News
My journey with a SolarCity System: Snow, Net Metering
After 9 months of planning, waiting and negotiating, my SolarCity system installation was finally completed in December of 2014. Following the install, the only steps that remained were to implement updates required for net metering and to finalize the electrical and building inspections.
The electrical inspection went quickly, but the building inspection was a pain. The local building inspector wasn’t very responsive and scheduled inspections shortly after large snow storms, but then refused to do the inspection due to “snow covering the panels”.
While we waited for the inspections, which finally took place in March of 2015, National Grid installed a new Net Meter. Net meters are capable of monitoring the amount of power being sent back into the grid. The meter swap is quick work, but be forewarned that it requires power to be cut from your home during the swap.
Weathering the Storm
We had a brutal Winter here in the Northeast and this was my first year with panels. So I had concerns about the impact of the heavy snow being on top of the panels, and also how one goes about cleaning off the snow. I asked SolarCity about proper handling and they told me not to worry about it:
“We understand your concern with the snow and the load that it would cause. Please be advised that when your system was built, our engineers took into consideration, your roof structure as well as the amount of weight that it would be able to hold. We also have the system approved by the City for load bearings.The City and our engineers did take into consideration, the amount of largest amount of snow that your roof can withstand before we installed. I understand that there was a mass message out to all the people in the area advising them to make sure that they clear the roof. We advised that you allow the snow to melt/slide down on its own., If you are hiring someone to come out to clear the roof. Make sure that they be careful and they only sweep the panels.”
I patiently waited for the snow to slide off the panels and sure enough it did, and with no issues. The snow slides off the black, wet glass-like surface of the solar panels. You definitely don’t want to be anywhere below the roofline when the snow decides to let go!
Early Issues – Broken Gear
Once National Grid completed the net metering install, I was finally approved to turn on the system. The first step involves turning a big dial (on each inverter) from off to on. I have three inverters which means three dials to flip on.
I turned each of them on. Two lit green almost immediately while the remaining inverted displayed a red fault light. There were no instructions on what to do in this scenario; no manuals and no guidance, so my only option was to call for help.
Getting help from SolarCity on the issue at had was a frustrating experience. SolarCity has a lot to learn when it comes to customer service. I spoke to several customer support managers as I continued to escalate my issue.
Finally, after five weeks of follow ups and many phone calls, I got the broken inverter fixed.
Tip:
SolarCity doesn’t bother to tell you this, but what I discovered was a little black button in the middle of the inverter. It’s hard to see but if you press the button you’ll be able to cycle through messages on the digital display, one of which is a fault code. Providing SolarCity with a fault code is much more useful than just letting them know that a red light is blinking.
Early Issues – Snow Fall
As mentioned earlier, snow doesn’t stick to the panels for long, but it does manage to build up before it lets go. Imagine 3 feet of heavy snow mixed with ice over your entire roof all letting go at the same time. It’s not a slow drip. It’s an avalanche.
The end result is dead flowers, dead bushes, and broken branches on vegetation immediately below the roof. As much as it’s common sense that snow will eventually melt from a roof and slide down, I wish SolarCity would have warned us that snow tends to slide from solar panels at a much quicker rate. I would have done something to fortify those flowers and bushes. After all, landscaping is not cheap.
There’s an accident waiting to happen so I think it’s in SolarCity’s best interest to pre-warn people of this, especially newbies to the world of solar panels.
Summary
Eleven months after starting the project, my SolarCity system finally went live (partially) on February 23, 2015. And on April 1, 2015, the third inverter was fixed allowing the system to work in its full capacity.
The image to the right is showing the day when the transformer on my street blew up and the entire street lost power for several hours. I added 33% more power from my large system going back into the network while using very little (Winter time) the same day the transformer blew. But then again, it was also April 1. Nobody made a fuss — National Grid replaced the transformer and all has been stable since. My best guess as to why that happened? Perhaps the transformer was already near its thresholds and my solar installation was the one to tip it over?
I’ll be writing about system monitoring, cost savings and billing errors in upcoming posts. The story isn’t over yet.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
