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NASA set for upcoming Mars mission to seek signs of ancient life on the red planet
Just three weeks ahead of liftoff, NASA and launch provider United Launch Alliance (ULA) announced that NASA’s Mars 2020 rover, Perseverance, and its Martian helicopter sidekick, Ingenuity, were mated with the Atlas V 541 rocket that will kick off the seven-month journey to the Red Planet. The precious cargo encapsulated inside of a protective payload fairing was carefully hoisted by crane operators to rest atop the Atlas V rocket. The payload joins the Atlas V common core booster, four solid rocket boosters, and the Centaur upper stage to achieve the stack’s final flight configuration height of 197 feet (60 meters).
The United Launch Alliance (ULA) payload fairing with NASA’s Mars 2020 Perseverance rover secured inside is positioned on top of the ULA Atlas V rocket inside the Vertical Integration Facility (VIF) at Space Launch Complex 41 at Cape Canaveral Air Force Station in Florida on July 7, 2020. (Image Credit: NASA/Kim Shiflett)
The final stacking procedure was completed inside of the Vertical Integration Facility (VIF) at Cape Canaveral Air Force Station’s Space Launch Complex 41 (SLC-41). The rocket and payload will remain inside the protective structure and complete final check out tests until it is time quite literally roll to the launchpad. Crane operators first set down the payload for a soft touch to begin final full physical and electrical connection. The spacecraft and rocket will undergo integrated electrical testing as well as a battery of other tests as separate spacecraft and simultaneously as one complete unit.
On Friday (July 10), ULA president and chief executive officer, Tory Bruno, stated on Twitter that the Integrated Systems Test (IST) had been completed successfully. According to a previous mission statement posted to the ULA blog site, the IST is a typical pre-launch run down of the various connected systems between the spacecraft and launch vehicle to “verify proper functionality of launch vehicle systems, (and) conduct a simulated countdown and run through the launch sequence.”
The launch vehicle and integrated payload will remain inside the VIF undergoing mission-specific activities and final system checkouts over the next two weeks. Once all pre-flight activities have been successfully completed, approximately two days ahead of the scheduled launch attempt, the entire stack located on top of the Mobile Launch Platform will make the 1,800ft (550 meters) trip to the SLC-41 launchpad which will take about forty-minutes on a modified railway.
Known as an astrobiology mission and outfitted with seven instruments, the Perseverance rover will conduct new science, sample collection, and test new technology in search of ancient microbial life on the distant planet. The rover will spend the length of one Martian year – two Earth years – exploring the region around its landing site. It will collect and cache samples of the Martian surface to possibly be collected and returned to Earth by future joint missions currently under consideration by NASA and the European Space Agency.
The first interplanetary helicopter, Ingenuity, is a small 4-pound (1.8 kilograms) autonomous solar-powered aircraft that will conduct a series of experimental test flights. Ingenuity is traveling to Mars solely for a demonstrative mission and is not connected to the Perseverance rover by any means other than hitching a ride to the Red Planet. The new technology will demonstrate an ability to create lift in the thin atmosphere and lower gravity environment of Mars to help inform future aerial exploration and science delivery missions.
Currently, NASA and ULA are targeting the launch of the interplanetary mission on July 30th at 7:50 am EDT/4:50 PDT. Should they be necessary, multiple backup launch opportunities are available until the close of the interplanetary launch window on August 15th. Regardless of the launch date, after a seven-month-long, 290 million mile (467 million kilometers) journey – the rover and helicopter will arrive at Mars’s Jezero Crater, the home to an ancient Martian river delta, for a landing attempt on February 18, 2021. The landing date is perhaps even more crucial than the launch date as mission planners must take into account landing site lighting and temperature conditions and the locations of Mars-orbiting satellites required to relay crucial mission-specific information back to Earth.
Should the launch have to abort, and the 2020 window is missed completely, the robots will have to wait until 2022 when Earth’s orbit lines up just right with that of Mars, and the next interplanetary launch window opens up.
In a striking revelation that underscores the lucrative crossover between Big Tech and space exploration, Alphabet Inc., Google’s parent company, disclosed a massive $94.1 billion equity stake in SpaceX following the rocket company’s blockbuster initial public offering earlier this year.
The disclosure came in Alphabet’s quarterly filing, marking the first time the long-held private investment has been publicly valued at market prices. Google was an early backer, investing alongside Fidelity in 2015 with roughly $500-900 million at a time when SpaceX was valued around $12 billion.
That bet has delivered extraordinary returns, roughly a hundredfold, transforming a strategic play on satellite internet and launch capabilities into one of Alphabet’s largest assets.
Google, $GOOGL, has said they hold $94 billion in SpaceX, $SPCX, shares after IPO.
— unusual_whales (@unusual_whales) July 23, 2026
Of the total holding, approximately $80 billion remains subject to short-term post-IPO lockup restrictions, preventing near-term sales. An additional $14.1 billion faces longer-term restrictions, extending into the third quarter of 2027. This structure limits immediate liquidity but protects against market volatility as SpaceX transitions into public trading.
The SpaceX position contributed significantly to gains in Alphabet’s broader investment portfolio, which also includes a major stake in AI leader Anthropic. Combined, these holdings helped drive nearly $100 billion in investment gains during the second quarter, providing a substantial boost to net income amid ongoing AI spending pressures.
Analysts view the disclosure as validation of Alphabet’s venture strategy beyond its core search and cloud businesses. The investment aligns with deeper ties, including reported multi-billion-dollar deals for AI computing capacity on SpaceX infrastructure. As SpaceX advances Starship flights, Starlink expansion, and ambitious Mars goals under Elon Musk, Google’s stake positions it to benefit from the commercialization of space.
For Alphabet, the windfall highlights how patient, forward-looking bets in transformative sectors can yield outsized rewards. While lockups temper short-term impact, the holding cements SpaceX as a cornerstone of Alphabet’s diversified portfolio in an era where aerospace, AI, and connectivity increasingly intersect. Investors will watch closely as restrictions lift and SpaceX’s public performance unfolds.
In early 2026, Tesla made a bold strategic pivot: it largely eliminated the option to purchase Full Self-Driving (FSD) software outright and shifted to a subscription-only model. The change, effective around mid-February, ended the one-time fee that had previously ranged as high as $15,000 and later dropped to $8,000. Instead, customers would access FSD (Supervised) for $99 per month in the U.S.
At the time, skeptics questioned whether locking customers into recurring payments would hurt adoption or alienate buyers who preferred ownership of the feature. Tesla bet that a lower barrier to entry, seamless integration at purchase, and the ability to cancel at any time would drive higher uptake.
The results from Q2 2026 speak for themselves: the decision has been a resounding success, delivering the largest quarterly growth in FSD subscriptions in the company’s history.
Tesla FSD subscriptions went up 56% in Q2 2026 to 1.48 million, an increase of 200,000 from Q1 2026.
Tesla added more FSD subscribers in Q2 than in any quarter in its history. pic.twitter.com/jTciTD2JqW
— Sawyer Merritt (@SawyerMerritt) July 22, 2026
According to Tesla’s Q2 shareholder update, active FSD subscriptions reached 1.48 million globally by the end of June 2026. That represents a 56 percent increase year-over-year and a 15.6 percent jump from the prior quarter. Tesla added roughly 200,000 new subscriptions in the period alone—the biggest single-quarter gain on record.
North America led the charge, with more than 55 percent of new vehicle deliveries including an FSD subscription at the time of purchase, a record attach rate for the region.
Tesla explicitly noted that “more customers [are] opting for subscription at the time of vehicle purchase,” crediting the model shift and prominent placement of the option in the ordering process. Subscriptions now contribute meaningfully to ancillary revenue, helping offset pressure elsewhere in the business.
The financial upside is substantial: At $99 per month, 1.48 million active subscriptions generate approximately $146.5 million in monthly recurring revenue. Over a full year, that equates to roughly $1.76 billion in annualized recurring revenue (ARR) from FSD subscriptions alone, assuming steady retention and no major pricing changes.
These figures represent pure, high-margin software revenue. Unlike vehicle sales, which carry production costs, warranty obligations, and supply-chain risks, FSD subscriptions flow largely to the bottom line once the software is developed and deployed over-the-air.
Tesla does not break out exact FSD subscription revenue in its filings (it sits within “Services and Other”), but the category grew 50 percent year-over-year in Q2, with executives highlighting subscriptions as a key driver.
The subscription model offers several structural advantages. It lowers the upfront cost of a new Tesla, potentially broadening the buyer pool and supporting vehicle demand, especially important amid fluctuating EV market conditions. It creates a predictable revenue stream that compounds as the fleet grows and more owners try (and stick with) the software.
Legacy one-time purchasers still exist, but new growth is overwhelmingly subscription-based following the February cutoff.
Early data also suggests improving retention and satisfaction, as well. Tesla has rolled out iterative FSD updates, including v14 features, and expanded availability to additional markets. Recent regulatory approvals in parts of Europe have further boosted interest, with owners in newly enabled countries eager to activate the software they had been waiting for.
FSD is still supervised; regulatory hurdles for true unsupervised autonomy persist in many regions, including the United States, and competition in advanced driver-assistance systems is intensifying. Yet the Q2 numbers validate Tesla’s bet: by removing the large upfront commitment and making FSD accessible via subscription, the company has accelerated adoption faster than many anticipated.
What began as a controversial switch-up has become a clear win. With nearly 1.5 million subscribers, record attach rates, and nearly $1.8 billion in potential annual recurring revenue already in view, Tesla’s FSD business is transitioning from a promised future to a tangible, fast-growing profit engine.
If the momentum continues, and especially if unsupervised capabilities unlock robotaxi opportunities, the subscription flywheel could become one of the most valuable assets in Tesla’s portfolio.
Tesla Robotaxi is among its biggest projects currently, but many have been quick to point out the fact that the company has definitely been slow to expand its fleet.
However, there is definitely a method to that madness. CEO Elon Musk answered several concerns during last night’s quarterly earnings call that some might have about that slow rollout of the Robotaxi suite, maintaining the company’s narrative on prioritizing safety and wanting to avoid injuries to anyone, including animals.
Musk said:
“With Robotaxi, our goals are very ambitious for Robotaxi, but we do need to be cautious about causing any accidents or causing any harm to anyone. Although there are, I think, 30,000 to 40,000 automotive deaths per year in the U.S. alone, most of those do not generate any press or maybe, you never really read about almost any of those. If we injure even one person, it’ll be worldwide headline news, and regulators will immediately clamp down on our activities.
We don’t want to injure anyone. We’re going as fast as humanly possible in scaling Robotaxi, but while trying to ensure that we do not harm anyone at all, and ideally do not even run over a pet. That’s really the constraint is we want to grow as fast as possible with Robotaxi without harm to anyone.”
Tesla has maintained an exemplary safety record with its Robotaxi suite, according to internal data. VP of AI, Ashok Elluswamy, said that the Robotaxi suite has driven more than 380,000 miles unsupervised without any incidents.
0 notable incidents across over 380,000 miles traveled by Robotaxi
— Tesla (@Tesla) July 22, 2026
Analyst Colin Langan of Bank of America also pushed Tesla executives for answers regarding the company’s decision to add cities across several states with dozens of vehicles “as opposed to hundreds.”
Elluswamy said there’s a bigger advantage to do it the way Tesla has been because it ensures that its software stack “is a very general one:”
“The reason we have been expanding across different cities instead of just doubling down on a single city, is that we want to make sure that our stack is a very general one. It is a general one. We just want to both prove to ourselves and to other folks that it is working across a lot of different cities without too much effort per city. That’s what we see internally.”
In the past, we have written about Tesla’s decision to be incredibly conservative with its Robotaxi rollout, especially with the incredibly small fleet size compared to competitors. However, there really is not a price anyone can put on safety for those utilizing the platform or pedestrians, so what Tesla is doing is justified.
A year into the Robotaxi program being active, Tesla has made major strides, but many investors and fans would like to see the fleet expand as quickly as the program has to other cities and states.
Google’s massive stake in SpaceX will shock you
Tesla’s switch-up on selling Full Self-Driving has paid off big time
