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How Tesla’s pay per use ‘Supercharger Credits’ may work after all
Since our first report of ‘Supercharger Credits’ being discovered under a new payment section of the MyTesla page, presumably to allow Tesla owners to pre-purchase allotments of kilowatt hours for Supercharging, I’ve had sometime to think about what this might really mean to drivers. This is despite previously believing Tesla would not be instituting a pay per minute/pay per kWh option simply because I thought it would be a hassle, but I stand corrected.
Tesla will likely offer a ‘free long distance for life’ option for Model 3 owners. This option would be similar to the current offerings for Model S and Model X, and would be offered as either an up front cost to enable, an included benefit for higher priced models, or both. Might I be wrong? Surely and it wouldn’t be the first time. But I’ll say it again: I still think they will do this. They may or may not add rules or limitations to prevent abuse. That’s another topic and has been hashed out plenty. As for Model 3 owners who don’t go this route, here is what I picture when I think of the idea of Supercharger Credits.
How they work: Each successful visit to a Supercharger, regardless of minutes spent or kWh used would be equal to one credit. Keep it simple. The alternative would be to process potentially several hundred thousand Model 3 drivers with their own unique utility bill. This seems far too complicated – certainly possible, but envisioning the variables associated with keeping track of energy consumption on such a granular level, and then managing the accounting behind it, per driver, doesn’t seem like it would be the Tesla way. Plus, it’s illegal to sell energy to consumers in some States.
Having Supercharger credits based on a per single use model, perhaps even in a tiered structure (ie. usage beyond 25 kWh equals 1 credit, and so on) would allow Tesla to more easily sell credits on a mass scale.
How to start: Each Model 3 comes with some amount of credits to start. Tesla would be smart to do this because to me, the road trip experience and ease of using Superchargers is a major selling point. I’d want to entice people to keep doing it. Visibility of the cars on the road and chatting with onlookers in parking lots is more free advertising. You also hook customers to become repeat buyers or to upgrade. Or at the very least, to buy more credits. This is especially enticing for owners who may not intend to road trip often but who live more than 200 miles away from a service center or pickup location.
How to have fun: It’s your 1 year anniversary of ownership, take a trip on us! Here are 4 free credits. It’s Nikola Tesla’s birthday, 2 free credits. You just reached 50,000 gasoline free miles, 5 free credits! You get the picture.
How to take away transactional headaches: Allowing owners to upload credits in their My Tesla account ahead of time makes it easier for Tesla to administer, as well as an owner who may, for example, be flustered due to some extenuating circumstance and find themselves needing a charge. Knowing you have credits in your account and can just plug in is one less thing to worry about. I don’t know about you but I don’t have a credit card associated with my iTunes account. I much prefer to load on a $20 gift card once and draw down on it over time. I see credits working like this.
How to advertise without really advertising: Pick some nominal price per credit that sounds way more awesome than the cost of a tank of gas. “Five dollar fill up!” has a nice ring to it. (I think from 0 it would cost me $10 at home to fill up but the average supercharger visit is definitely not from 0 to 100% state of charge, and I would hope the average cost of juice at a Supercharger is less than the residential rate in a moderate-to-high priced market like Philadelphia, especially at locations with solar canopies.
Yes, this all sounds really cool and I think the market may end up demanding it so I bow before the brains at Tesla to make it happen if they deem it the best course of action. I just hope enough buyers either choose high margin options or buy the up front Supercharging option (if offered) so that there is enough cash to go around and build more chargers. But then again, Tesla could just take a page out of Trump’s book. “We’re gonna build chargers. Big, beautiful chargers. And we’re gonna’ make them pay for it!” Them being the retail giants whose parking lots the chargers will grace.
PS: Tesla, if you’re listening, I think “credits” need to be graphically represented like coins in Super Mario games.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
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Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
News
Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
