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How will Tesla Determine Model 3 Reservation Priorities?

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Tesla Model 3 will be available on March 31st

Tesla will begin accepting in-store Model 3 reservations on March 31st but amidst the growing aura of excitement and anticipation leading up to the event, many within the community are questioning how the company will determine reservation priority.

Will Tesla take into account Time Zones when reservations are placed? How do I ensure that my reservation is placed into an early queue?

Those are some of the questions that hopeful Tesla buyers – especially those that have been priced out of the much costlier Model S and Model X – have been asking after having waited several years for the opportunity to purchase Tesla’s promise of a $35,000 Model 3 before incentives.

Some contributors within the forum community suggest that Tesla should factor in Time Zone offsets so that an order placed at 9:01 am in New York will receive the same priority in the reservation queue as an order placed at 9:01 am on San Francisco. Others think stores in the East coast shouldn’t open until noon, 11 am in Chicago, 10 am in Denver, and 9 am in San Diego. That way, people all across America will get an equal opportunity to have a low reservation number.

All of this angst fails to take into account a few things we know about how Tesla builds its cars, based upon its history with the Model S and Model X. Production at the Fremont factory is batched by like-kind configurations and geography in order to maintain the highest level of efficiency. For better or worse, that usually means cars destined for the West coast get manufactured first. Tesla also likes to fill a delivery truck with cars going to the same location whenever possible to avoid moving cars around en route. It’s more likely that 8 cars for buyers in Los Angeles will get built together and put on the same truck before a low reservation number car gets produced for someone in Aroostook County, Maine.

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Also, keep in mind that Elon announced during the Q4 earnings call the most heavily optioned cars will be built first. So a person who plunks down a deposit on an entry level, no frills car will wait longer that the customer who ticks every box in the Model 3 Design Studio even if the reservation is received later.

More than a few people have questioned the purpose of taking reservations only at Tesla stores on the 31st and then opening the process to online orders the following day. Presumably, Tesla hopes to generate some media buzz if the line to reserve a Model 3 stretches out the front door, around the corner, and down the block. The company has not offered any explanation for the bifurcated ordering process.

Speculation is rampant about how many reservations Tesla will get on day one. The best guess is — a lot.

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Tesla Model Y awarded Top Safety Pick+ from IIHS

The new Model Y continues to impress with this new award.

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(Credit: Tesla)

The 2025 Tesla Model Y was one of two midsize luxury SUVs to receive the Top Safety Pick+ award from the Insurance Institute for Highway Safety (IIHS).

To qualify for the IIHS’s Top Safety Pick+ or even the lower-tier Top Safety Pick label, vehicles need good ratings in the small overlap front and side crash tests, an acceptable or good rating in the pedestrian front crash prevention evaluation, and acceptable or good ratings for headlights across all trim levels.

The difference between the two labels is that an “Acceptable” rating in the moderate overlap front test will get a car the Top Safety Pick rating, but a “Good” rating in this category will win the elusive Top Safety Pick+ category.

The 2025 Model Y, codenamed “Juniper” internally by Tesla, was released in the United States earlier this year and received the top rating across each of the categories, automatically qualifying it for the Top Safety Pick+ label:

Other vehicles in Tesla’s lineup have extraordinary marks in crash testing according to other agencies, like the National Highway Traffic Safety Administration (NHTSA), but there are reasons those cars are not on the IIHS lists.

In 2024, we reported that the IIHS had evaluated some Tesla vehicles for the necessary tests to achieve these marks. Joe Young of the agency told us that the Model 3, for example, was not featured on either the Top Safety Pick or Top Safety Pick+ lists because the vehicle had several missing tests.

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Here’s why the Tesla Model 3 wasn’t an IIHS Top Safety Pick+, and why it could be soon

This is not to say those other Tesla vehicles would not perform well. The Cybertruck performed better than any pickup has ever in NHTSA crash testing assessments.

The Model Y is Tesla’s most popular vehicle and was the best-selling car in the world over the past two years. Tesla’s intense focus on safety continues to show that this priority goes into every decision the company makes regarding design and engineering. This focus has continued to pay dividends as some real-world crashes save the lives of those inside the cars.

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Tesla gives a massive update on its affordable model plans

Tesla’s affordable model won’t have the opportunity to cannibalize sales of the Model 3 and Model Y as the company will wait until Q4 to launch it.

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Credit: Tine Rusc

Tesla gave a massive update on its plans to launch a potential lineup of affordable models, something that it has been developing for the past couple of years.

During its Q2 2025 Earnings Call yesterday, Tesla revealed some new details regarding the production plans of the affordable vehicles, and while the company did not shed any light on the potential price, we now have some information on the plans and timing of the cars.

Tesla ‘Model Q’ gets bold prediction from Deutsche Bank that investors will love

In the Shareholder Deck released at the time the market closed, Tesla said it successfully completed initial production of the affordable models in the first half of the year, more specifically in June. The company said these vehicles would begin volume production in the second half of this year:

“We continue to expand our vehicle offering, including first builds of a more affordable model in June, with volume production planned for the second half of 2025.”

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During the call itself, CEO Elon Musk confirmed these cars would be available starting in Q4. This makes sense as the EV tax credit will not expire until the end of Q3. Launching the affordable models before the tax credit is gone would likely cannibalize sales of Tesla’s current mass market vehicles, meaning the Model 3 and Model Y.

Musk said:

“As we said, we started production in June, and we’re ramping. We probably built some things throughout the quarter, and given that we started in North America and that our goal is to maximize production with higher rates by the end of Q3, we’re going to keep pushing hard on our current models to avoid complexity. Then, fortunately, that rolls away. We’ll be running with the more affordable models available for everyone in Q4.”

The pricing of the affordable models still remains a mystery, and because the term “affordable” is subjective, we truly do not know what to expect. In the past, Musk has stated that the affordable models will cost under $30,000, including the tax credit.

With that being phased out, we are hoping to see a price around the $35,000 mark, especially since the least expensive Tesla, the Model 3 Long Range Rear-Wheel-Drive, is $42,490 before the tax credit.

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The affordable models could be Tesla’s key to returning to annual growth, as in the past two years, it has delivered 1.8 million vehicles. The number of vehicle deliveries might not be as important as the company’s focus truly turns to autonomy and Robotaxi, but many investors will still look at this annual delivery figure as a sign of EV adoption and its potential trends moving forward.

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LIVE BLOG: Tesla (TSLA) Q2 2025 earnings call updates

The following are live updates from Tesla’s Q2 2025 earnings call.

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Credit: Tesla

Tesla’s (NASDAQ:TSLA) earnings call comes on the heels of the company’s Q2 2025 update letter, which was released after the closing bell on July 23, 2025.

Tesla’s Q1 2025 Results: 

Total Revenues: $22.5 billion

Total automotive revenues: $16.7 billion

Total GAAP gross margin: 17.2%

Gross Profit: $3.88 billion

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EPS non-GAAP: $0.40 per share

The following are live updates from Tesla’s Q2 2025 earnings call. I will be updating this article in real time, so please keep refreshing the page to view the latest updates on this story.

16:22 CT – Good day to everyone, and welcome to another Tesla earnings call live blog. Tesla had a pretty big quarter, and while the company’s vehicle deliveries are still down year-over-year, the Robotaxi pilot has been launched in Austin.

Now to see if this earnings call starts on time. Interestingly enough, the EV maker has not posted a link to its Q2 2025 earnings call livestream on its official @Tesla X account yet.

16:26 CT – The earnings call’s livestream on YouTube, however, is up:

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16:28 CT – I wonder which Elon we will get on today’s earnings call? Will be get super locked-in Elon, serious Elon, or lighthearted Elon? Whichever Elon we get, TSLA stock will probably show some reaction in after-hours trading.

16:30 CT – Travis Axelrod of Tesla’s Investor Relations team opens the call. He states that Tesla CEO Elon Musk and other executives are present. And, here’s Elon’s opening remarks.

16:33 CT – Elon opens with the launch of Tesla’s Robotaxi service in Austin, which has gotten “bigger and longer” over the past few weeks. He stated that the service area for Robotaxi services in Austin will get even bigger and longer soon. He mentions the Robotaxi service’s expansion to the Bay Area, Arizona, and Florida in the coming months.

“I think we’ll have Robotaxi in half the population of the US by the end of the year?” Musk said, highlighting that this is subject to regulatory approval. He added that Tesla is expanding its Robotaxi service cautiously.

16:35 CT – Elon noted that the Model Y became the best-selling car in several countries in n Türkiye, Netherlands, Switzerland and Austria in June. This was despite the Model Y selling in these countries without its killer feature–FSD. Despite the regulatory challenges, Elon noted that Tesla will get these approvals, and he is hoping that some areas in Europe should experience FSD in the coming months. “It really is the single biggest demand driver,” Musk said.

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16:37 CT – Elon also mentioned the launch of the Tesla Diner. “This is a very special diner,” Musk said, stating that the facility is a “shining beacon of hope.” He joked that it is rare that a diner makes the news, but the newly launched restaurant is quite something.

On the other hand, Elon noted that Tesla is making significant improvements to its FSD software, and that the company could probably 10X the parameter count from what users are currently experiencing.

16:43 CT – The CEO also highlghted the growth of Tesla Energy, which he noted was a “really big deal.” As for Optimus, Musk stated that the humanoid robot is in its current second generation. Its third generation will be “exquisite,” the CEO noted.

“Tesla is by far the best in the world in real-world AI,” Musk said. He threw some shade at Waymo as well, stating that while Google is good at AI, the tech giant is not as good in real-world AI applications. All those years producing and designing cars matter.

“Tesla has the highest intelligence density in AI so far,” Musk said. “Intelligence density will be a very big deal in the future.”

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16:46 CT – Musk stated that Tesla will probably see prototypes of Optimus Version 3 this year, and scale production next year. Tesla will be ramping these initiatives as fast as possible, considering the company’s aspirations to produce millions of Optimus robots per year. Musk believes that a rate of 1 million Optimus robots per year is feasible within five years.

“We’re not always on time, but we get it done,” Musk said, referencing the company’s tendency to make the impossible feel late. He also reiterated the idea that Tesla can be the omst valuable company in the world if it executes very well.

16:50 CT – Tesla CFO Vaibhav Taneja mentioned the company’s milestone of delivering a car autonomously to a customer for the first time in Q2. He also mentioned the effects of the Trump administration’s regulatory changes for electric vehicles.

He mentioned that Tesla is seeing more test drives, and the company did start the production of more affordable cars in the first half of the year, with volume production planned for the second half of the year.

16:55 CT – Investor questions begin with an inquiry about Tesla Robotaxis. Tesla noted that it expects to 10X its current operation in the coming months. The Bay Area is next, and Tesla is looking to expeedite the service’s approval.

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As for technical and regulatory hurdles for Unsupervised FSD, Elon Musk stated that he believes the feature should be available in a number of cities by the end of the year. Tesla, however, is being extremely paranoid about safety, so Unsupervised FSD’s rollout will be very, very cautious. Also, Tesla vehicles from Fremont could deliver themselves to customers autonomously by the end of the year.

16:58 CT – A question about Optimus was asked. Elon noted that Optimus V3 is the right design for the humanoid robot, since it has all the degrees of freedom necessary to ensure that it can do tasks very well. He also set expectations on Optimus’ ramp.

“If we are not making 100,000 OPtimus robots per month in 60 months, I will be shocked,” Musk said.

Another question was asked about Tesla’s affordable model. Tesla noted that production did start in the first half of 2025, and a ramp is expected in the remaining months of the year. As for Tesla investing in xAI, the CFO noted that this earnings call is not the right venue to discuss such matters.

17:07 CT – Elon Musk admitted that he is creating another Master Plan. He reiterated the idea that the future of Tesla is exciting, and the company has the potential to change the world.

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An investor question about HW3 vehicle was asked. Tesla noted that it is focused on rolling out Unsupervised FSD to HW4 cars first, then go back to see what can be done with HW3 cars.

As for how the Trump administration’s regulations could affect Megapack sales, Tesla noted that it still believes solar and battery projects should still see growth. “We’re forecasting a very strong second half of the year,” the company noted. Tesla is expected to launch its third Megafactory in Houston next year.

17:11 CT – Analyst questions begin. The analyst asks if Tesla could share KPIs on Tesla’s Robotaxi rollout. Tesla noted that it only has a handful of vehicles for now, but the company has more than 7,000 driverless miles in Austin so far. Elon also emphasized that the Robotaxi service is designed for maximum comfort and safety, and that the Cybercab is designed to be optimal when it comes to cost. “Cost per mile for the Cybercab will be little,” Musk said.

“Tesla Roboatxi fleet will go from tiny to gigantic in probably a very short period of time,” Musk added.

17:15 CT – Adam Jonas of Morgan Stanley asked if Elon is comfortable with having just 13% control of Tesla. Elon Musk admitted that this is a major concern for him, and he is hoping that the topic could be discsused in the upcoming annual shareholder meeting.

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Elon joked that he wants to have enough control in Tesla that he cannot be ousted by activist investors, but not tool large that he cannot be removed, just in case he goes crazy. He reiterated the idea that he would be joined by several Optimus robots onstage at the upcoming annual shareholder meeting.

17:21 CT – Barclays asks Elon about the idea of putting non-Tesla vehicles being put in the Robotaxi network. Elon admitted that Tesla has really not thought about it much, though the company is extremetly focused on safety.

Goldman Sachs asked if Tesla could comment on FSD subscription trends. Tesla noted that since FSD V12 was launched in North America, there has been a notable improvement in consumer adoption. When asked if more price adjustments for FSD should be expected, Elon noted that Tesla is in a transition period in the United States. He admitted that Tesla could have a few rough quarters, but once autonomy is at scale, he would be surprised if Tesla’s economics are not compelling.

17:29 CT – Truist asked about Tesla’s more affordable models and any updates on what it would look like. Elon Musk joked that it would just look like the Model Y. He also noted that people desire Teslas, but the cars are still not affordable enough.

When asked about xAI and Tesla, Elon Musk explained that the two companies are very different. He noted that there are also some people that like to work in xAI but not Tesla, and vice versa. Would they like to work on superintelligence, or real-world AI? Both are compelling endeavors.

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17:30 CT – And that wraps up Tesla’s second quarter 2025 earnings call! Thank you so much for following along as we covered this event. Until the next time!

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