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Mercedes’ U.S.-built EQS SUV starts at $104,000, nine trim levels available

2023 EQS SUV (Credit: Mercedes-Benz)

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Mercedes-Benz has announced the pricing of its six EQS SUV trims that are built in the company’s Tuscaloosa, Alabama, facility in the United States. Starting at $104,400, Mercedes-Benz launched production of the premium electric SUV started production last week, making it the first vehicle on the EQ platform to be built in the U.S.

The U.S.-built EQS SUV has three trim levels and three packages, each showcasing the EQ’s innovative tech and luxurious features that Mercedes-Benz has built a reputation for with its cars. Each vehicle comes with typical standard features, including Mercedes’ entire suite of both active and passive Driver Assitance Systems. The EQS 450+ and 450 4MATIC SUV trim levels come standard with a 12.8″ OLED multimedia touchscreen in portrait orientation. Meanwhile, the EQS 580 4MATIC SUV, which is the most premium trim level across the three groupings, includes Mercedes BMUX Hyperscreen with three displays “merged seamlessly under a single 56-inch curved glass surface.”

Mercedes-Benz launches EQS SUV production in Alabama

Mercedes-Benz has three packages available, each offering something more than the previous one. Premium is the “entry-level” package, while Exclusive and Pinnacle are the middle and highest levels, respectively. The packages are broken down as such (prices exclude $1,150 destination and delivery charge):

  • Premium
    • EQS 450+ SUV: $104,400
    • EQS 450 4MATIC SUV: $107,400
    • EQS 580 4MATIC SUV: $125,950
      • Included Features:
        • Driver Assistance Package
        • Heated and Ventilated Front Seats
        • Leather Upholstery
        • Power Tilt/Sliding Panorama Roof
        • 20″ Wheels (21″ on EQS 580)
        • Burmester® 3D Sound System with Sound Personalization and Dolby Atmos
        • 10-Degree Rear Axle Steering
        • 64-color Ambient Lighting
        • Parking Package with Surround View System
  • Exclusive
    • EQS 450+ SUV: $108,650
    • EQS 450 4MATIC SUV: $111,650
    • EQS 580 4MATIC SUV: $130,200
      • Included Features:
        • All features of Premium Trim
        • Head-Up Display
        • Rapid Heating Front Seats
        • MBUX Interior Assistant Front
        • Front Multicontour Seats with Massage
        • Four-Zone Climate Control
        • Air Balance Package
        • Mercedes-Benz Star Pattern Logo Projectors
  • Pinnacle
    • EQS 450+ SUV: $110,650
    • EQS 450 4MATIC SUV: $113,650
    • EQS 580 4MATIC SUV: $132,200
      • Included Features:
        • All features of Premium and Exclusive Trims
        • Executive Second-Row Seat Package
        • Second Row Middle Armrest with Wireless Charging
        • Comfort Rear Headrests
        • MBUX Rear Tablet

Mercedes EQS SUV owners will also receive two complimentary years of charging through the company’s in-house infrastructure, known as Mercedes me Charge. Additionally, Mercedes-Benz and Electrify America have collaborated to give EQS SUV drivers an unlimited number of 30-minute DC fast charging sessions at no additional cost.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla Giga Berlin draws “red line” over IG Metall union’s 35-hour week demands

Factory manager André Thierig has drawn a “red line” against reducing Giga Berlin’s workweek to 35 hours, while highlighting that Tesla has actually increased its workers’ salaries more substantially than other carmakers in the country.

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(Credit: Tesla)

Tesla Giga Berlin has found itself in a new labor dispute in Germany, where union IG Metall is pushing for adoption of a collective agreement to boost wages and implement changes, such as a 35-hour workweek. 

In a comment, Giga Berlin manager André Thierig drew a “red line” against reducing Giga Berlin’s workweek to 35 hours, while highlighting that Tesla has actually increased its workers’ salaries more substantially than other carmakers in the country.

Tesla factory manager’s “red line”

Tesla Germany is expected to hold a works council election in 2026, which André Thierig considers very important. As per the Giga Berlin plant manager, Giga Berlin’s plant expansion plans might be put on hold if the election favors the union. He also spoke against some of the changes that IG Metall is seeking to implement in the factory, like a 35-hour week, as noted in an rbb24 report. 

“The discussion about a 35-hour week is a red line for me. We will not cross it,” Theirig said.  

“(The election) will determine whether we can continue our successful path in the future in an independent, flexible, and unbureaucratic manner. Personally, I cannot imagine that the decision-makers in the USA will continue to push ahead with the factory expansion if the election results favor IG Metall.”

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Giga Berlin’s wage increase

IG Metall district manager Jan Otto told the German news agency DPA that without a collective agreement, Tesla’s wages remain significantly below levels at other German car factories. He noted the company excuses this by referencing its lowest pay grade, but added: “The two lowest pay grades are not even used in car factories.”

In response, Tesla noted that it has raised the wages of Gigafactory Berlin’s workers more than their German competitors. Thierig noted that with a collective agreement, Giga Berlin’s workers would have seen a 2% wage increase this year. But thanks to Tesla not being unionized, Gigafactory Berlin workers were able to receive a 4% increase, as noted in a CarUp report. 

“There was a wage increase of 2% this year in the current collective agreement. Because we are in a different economic situation than the industry as a whole, we were able to double the wages – by 4%. Since production started, this corresponds to a wage increase of more than 25% in less than four years,” Thierig stated. 

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Tesla is seeing a lot of momentum from young Koreans in their 20s-30s: report

From January to November, young buyers purchased over 21,000 Teslas, putting it far ahead of fellow imported rivals like BMW and Mercedes-Benz.

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Tesla has captured the hearts of South Korea’s 20s-30s demographic, emerging as the group’s top-selling imported car brand in 2025. From January to November, young buyers purchased over 21,000 Teslas, putting it far ahead of fellow imported rivals like BMW and Mercedes-Benz. 

Industry experts cited by The Economist attributed this “Tesla frenzy” to fandom culture, where buyers prioritize the brand over traditional car attributes, similar to snapping up the latest iPhone.

Model Y dominates among young buyers

Data from the Korea Imported Automobile Association showed that Tesla sold 21,757 vehicles to the 20s-30s demographic through November, compared to BMW’s 13,666 and Mercedes-Benz’s 6,983. The Model Y led the list overwhelmingly, with variants like the standard and Long Range models topping purchases for both young men and women.

Young men bought around 16,000 Teslas, mostly Model Y (over 15,000 units), followed by Model 3. Young women followed a similar pattern, favoring Model Y (3,888 units) and Model 3 (1,083 units). The Cybertruck saw minimal sales in this group.

The Model Y’s appeal lies in its family-friendly SUV design, 400-500 km range, quick acceleration, and spacious cargo, which is ideal for commuting and leisure. The Model 3, on the other hand, serves as an accessible entry point with lower pricing, which is valuable considering the country’s EV subsidies.

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The Tesla boom

Experts described Tesla’s popularity as “fandom culture,” where young buyers embrace the brand despite criticisms from skeptics. Professor Lee Ho-geun called Tesla a “typical early adopter brand,” comparing purchases to iPhones.

Professor Kim Pil-soo noted that young people view Tesla more as a gadget than a car, and they are likely drawn by marketing, subsidies, and perceived value. They also tend to overlook news of numerous recalls, which are mostly over-the-air software updates, and controversies tied to the company.

Tesla’s position as Korea’s top import for 2025 seems secured. As noted by the publication, Tesla’s December sales figures have not been reported yet, but market analysts have suggested that Tesla has all but secured the top spot among the country’s imported cars this year. 

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Tesla FSD fleet is nearing 7 billion total miles, including 2.5 billion city miles

As can be seen on Tesla’s official FSD webpage, vehicles equipped with the system have now navigated over 6.99 billion miles.

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Tesla’s Full Self-Driving (Supervised) fleet is closing in on almost 7 billion total miles driven, as per data posted by the company on its official FSD webpage. 

These figures hint at the massive scale of data fueling Tesla’s rapid FSD improvements, which have been quite notable as of late.

FSD mileage milestones

As can be seen on Tesla’s official FSD webpage, vehicles equipped with the system have now navigated over 6.99 billion miles. Tesla owner and avid FSD tester Whole Mars Catalog also shared a screenshot indicating that from the nearly 7 billion miles traveled by the FSD fleet, more than 2.5 billion miles were driven inside cities. 

City miles are particularly valuable for complex urban scenarios like unprotected turns, pedestrian interactions, and traffic lights. This is also the difference-maker for FSD, as only complex solutions, such as Waymo’s self-driving taxis, operate similarly on inner-city streets. And even then, incidents such as the San Francisco blackouts have proven challenging for sensor-rich vehicles like Waymos. 

Tesla’s data edge

Tesla has a number of advantages in the autonomous vehicle sector, one of which is the size of its fleet and the number of vehicles training FSD on real-world roads. Tesla’s nearly 7 billion FSD miles then allow the company to roll out updates that make its vehicles behave like they are being driven by experienced drivers, even if they are operating on their own. 

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So notable are Tesla’s improvements to FSD that NVIDIA Director of Robotics Jim Fan, after experiencing FSD v14, noted that the system is the first AI that passes what he described as a “Physical Turing Test.” 

“Despite knowing exactly how robot learning works, I still find it magical watching the steering wheel turn by itself. First it feels surreal, next it becomes routine. Then, like the smartphone, taking it away actively hurts. This is how humanity gets rewired and glued to god-like technologies,” Fan wrote in a post on X. 

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