News
Mercedes announces Q4 sales growth, led by ‘electric product offensive’
Mercedes has released its Q4 and 2022 sales report, and electric vehicles led the company in growth.
Mercedes has been increasing its electric offerings significantly faster than traditional rivals. The company now offers as many as eight electric models in certain markets, multiples of the number of offerings from BMW, Porsche, and Audi, and even outshines most non-premium brands globally. Via this aggressive electrification, the brand reported a strong end of the year and a clear path forward to investors.
According to Mercedes’ press release, the company sold a total of 2.04 million vehicles globally (slightly less than the premium market leader, BMW), with 350,949 units sold in the United States alone. Of that overall figure, Mercedes massively expanded EV sales by 124%, selling a total of 117,800 EVs globally and 12,421 of which were sold in the U.S.
Globally, while Q4 was an amazingly successful quarter for the company, increasing sales by 17%, Mercedes still finished off the year down by 1% compared to 2021.
Looking at more model-specific numbers, in the U.S., the Mercedes EQS SUV/sedan was the clear leader in terms of EV sales. 10,365 units made the company’s oldest Mercedes EV model a fantastic success, while its more recently released EQE and EQB siblings had 384 and 1672 sales, respectively.
“Strong year-end results and exponential volume growth of our EV portfolio are a testament to the strong demand for Mercedes-Benz EQ, luxury and commercial vehicles in the U.S. market,” said Dimitris Psillakis, President and CEO of Mercedes-Benz USA. “With a full lineup of five EQ models and a renewed focus on Top-End Vehicles, we will continue to advance our strategy and offer the most desirable luxury cars, SUVs, and commercial vehicles.”
Mercedes-Benz global CEO, Ola Källenius, had a similarly positive message for investors in the worldwide press release; “2022 marks another successful year in the transformation of Mercedes-Benz: We more than doubled our BEV sales, we demonstrated our high ambition in electric with the 1,200 km EQXX test drive, and we achieved a new record year for Mercedes-Maybach with sales up 37%,” said Mr. Källenius. “In 2023, we will continue our mission to offer the most desirable electric cars and further grow our BEV and Top-End sales.”
A successful sales quarter isn’t the only reason Mercedes has reason to be excited, either. Now that the company has announced its EV charging network in the United States and expanded its autonomous driving suite to North America, it leads traditional competitors in more than just BEV offerings. And with the German luxury giant’s recent announcements at CES regarding more upcoming software improvements, it doesn’t seem like it is laying off the gas.
For Mercedes, the goal remains clear, moving into an EV future, it must continue to electrify rapidly and focus on expanding EV production in the coming year(s) to compete with EV-only brands like Tesla. And while it is clear that the company is headed on the right path, it still has a long road ahead of it.
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Elon Musk
Microsoft partners with Starlink to expand rural internet access worldwide
The update was shared ahead of Mobile World Congress.
Microsoft has announced a new collaboration with Starlink as part of its expanding digital access strategy, following the company’s claim that it has extended internet connectivity coverage to more than 299 million people worldwide.
The update was shared ahead of Mobile World Congress, where Microsoft detailed how it surpassed its original goal of bringing internet access to 250 million people by the end of 2025.
In a blog post, Microsoft confirmed that it is now working with Starlink to expand connectivity in rural and hard-to-reach regions.
“Through our collaboration with Starlink, Microsoft is combining low-Earth orbit satellite connectivity with community-based deployment models and local ecosystem partnerships,” the company wrote.
The partnership is designed to complement Microsoft’s existing work with local internet providers and infrastructure companies across Africa, Latin America, and India, among other areas. Microsoft noted that traditional infrastructure alone cannot meet demand in some regions, making low-Earth orbit satellite connectivity an important addition.
Kenya was cited as an early example. Working with Starlink and local provider Mawingu Networks, Microsoft is supporting connectivity for 450 community hubs in rural and underserved areas. These hubs include farmer cooperatives, aggregation centers, and digital access facilities intended to support agricultural productivity and AI-enabled services.
Microsoft stated that 2.2 billion people globally remain offline, and that connectivity gaps risk widening as AI adoption accelerates.
Starlink’s expanding constellation, now numbering more than 9,700 satellites in orbit, provides near-global coverage, making it one of the few systems capable of delivering broadband to remote regions without relying on terrestrial infrastructure.
Starlink is expected to grow even more in the coming years as well, especially as SpaceX transitions its fleet to Starship, which is capable of carrying significantly larger payloads compared to its current workhorse, the Falcon 9.
Elon Musk
Tesla expands US LFP battery supply with LG Energy Solution deal: report
The report was initially published by TheElec, citing industry sources.
LG Energy Solution (LGES) will manufacture lithium iron phosphate (LFP) energy storage system (ESS) batteries for Tesla at its Lansing, Michigan facility.
The report was initially published by TheElec, citing industry sources.
LG Energy Solution’s Lansing plant, formerly known as Ultium Cells 3, was previously operated as a joint venture with General Motors. LGES acquired GM’s stake in May 2025 and now fully owns the site. With a production capacity of 50 GWh per year, it is one of the company’s largest facilities in North America.
LG Energy Solution is converting part of the Lansing factory to produce LFP batteries for energy storage systems. Equipment orders for the new lines have already been placed, and mass production is reportedly expected to begin in the second half of next year.
Last July, LG Energy Solution disclosed a 5.94 trillion won battery supply agreement running from August 2027 to July 2030. While the company did not name the customer, industry sources pointed to Tesla as the buyer.
Tesla has primarily used CATL’s prismatic batteries for its Megapack systems. The move to source prismatic LFP cells from LG Energy Solution’s U.S. plant could then be seen as part of Tesla’s efforts to bolster its North American supply base for its energy storage business.
For the Lansing conversion, LG Energy Solution reportedly plans to use electrode equipment originally ordered under its Ultium Cells venture with General Motors. Suppliers reportedly include CIS and Hirano Tecseed for electrode systems, TSI for mixing equipment, CK Solution for heat exhaust systems, A-Pro for formation equipment, and Shinjin Mtech for assembly kits.
Tesla currently manufactures energy storage products at facilities in California and Shanghai, though another Megafactory that produces the Megapack is also expected to be built in Texas. As per recent reports, the Texas Megafactory recently advanced with a major property sale.
News
Tesla begins Grok AI chatbot rollout to Australia and New Zealand fleet
The update follows earlier deployments in the United States and Europe.
Tesla has rolled out its Grok AI assistant to Australia and New Zealand, embedding the conversational chatbot directly into compatible vehicles via an over-the-air update.
The system, developed by Elon Musk’s xAI, is now live on select models, giving drivers access to a voice-based assistant that goes well beyond traditional command-driven controls.
The update follows earlier deployments in the United States and Europe.
Tesla Australia confirmed Grok is available on Model S, Model 3, Model X and Model Y vehicles equipped with an AMD processor and running software version 2025.26 or later.
“Grok is coming to Teslas in Australia and New Zealand. It can answer almost any question using real-time information & also add/edit navigation destinations to become your personal guide. Phased rollout has now begun to eligible vehicles,” Tesla Australia and New Zealand wrote in a post on its official X account.
Drivers can activate Grok using the steering wheel controls once the update is installed. Access requires either a Premium Connectivity subscription or a stable Wi-Fi connection.
Unlike conventional in-car voice assistants that rely on fixed prompts, Grok is designed to respond conversationally. It can adjust navigation mid-trip, locate nearby points of interest, explain dashboard warnings, provide driving guidance and reference the owner’s manual.
Tesla noted that interactions with Grok are processed by xAI and remain anonymous to Tesla, adding that conversations are not linked to a specific driver or vehicle.
Grok has attracted attention overseas for offering multiple interaction modes. In the U.S., users can select personalities such as Assistant, Language Tutor, Therapist, Storyteller and Meditation. Additional optional modes for adult users include settings labeled Unhinged, Motivation, Argumentative, Romantic and even Sexy.
Viral clips shared online have shown Grok adopting sarcastic or playful tones that differ from more neutral digital assistants, with the AI assistant typically catching drivers off-guard with its sharp personality and wit.