Investor's Corner

Lost in Translation, Tesla’s Model 3 Marketing Begins

The irony is that this big, non-detailed marketing message has been the sweet spot for the legacy auto OEMs and gas cars, but now is being employed by a young car maker against their rivals.

Published

10 years ago

April 1, 2015

Grant Gerke

During Elon Musk’s recent “end range anxiety” press conference, discussion turned to what he thought was the minimum amount of range for an electric car. “200 miles is the minimum threshold for an electric car. We need 200+ miles in real-world, not 200 miles in ‘AC-off, driving on a flat road,” Musk said on March 19th.

Discussion on the web has some fans and enthusiasts wondering whether Musk’s statement was purely discussion, Model 3 marketing or bragging about the company’s current cars. To me, it’s all about be beginning of the Model 3’s marketing campaign and this “little” reference reinforces to the public and media that Tesla Motors has already produced a 200+ mile car in 2012, not 2017.

In effect, Musk is saying “it’s great that Nissan and Chevy are talking about a 200-mile car in 2017.”

Musk is PT Barnum without the big con (…a little con slips out every now and then). The brilliance of Mr. Musk is that his company produced a game-changing vehicle in the right segment while leveraging a new drivetrain technology. First mover latitude to “speculate” on the technology’s future without a ton of pushback. When he talks the alchemy starts: a new car frontier mixes with Tesla Motors mission, image and whatever you want to call it.

Sure, there’s the battery swap hype of some years ago and the follow-through took sometime, but he has been busy.

But back to the 200+ mile statement, Musk is right on the mark as I drive a MS 60 in the Chicagoland area. The MS 60 has 208 rated miles and during the winter, it will make you think a bit more about your travels, compared to a MS 85 and its 245+ real miles. When it dips below zero, I top out at 194 miles on a full charge. However, I don’t have any issues with my short commute to my house office and the occasional city trips for business, plus we’re a two-car family.

This 200-mile statement is all about marketing and positioning for the Model 3, while being completely honest and accurate.

Musk said, “Anything below 200 miles isn’t passing grade, most people are looking for 20 percent more than that.” Musk is playing the long game and dropping the seed with early-wave EV buyers that Tesla will be moving toward that number. However, the legacy automakers may hit 200 rated miles..and from recent Nissan reports they won’t even hit 200 miles with their 2017 car.

Musk’s statement did not get much notice, but this story line will pick up momentum. Musk and Tesla will add this to the arsenal for the next two years and say: Who do trust when you buy your first EV car in 2017 or 2018?

The irony is that this big, non-detailed marketing message has been the sweet spot for the legacy auto OEMs, but now is being employed by a young EV carmaker against its rivals.

For the electric drivetrain products, legacy carmakers are adjusting and trying to “educate” car consumers. BMW and Nissan are doing good work in this area, with ride-and-drives and email marketing but GM is out to lunch, marketing-wise…and that’s too bad.

Great cars and excellent marketing is a pretty good combination to have.

*Disclosure: Author is long and owns shares in Tesla Motors.

Elon Musk

Canaccord reaffirms Tesla’s price target of $404 after Giga Texas visit

Published

13 hours ago

March 25, 2025

Maria Merano

Credit: Tesla Asia/X

Canaccord Genuity reaffirmed its price target of $404 for Tesla after a visit to Gigafactory Texas. The investment firm sees an optimistic future for Tesla in the long term despite near-term headwinds.

Canaccord analysts reiterated its “Buy” rating for TSLA stock and revised Tesla’s Q1 2025 delivery estimates from ~331,000 vehicles to ~362,000 units. The firm’s first-quarter delivery estimates for Tesla reveal its optimistic take on the company’s future, even though it is still below the consensus estimate of ~417,000 vehicles.

“Our estimate is informed by our opinion that some consumers are delaying vehicle purchases to access the new Model Y and 4Q24 earnings call commentary regarding Model Y-related factory retooling limiting production…We wonder whether purchase decision delays and production limitations are being misinterpreted as halted overall momentum for Tesla. While we do suspect there has been some macroeconomic/brand impact, we, again, do estimate 1Q25 deliveries are mostly being impacted by supply constraints–as well as some demand factors,” Canaccord Genuity noted.

Canaccord analysts recently visited Tesla Giga Texas and left with optimism for the American electric vehicle (EV) maker.

“It’s hard not to be impressed with how future-forward Tesla is–whether it’s vehicle design or manufacturing. Consistently rethinking the status quo,” Canaccord Genuity analysts commented.

Tesla to explore the limits of casting with Cybercab line

Analysts highlighted Tesla’s progress with Full Self-Driving, specifically version 13.2.8. They noted that Tesla’s unboxed manufacturing strategy would boost production efficiencies. Canaccord Genuity analysts also mentioned that Tesla’s robotaxi services will launch in Austin in the summer.

“For investors with duration and grit, there is a silver-linings playbook,” the Canaccord Genuity analysts concluded.

Canaccord Genuity reflects Elon Musk’s recent stock market advice during the Tesla All-Hands keynote. Musk advised investors to invest in companies with products they love, highlighting that Tesla has a few great products and will continue to launch more.

“Tesla stock goes up and goes down, but actually, it’s still the same company,” Musk noted.

Elon Musk

Tesla stock rebounds and Tim Walz backtracks: ‘I was making a joke’

Published

1 day ago

March 24, 2025

Joey Klender

Credit: @TeslaFrenzy/X

Tesla stock rebounded over 20 percent in the past five trading days, and, coincidentally, the boost came just after Tim Walz said he gets a boost from watching the automaker’s shares fall.

Although Walz’s pushback against Tesla stock mostly comes from his evident distaste for CEO Elon Musk, who has joined President Donald Trump’s team as the head of the Department of Government Efficiency (DOGE), it seems he might not have realized the EV maker’s shares make up a portion of his state’s pension fund.

This was something Shark Tank’s Kevin O’Leary mentioned last week after Walz’s comments. However, now that Tesla shares are rising once again, Walz is backtracking by saying that his comment from last week was his attempt at humor.

Walz said:

“I have to be careful about being a smartass. I was making a joke. These people have no sense of humor.”

NEW: Tim Walz says he was totally joking when he celebrated Tesla stock going down, says Elon Musk makes him unhealthy.

The comment came after Walz apparently didn’t realize his own pension plan owns Tesla stock.

“I have to be careful about being a smartass. I was making a… pic.twitter.com/w1QHAYyvco

— Collin Rugg (@CollinRugg) March 23, 2025

Tesla shares have rebounded nicely since a substantial drop so far this year.

Although the stock is still down about 28 percent this year, things are looking better for the company as it now shifts its focus to the release of several affordable models, the ramp of the new Model Y “Juniper,” the release of the Cybercab and Robotaxi platform in Texas and California, and other potential catalysts like the Optimus robot.

Tesla aiming to produce first “legion” of Optimus robots this 2025

Last week’s All-Hands meeting from Tesla was publicly broadcast on X and seemed to be the response many investors were hoping for as questions started to seep in regarding Musk’s commitment to the company.

While his attention seems to be on solving government spending and eliminating corruption, it is evident Musk is still paying attention to what is going on at Tesla.

Shares are up over 10 percent at 1:05 p.m. on the East Coast, trading at around $274.

Elon Musk

Shark Tank’s O’Leary roasts Tim Walz over Tesla stock hate session

Published

4 days ago

March 21, 2025

Joey Klender

Shark Tank personality and legendary investor Kevin O’Leary roasted former Vice Presidential nominee Tim Walz over his comments regarding Tesla shares earlier this week.

Walz, a Minnesota Democrat, said that he recently added Tesla (NASDAQ: TSLA) to his Apple Stocks app so he could watch shares fall as they have encountered plenty of resistance in 2025 so far. He said that anytime he needs a boost, he looks at Tesla shares, which are down 36 percent so far this year:

If you need a little boost during the day, check out Tesla stock 📉 pic.twitter.com/KBEh6pOZLW

— Tim Walz (@Tim_Walz) March 19, 2025

Walz, among many others, has been critical of Tesla and Elon Musk, especially as the CEO has helped eliminate excess government spending through the Department of Government Efficiency (DOGE).

However, Kevin O’Leary, a legendary investor, showed up on CNN after Walz’s comments to give him a bit of a reality check. O’Leary essentially called Walz out of touch for what he said about Tesla shares, especially considering Tesla made up a good portion of the Minnesota Retirement Fund.

As of June 2024, the pension fund held 1.6 million shares of Tesla stock worth over $319.6 million:

O’Leary continued to slam Walz for his comments:

“That poor guy didn’t check his portfolio and his own pension plan for the state. It’s beyond stupid what he did. What’s the matter with that guy? He doesn’t check the well-being of his own constituents.”

He even called Walz “a bozo” for what he said.

Of course, Walz’s comments are expected considering Musk’s support for the Trump Administration, as the Tesla CEO was a major contributor to the 45th President’s campaign for his second term.

However, it seems extremely out of touch that Walz made these comments without realizing the drop was potentially hurting his fund. While we don’t know if the fund has sold its entire Tesla holdings since June, as a newer, more recent report has not been released yet, it seems unlikely the automaker’s shares are not still making up some portion of the fund.