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Mercedes pushes EVs in Japan with new EQ dealership

Credit: Mercedes-Benz

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Mercedes has opened its first electric vehicle only dealership to capitalize on the fledgling demand for EVs in Japan.

Mercedes has been steadily growing its EV lineup, particularly in Europe and China, where demand for these vehicles is the strongest. But now that the company offers a full EV lineup in Japan to include five separate models, the German luxury brand has opened its first EV-only dealership that will hopefully entice car buyers to ditch their previous ICE vehicles.

The new all-electric dealership, located in Yokohama just south of Tokyo, is not only a departure in design from a typical Mercedes dealership but also features a couple of other fundamental changes. Foremost, customers will be guided by “EQ Experts” who can help them understand the specifications and options. Further, the new location will feature EV charging and roof-mounted solar panels as the brand looks to make its operations more sustainable globally.

Mercedes did not announce whether the EV-only dealership chain would expand within Japan or if similar dealerships would be made in other countries. Still, as the company aims to shift to EVs by 2030, more facilities like this will be required to meet global demand.

According to Mercedes-Benz’s Japanese website, the company currently sells five EVs in the country; the Mercedes EQS and EQE sedans and the Mercedes EQA, EQB, and EQC SUVs. Eventually, the brand will also sell its upcoming EQS SUV and EQE SUV.

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Mercedes is certainly dedicating a lot to a market that has yet to fully embrace electric vehicles. The Japan Automobile Dealers Association (JADA) states that in 2021 the Japanese market was firmly dedicated to hybrid vehicles, with 96.8% of electrified vehicle sales in the country being either hybrid or plug-in hybrid vehicles. In total, 21,693 EVs were sold in Japan in 2021.

It’s unclear if this early dedication to the Japanese EV market will benefit the company, but as Tesla has shown in the United States, it certainly doesn’t hurt to be early to the market.

The German luxury giant is headed in the right direction as it looks to help customers more easily and quickly find and choose the EV they are looking for. Hopefully, through more dealerships like this, the Japanese market can begin to embrace electric vehicle technology.

What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

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Will is an auto enthusiast, a gear head, and an EV enthusiast above all. From racing, to industry data, to the most advanced EV tech on earth, he now covers it at Teslarati.

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Starlink makes a difference in Philippine province ravaged by typhoon

The Severe Tropical Storm battered the province, leaving communications networks in the area in shambles.

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Credit: Starlink/X

The Philippines’ Department of Information and Communications Technology (DICT) is using Starlink to provide connectivity in the municipality of Masbate, which was affected by Severe Tropical Storm Opong (international name Bualoi). 

The Severe Tropical Storm battered the province, leaving communications networks in the area in shambles.

Starlink units enhance connectivity

DICT Secretary Henry Aguda visited the province to assess internet and communications infrastructure and deliver 10 additional Starlink satellite units, according to the Philippine News Agency. The is move aimed at strengthening emergency response and restore digital access to the area.

Aguda met with Masbate Governor Richard Kho during his visit and joined telecommunications representatives in inspecting provincial offices, free charging stations, and Wi-Fi connectivity sites for residents. 

According to DICT officer-in-charge Rachel Ann Grabador, three Starlink units, 10 routers, and a 2kW solar-powered station have already been deployed in the province following the typhoon. The units have been installed at key facilities such as Masbate Airport’s communications tower and the Masbate Provincial Hospital’s administrative office. 

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Game-changing technology

Thanks to its global coverage and its capability to provide high-speed internet connectivity even in remote areas, Starlink has become the best communications solution that can be deployed in the aftermath of natural disasters. Its low-cost kits, which are capable of of providing fast internet speeds, are also portable, making them easy to deploy in areas that are damaged by natural disasters.

As noted in a Space.com report, there are currently 8,475 Starlink satellites in orbit, of which 8,460 are working, as of September 25, 2025. Initially, SpaceX had filed documents with International regulators to place about 4,000 Starlink satellites in Low Earth Orbit. Over time, however, the number of planned Starlink satellites has grown, with SpaceX aiming to launch as many as 42,000 Starlink satellites to fully connect the globe.

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Neuralink’s first human patient shares journey to renewed self-independence

Before the surgery, Arbaugh described life as “a blur of meaningless time.”

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Credit: Steve Jurvetson/Twitter

Less than two years after becoming the first person to receive Neuralink’s brain-computer interface, Noland Arbaugh is living a completely transformed life. 

Paralyzed from the shoulders down following a 2016 swimming accident, Arbaugh underwent a two-hour robotic surgery that implanted Neuralink’s Telepathy device into his motor cortex. This has allowed him to control devices and even play video games using only his mind.

A new kind of independence

Since the implant, Arbaugh has reclaimed daily activities that were once impossible. He browses the web, plays video games like Mario Kart, studies neuroscience, and operates his smart home without lifting a finger, according to The Valley Vanguard. Though the device requires periodic charging, Arbaugh views the trade-off as minor compared to the independence it provides. 

Arbaugh described his life before his Neuralink surgery as “a blur of meaningless time.” Today, he spends up to ten hours a day using the chip to learn and connect with others. He has gone back to school, diving deep into neuroscience, and he has also discovered a new purpose through public speaking. 

He does not hesitate to share his story with audiences worldwide. “It feels like I’ve been given a second shot,” he said. “I always had potential, now I have a way to express it.”

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Challenges and a vision

Being the first Neuralink patient has not been without strain. Arbaugh has faced intense media scrutiny, online harassment, and even a dangerous SWAT incident at his home triggered by a hoax call, as noted in a Forbes report. Still, he remains a vocal supporter of the technology, funding his advocacy through speaking events and public outreach.

Founded by Tesla and SpaceX CEO Elon Musk, Neuralink’s goal is to connect human thought seamlessly with tech devices, potentially restoring communication and mobility for those living with paralysis or other conditions. Arbaugh’s success with his Telepathy device offers a tangible demonstration of what’s possible, and as per Elon Musk, Neuralink is now preparing to roll out its Blindsight device, which should be capable of restoring sight to the visually impaired.

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Boring Company buys land near Nashville Airport as Music City Loop advances

The Music City Loop will feature a 9.5-mile underground transit tunnel linking downtown Nashville with Nashville International Airport.

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Credit: The Boring Company

Elon Musk’s The Boring Company has purchased its first parcel of land in Nashville, marking a step toward its Music City Loop project. 

As per Davidson County records, the tunneling startup acquired 0.84 acres at 200 Jupiter Drive on September 23 for $937,812 through its Nevada-based LLC, FJ Pads. The property, which is located less than half a mile from Nashville International Airport, currently houses a church and parking lot.

A boring land purchase

The sale actually represents a significant increase in value for the plot’s owners, Pastor Migel Seda and his wife Euralia, as the plot of land was acquired in 2016 for just $210,000. That’s a substantial 347% premium, as noted in a report from The Tennessean

The Boring Company has not disclosed how the land will be used, but its proximity to the airport has prompted speculations from Tesla community members that it could serve as a staging yard or operations hub for the Music Loop’s construction. The price that The Boring Company paid for the parcel of land is not surprising as well, as Elon Musk’s companies have been known to pay a premium for real estate. 

That being said, neither the sellers nor the tunneling startup issued a comment about the purchase.

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Music City Loop

Back in July 2025, the Boring Company announced plans to build the Music City Loop, a 9.5-mile underground transit tunnel linking downtown Nashville with Nashville International Airport. The system is intended to provide fast, congestion-free travel for commuters. Expectations are high that the Loop system could be operational as soon as Spring 2026.

“Music City Loop will connect downtown and the Convention Center to Nashville International Airport with a transit time of approximately 8 minutes – using underground tunnels beneath state-owned roadways,” the Boring Company noted on the project’s official webpage.

Tennessee Governor Bill Lee shared his enthusiasm for the Music City Loop. “By leveraging the innovation of private companies like The Boring Company, we’re exploring possibilities we couldn’t achieve on our own as a state. This potential partnership represents the kind of forward-thinking, fiscally responsible approach that will define the future of transportation in Tennessee,” he said.

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