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Lucid teases Air Pure, Touring trim unveiling on November 15

Credit: Lucid Groupt

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Lucid Group released details regarding the unveiling of the Pure and Touring trim levels of its introductory electric sedan, the Air, today. Lucid teased the vehicles through a video it released on its Twitter.

The vehicles are set to be unveiled on November 15 at 1:00 P.M. EST, ahead of the first Air Touring delivery, which will take place on the same day at the company’s studio in Beverly Hills.

After launching several luxury and highly-priced trims over the past year, Lucid is now looking to launch two more configurations of the Air all-electric sedan at prices that are slightly more affordable.

Lucid Air Pure

The Lucid Air Pure, the company’s base mode, will have a starting price of $87,400 and will launch with a dual-motor, all-wheel-drive configuration. Specs for this trim level and EPA-estimated range ratings will be released on November 15.

The Pure was initially geared for a price lower than $70,000 in the United States with the EV tax credit. However, nearly every vehicle on the market has increased in price since then, and car companies have adjusted due to increased costs across the supply chain.

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Tesla Model S Long Range Plus now boasts 409 miles per charge: report

Lucid Air Touring

Additionally, the Lucid Air Touring will also be unveiled during the event.  Starting at $107,400, the Touring trim level features “a fine balance of performance, luxury, design, and space.” It features the Air’s single-piece glass canopy that spans from the base of the windshield and extends over the heads of front passengers. Lucid also plans to release more details regarding this trim level on November 15.

Air Touring availability was pushed back to Q4 2022 earlier this year, so it will be interesting to see if Lucid aligns with that after the unveiling event later this month. The company has struggled to ramp production and deliveries of its vehicles, but it is going through normal growing pains that nearly every car company in history has experienced.

Lucid’s Project Gravity

While many may have thought the teaser Lucid published on Twitter could have been a potential unveiling of the Gravity SUV, it does not seem to be the case. However, Lucid did state in its press release that it would release additional details about Project Gravity, which was revealed in 2021. Lucid CEO/CTO Peter Rawlinson said the company plans to launch the Gravity SUV in the latter half of 2023.

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The event will take place during the LA Auto Show Week, and Lucid has several things planned for spectators:

  • During the week of November 15, all five trim levels – from Air Pure to Air Sapphire – will be on display for media, customers, and fans at the Lucid Studio Beverly Hills. Lucid will also celebrate the global premiere at the Beverly Hills Studio the evening of Tuesday, November 15, with a celebration event for select media, customers, and VIPs.
  • Derek Jenkins, Senior Vice President of Design and Brand, will be featured at CDN Forum LA taking place during Automobility at the Los Angeles Auto Show on Thursday, November 17. Lucid is also a sponsor of CDN’s LA Design Night that evening at the Los Angeles Convention Center. Both the recently unveiled Lucid Air Pure and Air Sapphire, the world’s most powerful sedan, will be on display.
  • Peter Rawlinson, CEO and CTO, will deliver the opening keynote at the Automotive News World Congress on Friday, November 18, discussing why efficiency is the new imperative for electric vehicles and how it has been central to all aspects of the development of every Lucid vehicle.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Elon Musk

SpaceX considering confidential IPO filing this March: report

The filing could pave the way for a June listing at a valuation that may exceed $1.75 trillion.

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Credit: SpaceX/X

SpaceX is reportedly preparing to confidentially file for an initial public offering (IPO) as soon as March. The filing could pave the way for a June listing at a valuation that may exceed $1.75 trillion, potentially making it the largest IPO in history.

The update was initially reported by Bloomberg News, which cited information shared by people reportedly familiar with the matter. 

As per the publication, a confidential filing allows a company to receive regulatory feedback before publicly releasing its financials. Bloomberg’s source, however, noted that the timing of SpaceX’s IPO is still under discussion and plans could change.

SpaceX did not immediately respond to requests for comment.

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A March submission would mark the clearest step yet toward bringing Elon Musk’s private space company into public markets. People familiar with the preparations said the offering could raise as much as $50 billion. That would surpass the $29 billion debut of Saudi Aramco in 2019, currently the largest IPO on record.

Major banks including Goldman Sachs Group Inc., JPMorgan Chase & Co., Morgan Stanley, and Bank of America Corp. are reportedly positioned for senior roles in the transaction. SpaceX is also said to be considering a dual-class structure that would allow insiders, including Musk, to retain enhanced voting control.

Satellite communications provider EchoStar Corp., which holds a stake in SpaceX, reportedly saw its shares rise following news of the potential filing.

At a valuation exceeding $1.75 trillion, SpaceX would immediately have a larger market cap than all but five of the companies traded in the S&P 500 index. That figure would place it ahead of Meta Platforms Inc. and Tesla Inc. by market capitalization, trailing only a small group of mega-cap firms such as Apple Inc. and Microsoft Corp.

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The scale of the proposed valuation reflects SpaceX’s dominance in orbital launch services and its Starlink satellite network, which serves millions of users globally. The company has also outlined long-term expansion plans tied to higher Starship launch cadence, orbital infrastructure, and lunar development initiatives.

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Elon Musk

Elon Musk hints Tesla investors will be rewarded heavily

“Hold onto your Tesla stock. It’s going to be worth a lot, I think. That’s my bet,” Musk said.

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Credit: Grok

Elon Musk recently hinted that he believes Tesla investors will be rewarded heavily if they continue to hold onto their shares, and he reiterated that in a new interview that the company released on its social accounts this week.

Musk is one of the most successful CEOs in the modern era and has mammothed competitors on the Forbes Net Worth List over the past year as his holdings in his various companies have continued to swell.

Tesla investors, especially those who have been holding shares for several years, have also felt substantial gains in their portfolios. Over the past five years, the stock is up over 78 percent. Since February 2019, nearly seven years ago to the day, the stock is up over 1,800 percent.

Musk said in the interview:

“Hold onto your Tesla stock. It’s going to be worth a lot, I think. That’s my bet.”

It’s no secret Musk has been extremely bullish on his own companies, but Tesla in particular, because it is publicly traded.

However, the company has so many amazing projects that have an opportunity to revolutionize their respective industries. There is certainly a path to major growth on Wall Street for Tesla through its various future projects, including Optimus, Cybercab, Semi, and Unsupervised FSD.

  • Optimus (Tesla’s humanoid robot): Musk has discussed its potential for tasks like childcare, walking dogs, or assisting elderly parents, positioning it as a massive long-term driver of company value.
  • Cybercab (Tesla’s robotaxi/autonomous ride-hailing vehicle): a fully autonomous vehicle geared specifically for Tesla’s ride-sharing ambitions.
  • Semi (Tesla’s electric truck, with mentions of expansion, like in Europe): brings Tesla into the commercial logistics sector.
  • Unsupervised FSD (Full Self-Driving software achieving full autonomy without human supervision): turns every Tesla owner’s vehicle into a fully-autonomous vehicle upon release

These projects specifically are some of the highest-growth pillars Tesla has ever attempted to develop, especially in Musk’s eyes, as he has said Optimus will be the best-selling product of all-time.

Many analysts agree, but the bullish ones, like Cathie Wood of ARK Invest, are perhaps the one who believes Tesla has incredible potential on Wall Street, predicting a $2,600 price target for 2030, but this is not even including Optimus.

She told Bloomberg last March that she believes that the project will present a potential additive if Tesla can scale faster than anticipated.

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Cybertruck

Tesla drops latest hint that new Cybertruck trim is selling like hotcakes

According to Tesla’s Online Design Studio, the new All-Wheel-Drive Cybertruck will now be delivered in April 2027. Earlier orders are still slated for early this Summer, but orders from here on forward are now officially pushed into next year:

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(Credit: Tesla)

Tesla’s new Cybertruck offering has had its delivery date pushed back once again. This is now the second time, and deliveries for the newest orders are now pushed well into 2027.

According to Tesla’s Online Design Studio, the new All-Wheel-Drive Cybertruck will now be delivered in April 2027. Earlier orders are still slated for early this Summer, but orders from here on forward are now officially pushed into next year:

Just three days ago, the initial delivery date of June 2026 was pushed back to early Fall, and now, that date has officially moved to April 2027.

The fact that Tesla has had to push back deliveries once again proves one of two things: either Tesla has slow production plans for the new Cybertruck trim, or demand is off the charts.

Judging by how Tesla is already planning to raise the price based on demand in just a few days, it seems like the company knows it is giving a tremendous deal on this spec of Cybertruck, and units are moving quickly.

That points more toward demand and not necessarily to slower production plans, but it is not confirmed.

Tesla Cybertruck’s newest trim will undergo massive change in ten days, Musk says

Tesla is set to hike the price on March 1, so tomorrow will be the final day to grab the new Cybertruck trim for just $59,990.

It features:

  • Dual Motor AWD w/ est. 325 mi of range
  • Powered tonneau cover
  • Bed outlets (2x 120V + 1x 240V) & Powershare capability
  • Coil springs w/ adaptive damping
  • Heated first-row seats w/ textile material that is easy to clean
  • Steer-by-wire & Four Wheel Steering
  • 6’ x 4’ composite bed
  • Towing capacity of up to 7,500 lbs
  • Powered frunk

Interestingly, the price offering is fairly close to what Tesla unveiled back in late 2019.

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