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NASA braces for ‘7 minutes of terror’ as rover, rocket crane near Mars
NASA’s most ambitious – and difficult – Mars rover mission to date is nearly at the end of its interplanetary journey, but it is just the beginning of the excitement. On Tuesday (Feb. 16) engineers at NASA’s Jet Propulsion Laboratory (JPL) confirmed that Perseverance is doing well and is prepared to attempt a touchdown at about 12:55 p.m. PST (3:55 p.m. EST) on Thursday (Feb. 18).
NASA’s fifth Mars rover, Perseverance, will attempt a tried and true, but terrifying landing method to reach the Martain surface safely. In a process called entry, descent, and landing (EDL) the rover will burst through the Martian atmosphere at 12,500mph (20,000 kph) and slow to just under 2mph (3kph) in about seven minutes – a process which has earned the nickname “seven minutes of terror.”
From interplanetary spacecraft to Martian rover in seven minutes
For the past seven months, Perseverance has traveled 300 million miles (480 million kilometers) as an interplanetary spacecraft. When it reaches its final destination of Mars on Feb. 18, the spacecraft will have to shed some layers to prepare to land on the Martian surface. Perhaps the most challenging part of the seven minutes of terror is that Perseverance will conduct every aspect autonomously – engineers back on Earth will not be able to intervene due to the communications time delay caused by the distance between Earth and Mars.
During the first stage of landing known as entry, Perseverance will slam into the relatively thin Martian atmosphere at the neck-break speed of 12,500mph (20,000 kph). At approximately 12:38 p.m. PST (3:38 p.m. EST), 10 minutes prior to entering the Martian atmosphere, the Cruise Stage which has reliably propelled Perseverance on its journey from Earth via solar power will separate. This will initiate the official transition from spacecraft into rover.
To protect the rover and its critical hardware Perseverance is housed inside of a protective covering – called an aeroshell – and is outfitted with a robust heat shield. Small thrusters at the crown of the aeroshell help to reorient itself and ensure that the heat shield is facing in the right direction as it enters the atmosphere. The aeroshell and heatshield will absorb and deflect the brunt of the heat energy – reaching about 2,370 degrees Fahrenheit (about 1,300 degrees Celsius) – caused by the friction of entering the Martian atmosphere at such a high velocity.
Once through peak heating and deceleration, Perseverance will utilize a new technology called Range Trigger to determine its exact location and distance to the surface. The spacecraft will utilize this technology to autonomously determine the optimal time to deploy its supersonic parachute – the largest ever sent to Mars – and separate its heat shield. This is expected to occur at 12:52 p.m. PST (3:52 p.m. EST). Once the heat shield has separated the powered descent stage – and the Perseverance rover itself – will be exposed to the Martian environment.
Although a similar descent method has been used in the past with the landing of NASA’s Curiosity rover in 2012, Perseverance’s way of doing things has received a major upgrade.
Once the heat shield has been dispersed, Perseverance will use a radar and cameras to utilize a new landing technology called Terrain-Relative Navigation. Essentially, Perseverance will continuously take images to map out the Martian surface as it descends to determine its exact location. The spacecraft will actively decide and target the best possible safe landing site which can be autonomously changed up to 2,000 feet (600 meters). Then the aeroshell and parachute are jettisoned and it’s the powered descent module’s time to shine.
Using rockets to land, rather than to launch
Just two minutes after ditching the heat shield, at 12:54 p.m. PST (3:54 p.m. EST) and only 1.3 miles (2.1 kilometers) above the surface, the powered descent stage will fire eight throttleable retrorockets to slow the spacecraft’s descent even more and steer it to its chosen landing target. During the powered descent phase, the spacecraft will slow from about 190 mph (306 kph) to just 1.7 mph (2.7 kph).
Once the spacecraft determines that it is 65 feet (20 meters) from the surface by utilizing the Terrain-Relative Navigation, the powered descent stage will initiate the sky crane maneuver. In this phase, the Perseverance rover will be delicately lowered to the Martian surface with a system of Nylon cords.
At 12:55 p.m. PST (3:55 p.m. EST) the $2.4 billion NASA Mars 2020 mission will officially touchdown on the surface of Mars in the Jezero Crater. Once safely down, the sky crane will severe the cords and fly off for a crash landing at a safe distance away from the rover.
During the landing attempt, NASA’s Mars Reconnaissance Orbiter will be overhead and constantly sending telemetry back to Earth via NASA’s Deep Space Network. The telemetry will indicate to engineers back at NASA JPL if the landing procedure was successful and will confirm a touchdown at 12:55 p.m. PST (3:55 p.m. EST).
This will be the first time that a NASA Mars rover will be landing with its eyes open, so to speak. NASA hopes that the first images – and sounds – of the Martian landing will be available to release to the public within about an hour of confirmed touchdown.
Beginning around 11:15 am PST (19:15 UTC) on Thursday, February 18th, NASA will provide live coverage of Perseverance’s landing attempt. The agency will carry the coverage on NASA TV and its website, as well as a number of other platforms including YouTube, Twitter, Facebook, LinkedIn, Twitch, Daily Motion, Theta.TV, and the NASA app. You can view the entry, descent, and landing process in its entirety in the video below provided by NASA’s JPL.
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Tesla CEO Elon Musk outlines expectations for Cybercab production
“…initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast.”
Tesla CEO Elon Musk outlined expectations for Cybercab production as the vehicle is officially set to start rolling off manufacturing lines at the company’s Giga Texas factory in less than 100 days.
Cybercab is specifically designed and catered to Tesla’s self-driving platform and Robotaxi ride-hailing service. The company has been pushing hard to meet its self-set expectations for rolling out an effective self-driving suite, and with the Cybercab coming in under 100 days, it now needs to push for Unsupervised Self-Driving in the same time frame.
Tesla CEO Elon Musk confirms Robotaxi is set to go unsupervised
This is especially pertinent because the Cybercab is expected to be built without a steering wheel or pedals, and although some executives have said they would build the car with those things if it were necessary.
However, Musk has maintained that the Cybercab will not have either of those things: it will have two seats and a screen, and that’s it.
With production scheduled for less than 100 days, Musk broke down what people should expect from the initial manufacturing phases, being cautiously optimistic about what the early stages will likely entail:
“…initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast.”
Musk knows better than most about the challenges of ramping up production of vehicles. With the Model 3, Musk routinely refers to it as “production hell.” The Cybertruck, because of its polarizing design and stainless steel exterior, also presented challenges to Tesla.
With the important caveat that initial production is always very slow and follows an S-curve.
The speed of the production ramp is inversely proportionate to how many new parts and steps there are.
For Cybercab and Optimus, almost everything is new, so the early production…
— Elon Musk (@elonmusk) January 20, 2026
The Cybercab definitely presents an easier production process for Tesla, and the company plans to build millions of units per year.
Musk said back in October 2024:
“We’re aiming for at least 2 million units a year of Cybercab. That will be in more than one factory, but I think it’s at least 2 million units a year, maybe 4 million ultimately.”
When April comes, we will find out exactly how things will move forward with Cybercab production.
Tesla has revealed an awesome Model 3 and Model Y incentive to help consumers make the jump to one of its affordable mass-market vehicles, but it’s ending soon.
Tesla is offering one free upgrade on eligible inventory of the Model 3 and Model Y until February 2.
This would help buyers receive the most expensive paid option on the vehicle at no additional cost, meaning white interior or a more premium paint option will be free of charge if you take delivery on or before February 2.
Tesla states on its website for the offer:
“Only for limited inventory while supplies last. Price displayed on inventory listings already deducts the cost of the free option.”
Tesla says its one free upgrade offer on eligible U.S. inventory for the Model 3 and Model Y ends February 2.
With this incentive, buyers receive the most expensive paid option on the vehicle at no additional cost (up to $2k in savings). pic.twitter.com/IhoiURrsDI
— Sawyer Merritt (@SawyerMerritt) January 21, 2026
This latest incentive is just another advantage Tesla has by selling its vehicles directly and not using some sort of dealership model that relies on approvals from higher-ups. It is important to note that these programs are offered to help stimulate demand and push vehicles into customers’ hands.
It is not the only incentive Tesla is currently offering, either. In fact, there is a much larger incentive program that Tesla is working on, and it has to do with Full Self-Driving transfers, which could result in even more sales for the company through Q1.
Tesla is ending its FSD Transfer program on March 31, as it plans to transition to a Subscription-only basis with the self-driving suite for anyone who has not already purchased it outright.
This could help drive some on-the-fence buyers to new vehicles, but it remains to be seen. Given the timing of the program’s demise, it appears Tesla is hoping to use it to add additional sales and bolster a strong Q1 2026.
Interior and exterior paint colors can add up to $2,000 if you choose the most premium Ultra Red body color, or an additional $1,000 for the Black and White interior option. The discount, while small, could help get someone their preferred design configuration, instead of settling for something that is not quite what they want.
Tesla Full Self-Driving is getting an outrageous insurance offer with insanely cheap rates that will slash the cost of coverage by 50 percent.
Lemonade, a digital insurance company, has launched its first-of-a-kind product known as Lemonade Autonomous Car Insurance, and it is starting with an exclusive offer to FSD. The new offer will cut rates for FSD-engaged driving by “approximately 50 percent,” highlighting the data that shows a significantly safer driving environment when the suite is activated and engaged.
The company also said it plans to introduce even cheaper rates as Tesla continues to release more advanced FSD versions through software updates. Tesla has been releasing new FSD versions every few weeks, highlighting vast improvements for those who have the latest AI4 chip.
The announcement comes just a few months afterLemonade Co-Founder and President Shai Wininger said that he wanted to insure FSD vehicles for “almost free.” He said that Tesla’s API complemented Lemonade’s AI-based platform because it provides “richer and more accurate driving behavior data than traditional UBI devices.”
Tesla Full Self-Driving gets an offer to be insured for ‘almost free’
In mid-December, Lemonade then offered Tesla owners in California, Oregon, and Arizona the opportunity to connect their vehicles directly to the company’s app, which would provide a direct connection and would require a separate telematics device, which is required with other insurance providers who offer rates based on driving behaviors.
This latest development between Lemonade and Tesla is something that Wininger believes will be different because of the advanced nature of FSD:
“Traditional insurers treat a Tesla like any other car, and AI like any other driver. But a car that sees 360 degrees, never gets drowsy, and reacts in milliseconds can’t be compared to a human.”
He went on to say that the existing pay-per-mile product has given the company something that no traditional insurer has been able to offer. This comes through Lemonade’s “unique tech stack designed to collect massive amounts of real driving data for precise, dynamic pricing.”
The reputation FSD has gathered over the past few years is really impressive. Wininger backed this with some more compliments:
“Teslas driven with FSD are involved in far fewer accidents. By connecting to the Tesla onboard computer, our models are able to ingest incredibly nuanced sensor data that lets us price our insurance with higher precision than ever before.”
The product will begin its official rollout in Arizona on January 26. Oregon will get it a month later.
Tesla CEO Elon Musk outlines expectations for Cybercab production
Tesla reveals awesome Model 3 and Model Y incentive, but it’s ending soon
