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Lucid Motors announces DreamDrive, a Tesla-style Autopilot with LIDAR

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Lucid Motors just introduced DreamDrive, the startup’s version of a Tesla-style Autopilot for their upcoming luxury electric vehicles. Described as a Level 2 autonomous driving program, the advanced driver-assistance system (ADAS) will be included with the company’s first Lucid Air sedans set to be delivered to customers in 2021.

“DreamDrive will offer the most comprehensive sensor suite on the market,” the carmaker’s announcement stated. “And it’s expected to be the first combining LIDAR with an innovative driver monitoring system as standard equipment.”

To substantiate their claims, Lucid’s DreamDrive is said to have 32 multimodal sensors with the most up-to-date technology. Altogether, 19 driver-assist features will be available when the system is launched with eight more on the way to be delivered via over-the-air updates. Notably, a few features of DreamDrive may be familiar to current Tesla drivers such as Surround View Monitoring, Traffic Signal Recognition, and Autonomous Parking Assist.

Lucid Motors DreamDrive sensor suite. | Credit: Lucid Motors
Lucid Motors DreamDrive sensor suite. | Credit: Lucid Motors

“DreamDrive is fully future-proofed — and ready for upgrades to Level 3 features as they become available,” the nascent carmaker additionally stated. “It’s also the first ADAS system built on a high-speed Ethernet Ring electric architecture, which also serves as a fully redundant platform for key functions like steering, brakes, and sensors.”

Lucid’s decision to lean on a LIDAR system for its self-driving software suite is one area where the company diverges from Tesla’s approach. During last year’s Autonomy Day, Tesla CEO Elon Musk expressed his distaste for the technology.

“LIDAR is a fool’s errand, and anyone who relies on LIDAR is doomed. It’s like having expensive appendices. You’ll see,” Musk said. This sentiment looks to be based on how neural networks’ inspiration – the human brain – works. “You all used your own neural network in your brains to get here. You didn’t shoot lasers from your eyes to drive,” Tesla’s Sr. Director of Artificial Intelligence, Andrej Karpathy, joked during the same event. However, while Musk’s company may be moving away from LIDAR, many others in the self-driving arena still use the tech as a central part of their autonomous software. Alphabet’s Waymo, for instance, takes this approach.

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More details about DreamDrive will be revealed at Lucid’s upcoming online event on September 9th this year, according the the recent announcement. Alongside further self-driving system information, the production version of the Air vehicle will finally be revealed. Lucid’s flagship sedan is said to have a 400+ mile range, 1,000+ horsepower, and a 235 mph top speed. CEO Peter Rawlinson also confirmed in comments last week that a future variant will have a .21 drag coefficient (Cd), thought to be the lowest Cd of a luxury production-intent vehicle.

Accidental computer geek, fascinated by most history and the multiplanetary future on its way. Quite keen on the democratization of space. | It's pronounced day-sha, but I answer to almost any variation thereof.

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Tesla Model 3 and Model Y named top car buys in Norway

Despite growing competition from European and Korean brands, both models stood out for their balance of price, performance, and everyday usability.

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Credit: Grok Imagine

Norway’s annual roundup of the best car purchases featured Tesla’s two main sellers this year, with the Model 3 and Model Y securing top positions in their respective segments. 

Despite growing competition from European and Korean brands, both models stood out for their balance of price, performance, and everyday usability. The verdict comes as electric vehicle adoption remained above 95% of new vehicle sales in the country.

Tesla Model 3 strengthens its value position

Among compact EVs, the Tesla Model 3 maintained its position as the best overall buy thanks to its strong blend of performance, efficiency, and updated features. Reviewers noted that every trim offered compelling value, especially with the all-electric sedan’s improved cabin ergonomics and the return of the turn-signal stalk, which was one of the few previous complaints among drivers. 

The Model 3’s mix of long-range capability, low operating costs, and responsive handling has continued to set the benchmark for compact EVs in Norway. While competitors from Hyundai, Volkswagen, and Peugeot have narrowed the gap, Tesla’s price-to-capability ratio has remained difficult to beat in this segment, Motor.no reported.

“The Model 3 clearly offers the best value for money in the compact class, no matter which version you choose. Now it also gets the turn signal lever back. This eliminates one of the few flaws in a driving environment that many believe is the best on the market,” the publication wrote. 

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Tesla Model Y claims its crown

The Tesla Model Y emerged as Norway’s top family-car purchase this year. The latest refresh introduced improvements in ride quality, styling, and interior materials, allowing the Model Y to deliver a more premium driving experience without a substantial price increase. 

Reviewers praised its spacious cabin, strong safety profile, and practical range, all of which reinforced its appeal for families needing an all-purpose electric crossover. The Model Y remains especially notable given its continued popularity in Norway even as Tesla faces declining sales in other global markets.

“The Model Y is back as the winner in the family class. The upgrade in the new year was even more extensive than expected. It is a slightly more elegant and significantly more comfortable Model Y that solidifies its position as Norway’s best car purchase in the most important class,” the Norwegian motoring publication noted.

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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager

Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.

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Credit: Tesla/X

Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising. 

Giga Berlin shifts to two shifts

Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada. 

“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.

Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle. 

Norway’s momentum

Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.

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What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.

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Tesla launches crazy Full Self-Driving free trial: here’s how you can get it

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tesla full self driving
Credit: Tesla

Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.

There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.

Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.

You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.

The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.

Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.

Once it is installed, the trial will begin, and the 30-day countdown will begin.

Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.

Tesla CFO Vaibhav Taneja said during the call:

“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”

Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.

Tesla Full Self-Driving warrants huge switch-up on essential company strategy

It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.

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