News
Mercedes announces Q4 sales growth, led by ‘electric product offensive’
Mercedes has released its Q4 and 2022 sales report, and electric vehicles led the company in growth.
Mercedes has been increasing its electric offerings significantly faster than traditional rivals. The company now offers as many as eight electric models in certain markets, multiples of the number of offerings from BMW, Porsche, and Audi, and even outshines most non-premium brands globally. Via this aggressive electrification, the brand reported a strong end of the year and a clear path forward to investors.
According to Mercedes’ press release, the company sold a total of 2.04 million vehicles globally (slightly less than the premium market leader, BMW), with 350,949 units sold in the United States alone. Of that overall figure, Mercedes massively expanded EV sales by 124%, selling a total of 117,800 EVs globally and 12,421 of which were sold in the U.S.
Globally, while Q4 was an amazingly successful quarter for the company, increasing sales by 17%, Mercedes still finished off the year down by 1% compared to 2021.
Looking at more model-specific numbers, in the U.S., the Mercedes EQS SUV/sedan was the clear leader in terms of EV sales. 10,365 units made the company’s oldest Mercedes EV model a fantastic success, while its more recently released EQE and EQB siblings had 384 and 1672 sales, respectively.
“Strong year-end results and exponential volume growth of our EV portfolio are a testament to the strong demand for Mercedes-Benz EQ, luxury and commercial vehicles in the U.S. market,” said Dimitris Psillakis, President and CEO of Mercedes-Benz USA. “With a full lineup of five EQ models and a renewed focus on Top-End Vehicles, we will continue to advance our strategy and offer the most desirable luxury cars, SUVs, and commercial vehicles.”
Mercedes-Benz global CEO, Ola Källenius, had a similarly positive message for investors in the worldwide press release; “2022 marks another successful year in the transformation of Mercedes-Benz: We more than doubled our BEV sales, we demonstrated our high ambition in electric with the 1,200 km EQXX test drive, and we achieved a new record year for Mercedes-Maybach with sales up 37%,” said Mr. Källenius. “In 2023, we will continue our mission to offer the most desirable electric cars and further grow our BEV and Top-End sales.”
A successful sales quarter isn’t the only reason Mercedes has reason to be excited, either. Now that the company has announced its EV charging network in the United States and expanded its autonomous driving suite to North America, it leads traditional competitors in more than just BEV offerings. And with the German luxury giant’s recent announcements at CES regarding more upcoming software improvements, it doesn’t seem like it is laying off the gas.
For Mercedes, the goal remains clear, moving into an EV future, it must continue to electrify rapidly and focus on expanding EV production in the coming year(s) to compete with EV-only brands like Tesla. And while it is clear that the company is headed on the right path, it still has a long road ahead of it.
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!
Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
TESLARATI Premium Membership
$19.99 USD
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
Tesla Semi’s biggest adoptee gives an update on production timeline
Police sergeant recounts his Neuralink journey with Elon Musk’s brain chip
