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How SpaceX is able to achieve its amazing rocket landing accuracy
After SpaceX’s successful and uniquely exciting launch of Taiwan’s Formosat-5 remote sensing satellite, Elon Musk took to Twitter to reveal some fascinating details about the launch and recovery of the Falcon 9 first stage.
Unabashedly technical, the details Musk revealed demonstrate the truly incredible accuracy of Falcon 9’s recovery, honed over 20 landing attempts and numerous modifications to the launch vehicle. The accuracy is best understood within the context of Falcon 9’s scale and the general scope of orbital rocketry.
Touchdown:
Vertical Velocity (m/s): -1.47
Lateral Velocity (m/s): -0.15
Tilt (deg): 0.40
Lateral position: 0.7m from target center— Elon Musk (@elonmusk) August 25, 2017
The first stage of Falcon 9 Full Thrust, currently the active version of Falcon 9, stands 140 feet tall and 12 feet in diameter. If you can, for a moment, picture a 737 airliner, the plane most people have likely flown aboard on domestic flights. The first stage of Falcon 9 is the same length or greater and the same diameter as Boeing’s workhorse airliner. If you are now imagining a 737 landing on its tail aboard an ocean-going barge, that is a great start. The most common version of the 737, the -800, has an empty weight of 91,000 lb, while Falcon 9’s empty first stage is a bit more than half as heavy. With a full load of fuel, Falcon 9 S1 (first stage) weighs nearly three times as much as the 737-800. A single Merlin 1D engine out of Falcon 9’s namesake nine rocket engines has nearly ten times the thrust of the airliner. In short, Falcon 9’s first stage is massive, both extremely light and extremely heavy, and has a mind-boggling amount of thrust.
Falcon 9’s ability to land as accurately as it does is due to a combination of multiple technologies and vehicle modifications. Most visible are S1’s cold gas maneuvering thrusters and aluminum or titanium grid fins, both of which are designed to provide some level of control authority and maneuverability to the first stage during its trip within and without Earth’s atmosphere. At the peak of its trips, the first stage is often completely outside of the vast majority of the atmosphere, meaning that aerodynamic forces are no longer relevant or useful for the vehicle. This is where the cold gas thrusters come in: by carrying their reaction mass with them (the gas), Falcon 9 can maneuver outside of the atmosphere. Once the stage descends into thicker atmospheric conditions, the grid fins deploy and are used like wings to guide the stage down to its landing location, be that on land or at sea. While the gas thrusters lose a lot of their utility once in the atmosphere, they can still be used to add a small amount of control authority when needed. They were famously seen fighting a futile battle to save a first stage aboard OCISLY in 2015.
With this in mind, we can take a closer look at Musk’s technical details. First off, we have a photo of the landed booster, Falcon 9 1038, clearly almost dead center on the droneship Just Read The Instructions. More specifically, Musk reports that 1038 landed less than a single meter off the center of the target, and it landed with less than a single meter per second of latent velocity. The first stage thus managed both a soft and deadly accurate landing after traveling to a height of 150 miles – well into what is technically “space” – at a maximum speed of 1.5 miles per second. Without delving further into the details, this is best summarized as “insanely fast”, and is a bit faster than the X-15 rocketplane’s fastest recorded speed. To better put this into context, Falcon 9 1038 traveled to an altitude of 240,000 meters at a top speed of 2,400 meters per second, turned around, and landed on an autonomous barge about two feet off of its optimal target. It is truly difficult to describe how impressive that kind of accuracy is.
The hypersonic X-15 and Falcon 9 S1, with a 737-800 on the right. All vehicles are to scale. (Wikipedia, SpaceX)
Mr. Musk nevertheless did not let 1038 steal all the fanfare, and revealed that the first stage responsible for launching BulgariaSat-1, 1029, had the honor of being the fastest first stage yet, clocking in at at a truly staggering Mach 7.9, or 2,700 meters per second. That speedy mission marked the stage’s second flight and was SpaceX’s second successful reuse of a Falcon 9. Indicative of the intense speed and heat the core experienced, one of the vehicle’s grid fins was noted to have almost completely melted through. Aluminum’s melting point begins at 1,221°F.
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- The central aluminum grid fin of 1029 features a dramatic lack of several vanes, likely melted off during the intense heat of reentry. Expending older boosters is likely helping SpaceX learn how to preserve Block 5 rockets for multiple high-energy missions. (Reddit, u/thedubya22)
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- SpaceX will move to titanium grid fins in the future, first trialed during 1036’s launch of Iridium-2. (SpaceX)
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
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Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Tesla is ramping up its advertising strategy on social media
