South Korean automakers Hyundai and Kia placed second together in US electric vehicles (EV) sales after Tesla, beating Detroit-based legacy automakers Ford and General Motors.
Hyundai and Kia, along with the Genesis brand, are owned by Hyundai Motor Group, which holds the fourth-largest share in the US car market. Based on sales data from S&P Global, Hyundai Motor Group is behind big names in the global auto market, including Toyota, Ford, and General Motors.
But when it comes to the electric vehicle market in the United States, Hyundai Motor Group is second to lead EV maker Tesla, thanks to its Hyundai and Kia electric vehicles.
“Hyundai and Kia used to be regarded in the US as low-end, unreliable cars. But now, not only are their electric vehicles seen as at least as good as their Tesla equivalents, they are cheaper too. That has led to a very sharp rise in sales in a very short amount of time,” Troy Stangarone, Senior Director at the Korea Economic Institute of America, told the Financial Times (FT).
Hyundai and Kia made up 7.5% of the US EV market, ahead of GM’s Chevrolet brand, which made up 5.9%. Meanwhile, Ford holds a 5.5% share of the US EV market. Tesla remains at the top of the US EV market, holding a share of 57.4%.
Hyundai Motor Group’s share in the US EV market is quite impressive, considering none of its electric vehicles qualify for the Inflation Reduction Act’s $7,500 tax incentives. It would be interesting to see the South Korean Company’s US EV sales after its $7.6 billion electric vehicle factory in Georgia.
In January 2024, Hyundai Motor Group reported selling 33,918 Ioniq 5 and 12,999 Ionia 6 electric vehicles in 2023 from its Hyundai brand. Meanwhile, the Group sold 18,879 Kia EV6 cars and 1,118 units of its freshly released EV9 vehicles. Inside EVs estimated that Kia sold around 11,000 to 12,000 Niro EVs in 2023.
As can be gleaned from Hyundai and Kia’s 2023 EV sales history in the United States, the South Korean automaker concentrated on specific categories in the US electric vehicle market.
“Hyundai is one of the few companies producing EV sedans, while the big three US automakers focus on making large SUVs and pick-up trucks. This meant it was able to make rapid inroads in the US market despite its relatively late entry into the EV space,” said Kim Tae-Hyun, head of the Mirae Mobility Research Center in Seoul.
Hyundai Motor Group chose to focus on smaller and more affordable electric vehicles for the US EV Market. Based on past Teslarati articles, consumers in the United States–who want to make the EV transition–seek affordable EVs that will take them from point A to point B without worrying about range. Hyundai and Kia’s EVs seem to check off all those boxes.
If you have any tips, contact me at maria@teslarati.com or via X @Writer_01001101.
Elon Musk
Elon Musk’s AI Grok Bot can now handle banking while your Tesla FSD handles the road
Elon Musk says Grok Bot can manage your finances through linked bank and investment accounts.
Grok Bot now wants access to your wallet, with SpaceXAI rolling out a new Finance integration for its agent platform that lets users link bank, credit card and investment accounts thereby letting their Bots help manage spending, investments and more. Elon Musk amplified the announcement on X with a short endorsement, “Grok Bot can manage your finances.”
The feature builds on two earlier steps. In early September, Grok gained the ability to answer questions about spending, savings, investments and cash flow using accounts connected through Plaid, starting with users in the U.S. Before that, on August 28, SpaceXAI let Grok Bot buy things online through Link, with users approving every spend request and the Bot receiving a single use card for each payment.
Musk has already shown how far he wants users to push it. In late August, when Tesla investor account Teslaconomics said he was weighing whether to give Grok Bot access to his bank accounts, Musk replied, “Try it out. If Grok Bot messes up, we will make you whole.” That promise goes beyond SpaceXAI’s consumer terms, which make users responsible for what their agents do and generally cap the company’s liability at the greater of fees paid or $100. SpaceXAI’s own documentation recommends requiring approval for purchases and financial transfers.
For Tesla owners, the update lands five days after Tesla brought Grok Bot into its vehicles, letting drivers hand off errands by voice while FSD (Supervised) handles the road. Bot access inside the car is currently limited to SuperGrok Heavy subscribers, though Connectors are open to anyone signed into Grok. With Finance linked, a driver could ask for a spending summary or a check on upcoming bills during the commute.
Grok’s role in the car has grown quickly since Tesla’s Summer Update let it control cabin features by voice. We have been using Grok Bot in our own Tesla for several weeks, and here’s how our latest test went.
Elon Musk
SpaceX just got the green light Starship has waited years for
The FAA has cleared Starship Flight 14, setting up SpaceX’s first orbital attempt on Monday.
SpaceX has cleared the last regulatory hurdle standing between Starship and its first trip to orbit. The Federal Aviation Administration issued the launch license for Starship Flight 14 late Saturday, keeping the mission on track for liftoff Monday, September 28, from Pad 2 at Starbase, Texas.
The 75 minute launch window opens at 7:15 a.m. Central, and Boca Chica Beach closures are also scheduled for September 29 and 30 as backup dates. This will be Starship’s first revenue generating mission.
The license was the missing piece after SpaceX completed a full wet dress rehearsal with Booster 21 and Ship 41 on September 24. At the time, the company said the flight remained on track pending regulatory approval. Because Flight 14 flies an orbital profile, the FAA had to sign off on a modified license that met its safety, payload and financial responsibility requirements.
Observers combing through the new FAA paperwork also noticed that lightning no longer appears among Starship’s listed launch hazards. If that holds, it matters more for where Starship is headed than for Monday’s attempt. Florida and Louisiana, home to LC-39A and the planned Starbase Louisiana site, see some of the most frequent lightning in the United States.
SpaceX tells the FCC that Starship Flight 14 is going to orbit
Flight 14 is the mission SpaceX has been building toward for months. Ship 41 will carry 26 Starlink V3 satellites, the first operational V3 units to be deployed, and attempt roughly six orbits at about 275 kilometers over a flight lasting just under 10 hours. SpaceX says the ship will only perform its orbital insertion burn after flight controllers confirm enough hardware redundancy remains for the deorbit burn at the end of the mission. Ship 41 is targeting a splashdown in the Pacific west of Chile, while Super Heavy will return to the Gulf of Mexico.
The date carries some symbolism as well. A Monday launch would come 10 years and one day after Elon Musk first presented the Interplanetary Transport System, the design that became Starship, at the International Astronautical Congress in Guadalajara, Mexico.
SpaceX has not announced what comes next, but air traffic planning slides reported this week, list Flight 15 no earlier than October 19 and a first Starship launch from LC-39A in Florida no earlier than October 30. Both dates depend on how Monday goes.
News
SpaceX completes another secret Pentagon launch, adding to suspected Starshield buildout
SpaceX launched the classified USSF-385 mission from Vandenberg, landing its booster on a tenth flight.
SpaceX launched another classified mission for the U.S. Space Force from California early Saturday morning, and the Falcon 9 booster that carried it landed on a drone ship in the Pacific for the tenth time. The USSF-385 mission lifted off from Space Launch Complex 4E at Vandenberg Space Force Base at 7:00 a.m. PT.
Booster B1100 touched down on Of Course I Still Love You roughly eight and a half minutes after liftoff. It was the booster’s tenth flight and tenth successful landing, following the NROL-95 national security mission and eight Starlink launches. Its previous flight, a Starlink Group 15 mission on August 22, came just 35 days earlier. SpaceX ended its livestream shortly after the landing, which is standard for classified payloads, and neither the company nor the Space Force has said what the rocket carried.
Watch Falcon 9 launch the USSF-385 mission from pad 4E in California https://t.co/CAdbx85Ydy
— SpaceX (@SpaceX) September 26, 2026
USSF-385 is the fourth Space Force launch from the same Vandenberg pad in roughly six weeks, following USSF-366 on August 15, USSF-153 on September 10, and USSF-259 on September 17. When SpaceX flew USSF-366 in August, independent trackers noted that the rocket’s stage drop zones matched SpaceX’s Starlink Group 15 missions, pointing to Starshield, the government version of the Starlink satellite bus. The Space Force later cataloged 23 satellites after both USSF-366 and USSF-153, while USSF-259 placed 17 satellites into a different orbital plane, per KeepTrack. Launch databases describe USSF-385 the same way, though the payload remains officially unidentified.
The cadence lines up with the contracts, because in July, the Space Force awarded SpaceX $1.6 billion in task orders for 18 Falcon 9 missions from Vandenberg through the end of 2027. SpaceX also holds contracts to build pieces of that same network, which pushed its Pentagon contract total for 2026 past $8 billion.
Saturday’s flight was also the sixth and final Falcon 9 launch from Vandenberg in September, according to Spaceflight Now, while only one Falcon 9 flew from the East Coast this month as SpaceX shifts its Florida infrastructure toward Starship. Launch trackers list it as SpaceX’s 112th mission of 2026 and the 108th Falcon 9 flight of the year, with SLC-4E turned around about six and a half days after its previous launch.
The West Coast pad will not stay quiet for long, considering SpaceX has another Starlink mission scheduled from SLC-4E on September 30. Meanwhile, in Texas, the company is two days away from Starship Flight 14, which is targeting Monday at 7:15 a.m. CT for the vehicle’s first attempt to reach orbit.
Elon Musk’s AI Grok Bot can now handle banking while your Tesla FSD handles the road
SpaceX just got the green light Starship has waited years for
