As a company with a global presence to the tune of at least a billion people, Google is taking both its immense tech capabilities and social responsibility role very seriously. Namely, it has pledged to provide tangible support to organizations wanting to help address societal challenges using artificial intelligence through its just announced “AI Impact Challenge”. Whether an idea needs coaching, grant funding from a pool of $25 million available, or credit and consulting from cloud services, Google will be there to help.
Towards this effort, the company has already provided an educational guide to machine learning, the primary tool it wants organizations to utilize in its problem-solving. It might seem counterintuitive for a proposer to need training on the very thing it’s proposing, but this is part of the point of Google’s support. To quote Google’s project page directly, “We want people from as many backgrounds as possible to surface problems that AI can help solve, and to be empowered to create solutions themselves…We don’t expect applicants to be AI experts.” Submissions are open until January 22, 2019, and winners will be announced in spring 2019.
Need inspiration for an idea? Or, perhaps, some examples of the kinds of problems that artificial intelligence can help solve? Google’s page dedicated to its “AI for social good” mission has featured projects that are already working towards societally beneficial goals. Here’s a breakdown of some of them:
- The “Smart Wildfire Sensor” is a device that identifies and predicts areas in a forest that are susceptible to wildfires. To do this, it uses data from tools measuring wind speed, wind direction, humidity, and temperature combined with Google’s open source machine learning tool TensorFlow for photographic analysis of biomass (accumulated fallen branches and trees).
- Protecting whales from preventable accidents such as entanglement in fishing gear and collisions with vessels is a challenge being addressed using whale songs and machine learning to locate where they’re singing from. The National Oceanic and Atmospheric Administration (NOAA) uses underwater audio recordings to identify and mitigate the presence of dangers in the estimated areas where whales are present. The thousands of hours of recordings accumulated presented a data challenge well suited to Google’s existing sound classification AI to help meet NOAA’s needs with conservation efforts.
- As a top cause of infant mortality in the world, birth asphyxia is a serious threat needing all the tools available to new parents. Using machine learning trained to recognize the cries of a newborn with this condition, the company Ubenwa has developed a mobile app enabling a recording of a baby’s cry to be uploaded and diagnosed.
“With great power comes great responsibility” is a familiar motto that applies to the state of modern tech just as much as superheroes. For example, the fast-paced field of artificial intelligence brings frequent developments that challenge our security as a society, thus needing caution. However, the massive companies driving the primary innovations being used among the public on a grand scale are one of the larger demonstrations of this where this motto really applies in today’s world.
Google sharply felt the weight of its responsibility recently when its role in assisting the US Department of Defense to analyze drone footage (Project Maven) was revealed. The “Don’t be evil” part of the company’s Code of Conduct at the time appeared to be violated through the military assistance, and renewal of the contract has since been canceled. Google’s further work on its Chinese search engine with censorship in accordance with the communist government’s requirements has also drawn protest from both inside and outside the company. Given this background, a new project focused on doing “good” things for the benefit of society might be seen as possible damage control. The timing might be suspect, but it’s worth noting that, as seen in the projects described above, Google has been working to help with societal needs for quite some time already.
Overall, headlines in recent years have demonstrated just how flexible AI can be when it comes to solving challenges that face our world. While the fears brought on by future “intelligent” computers may have a foundation in reality, it may do us a great amount of good to turn our focus on the hope such technology can also bring. Whatever Google’s motivation is for launching its “AI for social good project”, if good is achieved, it may just be a win for us all.
News
Tesla CEO Elon Musk says flying cars are coming
Tesla CEO Elon Musk said that flying cars will be coming to the market, something that his own company has hinted at previously.
Musk said on X, in response to a post that read, “We were promised flying cars and all we got is infinite superintelligence for everyone,” “You will get flying cars.”
You will get flying cars
— Elon Musk (@elonmusk) August 12, 2026
The post rang back to when Musk teased flying and hovering capabilities for the Tesla Roadster, the company’s supercar that has been delayed more times than anyone cares to count. It was set for an unveiling earlier this year, but it was then pushed back to August. There is still no sign of it coming.
However, that does not mean it won’t. But one of the biggest features of the Roadster that was teased was a SpaceX package that featured cold gas thrusters on the rear end that would help with white-knuckle acceleration. Another set would face the ground and would help the Roadster gain small bits of altitude, potentially helpful to jump over obstacles.
Elon Musk hints at Tesla Roadster’s “hovering” abilities in SpaceX package
But it is not a straightforward thing for Musk. As a serial entrepreneur, he tends to spend his time on major disruptors; currently, his largest projects are artificial intelligence and compute power, as well as SpaceX’s launches that will eventually make life multiplanetary.
In the past, he has been critical of flying cars and has been in favor of tunnels, one of the big reasons he started the Boring Company. In 2017 at a TED talk, he said:
“There is a challenge with flying cars in that they’ll be quite noisy. The wind force generated will be very high. Let’s just say that if something’s flying over your head, if there are a whole bunch of flying cars all over the place, that is not an anxiety-reducing situation…You’re thinking, ‘Did they service their hubcap? Or is it going to come off and guillotine me as they’re flying past?’”
However, he’s never been against them. He has also said he’s in favor of both tunnels and flying cars.
Contrary to press reports, I’m not against flying cars. Just said it was important to consider both pros and cons.
— Elon Musk (@elonmusk) March 24, 2015
Most recently, Musk said that anyone who wants a flying car should be able to get one. This was stated last October on the Joe Rogan Experience:
“My friend Peter Thiel once reflected that the future was supposed to have flying cars, but we don’t have flying cars… I think if Peter wants a flying car, we should be able to buy one.”
Whether the Roadster will be Tesla’s flying car or potentially another one remains in the mind of Musk. Of course, the Roadster will have to make its way to production lines before we find out.
Elon Musk
SpaceX’s next trillion dollar bet has nothing to do with rockets, Musk tells staff
Elon Musk told SpaceX staff AI revenue will soon dwarf rockets and Starlink combined entirely.
Elon Musk told SpaceX employees this week that artificial intelligence, not rockets, will soon carry the company’s revenue. In a roughly 29 minute internal address posted on SpaceX’s X account on Tuesday, Musk said AI revenue will pass every other line of business at SpaceX “probably in September” and pull further ahead by the fourth quarter.
The numbers he gave are specific. SpaceX currently runs 1.4 gigawatts of AI compute capacity. Musk wants that at 10 gigawatts by the end of 2027, a jump he tied directly to revenue: “if we bring 10GW of AI online by the end of next year, it will be $300 billion to $500 billion a year in revenue.” He called those “big numbers,” which undersells a projection larger than what most countries produce in a year.
We made rockets reusable and are rebuilding the internet in space. The next challenge: making life multiplanetary and understanding the true nature of the universe
Watch @ElonMusk deliver a company update to @SpaceX employees pic.twitter.com/5c8rxoCQfu
— SpaceX (@SpaceX) August 11, 2026
Musk went further on where AI fits into SpaceX’s future. “Probably in four or five years, AI will be 99% of the value of SpaceX,” he told staff, adding that digital intelligence would eventually run “a trillion times” ahead of biological intelligence as computing scales. He tied that growth to the company’s founding mission, telling employees “we must win on AI, because the future is overwhelmingly AI and robots,” with the payoff meant to help fund Starship and a Mars program that increasingly runs through Terafab, the joint Tesla, SpaceX and xAI chip plant.
Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry
None of this is entirely new territory. SpaceX told investors much the same story during its first earnings call as a public company on August 4, where Musk moved the company’s $1 trillion revenue target up a year to 2030 and said Starlink could someday carry a majority of the world’s internet. What the all hands video adds is a hard deadline and a specific power figure Musk had not given publicly before, along with a franker pitch to his own workforce that AI, not launch cadence, is now the thing SpaceX is betting its future on.
The AI revenue itself is not coming from SpaceX training its own models. It is largely Starlink acting as the network layer for xAI’s workloads, plus SpaceX renting out compute capacity directly, the same approach behind the roughly $16 billion the company spent on AI infrastructure in a single quarter.
Musk closed the video with a pitch aimed at recruiting and retention rather than investors, telling employees that anyone who helps SpaceX win the AI race will eventually get the chance to go to the moon or Mars themselves. Whether SpaceX can turn 1.4 gigawatts into 10 in seventeen months is the more immediate question, and one that will show up in quarterly numbers well before anyone leaves Earth.
Investor's Corner
Tesla has one big financial question to answer for investors: Morgan Stanley
In a new note to investors on Tuesday, Morgan Stanley analyst Andrew Percoco said that Tesla has one big financial question to answer for investors regarding its Robotaxi rollout, Full Self-Driving software, and Optimus.
Percoco said in the note that, for the most part, investors are still very positive about the direction the company is headed. However, there are some things the firm would like to see, and they have to do with financials.
Tesla (TSLA) Q2 2026 earnings results: miss on EPS, beat on revenue
Tesla bulls are more than convinced that the company’s Full Self-Driving software is proof it can develop physical AI. Financially, however, there are still some questions, especially on elevated spending, which CEO Elon Musk said would occur as the company works to roll out Robotaxi faster and continue developing its Optimus robot.
The latter two are where Tesla will have to prove progress to investors, as Percoco writes that both projects “will require clearer evidence that Robotaxi is scaling and more tangible Optimus proof points to support the ROI on elevated capex.”
Percoco said the second quarter earnings call did not change his long-term thesis of where Tesla is positioned in the AI race, which is out in front. However, there are concerns that weaker gross margins and higher R&D spend will stress financials, and that has “sharpened our (and investors’) focus on measurable progress across Robotaxi and Optimus.”
Additionally, Robotaxi still needs to be proven with more operation in existing cities while maintaining safety but improving how many rides it gives in any given time, he said. For Optimus, Percoco wrote that he is “still looking for evidence beyond commentary around SOP.”
Morgan Stanley put Percoco in charge of covering Tesla after long-time analyst Adam Jonas transitioned to the automotive side.
Currently, Morgan Stanley has a $415 price target on Tesla and a ‘Hold’ rating on the stock. It is trading at around $330 at the time of publication, which was 2:30 P.M. on the East Coast.
