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Mercedes-Benz chooses to push back its EV sales goal five years

Der neue Mercedes-Benz eSprinter // The new Mercedes-Benz eSprinter

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Mercedes-Benz has been a mainstay in the automotive field, and has a name that truly brings along thoughts of luxury and class.

People will have to wait a tad longer before electrification goes hand-in-hand with the German automaker, as the company said this week it would push back its goals for EV sales by five years from 2025 to 2030.

Mercedes-Benz executives detailed the plan during their Earnings Call, where they now hope to have electric vehicles and hybrids make up at least 50 percent of their sales by 2030. Its goals for this to occur in 2025 were announced three years ago in 2021, but slow demand caused the timeline adjustment.

CEO Ola Kaellenius said last year that markets that had treated Mercedes-Benz well in terms of electrification goals were still not showing enough promise. Europe, where the company has had the most success in terms of EVs, only saw 11 percent of its overall sales be made up of pure EVs. Factor in hybrids, and it was just 19 percent, according to Reuters.

Although automakers and suppliers are setting the record straight that they have high hopes for EVs, demand has ultimately not aligned with how aggressive some had expected.

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In order to reach that 50 percent goal, customers have to show that they’re willing to buy that many EVs, and they simply have not been willing to do that, at least not yet.

Because of the delay in electrification concentration goals, Mercedes-Benz is focusing on combustion engine cars and will update the technology in them.

It said similar things in 2023 as it said the “brutal” EV sector squeezed margins to the point that it planned to lean on ICE sales to bolster earnings.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

Investor's Corner

Tesla Q2 2025 earnings: What Wall Street expects

The company has faced mounting pressure this year, with TSLA stock down 19% year-to-date.

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Credit: Tesla Asia/X

Tesla (NASDAQ:TSLA) is set to release its second-quarter 2025 financial results after markets close on Wednesday, July 23. The company has faced mounting pressure this year, with TSLA stock down about 19% year-to-date. 

What Wall Street expects

As noted in a TipRanks report, Wall Street has remained cautious about the electric vehicle maker due to concerns about the EV segment in general, competition, reduced margins, federal EV regulations, and CEO Elon Musk’s political activities. 

Overall, Wall Street expects Tesla to post earnings per share of $0.39, down 25% from a year ago. Tesla’s revenue is forecasted to fall 13% to $22.19 billion, and analysts also expect the electric vehicle maker to post lower margins this quarter.

Analyst expectations

Tesla delivered approximately 384,120 vehicles in Q2, a 13.5% drop year-over-year, as per Main Street Data. The company also produced over 410,000 vehicles and deployed 9.6 GWh of energy storage products during the quarter. 

Ahead of the earnings call, Cantor Fitzgerald analyst Andres Sheppard reiterated a Buy rating and a $335 per share price target. He also adjusted his Q2 revenue forecast to $21 billion, down from his previous estimate of $24.1 billion. Despite short-term softness, Sheppard maintained his 2025 and 2026 projections, citing confidence in Tesla’s high-margin Robotaxi business model.

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Barclays analyst Dan Levy kept a Hold rating with a $275 price target. He stated that the company faces “increasingly weaker fundamentals,” but he also suggested that Tesla’s Robotaxi story could drive optimism. Levy expects modest gross margin improvement quarter-over-quarter and flagged the full-year EPS estimate drop from $3.20 to $1.84. Delays in launching the affordable Tesla model remain a downside risk, Levy noted.

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Tesla expands FSD Transfer offer to Europe and the Middle East

Tesla’s FSD transfer offer has long been used as a quarterly sales lever in North America.

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Credit: Tesla Europe & Middle East/X

Tesla has extended its Full Self-Driving (FSD) transfer promotion beyond North America, opening the door for owners in Europe and the Middle East to carry over their existing FSD systems to a new vehicle. 

The move comes days after Elon Musk acknowledged a user’s request for FSD transfers in Europe on X, which the CEO called a “fair” ask. Tesla Europe later confirmed the offer via its official X account.

FSD transfers reaching new markets

FSD transfers have been used as a quarterly sales lever in North America, with its most recent availability in April 2025, as noted in a Not a Tesla App report. While this incentive had remained exclusive to the U.S. and Canada, Tesla’s latest announcement marks the first time the program has been rolled out internationally. 

Interestingly enough, the offer hasn’t yet been extended to other FSD-enabled regions like China. This suggests that Tesla may be prioritizing markets where regulatory approval for FSD remains pending. European Tesla owners, after all, have been waiting literal years for FSD to be rolled out into their countries. 

How the program works

The process for FSD transfers is straightforward. Existing Tesla owners with FSD must place a new vehicle order and complete delivery during the active promotion period. During checkout, customers are instructed not to add FSD to the new car. Instead, they must notify a Tesla advisor of their intent to transfer their existing vehicle’s FSD. 

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On delivery day, FSD will be deactivated on the old vehicle and activated on the new one. Customers are not required to trade in or sell their original Tesla that had FSD, though once the license is moved, the old vehicle reverts to just Basic Autopilot features.

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Tesla Q2 2025 vehicle safety report proves FSD makes driving almost 10X safer

Tesla released its most recent vehicle safety data on its official website.

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Credit: @BLKMDL3/X

Tesla has released its most recent vehicle safety report, reiterating the idea that Autopilot and systems like Full Self Driving (FSD) are really the company’s best safety features.

Tesla released its most recent vehicle safety data on its official website. 

Tesla’s Q2 2025 safety statistics

As per the electric vehicle maker’s Q2 2025 report, the company recorded one crash for every 6.69 million miles driven for vehicles that were using Autopilot technology. In comparison, data from the NHTSA and FHWA listed one automobile crash every 702,000 million miles.

“In the 2nd quarter, we recorded one crash for every 6.69 million miles driven in which drivers were using Autopilot technology. For drivers who were not using Autopilot technology, we recorded one crash for every 963,000 miles driven. By comparison, the most recent data available from NHTSA and FHWA (from 2023) shows that in the United States there was an automobile crash approximately every 702,000 miles,” Tesla wrote in its report.

FSD as a safety feature

Elon Musk has always maintained that FSD is the company’s biggest safety feature. This is no exaggeration, as the system allows vehicles to operate vehicles without human intervention. Tesla is currently proving this in Austin, where it operates the pilot program for its dedicated self-driving Robotaxi service. Customers who have used Tesla’s Robotaxi service in Austin have noted that the vehicles operate in a manner that is akin to a confident and cautious driver.

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An underrated advantage of Tesla’s FSD system is the fact that it does not get tired, nor does it ever operate the vehicle while intoxicated. It never gets distracted either. These advantages may seem minor, but they go a long way towards making Teslas the safest vehicles on the road today.

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