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Gunshots rock Tesla store in Salem, OR as FBI probes second attack in a month

Credit: Tesla Asia/X

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A Tesla dealership was subjected to an apparent attack in Salem, Oregon. Early Wednesday, gunfire shattered windows at the Tesla location. 

This marks the second criminal strike against the Tesla store in a month, with the first incident being reported on January 20.

Latest incident: 

  • Authorities rolled up to 2755 Mission St. S.E. just before 5 a.m. after receiving reports of busted windows at the Tesla Salem store, as per a report from the Salem Reporter
  • As per agency spokeswoman Angela Hedrick, the damage appears to have been caused by gunshots.
  • “Officers found the damage to be from gunshots,” Hedrick noted, adding that the investigation into the incident is still ongoing and that no arrests have been made so far.
  • This recent attack follows a Jan. 20 arson incident at the Tesla store. In that incident, one car was torched, and a window was smashed. 
  • Cops labeled the January attack arson, though no suspects have been named to date.

Feds are stepping in: 

  • The FBI is assisting the Salem Police Department in its investigation into the two attacks on the Tesla store. 
  • Hedrick, however, did not explain why the FBI is involved. “The FBI’s standard practice is to assist local agencies with ligation their expertise or tools, for example, if it can benefit an investigation,” Hedrick noted. 
  • When asked if the incident was political, Hedrick noted that the investigation is still ongoing.
  • “The incident was reported less than six hours ago, and we have detectives that are still on the scene gathering evidence and facts in the case,” Hedrick said when asked.

The Musk Target: 

  • Teslas are catching heat nationwide, thanks to CEO Elon Musk’s support of U.S. President Donald Trump and his work at the Department of Government Efficiency (DOGE).
  • Political critics have called for Musk’s deportation and arrest, as well as a boycott of Musk-related products.
  • In a comment to KATU2 News, Tesla owner Sharon Monsivais explained that she found the entire situation very unfortunate.
  • “It is very unfortunate that we live in these times that these things are happening. I recognized that Elon Musk is a very controversial figure, and I bought this car knowing that he was a controversial figure. I don’t agree with everything that he does and don’t like him quite frankly, but I wanted a environmentally friendly car. I think it’s sending the wrong message to shoot up a dealership that has nothing to do with presumably whatever their feelings are,” she noted.

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

Elon Musk assures Tesla investors he will enhance his security detail

Musk’s comments were posted on X in the aftermath of the slaying of conservative commentator Charlie Kirk.

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MINISTÉRIO DAS COMUNICAÇÕES, CC BY 2.0 , via Wikimedia Commons

Tesla CEO Elon Musk has assured TSLA investors that he would be enhancing his security detail. 

Musk’s comments were posted on X in the aftermath of the slaying of conservative commentator Charlie Kirk.

Aggressive critics

Kirk was slain during a speaking engagement at Utah Valley University as part of Turning Point USA’s first event on a tour of college campuses, as noted in a Politico report. Kirk was a notable voice in the conservative movement and a close ally of the Trump administration, which led to aggressive critics openly wishing him harm. 

Elon Musk, due to his contributions to the Trump campaign and his later work with the Department of Government Efficiency (DOGE), has also attracted a substantial amount of vitriol from critics. Tesla owners and the company itself suffered attacks due to critics’ anger towards Musk, with several stores and cars being vandalized or victimized in arson attacks.

Despite having stepped back from his work with DOGE, Musk remains a target among critics online, with some still calling for the CEO to get the “Luigi Mangione” treatment. These sentiments were notable after Kirk’s slaying, with some users on platforms such as Reddit and Bluesky arguing that Musk or Donald Trump should be next after Kirk. 

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Concerns and assurances

In the aftermath of Kirk’s slaying, numerous Tesla retail investors called on the company’s Board of Directors to bolster Elon Musk’s security detail. With some social media users openly calling for Musk to be slain next, such a request made sense. This was highlighted by Tesla investor Alexandra Merz, who called on the Tesla Board to drastically increase the company’s budget for Elon Musk’s security, which currently stands at just $3.3 million annually, or about $235,000 per month.

In response to the Tesla investor’s comments, Musk responded that he would “definitely need to enhance security.” Musk’s response was well appreciated by the Tesla and electric vehicle community as a whole, with some users on X stating that the CEO must be kept safe.

Musk is a key part of Tesla, and this was highlighted in the company’s proposed 2025 CEO performance award, which outlines a path towards the company attaining a market cap of $8.5 trillion. In its filing, Tesla highlighted that Elon Musk’s leadership is a fundamental part of the company and its future. 

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Elon Musk

Analyst: Elon Musk’s $1 trillion Tesla pay deal modest against robot market potential

Jonas highlighted Tesla’s longer-term ambitions in robotics as a key factor in his assessment.

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Credit: Tesla

Morgan Stanley analyst Adam Jonas, one of Wall Street’s most ardent Tesla (NASDAQ:TSLA) bulls today, has described Elon Musk’s newly proposed $1 trillion performance-based compensation package as a “good deal” for investors. 

In a note shared this week, Jonas argued that the package helps align the interests of Musk and Tesla’s minority shareholders, despite its shockingly high headline number.

Future market opportunities

Jonas highlighted Tesla’s longer-term ambitions in robotics as a key factor in his assessment. “Yes, a trillion bucks is a big number, but (it) is rather modest compared to the size of the market opportunity,” Jonas wrote. He added that the humanoid robot market could ultimately surpass the size of today’s global labor market “by a significant multiple.”

“We have entertained scenarios where the humanoid robot market can exceed the size of today’s global labor market… by a significant multiple,” Jonas wrote, as shared on X by Tesla watcher Sawyer Merritt.

The analyst likened the arrival of AI-powered robotics to the transformative effect of electricity, noting that “contemplating future global GDP before AI robots is like contemplating global GDP before electricity.” The Morgan Stanley analyst’s insights align with the idea that as much as 80% of Tesla’s future valuation could be tied to its Optimus humanoid robot program.

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Elon Musk’s pay package

Tesla’s board has tied Elon Musk’s proposed compensation package to some of the most ambitious targets in corporate history. The 2025 CEO Performance Award requires the automaker’s valuation to soar from roughly $1.1 trillion today to $8.5 trillion over the next decade, a level that would make Tesla the most valuable company in existence.

The plan also demands a leap in Tesla’s operating profit, from $17 billion in 2024 to $400 billion annually. It also ties the CEO’s compensation to a number of product milestones, including the delivery of 20 million vehicles in total, 10 million active Full Self-Driving subscriptions, 1 million Tesla Bots, and 1 million Robotaxis in operation. Tesla’s board emphasized that Musk’s leadership was fundamental to achieving such ambitious goals, with Chair Robyn Denholm noting the award would align the CEO’s incentives with long-term shareholder value.

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Elon Musk

Elon Musk confirms Tesla has never shown Optimus V3 design yet

Optimus is a cornerstone of the company’s pursuit towards sustainable abundance.

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Credit: Tesla Optimus/X

Elon Musk has clarified that the next iteration of Tesla’s humanoid robot, Optimus V3, has yet to be revealed publicly. His comments were posted on social media platform on X as Tesla enthusiasts discussed recent images of Optimus V2 and V2.5. 

Musk’s comment followed a recent video shared by Salesforce CEO Marc Benioff, which showed Musk demonstrating an updated Optimus prototype equipped with Grok AI.

Updated Optimus V2

The short video posted by Benioff showed a gold-colored Optimus unit answering questions through Tesla’s Grok AI assistant and taking tentative steps. The addition of Grok suggests Tesla is seeking to integrate conversational AI directly into Optimus, expanding its potential applications beyond mechanical movement to include workplace and consumer interaction.

The Optimus in the video was quite different from the V2 units that have been showcased by the company in the past. Its hands looked more human (though they appeared to be mannequin placeholders) and its body was painted gold. In a follow-up post, the official Tesla Optimus account teased the updated design with functional hands with the caption “I’ve been working on my figure.” 

Future versions

It was then no surprise that some in the Tesla community had the impression that the refined version of the prototype featured in the new images was Optimus V3. With its more advanced hands, forearms, and sleek new paint job, after all, the unit could very well be a whole new evolution of the humanoid robot. As per Musk, however, this was not the case. 

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In a response to an X user who compared the progress of Optimus to Starship’s Raptor V1, V2, and V3 engines, the CEO clarified that Tesla has not shown Optimus V3 yet. He also noted that the new images of the humanoid robot were of Optimus V2.5. “We haven’t shown Optimus V3 yet. It is sublime. The second two images are V2 and V2.5,” Musk wrote in his response.

Optimus plays a huge role in Tesla’s future, with the robot expected to be a high-volume product that is a cornerstone of the company’s pursuit towards sustainable abundance. Elon Musk’s 2025 pay package also directly involves Optimus, with one of his targets being the delivery of 1 million Optimus robots.

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