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Hyperloop One plans global distribution system to rival Amazon Prime
Speaking to the press at CES 2017, Hyperloop One executives laid out their vision for a new global distribution system that will revolutionize the way goods are delivered to markets worldwide. “Just think of Hyperloop as broadband for transportation,” Rob Lloyd, CEO for Hyperloop One, tells Inverse. “If you think of it as broadband for transportation you suddenly unlock a massive amount of change, and new applications. New thinking,” he added emphatically.
Semi-finalists announced
That “broadband of transportation” took a step toward reality on January 6 when Hyperloop One announced 35 semi-finalists in its Hyperloop One Global Challenge. Announced last May, the Challenge attracted entries from 2,600 teams of engineers and urban planners eager to convince the company that their’s was the perfect location for a Hyperloop demonstration project. One group proposed linking Dubai with Abu Dhabi. Another envisioned a Hyperloop link from Russia to China.
The 35 semi-finalists will present there ideas at three locations later this year — February 28 in New Delhi, April 6 in Washington, D.C., and April 27 in London. Hyperloop One will whittle the list of finalists down to about 6 finalists after those presentations are completed.
Government leaders, including transportation officials from the incoming Trump administration, will be invited to regional presentations. “Our instincts are that the work that we’re doing is going to be extremely well received when the people get into place,” Rob Lloyd says. “I think we’re going to be a very, very important part of the next three or four years in terms of the potential infrastructure that U.S. looks at.”
Feasibility studies will follow, but they are just a one step in the process. “We’re not in the business of doing studies, we’re in the business of looking for hyperloops that can be built,” Rob Lloyd says. “We want to have three routes in production in the next five years.”
Nick Earle, who oversees global field operations for Hyperloop One, tells Inverse, “This is not just about moving things and people quicker. This is [about] the business models that are disrupted — and enabled — by Hyperloop transportation.”
Autonomous cars included
There is another tie-in between Elon Musk — who originally conceived of the Hyperloop idea — and Hyperloop One’s vision. The company foresees autonomous cars — one of Musk’s highest priorities — as being able to travel inside the Hyperloop. “Autonomous cars will actually be able to go inside the Hyperloop. You actually can do door-to-door like never before,” says Nick Earle. That idea came out of a partnership between the company and Dubai’s Road and Transport Authority.
“It’s Amazon Prime on steroids,” Earle says. “You don’t have to use a fleet of airplanes, you don’t have to use warehouses outside of cities to store goods, because you have to truck them in to meet that one hour deadline that’s in the contract for Amazon Prime.”
“Kitty Hawk Moment” coming in April
A full scale test of the Hyperloop One prototype system is planned for April of this year. “It’s one thing for us to talk about building it, it’s something different for you to actually go build it,” Josh Giegel, President of Engineering for Hyperloop One, says. The demonstration will be fully open to the public.
“For us, taking this concept and actually building it, and testing it, and showing people — allowing them to see it, to touch it, to smell it if they want — is really, really important,” Giegel explains. “We’ve felt that way for a long time, that it’s one thing for us to talk about building it It’s something different for you to actually go build it.”
Tribute to Elon Musk
Hyperloop One acknowledges a debt to Elon Musk, the serial tech visionary who first envisioned the Hyperloop concept and made his thoughts public in a published white paper in 2013. “I think he’ll always have a big part of it.,” says Giegel. “We’ll forever be indebted to him for giving us kind of the idea, but we definitely changed the technology quite a bit from the original white paper.”
“It’s more than just a train, or a pod in a tube. We’re taking it to a level of connectivity and really being the high speed backbone of the future transportation network.”
A Tesla upfitter has offered to take over Cybertruck lines from the company in a last-ditch effort to save the all-electric pickup from being completely canceled in the middle of 2027.
Unplugged Performance, the Hawthorne, California-based Tesla aftermarket specialist, has publicly offered to take over Cybertruck production from Tesla, funding the effort “through a consortium of investors.”
An open offer to Tesla: We fully support putting Cybercab first, and we’d be glad to take the Cybertruck line off your hands.
We’d fund it with a consortium of investors and run it at no cost to Tesla’s floor space, headcount, or focus. All of that goes to Cybercab. Cybercab gets first call on battery cells too. We’ll wait our turn.
Tesla gains incremental profit: a license fee, plus FSD and Robotaxi network revenues on every vehicle built.
We’d build the Cybertruck, a three-row CyberSUV, and an unmanned CyberCargo hauler. More autonomous miles, across every surface of this planet and beyond.
Worth a conversation?— UP (@UnpluggedTesla) November 10, 2026
The proposal comes as Tesla prioritizes its Cybercab Robotaxi program and prepares to wind down Cybertruck assembly at Gigafactory Texas around mid-2027.
Founded in 2013 by Ben Schaffer and located adjacent to Tesla’s Design Studio and SpaceX, Unplugged Performance has become a leading provider of premium upgrades for Tesla vehicles, including extensive Cybertruck packages under its UP INVINCIBLE line.
Through its UP.FIT division, the company has also developed purpose-built police and fleet versions of the Cybertruck, including deliveries to agencies such as the Las Vegas Metropolitan Police Department.
In an X post on Tuesday, Unplugged said:
“An open offer to Tesla: We fully support putting Cybercab first, and we’d be glad to take the Cybertruck line off your hands. We’d fund it with a consortium of investors and run it at no cost to Tesla’s floor space, headcount, or focus. All of that goes to Cybercab. Cybercab gets first call on battery cells too. We’ll wait our turn. Tesla gains incremental profit: a license fee, plus FSD and Robotaxi network revenues on every vehicle built. We’d build the Cybertruck, a three-row CyberSUV, and an unmanned CyberCargo hauler. More autonomous miles, across every surface of this planet and beyond. Worth a conversation?”
The arrangement would free Tesla resources and manufacturing capacity for Cybercab while allowing continued production of the stainless-steel pickup and expanded variants. Unplugged Performance indicated it would wait for battery cells after Cybercab needs are met and would generate ongoing revenue for Tesla through licensing and software/network services on the vehicles it produces.
Following strong initial interest, Unplugged Performance posted a follow-up inviting potential investors and strategic partners to email cyber@unpluggedperformance.com. The company clarified that the outreach is solely to gauge interest and does not constitute an offer to sell securities or acceptance of funds at this stage.
The proposal arrives shortly after Elon Musk indicated that Cybertruck production in Texas would be phased out by roughly the middle of 2027 to expand Cybercab output.
Whether Tesla engages with the offer remains to be seen, but the public overture highlights both the aftermarket specialist’s deep experience with the Cybertruck platform and the growing focus on autonomy within Tesla’s manufacturing plans.
Elon Musk said the Tesla Cybercab will perform “a majority of all passenger miles” where it is allowed to operate and that point is “obvious to anyone with eyes and a brain.”
Musk used the point to double down on the company’s decision to ax the cult-favorite Cybertruck, as its production space will be removed and transitioned into additional Cybercab lines. The move has catalyzed a polarizing conversation on whether its right or wrong.
Whatever side you are on — it’s happening.
Dodge ended the Viper.
Audi retired the R8.
Mitsubishi said goodbye to the Lancer Evo.
Ford bid farewell to the Bronco (at one point).
Chevrolet sunset the Camaro.Tesla is ending the Cybertruck. I’m pissed. I’m upset.
Fans of those five automakers mentioned did the same thing. It happens. It sucks. I don’t like it.
But I still love Tesla. I love my Model Y. I hoped to be in a Cybertruck in a little under two years.
I won’t be. But I still won’t put my family in anything else. Too safe. Too advanced. Too much better than everything else.
— TESLARATI (@Teslarati) November 10, 2026
Regardless, Musk seems to be getting to the point that he is done talking about the choice. At some point, you have to think that this was truly a difficult decision for him and the company as well, and this is not something he took lightly. In fact, he’s probably a little bit disappointed with it, too.
But the point remains that the Cybertruck is gone. Musk’s focus is purely on developing an autonomous platform that the world will utilize for transportation, and he’s telling you that anyone “with eyes and a brain” can see it:
@PalmerLuckey @carlhancock Cybercab will do a majority of all passenger miles in any jurisdiction where it is not prohibited by law.
Obvious to anyone with eyes and a brain.
— Elon Musk (@elonmusk) November 10, 2026
Tesla is betting that all of its passengers in the future will be okay with not owning their own personal cars and will be fine with ride-hailing for the rest of their lives. Every dinner, every errand, every trip to the airport and transportation thereafter, will all be operated by ride-sharing, and in Tesla’s perfect world, it will happen in a Cybercab.
As of now, Cybercab is only active in Austin, but it has been spotted all over the country with a driver behind the wheel in those prototypes. In Austin, the car has no steering wheel or pedals for people to control the vehicle.
The Cybertruck dilemma is one that has truly come across the entire Tesla community and while it seems to be a great idea to keep it because people love it, the business side of things is steering Musk and Tesla in another direction.
Tesla has slimmed its Cybertruck offerings to offer only its most expensive trim: the Cyberbeast.
After announcing that the Cybertruck would no longer be produced and the company would wind down manufacturing sometime in the middle of 2027, Tesla started to eliminate some of the configurations offered to customers.
Tesla has stopped taking orders for the Cybertruck Premium AWD.
The Cyberbeast is now the only trim you can order, and its price went up $7,500 to $109,990.
Estimated deliveries have also slipped to March–June 2027 as the Giga Texas line heads toward its mid-2027 wind-down. https://t.co/o28epA0ZQl
— TESLARATI (@Teslarati) November 10, 2026
Now, only one remains: the $109,990 Cyberbeast. This is truly what seems like Tesla’s last effort to deter any remaining orders from coming in: eliminate the cheap trims and leave only the high-dollar vehicle within the lineup of Cybertruck options.
Those who want to take advantage of this last-ditch opportunity to own Tesla’s symbolic pickup have to pay to play.
Tesla says the reason for the wind down is truly because of Cybercab and its importance to the future.
Despite cries for Tesla to continue production of the pickup, Musk says it is too difficult to ramp a high-volume line instead of ending the truck altogether. He also says Cybercab is what will take passengers around for the “majority of all miles in any jurisdiction where it is not prohibited by law.”
@PalmerLuckey @carlhancock Cybercab will do a majority of all passenger miles in any jurisdiction where it is not prohibited by law.
Obvious to anyone with eyes and a brain.
— Elon Musk (@elonmusk) November 10, 2026
Tesla is going all in on autonomy, and that’s never been a secret. But the commitment to a two-door, two-seat Cybercab truly limits people from having options for labor or hobbies. It also limits people from having their entire family in a single car.
Parents with even a single child will be required to take multiple vehicles if Cybercab is truly the only option Tesla plans to have.
Elon Musk keeps justifying Tesla Cybertruck’s cancelation, but it’s confusing
Tesla has stated the Robovan will also be in production eventually, but it still does not seem like the most ideal vehicle to own. It seems like it is geared more toward commercial uses, but Tesla might have something in the pipeline for families.
Tesla upfitter offers to keep Cybertruck alive
Elon Musk says Tesla Cybercab future is ‘obvious to anyone with eyes and a brain’
