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“Boring” EQC fails to provide Mercedes-Benz with EV momentum
The Mercedes-Benz EQC was supposed to be the German automaker’s answer to Tesla’s emergence as the dominant force in electric transportation. After an introduction that could only be described as a disappointment, Mercedes’ parent company Daimler’s Shareholder meeting on Wednesday revealed how some investors felt about the EQC’s underwhelming performance.
“Too late, too expensive, and too boring,” Speich said about the EQC, which has had less-than-desirable sales figures, according to the German Federal Motor Transport Authority.
In 2019, only 397 units of the EQC were sold, and as of May 28, 2020, an additional 276 have been sold. The combination of these two figures is indicative of less than 700 units sold since the vehicle’s launch in late 2019.
2019 was a rough year for Daimler, and the EQC undoubtedly contributed to the struggles the automaker felt over the previous twelve months. Deka Investment, which holds about 5.4 million shares of Daimler stock, was vocal when the EQC came to light during the Shareholder meeting.
The all-electric EQC was released last year, and Deka’s Head of Sustainability and Corporate Governance Ingo Speich had prepared remarks that broke down the disappointing performance of the car, Yahoo reported.
Not all is bad for Mercedes-Benz, though. The company’s deliveries in China climbed to a record in Q2 2020, and truck and global car sales rose in June compared to the same month in 2019. The company did state that it will not turn a profit in the quarter due to the coronavirus, which halted the automaker’s momentum that included a plan to implement “thousands” of efficiency measures, according to Daimler CEO Ola Kallenius.
“Our previous efficiency goals covered the upcoming transformation, but not a global recession,” Kallenius said. “Daimler can do better, and we are determined to deliver.”
Mercedes will unveil the compact EQA electric car later this year, Kallenius said. The luxury car company will also offer five electric models and more than 20 plug-in hybrids by the end of the year. The push toward electrification is geared toward meeting strict European emissions rules in 2020 and 2021. Kallenius stated that reaching the CO2 limits will be “challenging.”
Daimler shares have declined by 24% so far in 2020, giving the company a market cap of €40 billion, or $45.3 billion. This figure is less than 20% of Tesla’s $257.26 billion market cap.
Daimler also announced a restructuring plan in November that foresaw the elimination of more than 10,000 jobs worldwide. The move will save the company €1.4 billion, or $1.58 billion in personnel spending by 2022.
Although the EQC did not live up to the hype that Mercedes-Benz expected, there is still hope. With the German automaker planning to produce several more fully-electric models and a broad spectrum of hybrid vehicles in the future, the push toward a sustainable fleet is still within reason. Mercedes has a long history of manufacturing luxury automobiles, and shifting to electric transportation presents a variety of exciting challenges that have stumped some of the biggest car companies in the world, like Volkswagen.
There is room for improvement, but the EQC is not necessarily an indicator of what Mercedes-Benz has to offer. The company must learn from the underwhelming performance of the EQC and push for the development of more advanced EV technologies for its future models.
The Tesla Semi is entering a new Pilot Program with Paper Transport, LLC (PTI), a Wisconsin-based transportation provider. The company will test the Semi’s Long Range configuration through “dedicated operations within the Chicago market.”
Chicago presents an interesting challenge for the Semi, as it will be a colder-weather climate that will test the Semi’s ability to operate in lower temperatures and in potentially large accumulations of snow. This is something Tesla has been testing with the Semi in Alaska and even in Northern California during the colder months, but Chicago will present a truly tough midwestern winter.
Tesla Semi spotted on journey home after winter performance testing
PTI says it is using the Semi to evaluate its strategy of reducing transportation emissions while maintaining performance, reliability, and cost efficiency. These are major arguments for the Semi being introduced into new fleets.
CEO of PTI Tyler Ellison said:
“PTI has been a leader in sustainable transportation solutions for over 15 years. We take a consultative approach to helping customers identify and implement the right transportation solution for their network. Our partnership with Tesla expands our portfolio alongside renewable natural gas and intermodal, giving customers more ways to reduce Scope 3 emissions without compromising service or economics.”
PTI is far from the first company to adopt the Semi within a fleet, as Tesla entered strategic agreements with PepsiCo. and its subsidiary Frito-Lay for a Pilot Program that extended throughout the California region.
Tesla has let companies like those utilize the Semi to determine whether it would be suitable for their operations. Additionally, Tesla gets valuable information regarding the Semi’s performance, knowing what to improve and what is ideal for companies that will utilize the all-electric truck for regional and nationwide logistics.
PTI plans to utilize the Long Range configuration, which is priced at $290,000 and features a range of approximately 500 miles, a three-motor powertrain, up to 800 kW of drive power, and consumption of just 1.7 kWh per mile.
Tesla Semi pricing revealed after company uncovers trim levels
VP of Maintenance at PTI, Bryan Ellen, added:
“We are excited to partner with Tesla, leveraging their ever-evolving technology. We are bullish in our estimation of the parallels available between our dedicated model and the efficiency of their fully electric Class 8 tractor. We anticipate a growing synergy between our businesses as we work to facilitate this sustainable solution for our customers.”
PTI has logged more than 87 million miles using sources like compressed and renewable gas, but now is looking to take it a step further with fully electric operations.
Tesla revealed on Monday that it is building a new autonomous vehicle at Gigafactory Texas, its plant just outside of the City of Austin. This particular vehicle will be geared toward those who are in need of a wheelchair-accessible car that would require no human driver for operation.
According to a new report from Wired, Tesla’s Senior Policy Advisor, India Herdman, told members of the Washington D.C. City Council on Monday:
“We are in development for a purpose-built, wheelchair-accessible autonomous vehicle. We know that paratransit can be very difficult, and people who are confined to wheelchairs permanently should still be able to move around freely, so that is an active product being built by Tesla in Texas.”
This builds upon what CEO Elon Musk said last year on X, which confirmed the company was working on accessible rides within its Robotaxi platform, which currently is confined to the Model Y.
Absolutely
— Elon Musk (@elonmusk) September 19, 2025
Tesla is also developing the Cybercab, which started employee rides last week. However, this vehicle is not necessarily geared toward wheelchair accessibility.
That leaves a major gap in the autonomous ride-sharing program that Tesla is attempting to build; the company has been pretty clear that it does not want to complicate its manufacturing lines by bringing in a wide array of body styles.
However, it seems necessary to have something larger that could help transport people to appointments when they cannot drive. For wheelchair accessibility, the Robovan, which was unveiled at the “We, Robot” event in October 2024, seems to be the most ideal solution:
Herdman did not indicate whether she was referring to the Robovan or if Tesla is building yet another body style that is geared toward full autonomy but also caters to the handicapped.
Tesla might need to develop something specifically for the handicapped in order to align with the Americans with Disabilities Act, which prevents discrimination against people with disabilities in transportation services. Uber was hit with a lawsuit late last year for “refusing to reasonably modify its policies, practices, or procedures where necessary to avoid discriminating against riders with disabilities.”
Tesla would obviously like to avoid this.
It will be interesting to see what Tesla will do with this project, and whether it will introduce something new to the market or just continue with the Robovan.
Tesla weirdly confirmed that its steering wheel-less and pedal-less Cybercab vehicle is now in the process of giving employees rides, a huge milestone for the vehicle program.
But the entire thing was super strange. On Friday, Tesla released a video stating that there was “Cool news from Giga Texas” and that employees were now taking rides in Cybercabs that have no manual controls. The units seen on public roads are engineering vehicles that have manual controls inside, a necessity as Tesla moved through the testing phase.
However, Tesla removed the video and reposted it shortly after with a more vague title. It seems like the employee rides are still going, but the video was adjusted slightly. The initial upload showed employees doing things like watching movies and adjusting the climate, but these snippets were removed in the second upload.
Cool news from Giga Texas pic.twitter.com/gvbG456Tzw
— Tesla Robotaxi (@robotaxi) July 11, 2026
Both images below were uploaded with the first video, but were removed after Tesla re-uploaded the announcement. These are not available in the second upload
Credit: Tesla
Credit: Tesla
Nevertheless, the announcement from Tesla is that the Cybercab is operating with employees inside who can control the vehicle’s audio, video, climate, and destination settings through their smartphone app.
Tesla has already been testing Cybercab engineering units, but last month, it was able to self-certify for SAE Level 4, which would enable unsupervised self-driving in Texas. The company is moving toward that, and the plans have always been to launch Cybercab rides this year.
The Cybercab is potentially looked at as the next generation of Tesla’s mobility leg. For the past 15 years, the company has been known as somewhat of an automaker, among many other things. However, these passenger vehicles that Tesla has manufactured are now moving into a new realm, as they will eventually drive themselves with no supervision thanks to the Full Self-Driving suite.
The Cybercab is just the next step of that: a true vehicle developed for the sole purpose of ride-hailing. It has no human controls, it has only two seats, and it will get passengers from Point A to Point B with no awkward driver, no need for manual inputs, and with no stress.
Tesla is moving forward with other developments related to the Cybercab project as well. However, the big announcement will come when Tesla finally announces that it is launching Cybercab rides to the general public, something that it plans to launch either late this year or early 2027.
Tesla Semi enters new Pilot Program with interesting challenge
Tesla is building a wheelchair-accessible Robotaxi
