Honda just premiered two CRAZY electric vehicle designs at this year’s CES event in Las Vegas, and has plans to bring them to market with a launch in 2026.
Honda’s Saloon and Space-Hub vehicles are the first pieces of a wider introduction of the Honda 0 Series, which is based on the Saloon concept in North America. It will present these vehicles in Japan, Asia, Europe, Africa, the Middle East, and South America, as well.
Saloon
Saloon is being labeled as the “flagship model” of the Honda 0 Series, and will sit on a dedicated EV platform. We’ve seen a lot of other automakers do this, and a good example of it is General Motors with the Ultium platform.
Honda’s Saloon delivers on the M/M, which stands for man maximum/machine minimum, a packaging concept that has a low and wide exterior and a spacious interior. This makes for more room for passengers while also eliminating difficult driving conditions that can come with larger cars.
It also features “excellent visibility and a sporty driving position” for a unique and one-of-a-kind experience.
It also will equip steer-by-wire, a popular technology feature of several new vehicles, including the Tesla Cybertruck. It is expected to hit the North American market in 2026.
Space Hub
The Space-Hub is much lighter on details, but it was developed under the theme that Honda calls “augmenting people’s daily lives.”
Honda describes the vehicle briefly:
“Realizing a spacious cabin and excellent visibility based on the “Thin, Light, and Wise” development approach, the Space-Hub offers a flexible space that immediately accommodates a variety of passengers and becomes a “hub” that connects people to each other and the outside world.”
Honda ‘H’ Badge
Honda has used the H badge since its launch in 1981. However, its next generation of EVs will feature a new “H” mark, which will “express the company’s determination to undergo a historic transformation as well as the ability to constantly pursue new challenges and advancements.”
All 0 Series EVs from Honda will be equipped with the new H badge.
Honda 0 Series Technology
Honda is bringing a lot of fresh ideas to the 0 Series lineup, one of which is to outline the entire family of vehicles by three core principles: Thin, Light, and Wise.
The company also wants to introduce new advancements in design, automated driving, connected technologies, performance, and battery efficiency.
–Artistic Design refers to the philosophy called “The Art of Resonance,” which brings together the environment, society, and users in harmony.
–ADAS and Automated Driving Features will be added to vehicles in the Honda 0 Series. This will start with ADAS, which the company first introduced in the Japan release of the Honda Legend. During the second half of the 2020s, Honda 0 Series models will have automated driving features, including wider-scale systems.
–Connected Technologies will help the cars learn the tendencies, behaviors, and preferences of a driver. They will also enhance the ownership experience.
-Enhanced Aerodynamic Performance will be one of the main focuses of the 0 Series, especially as Honda has years of motorsport experience.
-New Level of Battery Efficiency helps with a seamless transition to EVs for customers. Honda is planning to offer stress-free charging with the 0 Series, shortening charging time and leveraging new technology to minimize battery degradation.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
