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Kia lands Uber as its first major client for PBV ride-hailing

Credit: Kia

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Kia has landed Uber as its first major client to take on the task of using its PBV, or Platform Beyond Vehicle, for ride-hailing.

The two companies signed a Memorandum of Understanding, or MoU, at this week’s Consumer Electronics Show in Las Vegas, which helps the two companies simultaneously work toward environmentally-geared goals.

The PBV was unveiled this week at CES 2024, and Uber has agreed to use its mobility platform in conjunction with Kia’s new concept PV5, starting in 2025.

Kia reveals plans for an all-new modular vehicle at CES 2024

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“PBVs will play a key role in the customization of mobility, and by partnering with Uber, Kia aims to deliver industry-leading technology with advanced software and services to enhance the ride-hailing experience,” Sean Yoon, President & CEO of Kia North America and Kia America, said.

Kia said it has the intent of identifying optimal specifications for PBV models, and with the Uber partnership, it will be able to recognize what strategies help with the optimization of the entire platform.

Additionally, there is the potential for further integration of technology and services that will help drivers and riders have a smoother experience altogether.

Uber also has intentions for the partnership with Kia, and hopes to use the collaboration to help it reach its 2040 zero-emission goal. It believes that an optimized EV like the Kia PBV will help streamline EV adoption as it could make things easier for drivers and riders alike.

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Kia commended Uber on its accelerated rate of EV adoption, recognizing its commitment.

Susan Anderson, VP and Global Head of Business Development said, “Drivers on the Uber platform are already EV early adopters, going electric six to seven times faster than the general population in the US and Europe. That’s great for all of us because when ride-share drivers go electric, communities see three to four times the emissions benefits compared with an average driver making the switch.”

Ultimately, the goal is to make the consideration for which vehicle powertrain would be more ideal for ride-hailing a no-brainer, Anderson said.

“By teaming up with Kia and providing our insights, we aim to broaden the appeal and lower the cost of electric vehicles, making them a more natural choice for more drivers.”

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The PBV will be launched around the PV5, a modular vehicle that will have several versions launched in the future. These will include the PV5 High Roof, PV5 Van, PV5 Chassis Cab, PV5 Robotaxi, and PV5 Pickup.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Cybertruck

Tesla launches new Cybertruck trim with more features than ever for a low price

This is a considerable upgrade to the Cybertruck Rear-Wheel-Drive that Tesla offered last year. It was discontinued after just a few months, but we still have yet to see anyone share pictures of it online.

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Credit: Tesla

Tesla has officially launched a new trim of its all-electric Cybertruck, which has more features than previous offerings at this price point, which is an incredibly good value.

Tesla is now offering the Cybertruck All-Wheel-Drive, and starting at $59,990, it appears to be a lot of truck for the money.

Along with the sub-$60,000 starting price, Tesla gives the Cybertruck AWD a 325-mile range rating, a powered tonneau cover that houses three bed outlets. It also has Powershare capability, coil springs with adaptive damping for a refined suspension feel, Steer-by-wire and four-wheel-steering, a 6′ x 4′ composite bed, a towing capacity of 7,500 pounds, and a powered frunk.

This is a considerable upgrade to the Cybertruck Rear-Wheel-Drive that Tesla offered last year. It was discontinued after just a few months, but we still have yet to see anyone share pictures of it online.

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That truck did not have a power tonneau, did not have adaptive suspension, leather seats, or nearly any of the premium features in the upper-level trims. It was not a great deal, either. It was only a $10,000 discount from the next Cybertruck trim, which meant losing a motor and a lot of premium features for not that much of a savings.

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This is a much better offering from Tesla and could help the company see a bit of a resurgence from a sales perspective. Although the Cybertruck is a popular vehicle from a fan perspective, it is not a great seller, and Tesla knows it.

Tesla Cybertruck undergoes interior mod that many owners wanted

Despite it being a crowd favorite, it was simply priced out of people’s budgets, so this All-Wheel-Drive configuration should be easier to handle financially for many of those who wanted the Cybertruck but not the price tag that came with it.

It is not a far cry from what Tesla priced back in 2019, as it unveiled three trim levels back in November, nearly seven years ago: a Single Motor for $39,990, a Dual Motor for $49,990, and a Tri-Motor for $69,990.

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This new AWD trim is just $10,000 off from that price tag, and accounting for inflation, Tesla is pretty close.

Deliveries are expected to begin in June 2026.

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Tesla dominates JD Power EV Satisfaction ranking, grabbing top two spots

The Model 3 was the highest ranking EV considered, with a score of 804, followed by the Model Y at 797, the BMW i4 at 795, and the BMW iX at 794.

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Credit: Tesla Europe & Middle East/X

Tesla dominated JD Power’s EV Owner Satisfaction ranking for 2026, grabbing the top two spots in the survey with the Model 3 and Model Y.

The two Tesla models grabbed the first and second spots, respectively, with scores of 804 and 797 out of 1,000 possible points.

Brent Gruber, Executive Director of JD Power’s EV practice, said:

“EV market share has declined sharply following the discontinuation of the federal tax credit program in September 2025, but that dip belies steadily growing customer satisfaction among owners of new EVs. Improvements in battery technology, charging infrastructure, and overall vehicle performance have driven customer satisfaction to its highest level ever. What’s more, the vast majority of current EV owners say they will consider purchasing another EV for their next vehicle, regardless of whether they benefited from the now-expired federal tax credit.”

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JD Power’s study showed three key findings: Public charging satisfaction was higher than ever, premium BEVs saw more pronounced quality improvements, and BEVs held their satisfaction ratings compared to plug-in hybrid electric vehicles (PHEVs).

Tesla Grabs Top 2 Spots

Despite what some publications might try to make you believe, Tesla is still the cream of the crop when it comes to EV ownership, and real-world owners surveyed by JD Power will prove that to you.

The Model 3 was the highest ranking EV considered, with a score of 804, followed by the Model Y at 797, the BMW i4 at 795, and the BMW iX at 794. The segment average for “Premium Battery Electric Vehicles” was 786. The Cadillac OPTIQ (762), Rivian R1S (758), Lucid Air (740), Rivian R1T (739), and Audi Q6 e-Tron (690) all finished below that threshold.

Tesla Model 3 wins Edmunds’ Best EV of 2026 award

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Meanwhile, a separate category for “Mass Market Battery Electric Vehicles” had the Ford Mustang Mach-E as the EV with the highest rating at 760. The segment average for this class was 727.

Tesla Supercharging Improves Public Charging Satisfaction

JD Power said the availability of public charging is “by far the most improved index factor,” and that the consistent growth of publicly available charging has helped push many consumer sentiments in a positive direction.

Most of this is due to the Tesla Supercharger Network and its expansion. However, Tesla owners are also becoming more satisfied with the infrastructure after expanding access to other EV brands, the study said.

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Elon Musk

Musk company boycott proposal at City Council meeting gets weird and ironic

The City of Davis in California held a weekly city council meeting on Tuesday, where it voted on a proposal to ban Musk-operated companies. It got weird and ironic.

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Credit: Grok

A city council meeting in California that proposed banning the entry of new contracts with companies controlled by Elon Musk got weird and ironic on Tuesday night after councilmembers were forced to admit some of the entities would benefit the community.

The City of Davis in California held a weekly city council meeting on Tuesday, where it voted on a proposal called “Resolution Ending Engagement With Elon Musk-Controlled Companies and To Encourage CalPERS To Divest Stock In These Companies.”

The proposal claimed that Musk ” has used his influence and corporate platforms to promote political ideologies and activities that threaten democratic norms and institutions, including campaign finance activities that raise ethical and legal concerns.”

We reported on it on Tuesday before the meeting:

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California city weighs banning Elon Musk companies like Tesla and SpaceX

However, the meeting is now published online, and it truly got strange.

While it was supported by various members of the community, you could truly tell who was completely misinformed about the influence of Musk’s companies, their current status from an economic and competitive standpoint, and how much some of Musk’s companies’ projects benefit the community.

City Council Member Admits Starlink is Helpful

One City Council member was forced to admit that Starlink, the satellite internet project established by Musk’s SpaceX, was beneficial to the community because the emergency response system utilized it for EMS, Fire, and Police communications in the event of a power outage.

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After public comments were heard, councilmembers amended some of the language in the proposal to not include Starlink because of its benefits to public safety.

One community member even said, “There should be exceptions to the rule.”

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Community Members Report Out of Touch Mainstream Media Narratives

Many community members very obviously read big bold headlines about how horribly Tesla is performing in terms of electric vehicles. Many pointed to “labor intimidation” tactics being used at the company’s Fremont Factory, racial discrimination lawsuits, and Musk’s political involvement as clear-cut reasons why Davis should not consider his companies for future contracts.

However, it was interesting to hear some of them speak, very obviously out of touch with reality.

Musk has encouraged unions to propose organizing at the Fremont Factory, stating that many employees would not be on board because they are already treated very well. In 2022, he invited Union leaders to come to Fremont “at their convenience.”

The UAW never took the opportunity.

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Some have argued that Tesla prevented pro-union clothing at Fremont, which it did for safety reasons. An appeals court sided with Tesla, stating that the company had a right to enforce work uniforms to ensure employee safety.

Another community member said that Tesla was losing market share in the U.S. due to growing competition from legacy automakers.

“Plus, these existing auto companies have learned a lot from what Tesla has done,” she said. Interestingly, Ford, General Motors, and Stellantis have all pulled back from their EV ambitions significantly. All three took billions in financial hits.

One Resident Crosses a Line

One resident’s time at the podium included this:

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He was admonished by City Council member Bapu Vaitla, who said his actions were offensive. The two sparred verbally for a few seconds before their argument ended.

City Council Vote Result

Ultimately, the City of Davis chose to pass the motion, but they also amended it to exclude Starlink because of its emergency system benefits.

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