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Jaguar I-PACE gets $3K ‘Tesla Conquest’ incentive in recent marketing push
With the electric vehicle market in the United States practically being dominated by the Tesla Model 3, veteran automaker Jaguar appears to be putting some effort into pushing its own premium all-electric vehicle, the I-PACE. Among these efforts is a rather unique marketing campaign that has started making its way through social media, highlighting potential savings of up to $15,000 from the I-PACE’s MSRP.
Based on the advertisement, the $15,000 total savings will be comprised of a $5,000 dealer discount, a $7,000 “Allowance Credit,” and an additional $3,000 “Tesla Conquest.” The ad, which could be viewed below, explains exactly what the I-PACE’s “Tesla Conquest” incentive entails.
“For an owner or a member of an owner’s household where a Tesla vehicle is currently registered (proof of ownership/registration is required). Limit one incentive per eligible VIN. Can be used towards the lease or purchase of a new, unused 2019 Jaguar I-PACE. No trade-in required. Not redeemable for cash. Incentive paid to dealer and requires dealer participation.”
Jaguar’s target demographic of choice is quite interesting, to say the least. It does, if any, suggest that the veteran British automaker is aiming to convert existing Tesla owners into I-PACE owners. This is a pretty common marketing strategy, though it does very little to help Tesla and Elon Musk’s aim of transitioning existing gas car owners to electric-powered transportation.
Such a marketing campaign could potentially backfire on the I-PACE as well, considering that the vehicle lacks the support of a Supercharger Network for convenient, near-effortless long-distance travel and other common Tesla amenities such as free over-the-air updates (at least for now). It is also quite noteworthy to see Jaguar specifically targeting existing Tesla owners, and not other EV enthusiasts who drive electric cars like the Chevy Bolt and the Nissan Leaf.
-->It should be noted that Jaguar’s recent marketing efforts appear to be quite Tesla-focused as of late. Apart from this recent marketing push, printed I-PACE materials also mention comparisons to Tesla and its electric vehicles.
The Jaguar I-PACE has earned multiple awards since its release. Just this past April, the I-PACE beat out its fellow “Tesla Competitor,” the Audi e-tron, to win the 2019 World Car of the Year, the World Car Design of the Year, and World Green Car of the Year awards. Overall, the I-PACE had gathered over 60 international awards from automotive industry groups and media publishers in areas such as design, handling and performance, technological innovation, and passenger safety.
The I-PACE appears to be experiencing some growing pains, with only select dealers in the United States being knowledgeable about the vehicle. This results in an ownership experience that has a hefty room for improvement. The I-PACE was also hit by a recall last June over a fault in the vehicle’s regenerative braking system, which could result in an “increased delay” when a driver hits the brakes and when the SUV begins slowing down.
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Swedish union rep pissed that Tesla is working around a postal blockade they started
Tesla Sweden is now using dozens of private residences as a way to obtain license plates for its vehicles.
Two years into their postal blockade, Swedish unions are outraged that Tesla is still able to provide its customers’ vehicles with valid plates through various clever workarounds.
Seko chairman Gabriella Lavecchia called it “embarrassing” that the world’s largest EV maker, owned by CEO Elon Musk, refuses to simply roll over and accept the unions’ demands.
Unions shocked Tesla won’t just roll over and surrender
The postal unions’ blockade began in November 2023 when Seko and IF Metall-linked unions stopped all mail to Tesla sites to force a collective agreement. License plates for Tesla vehicles instantly became the perfect pressure point, as noted in a Dagens Arbete report.
Tesla responded by implementing initiatives to work around the blockades. A recent investigation from Arbetet revealed that Tesla Sweden is now using dozens of private residences, including one employee’s parents’ house in Trångsund and a customer-relations staffer’s home in Vårby, as a way to obtain license plates for its vehicles.
Seko chairman Gabriella Lavecchia is not pleased that Tesla Sweden is working around the unions’ efforts yet again. “It is embarrassing that one of the world’s largest car companies, owned by one of the world’s richest people, has sunk this low,” she told the outlet. “Unfortunately, it is completely frivolous that such a large company conducts business in this way.”
-->Two years on and plates are still being received
The Swedish Transport Agency has confirmed Tesla is still using several different workarounds to overcome the unions’ blockades.
As noted by DA, Tesla Sweden previously used different addresses to receive its license plates. At one point, the electric vehicle maker used addresses for car care shops. Tesla Sweden reportedly used this strategy in Östermalm in Stockholm, as well as in Norrköping and Gothenburg.
Another strategy that Tesla Sweden reportedly implemented involved replacement plates being ordered by private individuals when vehicles change hands from Tesla to car buyers. There have also been cases where the police have reportedly issued temporary plates to Tesla vehicles.
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Czech Deputy excited for Tesla FSD, hints at Transport Committee review
The ANO party lawmaker shared his thoughts about FSD in a post on social media platform X.
Martin Kolovratník, a Czech Republic Chamber of Deputies member, has expressed his excitement for Tesla’s Full Self-Driving (FSD) after an apparent constituent called for a quick approval for the advanced safety system.
The ANO party lawmaker, who drives both diesel and EV, shared his thoughts about the matter in a post on social media platform X.
The official’s initial statements
Kolovratník kicked off the exchange with a post outlining his coalition’s efforts to scrap highway toll exemptions for electric vehicles and plug-ins starting in 2027.
“Times have changed. Electric vehicles are no longer a fringe technology, but a full-fledged part of operations. And if someone uses the highway network, they should follow the same rules as everyone else. That’s the basis of fairness,” he wrote.
He emphasized equity over ideology, noting his personal mix of diesel and electric driving. “For this reason, there is no reason to continue favoring one technology at the expense of another… It’s not about ideology, it’s about equal conditions. That’s why we clearly agreed within the new coalition: the exemption for electric vehicles and plug-ins will end in 2027. The decision is predictable, understandable, and economically sound.”
-->Tesla FSD enthusiasm
The conversation pivoted to Tesla’s FSD when X user @robotinreallife, who seems to be one of the official’s constituents, replied that other matters are more important than ending highway exemptions for EVs.
“I’m happy to pay for the highway, but I have a question about a much more fundamental matter: The Netherlands will approve the operation of Tesla FSD in February 26, a technology that has been proven to reduce accidents. The Czech Republic has the option to immediately recognize this certification. Do you plan to support this step so that we don’t unnecessarily delay?” the X user asked.
Kolovratník responded promptly, sharing his own excitement for the upcoming rollout of FSD. “I know about it. I like it and it seems interesting to me. Once we set up the committees and subcommittees, we’ll open it right away in that transport one. Thanks for the tip, I’ll deliver the report,” the official noted in his reply on X.
Kolovratník’s nod to FSD hints at the system’s potentially smooth rollout to Czechia in the coming year. With the Netherlands possibly greenlighting FSD (Supervised) in early 2026, Kolovratník’s commitment could accelerate cross-border certification, boosting FSD’s foray into Europe by a notable margin.
-->News
Tesla Model 3 named New Zealand’s best passenger car of 2025
Tesla flipped the switch on Full Self-Driving (Supervised) in September, turning every Model 3 and Model Y into New Zealand’s most advanced production car overnight.
The refreshed Tesla Model 3 has won the DRIVEN Car Guide AA Insurance NZ Car of the Year 2025 award in the Passenger Car category, beating all traditional and electric rivals.
Judges praised the all-electric sedan’s driving dynamics, value-packed EV tech, and the game-changing addition of Full Self-Driving (Supervised) that went live in New Zealand this September.
Why the Model 3 clinched the crown
DRIVEN admitted they were late to the “Highland” party because the updated sedan arrived in New Zealand as a 2024 model, just before the new Model Y stole the headlines. Yet two things forced a re-evaluation this year.
First, experiencing the new Model Y reminded testers how many big upgrades originated in the Model 3, such as the smoother ride, quieter cabin, ventilated seats, rear touchscreen, and stalk-less minimalist interior. Second, and far more importantly, Tesla flipped the switch on Full Self-Driving (Supervised) in September, turning every Model 3 and Model Y into New Zealand’s most advanced production car overnight.
FSD changes everything for Kiwi buyers
The publication called the entry-level rear-wheel-drive version “good to drive and represents a lot of EV technology for the money,” but highlighted that FSD elevates it into another league. “Make no mistake, despite the ‘Supervised’ bit in the name that requires you to remain ready to take control, it’s autonomous and very capable in some surprisingly tricky scenarios,” the review stated.
-->At NZ$11,400, FSD is far from cheap, but Tesla also offers FSD (Supervised) on a $159 monthly subscription, making the tech accessible without the full upfront investment. That’s a game-changer, as it allows users to access the company’s most advanced system without forking over a huge amount of money.
Swedish union rep pissed that Tesla is working around a postal blockade they started
Czech Deputy excited for Tesla FSD, hints at Transport Committee review
