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Hyperloop One plans global distribution system to rival Amazon Prime
Speaking to the press at CES 2017, Hyperloop One executives laid out their vision for a new global distribution system that will revolutionize the way goods are delivered to markets worldwide. “Just think of Hyperloop as broadband for transportation,” Rob Lloyd, CEO for Hyperloop One, tells Inverse. “If you think of it as broadband for transportation you suddenly unlock a massive amount of change, and new applications. New thinking,” he added emphatically.
Semi-finalists announced
That “broadband of transportation” took a step toward reality on January 6 when Hyperloop One announced 35 semi-finalists in its Hyperloop One Global Challenge. Announced last May, the Challenge attracted entries from 2,600 teams of engineers and urban planners eager to convince the company that their’s was the perfect location for a Hyperloop demonstration project. One group proposed linking Dubai with Abu Dhabi. Another envisioned a Hyperloop link from Russia to China.
The 35 semi-finalists will present there ideas at three locations later this year — February 28 in New Delhi, April 6 in Washington, D.C., and April 27 in London. Hyperloop One will whittle the list of finalists down to about 6 finalists after those presentations are completed.
Government leaders, including transportation officials from the incoming Trump administration, will be invited to regional presentations. “Our instincts are that the work that we’re doing is going to be extremely well received when the people get into place,” Rob Lloyd says. “I think we’re going to be a very, very important part of the next three or four years in terms of the potential infrastructure that U.S. looks at.”
Feasibility studies will follow, but they are just a one step in the process. “We’re not in the business of doing studies, we’re in the business of looking for hyperloops that can be built,” Rob Lloyd says. “We want to have three routes in production in the next five years.”
Nick Earle, who oversees global field operations for Hyperloop One, tells Inverse, “This is not just about moving things and people quicker. This is [about] the business models that are disrupted — and enabled — by Hyperloop transportation.”
Autonomous cars included
There is another tie-in between Elon Musk — who originally conceived of the Hyperloop idea — and Hyperloop One’s vision. The company foresees autonomous cars — one of Musk’s highest priorities — as being able to travel inside the Hyperloop. “Autonomous cars will actually be able to go inside the Hyperloop. You actually can do door-to-door like never before,” says Nick Earle. That idea came out of a partnership between the company and Dubai’s Road and Transport Authority.
“It’s Amazon Prime on steroids,” Earle says. “You don’t have to use a fleet of airplanes, you don’t have to use warehouses outside of cities to store goods, because you have to truck them in to meet that one hour deadline that’s in the contract for Amazon Prime.”
“Kitty Hawk Moment” coming in April
A full scale test of the Hyperloop One prototype system is planned for April of this year. “It’s one thing for us to talk about building it, it’s something different for you to actually go build it,” Josh Giegel, President of Engineering for Hyperloop One, says. The demonstration will be fully open to the public.
“For us, taking this concept and actually building it, and testing it, and showing people — allowing them to see it, to touch it, to smell it if they want — is really, really important,” Giegel explains. “We’ve felt that way for a long time, that it’s one thing for us to talk about building it It’s something different for you to actually go build it.”
Tribute to Elon Musk
Hyperloop One acknowledges a debt to Elon Musk, the serial tech visionary who first envisioned the Hyperloop concept and made his thoughts public in a published white paper in 2013. “I think he’ll always have a big part of it.,” says Giegel. “We’ll forever be indebted to him for giving us kind of the idea, but we definitely changed the technology quite a bit from the original white paper.”
“It’s more than just a train, or a pod in a tube. We’re taking it to a level of connectivity and really being the high speed backbone of the future transportation network.”
The in-car Tesla Theater is among the most unique features available within the cars. When charging, parked, camping, or just hanging out, vehicle occupants can access a variety of streaming platforms on the large center screen, helping keep them entertained during downtime.
However, the Theater might be getting plenty more streaming platforms, something that owners have requested for some time.
Tesla owners recently discovered that visiting Apple TV in the vehicle browser can launch a fullscreen interface that looks and behaves like a dedicated application rather than an ordinary webpage:
Today I learned that if you go to Apple TV in the Tesla browser, it will open up an actual Apple TV app, fully functional. Not just the site.
Apparently there are more apps than just the few that show on the apps page. pic.twitter.com/os1Ypfm4JR
— Jason W (@jmwilt21) August 20, 2026
The experience drops the usual address bar and browser chrome, presenting catalogs, continue watching rows, and playback controls in the same window Tesla Theater already uses for its listed services. Independent testers soon found similar treatment for HBO Max, Paramount+, Peacock, Disney+, and Prime Video when those sites are opened from the car browser.
This shift is a plausible early signal that Tesla is widening Theater support without a formal software note. Theater has long been a set of web views rather than native applications, so recognizing extra domains and stripping the browser frame is a small server-side change that can expand the catalog quickly.
Owners still lack permanent Theater icons for the newly recognized services, and video remains limited to Park, yet the smoother launch is a meaningful step toward a broader lounge while charging.
Tesla Theater arrived with software version 10 in September 2019. The first video services were Netflix, YouTube, and Hulu, available only while parked and originally tied to WiFi. Spotify arrived in the same era as music rather than Theater video. Disney+ joined officially in July 2021 with the 2021.24 update, giving owners another major catalog on the center screen. Twitch and TikTok later appeared among the default Theater tiles, and Tesla Tutorials remained a persistent educational tile.
Not every addition stayed put. In December 2023, a Holiday software build removed the Disney+ tile for many United States owners after a public dispute involving advertising on X. Hulu stayed visible even though Disney owned it. Visiting disneyplus.com in the browser often restored the tile, which suggested the removal was a recognition list change rather than a complete block. Owners have also reported occasional blank Theater grids after updates, usually fixed by language toggles, resets, or later firmware.
Tesla axes Disney+ from vehicles with Musk-Iger rivalry, but there’s a workaround
Code archives from 2024 listed many unused source names, including Apple TV and Prime Video, that never became official icons, which now looks like groundwork for the current fullscreen browser behavior.
Now that this hint toward an expanded Theater experience has been recognized, Tesla could follow through with these additional shortcuts as a sign that more streaming platforms are available in Teslas than ever before.
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Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla Theater might be getting plenty more streaming platforms
Tesla Semi’s biggest adoptee gives an update on production timeline
