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NASA is crashing a satellite into an asteroid to gather data about asteroid deflection
The threat of asteroids crashing into Earth isn’t a new concern. We’ve been warned about it by science fiction authors and Hollywood alike, and any kid that’s ever paid attention to dinosaurs in school knows there are bad outcomes when life and chunks of space rock meet up. The space agencies of Europe and the United States are not blind to the threat, thankfully, and they have a multi-part satellite mission in the works directed to gathering real data on how to redirect an asteroid with bad intentions for our planet, i.e., is on a collision course. Specifically, they’re planning on crashing one satellite into an asteroid and studying the effect with another satellite run by the European Space Agency (ESA).
NASA’s part of the mission is called the Double Asteroid Redirection Test (DART), and it will serve as the first demonstration of changing asteroid motion in space. The launch window begins in late December 2020, most likely on track for June 2021, for arrival at its targeted asteroid, Didymos, in early October 2022. Didymos is Greek for “twin”, the name being chosen because it’s a binary system with two bodies: Didymos the asteroid, about a half mile across, and Didymoon the moonlet, about 530 feet across, acting as a moonlet. The two currently have a Sun-centric orbit and will have a distant approach to Earth around the same time as DART’s launch window and then again in 2024.
After reaching the asteroid, DART will enter orbit around Didymoon, and crash into it at a speed of about 4 mi/s (nine times faster than a bullet) to change its speed by a fraction of one percent, an amount measurable by Earth-based telescopes for easy study. Unsurprisingly, the preferred description is “kinetic impact technique” rather than “crash” – maybe even “impact” or “strike”, if we’re avoiding terms that sound random or accidental. The mission is being led by the Johns Hopkins Applied Physics Laboratory (JHU/APL) and managed by the Planetary Missions Program Office at Marshall Space Flight Center in Alabama for NASA’s Planetary Defense Coordination Office.
NASA’s DART mission is one of two parts of an overall mission dubbed AIDA (Asteroid Impact & Deflection Assessment). Joining the agency’s Earth-protection venture is the ESA with its Hera spacecraft, named after the Greek goddess of marriage, a probe that will follow up DART’s mission with a detailed survey of the asteroid’s response to the impact. Collected data will help formulate planetary defense plans by providing detailed analysis from DART’s real-time asteroid deflection experiment. Its launch is scheduled for 2023.
Just this month, another part was added to Hera’s mission: CubeSats. This class of tiny satellites is about the size of a briefcase, and they recently made their deep space debut during NASA’s Mars InSight landing. During that mission, twin CubeSats collectively named MarCO followed along on the journey to Mars behind InSight, eventually relaying data during the landing event back to NASA’s Mission Control along with a photo of the red planet. ESA’s CubeSats, named APEX (Asteroid Prospection Explorer) and Juventas, will travel inside Hera, gather data on Didymos and its moonlet, and then both will land on their respective rocks and provide imaging from the surface.
Just to recap: Tiny satellites in a class that students and startups can and have developed and launched will travel into deep space and land on asteroids. This is big news for the democratization of space travel. As emphasized by Paolo Martino, Hera’s lead engineer in ESA’s article announcing the CubeSat mission, “The idea of building CubeSats for deep space is relatively new, but was recently validated by NASA’s InSight landing on Mars last November.”
Using kinetic energy – pure ram/crash force – isn’t the only option NASA is looking at for defending Earth from incoming asteroids. A “gravity tractor” concept would orbit a craft in a way that would change the trajectory due to gravitational tugging. Similar to how our moon has an impact on our tides or the Earth makes the Sun wobble ever so slightly, a satellite orbiting an asteroid would give pushes and pulls to set its course elsewhere.
Unfortunately, a gravity tractor likely wouldn’t be very effective for asteroids large enough to seriously threaten our planet. Also, the techniques for achieving it would require decades to develop and test in space. Laser ablation, or using spacecraft lasers to vaporize asteroid rock to change an asteroid’s course, is another technique NASA has considered, but it might be just as feasible or cost-effective to simply launch projectiles to achieve the same purpose.
Watch the below video for a visual overview of the DART and HERA missions:
News
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
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Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
SpaceX’s IPO might arrive sooner than you think
Elon Musk says Tesla is developing a new vehicle: ‘Way cooler than a minivan’
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