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Hyperloop One plans global distribution system to rival Amazon Prime

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Speaking to the press at CES 2017, Hyperloop One executives laid out their vision for a new global distribution system that will revolutionize the way goods are delivered to markets worldwide. “Just think of Hyperloop as broadband for transportation,” Rob Lloyd, CEO for Hyperloop One, tells Inverse. “If you think of it as broadband for transportation you suddenly unlock a massive amount of change, and new applications. New thinking,” he added emphatically.

Semi-finalists announced

That “broadband of transportation” took a step toward reality on January 6 when Hyperloop One announced 35 semi-finalists in its Hyperloop One Global Challenge. Announced last May, the Challenge attracted entries from 2,600 teams of engineers and urban planners eager to convince the company that their’s was the perfect location for a Hyperloop demonstration project. One group proposed linking Dubai with Abu Dhabi. Another envisioned a Hyperloop link from Russia to China.

The 35 semi-finalists will present there ideas at three locations later this year — February 28 in New Delhi, April 6 in Washington, D.C., and April 27 in London. Hyperloop One will whittle the list of finalists down to about 6 finalists after those presentations are completed.

Government leaders, including transportation officials from the incoming Trump administration, will be invited to regional presentations. “Our instincts are that the work that we’re doing is going to be extremely well received when the people get into place,” Rob Lloyd says. “I think we’re going to be a very, very important part of the next three or four years in terms of the potential infrastructure that U.S. looks at.”

Feasibility studies will follow, but they are just a one step in the process. “We’re not in the business of doing studies, we’re in the business of looking for hyperloops that can be built,” Rob Lloyd says. “We want to have three routes in production in the next five years.”

Nick Earle, who oversees global field operations for Hyperloop One, tells Inverse, “This is not just about moving things and people quicker. This is [about] the business models that are disrupted — and enabled — by Hyperloop transportation.”

Autonomous cars included

There is another tie-in between Elon Musk — who originally conceived of the Hyperloop idea — and Hyperloop One’s vision. The company foresees autonomous cars — one of Musk’s highest priorities — as being able to travel inside the Hyperloop. “Autonomous cars will actually be able to go inside the Hyperloop. You actually can do door-to-door like never before,”  says Nick Earle. That idea came out of a partnership between the company and Dubai’s Road and Transport Authority.

“It’s Amazon Prime on steroids,” Earle says. “You don’t have to use a fleet of airplanes, you don’t have to use warehouses outside of cities to store goods, because you have to truck them in to meet that one hour deadline that’s in the contract for Amazon Prime.”

“Kitty Hawk Moment” coming in April

A full scale test of the Hyperloop One prototype system is planned for April of this year. “It’s one thing for us to talk about building it, it’s something different for you to actually go build it,” Josh Giegel, President of Engineering for Hyperloop One, says. The demonstration will be fully open to the public.

“For us, taking this concept and actually building it, and testing it, and showing people — allowing them to see it, to touch it, to smell it if they want — is really, really important,” Giegel explains. “We’ve felt that way for a long time, that it’s one thing for us to talk about building it It’s something different for you to actually go build it.”

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Tribute to Elon Musk

Hyperloop One acknowledges a debt to Elon Musk, the serial tech visionary who first envisioned the Hyperloop concept and made his thoughts public in a published white paper in 2013. “I think he’ll always have a big part of it.,” says Giegel. “We’ll forever be indebted to him for giving us kind of the idea, but we definitely changed the technology quite a bit from the original white paper.”

“It’s more than just a train, or a pod in a tube. We’re taking it to a level of connectivity and really being the high speed backbone of the future transportation network.”

"I write about technology and the coming zero emissions revolution."

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Tesla Europe builds momentum with expanding FSD demos and regional launches

Needless to say, it appears that Tesla is putting in some serious effort into boosting sales in Europe this year. 

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Credit: Tesla Europe & Middle East/X

Tesla has been notably active across Europe in recent weeks, expanding its Full Self-Driving (Supervised) ride-along program, entering a new market, and showcasing its newest vehicles across multiple regions. 

Needless to say, it appears that Tesla is putting in some serious effort into boosting sales in Europe this year. 

Tesla Europe recently announced the expansion of its FSD (Supervised) ride-along experiences, inviting the public to experience the system on local roads. Initially available in Italy, France, and Germany when it launched, the program has now expanded to Hungary, Finland, and Spain.

The ride-along program allows participants to ride in the passenger seat and observe how FSD Supervised handles real-world traffic scenarios, including dense urban driving and other challenging conditions. Tesla has positioned the initiative as a way to familiarize European drivers and regulators with the system’s capabilities in everyday use. The program has received positive reviews so far, with many being impressed by FSD’s real-world capabilities. 

Tesla also recently launched operations in Slovakia with a pop-up store and multi-day public event in Bratislava, as noted in an EV Wire report. The launch, held from January 16 to 18 at the Eurovea Mall Promenade, featured test drives, vehicle displays, including the Cybertruck, as well as family-focused attractions such as a mini-Tesla racetrack. 

Local observers noted that Tesla Optimus was also shown at the event, while the Tesla Owners Slovakia club welcomed the brand with a coordinated light show near the Slovak National Theater. Tesla Europe later shared its appreciation for Slovakia in a post on its official social media account on X, stating, “Thanks, Slovakia, for the amazing last 3 days & for giving us such a warm welcome!”

Tesla’s Slovakia entry follows a familiar pattern used by the company in other European markets. Tesla opened a pop-up store in Bratislava as an initial step, with plans for a permanent showroom and a potential service center at a renovated site previously occupied by a Jeep and Dodge dealership. Tesla has used a similar approach in markets such as Czechia and Lithuania, where permanent facilities followed within a few months of pop-up launches.

Slovakia already has six Supercharging sites totaling 46 Superchargers, including two locations in Bratislava, providing early infrastructure support for Tesla owners. Tesla staff program manager Supratik Saha described the Slovakia launch as a strategic expansion in the heart of the EU, citing the country’s strong automotive manufacturing base and appetite for advanced technology.

Beyond the EU, the company also marked another milestone with the first Cybertruck deliveries in the United Arab Emirates, signaling continued geographic expansion for Tesla’s newest vehicle. Just like Tesla Slovakia, the Cybertruck also received a warm welcome from the UAE’s EV community. 

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Tesla Sweden maintains Trelleborg port deal despite union blockade

As noted in a report from Dagens Arbete (DA), Tesla was able to maintain its storage agreement with the Port of Trelleborg.

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Andrzej Otrębski, CC BY-SA 4.0 , via Wikimedia Commons

Tesla Sweden is still storing vehicles at the Port of Trelleborg despite the ongoing blockades against the company from the country’s labor unions. 

Tesla still at Port of Trelleborg

As noted in a report from Dagens Arbete (DA), Tesla was able to maintain its storage agreement with the Port of Trelleborg. This allows the company to keep vehicles at the port while imports into Sweden continue. This was despite the Transport Workers’ Union’s blockade, which was aimed at halting the loading and unloading of Tesla vehicles in the area.

Local union leader Jörgen Wärja, chairman of Transport and an employee representative on the port company’s board, confirmed that the agreement was still active. “The agreement has not been terminated. You want to have the money instead of having empty warehouses. I understand the reason, but I do not support it,” Wärja said

The local union leader also noted that he visited Tesla’s storage area earlier this week. “There were a lot of cars. I was surprised that there were so many, actually,” he said.

Tesla had been able to bring vehicles into Sweden via passenger ferries at Trelleborg, a method that unions said allowed the company to bypass the blockade, DA noted. According to estimates from IF Metall, the workaround enabled Tesla to deliver thousands of cars to Sweden each year.

Port defends decision

The Port of Trelleborg did not issue a comment on its current agreement with Tesla, but said it had complied with union sympathy measures. Documents reviewed by Swedish media showed that the contract with Tesla was being extended in six-month intervals.

Port CEO Malin Collin noted that the port would not discuss individual customer arrangements. “We do not go into details regarding any customer agreements. We have continuous dialogue with potential tenants, and this is not unique to any location,” Collin wrote in an email.

The CEO added that the port was following legal requirements related to the labor dispute. “We have taken note of the Transport Workers’ Union’s decision on sympathy measures and are of course following applicable legislation and the requirements placed on us as employers,” Collin said.

Jörgen Wärja, for his part, stated that the issue was not whether Tesla’s imports into Sweden could be fully stopped, but whether the port should provide logistical support to the electric vehicle maker during an active conflict. “The port shouldn’t have anything to do with Tesla at all, we believe,” he said. “It’s purely moral. Whether you honor a conflict or not. If you say you support Transport’s sympathetic actions against Tesla, it becomes a double standard.”

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Elon Musk shares insights on SpaceX and Tesla’s potential scale

In a pair of recent posts on X, Musk argued that both companies operate in domains where growth is not linear, but exponential.

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Credit: xAI

Elon Musk outlined why he believes Tesla and SpaceX ultimately dwarf their competitors, pointing to autonomy, robotics, and space-based energy as forces that fundamentally reshape economic scale. 

In a pair of recent posts on X, Musk argued that both companies operate in domains where growth is not linear, but exponential.

Space-based energy

In a response to a user on X who observed that SpaceX has a larger valuation than all six US defense companies combined, Musk explained that space-based industries will eventually surpass the total economic value of Earth. He noted that space allows humanity to harness roughly 100,000 times more energy than Earth currently uses, while still consuming less than a millionth of the Sun’s total energy output.

That level of available energy should enable the emergence and development of industries that are simply not possible within Earth’s physical and environmental constraints. Continuous solar exposure in space, as per Musk’s comment, removes limitations imposed by atmosphere, weather, and land availability.

Autonomy and robots

In a follow-up post, Elon Musk explaned that “due to autonomy, Tesla is worth more than the rest of the auto industry.” Musk added that this assessment does not yet account for Optimus, Tesla’s humanoid robot. As per the CEO, once Optimus reaches scaled production, it could increase Earth’s gross domestic product by an order of magnitude, ultimately paving the way for sustainable abundance.

Even before the advent of Optimus, however, Tesla’s autonomous driving system already gives vehicles the option to become revenue-generating assets through services like the Tesla Robotaxi network. Tesla’s autonomous efforts seem to be on the verge of paying off, as services like the Robotaxi network have already been launched in its initial stages in Austin and the Bay Area. 

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