Honda just premiered two CRAZY electric vehicle designs at this year’s CES event in Las Vegas, and has plans to bring them to market with a launch in 2026.
Honda’s Saloon and Space-Hub vehicles are the first pieces of a wider introduction of the Honda 0 Series, which is based on the Saloon concept in North America. It will present these vehicles in Japan, Asia, Europe, Africa, the Middle East, and South America, as well.
Saloon
Saloon is being labeled as the “flagship model” of the Honda 0 Series, and will sit on a dedicated EV platform. We’ve seen a lot of other automakers do this, and a good example of it is General Motors with the Ultium platform.
Honda’s Saloon delivers on the M/M, which stands for man maximum/machine minimum, a packaging concept that has a low and wide exterior and a spacious interior. This makes for more room for passengers while also eliminating difficult driving conditions that can come with larger cars.

It also features “excellent visibility and a sporty driving position” for a unique and one-of-a-kind experience.
It also will equip steer-by-wire, a popular technology feature of several new vehicles, including the Tesla Cybertruck. It is expected to hit the North American market in 2026.
Space Hub
The Space-Hub is much lighter on details, but it was developed under the theme that Honda calls “augmenting people’s daily lives.”

Honda describes the vehicle briefly:
“Realizing a spacious cabin and excellent visibility based on the “Thin, Light, and Wise” development approach, the Space-Hub offers a flexible space that immediately accommodates a variety of passengers and becomes a “hub” that connects people to each other and the outside world.”
Honda ‘H’ Badge
Honda has used the H badge since its launch in 1981. However, its next generation of EVs will feature a new “H” mark, which will “express the company’s determination to undergo a historic transformation as well as the ability to constantly pursue new challenges and advancements.”
All 0 Series EVs from Honda will be equipped with the new H badge.
Honda 0 Series Technology
Honda is bringing a lot of fresh ideas to the 0 Series lineup, one of which is to outline the entire family of vehicles by three core principles: Thin, Light, and Wise.
The company also wants to introduce new advancements in design, automated driving, connected technologies, performance, and battery efficiency.
–Artistic Design refers to the philosophy called “The Art of Resonance,” which brings together the environment, society, and users in harmony.
–ADAS and Automated Driving Features will be added to vehicles in the Honda 0 Series. This will start with ADAS, which the company first introduced in the Japan release of the Honda Legend. During the second half of the 2020s, Honda 0 Series models will have automated driving features, including wider-scale systems.
–Connected Technologies will help the cars learn the tendencies, behaviors, and preferences of a driver. They will also enhance the ownership experience.
-Enhanced Aerodynamic Performance will be one of the main focuses of the 0 Series, especially as Honda has years of motorsport experience.
-New Level of Battery Efficiency helps with a seamless transition to EVs for customers. Honda is planning to offer stress-free charging with the 0 Series, shortening charging time and leveraging new technology to minimize battery degradation.
I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.
Elon Musk
Elon Musk sheds two new bits of detail on Starship after 13th test launch
Elon Musk shed two new bits of detail on Starship following its 13th test launch, which was an overwhelming success.
SpaceX launched Starship for the 13th time last Friday after two delays: one on Monday when several Raptor engines did not ignite, and another on Thursday due to unfavorable weather conditions in Starbase, Texas.
The launch was overwhelmingly successful. SpaceX was able to complete a necessary test of the heat shield tiles by increasing the acceleration of Starship from launch throughout the flight; 20 Starlink v3 satellites were released with no issue; the Super Heavy Booster landed safely in the Gulf of America, Ship successfully reignited engines while in space; and it also splashed down without incident in the Indian Ocean.
SpaceX Starship just nailed something it’s never done before
Nevertheless, more details are coming out about Starship, and Musk is doing the talking.
Starship Will Be Retrieved in the Ocean
Musk revealed on Tuesday night that Starship would be recovered by a ship in the Indian Ocean. SpaceX routinely tries to recover Starship after splashdown in an effort to find out more about the flight by examining the spacecraft afterward.
We’re sending a ship out to recover Starship https://t.co/fUqUZTITO9
— Elon Musk (@elonmusk) July 28, 2026
This helps engineers find out more about why things might have happened, allows them to examine any potential damage or anomalies that might have occurred, and increases the chances of an even more successful flight next time thanks to the additional information recovered.
Ship Could Have Been Caught by Tower Arms, Musk claims
Musk has already indicated that SpaceX will plan to attempt a catch of Starship with the 14th test flight. While this would be a major accomplishment, it would be an expected next step, considering the fact that the Super Heavy Booster has already been caught by the chopsticks on numerous occasions.
The ship landing was precise, meaning that it would have been caught by the tower arms https://t.co/6nbNrRfX9P
— Elon Musk (@elonmusk) July 29, 2026
A ship catch would be a great indication of where SpaceX stands in terms of reusability and launch cadence. A successful catch with relatively no incidents would be a good sign that SpaceX is nearing a more frequent launch of Starship, but also that the reusability of the massive rocket would be something many would expect in the near future.
It is a necessity to make life multiplanetary.
Elon Musk
Elon Musk updates the SpaceX timeline for Mars
Elon Musk has updated his timeline for when humans will walk on Mars and for when ships will simply get there.
The objective of getting to Mars has been one of Musk’s biggest goals since becoming a serial entrepreneur and realizing that time on Earth is limited. Musk has said several times he hopes to die on Mars, and not by impact.
Musk now believes that people will be on Mars in “roughly 5 to 7 years.” He said that a Mars lander will get there “a few years sooner.”
People on Mars in roughly 5 to 7 years.
Mars lander a few years sooner.
— Elon Musk (@elonmusk) July 29, 2026
The response from Musk comes after NASA Administrator Jared Isaacman said that SpaceX’s biggest priority is the Moon and not Mars. Because of this, Isaacman conceded that he believes nuclear power and propulsion investments will provide “potentially the pathway with the fewest miracles required to put four people on Mars in the next 10 to 15 years.”
Of course, this is what NASA can do through taxpayer funding and nuclear investments, he added.
Musk’s grand ambitions are much more optimistic than most, and it is certainly a double-edged sword. This is not the first time timelines for Mars have been somewhat lofty, especially to those normal thinkers like you and me, not super geniuses like Musk.
In fact, the SpaceX and Tesla frontman has said on at least a dozen occasions that we could be on Mars in the coming years. Musk said 2020 would be the big year as early as 2009. In 2020, he was “highly confident” of a landing in 2026, and had even said 2024 in a best-case scenario.
The point is, the range has varied, and it’s anyone’s guess when we’ll get there. This latest adjustment to the timeline is typical of Musk, and while the Moon has seemingly taken priority over Mars, it is still worth mentioning that the ultimate goal is to make life multiplanetary, and it starts potentially with the Red Planet.
Investor's Corner
SpaceX gets an absolutely crazy price target after rough IPO
SpaceX (NASDAQ: SPCX) got an absolutely crazy price target rating from Raymond James after the company experienced a tough first few weeks following its Initial Public Offering (IPO).
Despite the tumultuous start, SpaceX has plenty of believers, and the company’s massively successful Starship launch last Friday, its 13th test flight of the massive rocket, went so smoothly that Raymond James analysts pushed its price target on the company to roughly 7 times its current trading level.
SpaceX Starship just nailed something it’s never done before
The firm officially put a “Strong Buy” rating and an $800 price target on the stock. It currently trades at around $113. Its all-time high is $225.64, reaching this trading level shortly after shares first went public.
Raymond James’ price target is tied to the firm’s confidence after Starship’s 13th test flight. Analysts at the firm said it was an incremental step that reduces engineering risks, citing the widely successful heat shield test that CEO Elon Musk recently detailed, the smooth deployment of Starlink V3 satellites, and a successful in-space engine relight.
SpaceX also managed to see Starship splash down safely in the Indian Ocean, while the Super Heavy Booster fell down to the Gulf of America with no incidents.
It is interesting to see these launches have such a tremendous impact on the stock and what investors think of it. After SpaceX initially delayed the Starship launch last week, shares fell tremendously. Most probably did not realize that the stand-down is a standard practice, especially if everything is not perfect.
The mission was initially aborted due to an issue with Raptor engines. This was resolved, and Starship launched last Friday after another delay on Thursday, which was caused by weather.
Now that analysts have seen what SpaceX launches are capable of and how impressive the feat is, firms are adjusting their price targets accordingly, making it known that they have high expectations for the space exploration company.

