped the number of licenses it would issue. In order to encourage the adoption of electric cars, Revel spokespeople said that additional licenses would be given to wheelchair-accessible vehicles and EVs. A few hundred EVs have been added to the NYC Taxi fleet in the past two years, but these cars only account for .5% of the total number of For-Hire vehicles on NYC’s streets.

Tesla Model 3 wins hearts as famed NYC Taxi, picks up where Nissan Leaf couldn’t

This rule is brought up every six months and was last addressed and subsequently renewed in February. That means that it was due for review in August. However, the TLC brought the issue to light early and revoked the rule. The TLC says that if Reval wants to operate a rideshare service with its fleet of 50 Model Ys, they will have to obtain the licenses from displaced and no-longer-active taxis in the city.

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Revel states that it would take two to three additional vehicles off of the street because the company will hire TLC-licensed drivers, who will no longer lease gas-powered vehicles. In addition, revel owns the vehicles, and different drivers will use the same car through different shifts, which could become a long-term advantage for the TLC as fewer cars will be on the street.

This would also line up with the Legislature items 634-B and 890-B, which would alleviate short-term leases and provide drivers with guaranteed wages, benefits, and vacation time.

The Bottom Line

The issue is this: Congestion is a real issue in the city. And while EVs only making up .5% of the total taxi fleet in the Big Apple, there is evidently no room for more vehicles, of any kind, in the City. Over time, the concentration of EV Taxis in the City that Never Sleeps will surely rise, but the existing vehicles need to be removed from the licensing pool before Revel can unleash its 50 all-electric Model Y taxis.

To summarize it easily, Fromberg said: “The TLC is fully committed to a 100% electrified future, just not at the cost of additional congestion.”

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I use this newsletter to share my thoughts on what is going on in the Tesla world. If you want to talk to me directly, you can email me or reach me on Twitter. I don’t bite, be sure to reach out!

-Joey


On behalf of the entire Teslarati team, we’re working hard behind the scenes on bringing you more personalized members benefits, and can’t thank you enough for your continued support!

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla ‘Killer’ heads to the graveyard as AFEELA taps out

SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.

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Credit: AFEELA/X

There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.

The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.

SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.

The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.

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SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.

Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.

Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”

No more “Tesla Killers:” It’s becoming increasingly difficult to distinguish the “EV market” from the mainstream auto segment

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Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.

Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.

The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.

Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.

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Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.

Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.

Lucid unveils Lunar Robotaxi in bid to challenge Tesla’s Cybercab in the autonomous ride hailing race

Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.

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The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.

As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.

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Elon Musk

TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company

Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.

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TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.

Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.

Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI

Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.

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Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”


Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.

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Elon Musk

SpaceX’s IPO might arrive sooner than you think

Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.

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Credit: SpaceX | X

Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.

However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.

People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.

The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.

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The timing aligns with earlier signals.

In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.

SpaceX considering confidential IPO filing this March: report

Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.

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Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.

A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.

Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.

Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.

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