News
NASA braces for ‘7 minutes of terror’ as rover, rocket crane near Mars
NASA’s most ambitious – and difficult – Mars rover mission to date is nearly at the end of its interplanetary journey, but it is just the beginning of the excitement. On Tuesday (Feb. 16) engineers at NASA’s Jet Propulsion Laboratory (JPL) confirmed that Perseverance is doing well and is prepared to attempt a touchdown at about 12:55 p.m. PST (3:55 p.m. EST) on Thursday (Feb. 18).
NASA’s fifth Mars rover, Perseverance, will attempt a tried and true, but terrifying landing method to reach the Martain surface safely. In a process called entry, descent, and landing (EDL) the rover will burst through the Martian atmosphere at 12,500mph (20,000 kph) and slow to just under 2mph (3kph) in about seven minutes – a process which has earned the nickname “seven minutes of terror.”
From interplanetary spacecraft to Martian rover in seven minutes
For the past seven months, Perseverance has traveled 300 million miles (480 million kilometers) as an interplanetary spacecraft. When it reaches its final destination of Mars on Feb. 18, the spacecraft will have to shed some layers to prepare to land on the Martian surface. Perhaps the most challenging part of the seven minutes of terror is that Perseverance will conduct every aspect autonomously – engineers back on Earth will not be able to intervene due to the communications time delay caused by the distance between Earth and Mars.
During the first stage of landing known as entry, Perseverance will slam into the relatively thin Martian atmosphere at the neck-break speed of 12,500mph (20,000 kph). At approximately 12:38 p.m. PST (3:38 p.m. EST), 10 minutes prior to entering the Martian atmosphere, the Cruise Stage which has reliably propelled Perseverance on its journey from Earth via solar power will separate. This will initiate the official transition from spacecraft into rover.
To protect the rover and its critical hardware Perseverance is housed inside of a protective covering – called an aeroshell – and is outfitted with a robust heat shield. Small thrusters at the crown of the aeroshell help to reorient itself and ensure that the heat shield is facing in the right direction as it enters the atmosphere. The aeroshell and heatshield will absorb and deflect the brunt of the heat energy – reaching about 2,370 degrees Fahrenheit (about 1,300 degrees Celsius) – caused by the friction of entering the Martian atmosphere at such a high velocity.
Once through peak heating and deceleration, Perseverance will utilize a new technology called Range Trigger to determine its exact location and distance to the surface. The spacecraft will utilize this technology to autonomously determine the optimal time to deploy its supersonic parachute – the largest ever sent to Mars – and separate its heat shield. This is expected to occur at 12:52 p.m. PST (3:52 p.m. EST). Once the heat shield has separated the powered descent stage – and the Perseverance rover itself – will be exposed to the Martian environment.
Although a similar descent method has been used in the past with the landing of NASA’s Curiosity rover in 2012, Perseverance’s way of doing things has received a major upgrade.
Once the heat shield has been dispersed, Perseverance will use a radar and cameras to utilize a new landing technology called Terrain-Relative Navigation. Essentially, Perseverance will continuously take images to map out the Martian surface as it descends to determine its exact location. The spacecraft will actively decide and target the best possible safe landing site which can be autonomously changed up to 2,000 feet (600 meters). Then the aeroshell and parachute are jettisoned and it’s the powered descent module’s time to shine.
Using rockets to land, rather than to launch
Just two minutes after ditching the heat shield, at 12:54 p.m. PST (3:54 p.m. EST) and only 1.3 miles (2.1 kilometers) above the surface, the powered descent stage will fire eight throttleable retrorockets to slow the spacecraft’s descent even more and steer it to its chosen landing target. During the powered descent phase, the spacecraft will slow from about 190 mph (306 kph) to just 1.7 mph (2.7 kph).
Once the spacecraft determines that it is 65 feet (20 meters) from the surface by utilizing the Terrain-Relative Navigation, the powered descent stage will initiate the sky crane maneuver. In this phase, the Perseverance rover will be delicately lowered to the Martian surface with a system of Nylon cords.
At 12:55 p.m. PST (3:55 p.m. EST) the $2.4 billion NASA Mars 2020 mission will officially touchdown on the surface of Mars in the Jezero Crater. Once safely down, the sky crane will severe the cords and fly off for a crash landing at a safe distance away from the rover.
During the landing attempt, NASA’s Mars Reconnaissance Orbiter will be overhead and constantly sending telemetry back to Earth via NASA’s Deep Space Network. The telemetry will indicate to engineers back at NASA JPL if the landing procedure was successful and will confirm a touchdown at 12:55 p.m. PST (3:55 p.m. EST).
This will be the first time that a NASA Mars rover will be landing with its eyes open, so to speak. NASA hopes that the first images – and sounds – of the Martian landing will be available to release to the public within about an hour of confirmed touchdown.
Beginning around 11:15 am PST (19:15 UTC) on Thursday, February 18th, NASA will provide live coverage of Perseverance’s landing attempt. The agency will carry the coverage on NASA TV and its website, as well as a number of other platforms including YouTube, Twitter, Facebook, LinkedIn, Twitch, Daily Motion, Theta.TV, and the NASA app. You can view the entry, descent, and landing process in its entirety in the video below provided by NASA’s JPL.
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Elon Musk
Tesla board reveals reasoning for CEO Elon Musk’s new $1 trillion pay package
“Yes, you read that correctly: in 2018, Elon had to grow Tesla by billions; in 2025, he has to grow Tesla by trillions — to be exact, he must create nearly $7.5 trillion in value for shareholders for him to receive the full award.”
Tesla’s Board of Directors has proposed a new pay package for company CEO Elon Musk that would result in $1 trillion in stock offerings if he is able to meet several lofty performance targets.
Musk, who has not been meaningfully compensated since 2017, completed his last pay package by delivering billions in shareholder value through a variety of performance-based “tranches,” which were met and resulted in the award of billions in stock.
Elon Musk’s new pay plan ties trillionaire status to Tesla’s $8.5 trillion valuation
However, Musk was unable to claim this award due to a ruling by the Delaware Chancery Court, which deemed the payout an “unfathomable sum.”
Now, the company is taking steps to ensure Musk gets paid, as the Board feels that it is crucial to retain its CEO, who has been responsible for much of the company’s success.
This is not a statement to undermine the work of all of Tesla’s terrific employees, but a ship needs to be captained by someone, and Musk has proven he is the right person for the job.
The Board also believes that, based on a statement made by the company in its proxy, various issues will be discussed during the upcoming Shareholder Meeting.
Robyn Denholm and Kathleen Wilson-Thompson recognized Musk’s contributions in a statement, which encouraged shareholders to vote to approve the payout:
“We’re asking you to approve the 2025 CEO Performance Award. In designing the new performance award, we explored numerous alternatives. Ultimately, the new award aims to build upon the success of the 2018 CEO Performance Award framework, which ensure that Elon was only paid for the performance delivered and incentivized to guide Tesla through a period of meteoric growth. The 2025 CEO Performance Award similarly challegnes Elon to again meet a series of even more aspirational goals, including operational milestones focused on reaching Adjusted EBITDA targets (thresholds that are up to 28 times higher than the 2108 CEO Performance Award’s top Adjusted EBITDA milestone) and rolling out new or expanded product offerings (including 1 million Robotaxis in commercial operation and delivery of 1 million AI Bots), all while growing the company’s market capitalization by trillions of dollars.
Yes, you read that correctly: in 2018, Elon had to grow Tesla by billions; in 2025, he has to grow Tesla by trillions — to be exact, he must create nearly $7.5 trillion in value for shareholders for him to receive the full award.
In addition to these unprecedented performance milestones, the 2025 CEO Performance Award also includes innovative structural features, born out of the special committee’s considered analysis and extensive shareholder feedback. These features include supercharged retention (at least seven and a half years and up to 10 years to vest in the full award), structural protections to minimize stock price volatility due to administration of this award and, thereafter, incentives for Elon to participate in the Board’s continued development of a framework for long-term CEO Succession. If Elon achieves all the performance milestones under this principle-based 2025 CEO Performance Award, his leadership will propel Tesla to become the most valuable company in history.”
Musk will have a lot of things to accomplish to receive the 423,743,904 shares, which are divided into 12 tranches.
However, the Board feels he is the right person for the job, and they want him to remain the CEO. This package should ensure that he stays with Tesla, as long as shareholders feel the same way.
News
Tesla Robotaxi app download rate demolishes Uber, Waymo all-time highs
After two and a half months of testing with a group of hand-picked Tesla influencers and some media, the company has officially launched Robotaxi rides in both Austin, Texas, and the California Bay Area to the public.
Tesla launched its Robotaxi app to the general public yesterday, and the number of downloads is a testament to the platform’s high demand for testing.
After two and a half months of testing with a group of hand-picked Tesla influencers and some media, the company has officially launched Robotaxi rides in both Austin, Texas, and the California Bay Area to the public.
Tesla Robotaxi makes major expansion with official public app launch
Downloading the app is available to iOS users, so if you have an iPhone, you can get it and join the waitlist. Tesla has not yet launched the Robotaxi app for the Android platform, but did hint that it would be coming soon.
The testing phase with the group Tesla selected has gone well. In Austin, the City has only listed one “Safety Concern” with Robotaxi during the testing phase. For the most part, things have gone extremely well, and riders have had good things to say.
Tesla is still operating with some safeguards in place, such as Safety Monitors and Safety Drivers, but these are precautionary and temporary; CEO Elon Musk has said they should be removed by the end of the year.
Elon Musk says Tesla will take Safety Drivers out of Robotaxi: here’s when
Even still, Tesla Robotaxi is something that many people want to experience, and the app downloads prove it.
The Tesla Robotaxi app was downloaded at a rate that exceeded all rolling 30-day periods of both Uber and Waymo, according to Brett Winton of ARK Invest. Tesla’s Robotaxi’s first day on the App Store exceeded Uber’s by 40 percent and Waymo’s best download day ever by six times:
Today’s Tesla Robotaxi App downloads outpaced Uber across all rolling 30 day periods by 40% and bested Waymo’s best download day ever by >6x pic.twitter.com/s9s1XTsUu2
— Brett Winton (@wintonARK) September 5, 2025
The surge in downloads is a good indication of how in demand the Robotaxi suite was, as many people within the community had vocalized their requests to try the platform, but Tesla was not ready to expand it beyond its handpicked group.
The expansion of the program will result in more rides, provided Tesla continues to expand its fleet of vehicles. It has already admitted many of those who were initially placed on the waitlist.
News
Elon Musk’s xAI expands to Seattle with salaries up to $440,000
The move was announced by the artificial intelligence startup and Elon Musk on social media platform X.
Elon Musk’s artificial intelligence startup xAI is opening a new office in Seattle as it accelerates its global expansion.
The move was announced by the artificial intelligence startup and Elon Musk on social media platform X. xAI is also hiring for its first positions in the new site.
New Seattle office
As could be seen on xAI’s Careers webpage, the Seattle office is currently hiring for three engineering roles. Each of the three technical roles tied to the new site carry salaries ranging from $180,000 to $440,000.
The new office adds to xAI’s growing presence, which now spans San Francisco, Austin, London, Dublin, New York, and Memphis. The Seattle-based roles focus on video and image generation systems, signaling Musk’s intent to challenge rivals like OpenAI and Meta in generative AI.
Pressures and challenges
Seattle also places xAI within reach of Microsoft’s headquarters in Redmond. Microsoft has emerged as a central player in the AI race through its multibillion-dollar partnership with OpenAI, making xAI’s move into the region notable. The competition for AI specialists has pushed salaries higher across the industry, with filings showing OpenAI staff earning up to $530,000 and Anthropic engineers as much as $690,000 annually, as noted by Insider.
The startup has also seen some high-profile departures in recent months, including cofounder Igor Babuschkin and general counsel Robert Keele. Still, xAI continues to grow aggressively, and its Grok large language model has been gaining momentum among mainstream users. Work also continues to be underway to further build out the company’s Colossus supercomputer cluster. Reports have also suggested that xAI has moved into San Francisco offices in the Mission District, a site Musk initially leased during OpenAI’s early years.
Tesla board reveals reasoning for CEO Elon Musk’s new $1 trillion pay package
Tesla Robotaxi app download rate demolishes Uber, Waymo all-time highs
Elon Musk’s xAI expands to Seattle with salaries up to $440,000
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